Content Curation Processes and Tools: A Twitter Chat with @SFerika

Content curation is a popular topic for content marketers as it is a worthwhile strategy for aggregating content and adding your distinct point of view. Erika Heald (@SFerika) joined us for a recent #CMWorld Twitter chat to talk about everything from process to  tools (thanks, Erika!) 

If you want an in-depth look at key content curation vendors, download CMI’s Content Curation & Conversation Tools. 

Let’s get started! Q1: What is the process you use to curate content? #CMWorld

 

A1 I block off time on my calendar first thing in the morning and at the end of the day to review curation sources #cmworld

@SFerika

 

A1 I have set topics I/my team look for based upon our content marketing plan #cmworld

@SFerika

 

A1: 1 process I use to curate content is to actually read it & not just pass on headline eye candy. #CMWorld

@PatrickHayslett

 

A1: I subscribe to daily emails that curate content and I use that as a base. I also see what’s being posted on Twitter. #CMWorld

@SueBrady

 

A1 Once interesting content is ID’d, decide if it’s to be shared via a social ch w/minimal write-up, or inspire other content #cmworld

@SFerika

 

Q1 Select and share content your audience will like, and add context to make an emotional connection #cmworld

@iCopyright

 

@SFerika On average, how much time are you dedicating to that daily? #cmworld

@caramellagirl

 

@PatrickHayslett Good tip! Too many people just pass things on without reading them completely! #cmworld

@LoweBrady

 

@CMIContent A1 I use Readability to save content I want to review, and devote an 20 min to an hour a day throughout the week to it #CMWorld

@atxcopywriter

 

A1: Curation sources; Twitter searches, e-newsletters, LinkedIn postings (in groups & in feeds), bookmarked blogs. #cmworld

@Hoovers

 

A1 I am resisting the urge to jump ahead to Q10 and share my fave content curation tools… 😉 #cmworld

@SFerika

 

@Insightera @howiegoldfarb @lttlewys @SFerika YES this is the #1 issue we face, isn’t it! #cmworld

@iCopyright

 

@CMIContent A1b I usually use people I trust on Twitter and G+, and blogs I know to be reliable to find the content to begin with #CMWorld

@atxcopywriter

 

A1: Ask does this content help your audience understand your offering? #CMWorld

@MichaelMooneyy

 

A1 – A lot of great bloggers don’t have great headlines and pics. Definitely need to review those first for a quick boost #cmworld

@Ebyline

 

@SFerika @lttlewys @CMIContent Good afternoon! Looking forward to today’s #cmworld chat!

@cjcarragher

 

A1: I have a list of sites that routinely provide content, hashtags to gather more & smart people that are writing 😉 #CMWorld

@lttlewys

 

@CMIContent @PatrickHayslett It’s a must to read articles before you post them. #CMWorld

@SueBrady

 

THIS: 1 process I use to curate content is to actually read it & not just pass on headline eye candy via @patrickhayslett #cmworld

@iCopyright

 

@caramellagirl It usually is about an hour spread across the team (or an hr for me if I’m the team) #cmworld

@SFerika

 

@Hoovers I even include what industry “friends” and colleagues are sharing as part of my curating sources. #cmworld

@caramellagirl

 

@nicolevirant thanks for coming and bringing friends! #cmworld

@SFerika

 

A1: Offer content your audience may not know about– save them time and make them smarter. #cmworld

@kenericson

 

A1: I follow a bunch of relevant publications on Twitter. I also set up a bunch of Google Alerts for keywords I’m interested in. #CMWorld

@Stephyena

 

@atxcopywriter @CMIContent sounds like a great start! #cmworld

@nicolevirant

 

A1 #cmworld I also try to review previous posts to see what worked and what didn’t. @SFerika

@JennHilgen

 

@nicolevirant Welcome, Nicole! Nice to see you again! #cmworld

@CMIContent

 

@caramellagirl @Hoovers I do that as well — I try to follow/engage with folks who share great content #cmworld

@SFerika

 

Great point, @kenericson. Content should teach or provide your audience information they need (or enjoy)! #cmworld

@LoweBrady

 

@SFerika @lttlewys @CMIContent agreed. But we are all publishing now. lots of great content is never found probably most #cmworld

@howiegoldfarb

 

@CMIContent Set up streams in TweetDeck/Hootsuite for keywords, find/follow influencers [Tweetreach, commun.it can help]. #cmworld A1

@njh287

@SFerika Wow, only an hour? Takes me a few… I break it up over the day! @caramellagirl #CMWorld

@lttlewys

 

We feel that it’s way better to add context, and not just post a link! #cmworld

@iCopyright

 

@SFerika you naturally draw a crowd! #cmworld

@nicolevirant

 

A1: Following quality RELEVANT content that isn’t in competition w/ the service we offer. Bonus if it compliments our service. #CMWorld

@WhatRunsWhere

 

@cjcarragher Hiya Chris!! Great to see you #CMWorld

@lttlewys

 

@CMIContent Google Alerts, Twitter, Pinterest, & other Social Bookmarking sites. I like using @pearltrees to organize it all. #CMWorld

@michelewang22

 

Q2: What is the formula you use for the balance between curated content and original content? #CMWorld

 

A2: 25% original, 75% curated. #cmworld

@kenericson

 

@SueBrady @CMIContent @PatrickHayslett There are def times I’ve read posts with great headlines, but sloppily written & nothing new #CMWorld

@atxcopywriter

 

@lttlewys @SFerika @atxcopywriter I do a combo of social media peeps + searching relevant content that matches our story #cmworld

@tamarweiss

 

@lttlewys I happen to be a super fast reader (and I can read upside down too!) #cmworld

@SFerika

 

You’re totally right, @JennHilgen! Past experience is the best predictor of future experience. #cmworld

@LoweBrady

 

@howiegoldfarb Yup, that’s where lists & feedly, save me! Also, my Community! @SFerika @CMIContent #CMWorld

@lttlewys

 

A2: I think the consistency of original content is more important than the ratio. #CMWorld

@MichaelMooneyy

 

@Stephyena Setting up alerts is a great tactic. Google Alerts have fallen out of favor; I have tried Talkwalker [meh]. #cmworld

@njh287

 

@CMIContent such a great question. Sometimes original vs. curated depends on how much time we have. #cmworld

@iCopyright

 

@WhatRunsWhere We like that! #CMWorld

@CMIContent

 

A2 my personal content curation at the moment is closer to 90% curated/10% original, which is pretty attainable for #smb #cmworld

@SFerika

 

Q2 #CMWorld That depends on the audience and the budget. The more original content, the more expensive it gets

@Jupiter_Labs

 

3 Steps to Maximize Content Marketing Resources http://t.co/ckOd4zfeqs Case Study #CMWorld #content

@heidicohen

 

@njh287 @Stephyena talkwalker is a new one for us. Recommend? #cmworld

@iCopyright

 

I’m totally with you, @atxcopywriter, especially with my G+ audience! @CMIContent @nicolevirant #cmworld

@LoweBrady

 

@iCopyright Totally agree. It can be a simple line of text to tell the story you want to tell #CMWorld

@caramellagirl

 

@kenericson Thanks Ken! Has that fluctuated or been tested? #CMWorld

@CMIContent

 

A2: 80/20, mostly curated content relevant to the brand & interests of the Community #CMWorld

@lttlewys

 

@tamarweiss @SFerika @lttlewys @CMIContent not sure I agree. How will I find your great content? Google? Social? Vegas is better odds #cmworld

@howiegoldfarb

 

A2: 10% self-created, 90% curated…but I hope to shift that a bit as I write more. #CMWorld

@SueBrady

 

A2: Having *some* original content at all is a better ratio than many content marketers I see are using… #CMWorld

@PatrickHayslett

 

#cmworld A2 No real formula as every day can change, original content varies.

