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Content Audits: A #CMWorld Chat With Cathy McKnight


Organizations looking to be successful in their content marketing must evaluate the assets they own. Brands can conduct a content audit to identify and analyze the value of its resources. While critical to a brand, we’re not just talking about words and images. A comprehensive audit includes print, audio, video, presentations – every piece of content that a customer may encounter. An audit might also focus on internal-facing content.

Co-founder of Digital Clarity Group Cathy McKnight joined us for a recent #CMWorld Twitter chat. She provided insights to help marketers navigate the content audit process. Her thoughts are included below. And don’t miss our Storify from the chat to read additional insights from our #CMWorld community.


Know what to look for

A content audit may be overwhelming for marketers, but by focusing on certain insights, an audit can uncover – and solve – many problems facing your customers and your team.

Load your toolkit

To conduct a full content audit, patience is required. Mapping out your site can take time. That’s why it’s helpful to possess an arsenal of tools to conduct the audit.

If you’d like to read more about content audits, check out these resources on the Content Marketing Institute blog.

What tips and tricks do you use when conducting a content audit? Let us know in the comments below.

Want to know more about executing a content audit that will make an immediate impact on your content marketing? Attend Cathy McKnight’s session at Intelligent Content Conference. Take $100 off registration when you sign up with code SM100.


  1. Jason R. says:

    Thanks for this great article! It has been very helpful in my business I want to mention to that it is very important to do these audits regularly to catch duplicate content on your site also. It takes time to do the audits but they are well worth while!

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