@JennHilgen

 

A2: I like to blur the boundaries btwn original & curated content. Add a comment/perspective to curated content. #cmworld

@Hoovers

 

@iCopyright Not mutually exclusive. Some of my best content is adding insight and context to curated content for MY audience. #cmworld A2

@njh287

 

@atxcopywriter @SueBrady @CMIContent @PatrickHayslett me too — and the whole package needs to be worth sharing #cmworld #saynotolinkbait

@SFerika

 

@CMIContent A1: I try to share at least 3 pieces of other content for every 1 share of my own #CMWorld

@atxcopywriter

 

@cmicontent: a little tested, a little on gut. #cmworld

@kenericson

 

Sliding in a few minutes late to #CMWorld – whoops!

@eccushing

 

“@SFerika: @lttlewys I happen to be a super fast reader (and I can read upside down too!) #cmworld” dang! What can’t you do?!

@nicolevirant

 

@SFErika – agree with the 90/10 or 80/20. Original content has to make an impact #cmworld

@Ebyline

 

@njh287 I haven’t tried Talkwalker…what results have you seen? Worth checking out? #CMWorld

@Stephyena

 

@howiegoldfarb @tamarweiss @lttlewys @CMIContent Over time you have go to sources for content– brands or curators #cmworld

@SFerika

 

@lttlewys A1 Good sources are key. Have you checked out repubHub? We’re new. #CMWorld

@repub_Hub

 

@lttlewys @SFerika @CMIContent I help clients w content mrktg but most people don’t want to make an effort. passive TV still rules.#cmworld

@howiegoldfarb

 

@caramellagirl when someone I trust tells me why they are sharing and why it’s worth a look, it gets me to look #cmworld

@iCopyright

 

@Jupiter_Labs Good point, but do we get better results from original content? I know I get stronger engagement for our pages. #cmworld

@LoweBrady

 

Hoping to participate in the discussion at #CMWorld this afternoon, if I can figure out something to say.

@JeffHaws

 

@lttlewys @Hoovers you have to put your own comment in curated content- otherwise it’s just collated, not curated #cmworld

@eccushing

 

@CMIContent I really like when @SFerika & I have a #MindMeld 😉 #CMWorld

@lttlewys

 

A2. It depends on what your objective and goal are for your content. Certainly to be seen as a relevant leader, originality counts. #cmworld

@caramellagirl

 

@JeffHaws Hi Jeff! Jump on in! Glad you could join us! #CMWorld

@CMIContent

 

@kenericson 25% original … that really surprises me! #cmworld

@iCopyright

 

@LoweBrady @atxcopywriter @CMIContent Google peeps in the house! #cmworld

@nicolevirant

 

A2: Important to keep balance. Don’t over promote yourself! At the same token, make sure you’re sharing content that speaks for you #CMWorld

@dforget

 

@atxcopywriter @SueBrady @CMIContent @PatrickHayslett yes, hate that … headline porn! #cmworld

@iCopyright

 

@nicolevirant @lttlewys <3 well, I can’t draw anything other than stick figures… ;p #cmworld

@SFerika

 

Q3: Why is it important for a brand/company to curate content? How does it help your content marketing? #cmworld

 

@howiegoldfarb I mostly agree, people are increasingly passive about content!! @SFerika @CMIContent #CMWorld

@lttlewys

 

@iCopyright Same with me! Developing trusted sources does have a place in the process #CMWorld

@caramellagirl

 

@dforget agree. I’ve seen too much over promotion. It’s about sharing ideas. #cmworld

@JennHilgen

 

@howiegoldfarb @lttlewys @SFerika @CMIContent They’ll come to the content side of things, for some, it just takes time 🙂 #cmworld

@LoweBrady

 

@icopyright we are producing new, original content every day at http://t.co/H6bJYNNqEF and http://t.co/3eNGcZvTAb #cmworld

@kenericson

 

@JeffHaws Afternoon!! Just jump in, most of us don’t bite 😉 #CMWorld

@lttlewys

 

Content curation gets a bad rap. It takes critical skills–quick comprehension, analysis, translation, agility. #cmworld

@Hoovers

 

A2: Further qualify original. Is it surface deep content for frequency, or nice long form w/ slideshare embedded for e.g.? #CMWorld

@PatrickHayslett

 

@CMIContent nice to be here again! It’s like a hot date!! #cmworld

@nicolevirant

 

A3 It builds trust, knowing that we are here to work with others. We are experts, constantly learning and sharing #cmworld

@JennHilgen

 

A3: It helps build relationships and reduces the burden on your dept. It helps CM by increasing engagement and offering variety. #cmworld

@MichaelMooneyy

 

A2: I’d rather post 5% original content if it’s good than 20% that’s just editorial requirement #CMWorld

@PatrickHayslett

 

@SFerika @lttlewys haha! There’s always summer school #cmworld

@nicolevirant

 

A3 curating content helps you understand what’s top of mind & generating convo in your industry/amongst your audience #cmworld

@SFerika

 

A3. I think it’s important because it shows that you’re INVOLVED in your industry. Not just a know-it-all. #CMWorld

@caramellagirl

 

@kenericson…what size team? is content your only focus? #cmworld

@iCopyright

 

A3 it also reinforces your brand as being on top of trends and a source for need-to-know information #cmworld

@SFerika

 

@PatrickHayslett Well said! #CMWorld

@CMIContent

 

A3: Good content curation saves your community time; your followers rely on you for relevance–a go-to resource. #cmworld

@Hoovers

 

A3 many/most people are too busy to actively seek out interesting content; they can come to rely upon your brand for that #cmworld

@SFerika

 

A3: It lends credibility and value to post great content, relevant to your audience, from credible sources #CMWorld

@SueBrady

 

@Hoovers absolutely! and done well, it pays off. #cmworld

@iCopyright

 

@copyright great agency support and we are solely focused on content. #cmworld

@kenericson

 

A3 – Any conversation has to involve other people. Content curation works the same way #cmworld

@Ebyline

 

You want to be a resource & hub of best practices for your industry/clients. Content curation is a value added service you provide. #cmworld

@njh287

 

A3: It allows you to create conversation, give other perspectives to your audience, create a stronger community #CMWorld

@lttlewys

 

Shouldn’t the goal of curating content be to spark original ideas or viewpoints? #cmworld

@cjcarragher

 

@CMIContent A3b Also shows you pay attention to thought leaders, are always learning, and care about helping your audience learn #CMWorld

@atxcopywriter

 

@NoelleSchuck definitely — lots of tools that streamline reviewing interesting content sources (will share w/Q10) #cmworld

@SFerika

 

@NoelleSchuck, Absolutely…looking forward to hearing what tools @SFerika uses! #cmworld

@LoweBrady

 

@MichaelMooneyy great points! I enjoy sharing fellow blogs due to variety and helping send links! #cmworld

@nicolevirant

 

A3: It shows you’re paying attention to (and care about) your industry. It also gives you a way to give others social proof. #CMWorld

@JeffHaws

 

@CMIContent A3: Helps build relationships with people whose content you’re sharing, for one (oops, sent without hashtag first time) #CMWorld

@atxcopywriter

 

@MichaelMooneyy Totally agree that consistency is key. Time can be the enemy of consistency. Curation buys us time. #CMWorld

@repub_Hub

 

A3: Curation allows you to add your own opinion or analysis to better position yourself as a thought leader #CMWorld

@PatrickHayslett

 

A3: Let’s not forget the competitive side of curation–can you outdo competitors? Same source, shared earlier, w/unique POV. #cmworld

@Hoovers

 

A3: because it shows you’re actively trying to stay relevant and you actually give a crap about the subject. #CMWorld

@Shane_N_Jewett

 

@cjcarragher Maybe spark a conversation around Original ideas and allow different perspectives. It’s more to share info #CMWorld

@lttlewys

 

Quality is key! “@PatrickHayslett: A2: I’d rather post 5% original content if it’s good than 20% that’s just editorial requirement #CMWorld”

@nicolevirant

 

Agree! MT @njh287: You want to be a resource & hub of best practices for your industry. Content curation is a value you provide. #cmworld

@SFerika

 

I see too many posts that are similar. #timerobbers #cmworld

@cjcarragher

 

@njh287 Very right! It’s important to consider the “value added” piece of content curation. #cmworld

@LoweBrady

 

A3: As social media is supposed to be, well, social, that aspect can never be ignored, even with a big organization. #CMWorld

@JeffHaws

 

@njh287 hadn’t thought of it that way … agree, content curation is a value add #cmworld

@iCopyright

 

A3: Sign of a poor/absent curator: someone responds, asks a question & the would-be dialogue dies on the vine. #cmworld

@Hoovers

 

@caramellagirl laughing! Who doesn’t want to be a know it all?! Great point #cmworld

@nicolevirant

 

MT Why content curation? It shows you care and want to stay current @CMIContent @njh287 #cmworld

@Insightera

 

@Shane_N_Jewett totally agree. That’s why in interviews I always ask prospective mktg EEs for their go to content resources #cmworld

@SFerika

 

@cjcarragher That’s tru, people are just regurgitating others content, does that add value to your community? Maybe #CMWorld

@lttlewys

 

Q4: Who is the best person in your org to curate content? Is one person or a team better? #CMWorld

 

@lttlewys I see your point. But if you’re going to take the time to curate, I’d like to understand where you’re coming from #cmworld

@cjcarragher

 

@Hoovers Great point! #CMWorld

@CMIContent

 

@cjcarragher has the bar gotten higher? What you are seeing for the first time might be new for someone else #cmworld

@iCopyright

 

A3: If anything, curating relevant content reinforces your own message. Plus there is no way you can report on everything. #CMWorld

@Stephyena

 

@cjcarragher I find it to be more relevant/interesting content than new ideas #cmworld

@nicolevirant

 

@SFerika @Shane_N_Jewett #cmworld What are some of your go-to content resources?

@choffmann101

 

A3: #CMworld I try to not curate content that shows off who I am, but that is helpful to my readers and encourage conversation.

@Jupiter_Labs

 

A4 you’ll get the most interesting results if your org content curation is a team effort #cmworld

@SFerika

 

A4 You can integrate content curation w/your blog commenting strategy too, for extra bang for your buck #cmworld

@SFerika

 

@cjcarragher If you can’t tell where a brand is “coming from” or what their message is, content curation isn’t going to fix that #CMWorld

@lttlewys

 

@lttlewys @cjcarragher Maybe?! You’re supposed to add something of value, no? #cmworld

@tamarweiss

 

@SFerika @Hoovers Unique POV is critical … it’s your competitive edge #cmworld

@iCopyright

 

A4 I am a firm believer, however, in having a strong Editor-in-Chief overseeing and approving all content tho #cmworld

@SFerika

 

@Stephyena let alone have big original insights ALL the time:) #cmworld

@iCopyright

 

A4: We’ve conducted an office survey to identify those who are interested in and passionate about social media and the industry. #CMWorld

@JeffHaws

 

A4: A team is definitely better for gathering but it should be one or two people sifting through everything to determine relevancy. #CMWorld

@Stephyena

 

A4: #CMWorld A team is great, because it helps to fight #curationfatigue and keeps the quality up

@Jupiter_Labs

 

Sorry for joining late. Was in a webinar and jumped over now. Looking forward to today’s #cmworld

@MacLeanHeather

 

A4 I think a team effort is ideal, that way you get the best ideas. But having 1 person do the final edits is important. #cmworld

@JennHilgen

 

@MacLeanHeather Hi Heather! Welcome! #CMWorld

@CMIContent

 

@SFerika Easier said than done. Good start- weekly email to all w/ some ‘good finds’ from coworkers. Foster your “intra-net” #cmworld

@njh287

 

@choffmann101 @Shane_N_Jewett I have a few twitter lists that are great sources https://t.co/zCxxaZ1Nxh and https://t.co/ZIVjMxTSzr #cmworld

@SFerika

 

Yep. MT @SFerika @Hoovers A3: Sign of a poor/absent curator: someone responds, asks question & would-be dialogue dies on the vine. #cmworld

@DeniseRuttan

 

A4: The person that knows your audience’s pain points. But, if it’s sales, help moderate the spam. #cmworld

@MichaelMooneyy

 

A4 Everyone! Each employee has a differ Community, they have differ perspectives, with Strong internal community all can contribute #CMWorld

@lttlewys

 

@tamarweiss Hi Tamar! #CMWorld

@CMIContent

 

A4. You should have a well-rounded team. Depending on the topic, assign to the “expert” and have someone to manage/approve #CMWorld

@caramellagirl

 

A4: Those people will be part of a social media lead team that will be a big part of determining what we should share. #CMWorld

@JeffHaws

 

A4: The BEAUTY of #contentcuration is that it can have multiple voices. Team effort for sure! #CMWorld

@dforget

 

@Stephyena @dforget you can earn a quick death of being ignored if you constantly blab about you you you! #cmworld

@nicolevirant

 

@JennHilgen Right-o! I believe that helps with a consistent message. #CMWorld

@LoweBrady

 

How to create a culture where everyone contributes? We struggle with this. #cmworld

@iCopyright

 

@tamarweiss @cjcarragher Value is subjective, your audience & community can be varied, it’s a fine line #CMWorld

@lttlewys

 

Great way of managing MT @caramellagirl: Depending on the topic, assign to the “expert” and have someone to manage/approve #CMWorld

@SFerika

 

A4:My last company let its EIC (me) go and hired a production manager instead #CMworld

@NoelleSchuck

 

@dforget how do you engage your entire team? #cmworld

@iCopyright

 

@Stephyena I agree. That final editing, from a single person, helps to create a consistent message for your audience. #CMWorld

@LoweBrady

 

@SFerika This is soooo important! Otherwise your content Strategy will just disappear and you’ll probably confuse your readers! #CMWorld

@Jupiter_Labs

 

@nicolevirant @dforget Absolutely! Must share the spotlight. #CMWorld

@Stephyena

 

@iCopyright Give them lots of ways to contribute & give them ideas, have team meetings with a white board to spark creativity #CMWorld

@lttlewys

 

@lttlewys And it makes others feel like they are an important part in your company’s efforts. #CMWorld

@SueBrady

 

Call for Speakers: Content Marketing World 2014 http://t.co/fn3BDH4efE | Videos Encouraged! #cmworld #contentmarketing

@expertfile

 

@kmadd @CMIContent Content may still be new to your audience even if shared by others; watch your competitors to avoid duplicating #cmworld

@SFerika

 

S/O Q4. How do those who don’t have a team make it work. curious. #cmworld

@JennHilgen

 

Q5: What is your #contentmarketing goal for curating content?#cmworld

 

A4: I think having a team brings great diversity and talent. Need a strong Editor though. #cmworld

@MacLeanHeather

 

@Hoovers @eccushing Sounds fab!! Adding in your POV is really important #CMWorld

@lttlewys

 

@CMIContent @SFerika The question is “Who wants to be one!” #CMWorld

@caramellagirl

 

@MacLeanHeather We agree with that – we’re hearing that a lot today! #CMWorld

@CMIContent

 

@LoweBrady Absolutely. Consistency is key in content curation. #CMWorld

@Stephyena

 

Jumping in late! #CMWorld

@JustinSimonson

 

@expertfile Thanks for sharing! #CMWorld

@CMIContent

 

A5: To compliment our own content & brand, grow our audience and build stronger relationships in the community #CMWorld

@lttlewys

 

A5: Segment curation across diff industries we serve to show we are “one of you” & ensure complete relevancy. #CMWorld

@PatrickHayslett

 

A5: with our original content, curation adds a “completeness” to our microsites #cmworld

@kenericson

 

@JennHilgen I’m a one-man show when it comes to content. I prod coworkers periodically to contribute ideas…they are reluctant. #CMWorld

@SueBrady

 

A5 – Keep an audience engaged, build authority, create a conversation around your own original content #cmworld

@Ebyline

 

@PatrickHayslett awesome idea #cmworld

@iCopyright

 

@caramellagirl @CMIContent I’ve loved having the Editor-in-Chief role overseeing content across all corp channels. It’s fun! #cmworld

@SFerika

 

A4: “To unearth the best content in your niche, so your museum doesn’t close down for a lack of visitors.” @joepulizzi #cmworld

@Hoovers

 

A5 That varies depending upon your content strategy overall. #cmworld

@SFerika

 

 

@PatrickHayslett Different team member for each industry? We like that! OK if voices are a little different for each? #CMWorld

@CMIContent

 

A5 Demonstrating thought leadership, becoming a trusted resource for industry info & engaging customers all solid goals #cmworld

@SFerika

 

5 aplicaciones para optimizar tu tiempo de trabajo | Revista OHLALÁ!  http://t.co/R6Or2SCBC6 #cmworld #contentmarketing

@DrawinStoned

 

@iCopyright It takes 1 motivator to keep sharing/engaging w/ the team. Eventually they share back AND THEN I share what they share #CMWorld

@dforget

 

@SFerika @caramellagirl @CMIContent It can be a lot of fun and the right person creates a collaborative space #CMWorld

@MacLeanHeather

 

A5b – A bit simple, but also just to help your audience. Their success is your success #cmworld

@Ebyline

 

@CMIContent Goals: Drive engagement and awareness to relevant people; drive+track valuable traffic to blog/site. Cookie + convert. #cmworld

@njh287

 

@SueBrady @JennHilgen I trust time management and strong social audiences to help me out. #CMWorld

@LoweBrady

 

@CMIContent Same brand voice but with a different accent 😉 #CMWorld

@PatrickHayslett

 

@Hoovers Nice! #CMWorld

@CMIContent

 

A5: Curation fills in the gaps where staffers are reluctant to share. #cmworld

@NoelleSchuck

 

A5) #CMWorld My content goals are to increase reach and engagement as well as establishing myself as a valuable source of info

@Jupiter_Labs

 

@PatrickHayslett Fun! Great analogy. #CMWorld

@CMIContent

 

@littlewys we treat our microsites as news sites– want to make sure readers understand the conversations in their industries. #cmworld

@kenericson

 

@dforget In our experience team members who might not be in social media love feedback abt when their content gets shared. #cmworld

@iCopyright

 

A5: Content curation goal: to create more signal, less noise. To be heard, to spark conversations. #cmworld

@Hoovers

 

@CMIContent @PatrickHayslett I think it can go two ways, different voices could get inconsistent, but it would create variety! #CMWorld

@LoweBrady

 

@CMIContent A5: Building relationships and online reputation, growing contacts and audience #CMWorld

@atxcopywriter

 

Sad to be missing #CMWorld today. Hope you guys are enjoying it!

@Steph_Montreuil

 

@kenericson Ahhh, that makes sense, now! I like enabling conversations around differ content. #CMWorld

@lttlewys

 

@MacLeanHeather @SFerika @CMIContent That’s the important piece. Building a collaborative space that motivates & drives creativity #CMWorld

@caramellagirl

 

@SFerika Took the words right out of my mouth. Especially becoming a trusted resource for industry info. #CMWorld

@Stephyena

 

@LoweBrady @CMIContent @PatrickHayslett Agree! 100% #cmworld

@JennHilgen

 

@Jupiter_Labs It is nice to hear that people still want to increase engagement. Seems that some are moving away from that. #cmworld

@MacLeanHeather

 

@iCopyright @dforget I think sharing those stats is a great way to get more folks participating #cmworld

@SFerika

 

@CMIContent Anyone use it as a form of lead gen? #CMWorld

@michelewang22

 

Become that trusted industry source with curation, don’t just toot your own horn. Good points, @Jupiter_Labs! #CMWorld

@LoweBrady

 

@Hoovers Hard to balance the Noise issue, how do you add value without making more noise. I think most miss this #CMWorld

@lttlewys

 

Q6: What is the most well received type of content you curate? Video? Images? Articles? Tweets? Other? #CMWorld

 

@caramellagirl @SFerika @CMIContent Agreed! #CMWorld

@MacLeanHeather

 

A5. Expand reach. Build brand awareness. Share knowledge. If it converts into $, then great. But the goal is to connect w/ audience #cmworld

@caramellagirl

 

@lttlewys @Hoovers We agree! Who is doing it right? #CMWorld

@CMIContent

 

@caramellagirl @MacLeanHeather @CMIContent having collaboration be a key part of the job is a big reason I love doing it #cmworld

@SFerika

 

@MacLeanHeather @Jupiter_Labs Do you think engagement is moving? I kno, I struggle with it on Twitter & Li but fb & g+ are better #CMWorld

@lttlewys

 

Q5: In #HigherEd there are tons of industry-specific experts with great networks. In an ideal world, we would leverage everyone! #CMWorld

@JustinSimonson

 

@CMIContent @michelewang22 Love to hear answers on this one #CMWorld

@MacLeanHeather

 

@Jupiter_Labs Excellent objectives. Curation is great leverage. #CMWorld

@repub_Hub

 

@michelewang22 @CMIContent for our #inbound marketing site curation works well for lead gen #cmworld

@iCopyright

 

@MicheleWang22 – Works for B2B lead gen to build a relationship before reaching out, instead of going in cold #cmworld

@Ebyline

 

@Steph_Montreuil it’s pretty amazing and super crazy fast today! Can hardly keep up #cmworld

@nicolevirant

 

@CMIContent @michelewang22 I’ve mostly created in-house content for lead gen; would love to hear examples of curated content for it #cmworld

@SFerika

 

@lttlewys @Hoovers I second that. Lets see it! #cmworld

@eccushing

 

A6. Content that humanizes messages: Images, Videos, Personal Stories #CMWorld

@caramellagirl

 

@CMIContent @michelewang22 Absolutely a goal. Prospects see the content, think we know a thing or 2, and ‘hopefully’ call. #CMWorld

@SueBrady

 

A6 In B2B settings, curated infographics & slideshares have all performed well #cmworld

@SFerika

 

@CMIContent Best curated content – quotes, statistics, infographics. Easy to digest, easy to share. You curate to SIMPLIFY! #cmworld

@njh287

 

@MacLeanHeather @Jupiter_Labs Engagement seems more important when soc networks are gunning for spam. #CMWorld

@repub_Hub

 

@MacLeanHeather @CMIContent @michelewang22 We are starting to @Readz, haven’t quite solidified if it works, tho 😉 #CMWorld

@lttlewys

 

@lttlewys @Jupiter_Labs Helps to use a listening and engaging tool. I fear that some just don’t want to engage any longer #CMWorld

@MacLeanHeather

 

@MacLeanHeather @Jupiter_Labs are they CRAZY?! #cmworld

@nicolevirant

 

A6 right now, personally, it’s any articles about G+; marketers are trying to wrap their arms around how to use it effectively #cmworld

@SFerika

 

@njh287 @CMIContent Agree, especially with #quotes, they can take off, easily shared. #CMWorld

@LoweBrady

 

@repub_Hub @Jupiter_Labs Hmm…not sure I understand that one #CMWorld

@MacLeanHeather

 

A6 For us in #highered, our students enjoy the social questions on FB. It let’s them get to know each other in the social world. #cmworld

@JennHilgen

 

A6: Depends on the platform, overall, we are seeing huge results from @scoopit & @SlideShare. Images alwys rock #CMWorld

@lttlewys

 

A6: I’ve found infographics to be the best! Provides a visual and easily/quickly delivers information. #CMWorld

@Stephyena

 

@CMIContent @michelewang22 Not primary goal, but it’s worked out for me that way once or twice (more due to luck than strategy) #CMWorld

@atxcopywriter

 

Bahahaha, @nicolevirant! @MacLeanHeather @Jupiter_Labs You’re right, they must be! #CMWorld

@LoweBrady

 

@CMIContent @Hoovers Well, you guys are, @RealTimeReport & @ShellyKramer always do well. #CMWorld

@lttlewys

 

@Stephyena It’s nice to pull content from an infographic and break it down. #CMWorld

@CMIContent

 

@CMIContent @littlewys Relevance wins. Very targeted content, consistent cadence, niche focus. Who does this the best? #cmworld

@Hoovers

 

@LoweBrady @njh287 @CMIContent what about twitter feeds that are all quotes? They can feel a bit impersonal or automated to me #cmworld

@SFerika

 

@CMIContent A6: Articles/blog posts, makes sense, fits right into my specialty #CMWorld

@atxcopywriter

 

A6: Unfortunately (how I feel), negative does better than positive. “5 things you’re doing wrong” vs “5 ways to improve” #CMWorld

@PatrickHayslett

 

@MacLeanHeather maybe because they are flooded by content? Is engagement spread too thinly that it doesn’t make an impact anymore? #cmworld

@Jupiter_Labs

 

@SFerika @CMIContent @michelewang22 when we curate using our @repub_hub portal and add context, it’s like writing a fresh post . #cmworld

@iCopyright

 

@lttlewys @Hoovers @RealTimeReport @ShellyKramer Great ones! Would LOVE to get Shelly to pop in to a chat one of these weeks! #CMWorld

@CMIContent

 

@CMIContent Articles. We have to experiment more with Images, Video. #CMWorld

@repub_Hub

 

@SFerika @CMIContent @michelewang22 blogged abt this, will send you link separately #cmworld

@iCopyright

 

A6: Depends on the audience and end goal. #CMWorld

@MacLeanHeather

 

Agree, @JennHilgen! It helps that I’m connected to many of them in their networks, helps tag them in posts. #CMWorld

@LoweBrady

 

@CMIContent A6 anything personally relevant has worked wonders for me #cmworld

@nicolevirant

 

@PatrickHayslett Interesting! It’s all in the twist and how you get the reader to continue in. #CMWorld

@CMIContent

 

@CMIContent Absolutely! Gives you an opportunity to dig a little deeper. #CMWorld

@Stephyena

 

@iCopyright @SFerika @CMIContent Thank you! Look forward to reading it. #CMWorld

@michelewang22

 

Q7: What is your discovery process to find quality, lesser known content to curate vs. the usual sources that everyone shares? #CMWorld

 

@Hoovers @CMIContent The brands that have employees/team that jump into the conversation! Creates the conversation #CMWorld

@lttlewys

 

@PatrickHayslett negative headlines do seem to be great click/link bait. #cmworld

@SFerika

 

Agree @Hoovers. Relevance, even tangentially, engages consumers. #cmworld

@NoelleSchuck

 

@nicolevirant @MacLeanHeather Hehe, I know 🙂 But maybe that’s good for the rest of us? #CMWorld

@Jupiter_Labs

 

@Jupiter_Labs That could be. But that emphasizes the importance of having the right resources to meet goals & objectives. #CMWorld

@MacLeanHeather

 

@repub_Hub Great to know! Sounds like with the nature of your biz, articles make the most sense, too. What your audience wants. #CMWorld

@CMIContent

 

 

@Hoovers That’s why you can’t lose the *curator persona* – add insight and context to the quotes/stats/infographs etc. you share. #cmworld

@njh287

 

A7 I ask our instructors for industry expert blogs I can follow. RSS feed and check them daily. #cmworld

@JennHilgen

 

A7 I’m finding that @stumbleupon and @scoopit are great for finding content I wouldn’t otherwise see #cmworld

@SFerika

 

@Jupiter_Labs Agreed. It should always be about the human aspect. Too many forget that. #CMWorld

@MacLeanHeather

 

A7: Since I’m a dinosaur, I get ideas from old newsletters I’m still subscribed to. Not circulating around as much. #CMWorld

@PatrickHayslett

 

@nicolevirant @CMIContent by personally relevant, you mean like telling stories? explain ? #cmworld

@iCopyright

 

@lttlewys Thanks, Brandie! A mighty high compliment! @CMIContent @RealTimeReport @ShellyKramer #cmworld

@Hoovers

 

A7 but my best source for lesser known content is what’s being shared in my social feeds, especially twitter #cmworld

@SFerika

 

A7: I’ve been using message boards to find first-person stories. #CMWorld #contentmarketing

@NoelleSchuck

 

@CMIContent sure thing! We hope to be there 🙂 #cmworld

@expertfile

 

@PatrickHayslett Is that good news bc you’re seeing content that others might not be seeing? #CMWorld

@CMIContent

 

@SFerika Can understand as many look for alternative to LI. #CMWorld

@repub_Hub

 

@NoelleSchuck That’s really interesting! Industry-specific boards? #CMWorld

@CMIContent

 

@Jupiter_Labs @nicolevirant LOL, still need good engagement to be successful in my opinion. #CMWorld

@MacLeanHeather

 

@Hoovers @SFerika @LoweBrady @njh287 @CMIContent Yikes. Automation is the antithesis of what we need to do as curators! #cmworld

@iCopyright

 

A7: I’ve found using hashtags & @scoopit work best, it allows me to step outside my normal feed/community to bring in fresh ideas #CMWorld

@lttlewys

 

@Hoovers @SFerika @LoweBrady @njh287 @CMIContent ugh those are the WORST. What’s the point? #cmworld

@eccushing

 

Curation goals range from thought leadership to SEO to growing topic specific audience @CMIContent: Q5: #contentmarketing #cmworld

@leeodden

 

@CMIContent A7: Mostly just come across those when someone I follow shares, but if something’s good I dig into their other content #CMWorld

@atxcopywriter

 

#cmworld mmmmm well well IDk what this could be so check out my #ART on #YOUTUBE http://t.co/DvLdfitMiA

@StefanosArt

 

Q6: Quick reads or visuals seem to be most popular! Keeping audiences at front of mind, mix and match to find the sweet spot. #CMWorld

@JustinSimonson

 

@PatrickHayslett Bahaha @ dinosaur. You’re not a dinosaur if you’re engaged in a Twitter chat like this! #CMWorld

@LoweBrady

 

 

 

@iCopyright @Hoovers @LoweBrady @njh287 @CMIContent I totally agree. I want to get a sense of personality/POV from your tweets! #cmworld

@SFerika

 

@CMIContent @SFerika:Twitter for me too. Just need to know the right #hashtags #cmworld

@kenericson

 

A7: if any of you have FlipBoard on your phones, I use that source for many mktg categories which provide up-to-date content. #CMWorld

@Shane_N_Jewett

 

A7: Reddit is an amazing resource for lesser-known, relevant content. Usually you can find news on Reddit before anywhere else. #CMWorld

@Stephyena

 

@PatrickHayslett @NoelleSchuck Wow. That is an amazing idea. How do you find the active message boards in your niche? #cmworld

@iCopyright

 

@iCopyright @Hoovers @SFerika @LoweBrady @njh287 @CMIContent Disagree, automation is necessary for Global reach/Growth #CMWorld

@lttlewys

 

A7: Get niche-y. The more specific the content is, the more valuable it is. #CMWorld

@MichaelMooneyy

 

@kenericson @CMIContent @SFerika And then following the people that use the right #hastags for constant great content! #CMWorld

@LoweBrady

 

@kenericson @CMIContent what are some of your fave hashtags for interesting content to share? #cmworld

@SFerika

 

A7: #CMWorld “Behind the scenes” content with visuals seem to be flying for my readers 🙂 #ContentRocks

@Jupiter_Labs

 

@kenericson Ohh, another #hashtagaddict 😉 They are my favourite! Can’t wait for FB to get their act together with them! #CMWorld

@lttlewys

 

@lttlewys @iCopyright @Hoovers @LoweBrady @njh287 @CMIContent you can automate w/personality tho! #cmworld

@SFerika

 

@MichaelMooneyy Absolutely. Scratch that niche itch… #cmworld

@Hoovers

 

@MichaelMooneyy Right-o! Knowing what your corner of the social world wants and finding them that specific info. #CMWorld

@LoweBrady

 

Q8: Can you curate content with which you disagree? #CMWorld

 

@SFerika @iCopyright @Hoovers @LoweBrady @njh287 @CMIContent Yes! Brand Voice has to be in everything you do #CMWorld

@lttlewys

 

@iCopyright: @PatrickHayslett @NoelleSchuck I searched “financial infidelity message board” and found gold! #cmworld

@NoelleSchuck

 

Wow, so many great ideas being shared. It’s hard to keep up! #CMWorld

@SueBrady

 

@iCopyright @NoelleSchuck I Google and hope to Forrest Gump my way to some active niche message boards 🙂 #CMWorld

@PatrickHayslett

 

@Jupiter_Labs behind the scenes content … where do you distribute it? Twitter? Facebook? blog? other? #cmworld

@iCopyright

 

A7: Use any search phrase and add “message board” and you’ll find some great testimonials. #cmworld

@NoelleSchuck

 

A8 Yes! You should definitely share content you disagree with to show both sides of the issue #cmworld

@SFerika

 

@leeodden Excellent! Thanks, Lee! Growing topic specific audience hadn’t come up yet – great idea! #CMWorld

@CMIContent

 

A8 Curating content you disagree with can also spur great blog posts from your team #cmworld

@SFerika

 

@lttlewys @kenericson Unfortunately it might be difficult for FB to improve their hashtags without compromising privacy settings. #CMWorld

@Stephyena

 

Q8 I find it hard not to comment upfront if I disagree…but alt. points of view are important. #CMWorld

@SueBrady

 

@iCopyright Mainly on FB and the business blog. #CMWorld

@Jupiter_Labs

 

A7 Sometimes a good guest post on a blog I check regularly can lead to someone less known who’s worth checking out #CMWorld

@atxcopywriter

 

@lttlewys @iCopyright @Hoovers @LoweBrady @njh287 @CMIContent I’ve wondered if some bought a spreadsheet of quotes and uploaded #cmworld

@SFerika

 

@PatrickHayslett @NoelleSchuck LOL message boards are like a box of chocolates … #cmworld

@iCopyright

 

A8: Yes! Contrarian views spark conversation–& they keep your finger on the pulse of what your community is thinking. #cmworld

@Hoovers

 

A8: Yes, show differ perspectives, ideas. Give your Community differ voices, use it to create ur own content #CMWorld

@lttlewys

 

A8. Why not? It gives different perspectives and encourages discussion. Respect different viewpoints/approaches within industry #CMWorld

@caramellagirl

 

Q8: hmm…interesting. I suppose it is possible if you can present it a manner that shows different sides. #CMWorld

@MacLeanHeather

 

 

A8: You can curate content you disagree w/, and you should! Providing followers w/ a rounded perspective is key to fostering convos #CMWorld

@lucasmillerwsu

 

A8) Yes, absolutely, however, I usually can’t keep myself from adding my 2cents lol #CMWorld

@Jupiter_Labs

 

A8 #cmworld Makes sense to do so, but out of my comfort zone. Challenge accepted!

@JennHilgen

 

@Hoovers Great opp to review comments, etc. to see where (even anecdotally) your community’s head is. #CMWorld

@CMIContent

 

@CMIContent @SFerika Share content yes. Creating it is different. Have to be authentic. #cmworld

@MacLeanHeather

 

#FreeStyle2013 House Of Borohttp://t.co/n9LqvmQhXN #Africa #Ghana #Reggaemusic #hiphop #soca #BBC #video #UCL #cmworld #plebgate

@king_lega

 

@CMIContent A8: If you think it could be valuable to audience, and bother to add your own take when sharing #CMWorld

@atxcopywriter

 

@Hoovers – great opportunities for the right kind of controversy #cmworld

@Ebyline

 

@SFerika @caramellagirl Agree! What a fun and easy idea for engagement. #CMWorld

@CMIContent

 

MT @iCopyright @Hoovers @Hoovers Yes! Contrarian views spark conversation & they keep your finger on the pulse of your community #cmworld

@LoweBrady

 

@MacLeanHeather @CMIContent yes, if you’re creating content you don’t agree with it may be time to look for a new gig 🙂 #cmworld

@SFerika

 

@MacLeanHeather As long as it starts a conversation and is a well thought out piece vs an inflammatory piece of fluff 😉 #CMWorld

@lttlewys

 

@mikegodleman images on twitter … or elsewhere? interested in which social sites this works best on #cmworld

@iCopyright

 

@MacLeanHeather @CMIContent That said, maybe someone on your team has a counter-POV; can have them write or be interviewed #cmworld

@SFerika

 

@SFerika @CMIContent Agreed! #CMWorld

@MacLeanHeather

 

@lttlewys Also agreed 🙂 #CMWorld

@MacLeanHeather

 

@SFerika and who doesn’t love a little disagreement to grow your mind/opinions?! #cmworld

@nicolevirant

 

@nicolevirant @SFerika We like to call them constructive conversations. 🙂 #CMWorld

@CMIContent

 

@Hoovers @CMIContent speaking of comments, a simple comment can inspire a whole new post … but I digress:) #cmworld

@iCopyright

 

Some of these people hijacking our thread don’t know their audience, could use content marketing 101 #CMWorld

@atxcopywriter

 

@lttlewys A6. Abso! Undervalue, underplay images & lose out. Get it right & images shout. @scoopit @SlideShare #CMWorld

@mikegodleman

 

A8: The other side of the story often helps you prove your point. It also shows that you are unbiased. #CMWorld

@MichaelMooneyy

 

@lttlewys @MacLeanHeather Agreed. Save the fluff for your baking 😉 #cmworld

@SFerika

 

@iCopyright @mikegodleman Pinterest and Instagram come to mind, Google+ is also very visual. I have best experience with Pinterest! #CMWorld

@Jupiter_Labs

 

@iCopyright @mikegodleman Pinterest and Instagram come to mind, Google+ is also very visual. I have best experience with Pinterest! #CMWorld

@Jupiter_Labs

 

@atxcopywriter Well they’d find some talented folks to help them out! #CMWorld

@CMIContent

 

Q9: Do you prefer to curate hot topics or evergreen content? Which works better for your audience? #CMWorld

 

@nicolevirant @SFerika Debating can be fun #CMWorld

@MacLeanHeather

 

@atxcopywriter was thinking the same thing. Pretty “tone deaf” for a music site #cmworld

@iCopyright

 

@atxcopywriter LOL too true #CMWorld

@caramellagirl

 

@caramellagirl @SFerika @CMIContent That is a great idea. #CMWorld

@MacLeanHeather

 

@wayne_cyrus Thanks Wayne! #cmworld

@cjcarragher

 

@SueBrady I’m the opposite I love debating and discussing different opinions #cmworld

@nicolevirant

 

Right on, get that audience to do some critical thinking and engagement! @nicolevirant @SFerika #CMWorld

@LoweBrady

 

@CMIContent Mix of both #CMWorld

@michelewang22

 

A9. A combo of both. Hot topics generate the most readership if they are relevant to your audience. #CMWorld

@SueBrady

 

 

 

A9: A mixture of both keeps it interesting and resonates best with my audience #cmworld

@MacLeanHeather

 

A(: Both, I’m greedy… I want to milk all the great content I can find! Differ platforms + differ content=great convos!! #CMWorld

@lttlewys

 

A9 Content curation feeds on sharing hot topics; my evergreen content is more likely to be created in-house #cmworld

@SFerika

 

A9: Take a hot topic and write about how it demonstrates or goes against the grain of an established evergreen topic #CMWorld

@PatrickHayslett

 

@Jupiter_Labs @iCopyright And now Vine & image timeline feeds on Twitter. Upwards & onwards… #CMWorld

@mikegodleman

 

@michelewang22 Us too – thanks Michele! Always glad when you’re here! #CMWorld

@CMIContent

 

@nicolevirant @TheSalesLion says to TALK ABOUT your competitors + with those you disagree. Good for SEO, honesty, engagement. #cmworld

@njh287

 

@Hoovers @atxcopywriter I am just ignoring them like we all are #CMWorld

@MacLeanHeather

 

Q9: There is nothing wrong with a little #newsjacking. Stay relevant, but don’t forget about fundamentals. #CMWorld

@MichaelMooneyy

 

@PatrickHayslett Great idea! #CMWorld

@michelewang22

 

A9 If you’re writing remarkable evergreen content, you can still see it being curated…in the absence of other hot topics 😉 #cmworld

@SFerika

 

It’s true, @SueBrady, but @nicolevirant does it with a very professional and poised manner. She has a great social voice! #CMWorld

@LoweBrady

 

A9 Use hot topics to reel them into engaging in the evergreen stuff. #cmworld

@JennHilgen

 

@Hoovers @SFerika Well played, Ladies, well played!! #coffeespewed @MacLeanHeather #CMWorld

@lttlewys

 

A9) #CMWorld I like to stick with lasting content, unless the current content directly affects my target market and readers (e.g. Security)

@Jupiter_Labs

 

A9. I like both. Evergreen w/sprinkles of hot topics seem to work if relevant & not just jumping on the bandwagon #cmworld

@caramellagirl

 

@nicolevirant In violent agreement! The debate can spark other ideas as well.#CMWorld

@SueBrady

 

Can you tell that to @FoxNews? MT “@lucasmillerwsu: A8: Providing a rounded perspective is key to fostering convos #CMWorld”

@nicolevirant

 

Right @MichaelMooneyy, keep your audience informed but don’t rip of stories for your own engagement’s sake. #CMWorld

@LoweBrady

 

A9: Evergreen content has been my preference simply because it’s useful to my targeted audience. Something to refer back to. #CMWorld

@Stephyena

 

@CMIContent A9: I tend towards evergreen, but some hot topics (like influence of Google updates) are worth including in mix #CMWorld

@atxcopywriter

 

@Jupiter_Labs Great points, Maria! Thanks! #CMWorld

@CMIContent

 

@MacLeanHeather @Hoovers @atxcopywriter the spambots are a sure sign #cmworld is trending! 🙂

@SFerika

 

@nicolevirant @FoxNews @lucasmillerwsu Oh Snap! #cmworld

@JennHilgen

 

A9. Hot topics keeps things “fresh” and maybe keeps the audience engaged. Shows you’re evolving. #CMWorld

@caramellagirl

 

@caramellagirl Definitely – needs to be more than going through the motions. Relevance is important. #CMWorld

@CMIContent

 

@MichaelMooneyy ding ding ding!! What are peeps afraid of??? #cmworld

@nicolevirant

 

A9 – Our audience is mostly writers – they can’t get enough evergreen #cmworld

@Ebyline

 

@SFerika @Hoovers @atxcopywriter You know it 🙂 #CMWorld

@MacLeanHeather

 

@nicolevirant Funny! #CMWorld

@CMIContent

 

A8: Absolutely! Taking a stance on content you disagree with reinforces brand values. Gives audience better insight. #cmworld

@cjcarragher

 

@Stephyena Therein lies the main point – what your audience wants/needs! #cmworld

@CMIContent

 

Agreed, @caramellagirl, but also making sure that evergreen content is targeted and specific to your industry, not too general. #CMWorld

@LoweBrady

 

@CMIContent Both can work. If linking to or repubbing articles with dates, too old can hurt – even if still relevant. #CMWorld

@repub_Hub

 

@cjcarragher yes … it’s as important to say what your are NOT for as it is to say what your ARE for #cmworld

@iCopyright

 

@SFerika Just told our team the same! Nice work! #CMWorld

@cmcphillips

 

@caramellagirl I love that! If you’re standing still, your dead! #CMWorld

@Jupiter_Labs

 

@Ebyline Great job knowing what they need and want to see! #CMWorld

@CMIContent

 

@MichaelMooneyy @MacLeanHeather @Hoovers @atxcopywriter and the word ninja or expert 😉 #cmworld

@SFerika

 

@cjcarragher Thanks Chris! Most definitely! #CMWorld

@CMIContent

 

Q10: What are some tools you use to help you curate your content? #CMWorld

 

@MichaelMooneyy @SFerika @Hoovers @atxcopywriter LOL. #CMWorld

@MacLeanHeather

 

@nicolevirant @SFerika For sure. Goes without saying #cmworld (at least for me)

@MacLeanHeather

 

@nicolevirant @MacLeanHeather agree, being pleasant and respectful is key #cmworld

@SFerika

 

@MichaelMooneyy Without a doubt! Probably “engagement” & “content strategy,” too. @SFerika @MacLeanHeather @atxcopywriter #cmworld

@Hoovers

 

A10 I use @feedly, @scoopit, @stumbleupon, #paperli & social streams in @hootsuite to identify and curate content #cmworld

@SFerika

 

@SFerika @MichaelMooneyy @Hoovers @atxcopywriter You guys are killing me and making literally LOL #cmworld Thank you!

@MacLeanHeather

 

A10 Social streams include twitter hashtags & lists, G+ searches, + Facebook feed #cmworld

@SFerika

 

A10 Also use @listly and @storify to create compelling curated content, & @pinterest is all about curation #cmworld

@SFerika

 

A10: @scoopit ( yes, I kno cheering them a lot today!) @feedly @Hootsuite & have even used @Listly #CMWorld

@lttlewys

 

@lttlewys Nice ones! Speaking of…where’s @NickKellet today?? #CMWorld

@CMIContent

 

@SFerika sometimes the oldest tools are the best ones! hard to beat a good hashtag:) #cmworld

@iCopyright

 

A10: I’m a big fan of @StumbleUpon to find great content #CMWorld

@LoweBrady

 

@CMIContent A10: Feedly, Readability, Twitter, LinkedIn, G+, think that about covers it #cmworld

@atxcopywriter

 

A10 pretty much every #cmworld or #smxchat or any twitter chat w/@lttlewys I come away w/a new tool to try out. Good to experiment w/them.

@SFerika

 

@LoweBrady @StumbleUpon Absolutely! #CMWorld

@CMIContent

 

A10: #CMWorld Feedly, Flipboard, Twitter Search, @smexaminer (I love that guy) – great resources for #contentmarketing & #curation

@Jupiter_Labs

 

Oops – got lost in Keynote hell – creating content – I missed it #cmworld

@NickKellet

 

@lttlewys Starting to use @listly now. So far, I like what is see! #cmworld

@cjcarragher

 

@SFerika @nicolevirant @MacLeanHeather In life, as well as content, of course 🙂 #cmworld

@atxcopywriter

 

@NickKellet better late than never:) #cmworld

@iCopyright

 

@CMIContent @lttlewys @NickKellet I guess I should have brought cookies… #cmworld

@SFerika

 

A10 #cmworld message boards, RSS feed, @stumbleupon mostly. Always looking for more ideas.

@JennHilgen

 

@Ittlewys – much love for @feedly #cmworld

@Ebyline

 

@SFerika @lttlewys rocks #cmworld

@MacLeanHeather

 

Have to go now. First time in this chat – many smart ppl & great ideas. Enjoyed a lot. TY! #CMWorld

@PatrickHayslett

 

@CMIContent Good question!! @NickKellet should be here, he loves curation!! #CMWorld

@lttlewys

 

@NickKellet That’s OK! We’re always here Tues at noon – doesn’t always work out for all of you every wk! We’ll catch you next time! #CMWorld

@CMIContent

 

Feelings on “recycling” curated content on the same social channel? e.g., repeating a Tweet at another time? #cmworld

@Hoovers

 

Did we miss your question in today’s chat? Email cathy[at]http://t.co/RnNbBkDhxG and we’ll be in touch. #CMWorld

@CMIContent

 

@atxcopywriter @nicolevirant @MacLeanHeather I think that part is too often forgotten these days 🙂 #cmworld

@SFerika

 

@PatrickHayslett So glad you joined us, Patrick! We’re here every Tuesday at noon! Hope to see you next week! #CMWorld

@CMIContent

 

A10: BuzzSumo! #cmworld

@MichaelMooneyy

 

A10: Along with everything already mentioned, Flipboard is pretty great too. #cmworld

@Stephyena

 

@JennHilgen, looks like I may have to check out @feedly #CMWorld

@LoweBrady

 

@CMIContent A10: I think tweet deck or Hootsuite are both great tools to use #cmworld

@MackMagner

 

@SFerika @listly @Storify @Pinterest Have you tried embedding? And letting content change over time #cmworld That’s SEO juice

@NickKellet

 

@MacLeanHeather @SFerika Awww, gosh, thanks, ladies!! I feel the same about y’all 😉 #CMWorld

@lttlewys

 

@SFerika @atxcopywriter @nicolevirant @MacLeanHeather Lucky to have respectful and pleasant twitter chats! 🙂 #CMWorld

@CMIContent

 

@cmcphillips @SFerika what did I say?! I knew she’d draw a crowd!! #cmworld

@nicolevirant

 

@Hoovers the life of a tweet is a nanosecond … you really have to do this! just space them apart #cmworld

@iCopyright

 

Thank you @sferika for your great insights on content curation & content marketing! We learned so much! #CMWorld

@CMIContent

 

@SFerika @atxcopywriter @nicolevirant Agreed. Need to remember people are behind the avatars, etc. No need to be hurtful. #cmworld

@MacLeanHeather

 

@CMIContent I always forget about @Quora but should start using it more. #CMWorld

@michelewang22

 

@NickKellet I’ve imbedded from your @listly and @storify — love it! #cmworld

@SFerika

 

 

A10: Groups within LinkedIn or Google+ usually provide great shared content from industry leaders. #CMWorld

@JustinSimonson

 

@NickKellet @SFerika Nick I really need to see an example of this ! #cmworld

@iCopyright

 

Thank you @CMIContent and @SFerika for a great Tuesday morning (in Arizona) chat! Great info #cmworld

@NoelleSchuck

 

@LoweBrady @feedly yes, me too and I keep forgetting about #paperli #cmworld

@JennHilgen

 

@MacLeanHeather @SFerika @atxcopywriter @nicolevirant Definitely! Dealt with that for years. People forget that! #CMWorld

@cmcphillips

 

I gotta try listly and storify now 🙂 Follow me and see my content stream blossom after discovering these tools lol#cmworld

@Jupiter_Labs

 

@LoweBrady Yup, it’s all in how you use them, I have great shares on G+ @SFerika #CMWorld

@lttlewys

 

Great #CMWorld chat today! Thanks, everyone @CMIContent @SFerika

@atxcopywriter

 

@SFerika @feedly @scoopit @StumbleUpon @hootsuite THE GOLD!! #cmworld

@nicolevirant

 

Upcoming #CMWorld chat dates/speakers: http://t.co/PcYRzG5TGs Next wk it’s audience development & email w/@jkrohrs!

@CMIContent

 

@CMIContent @SFerika @atxcopywriter @nicolevirant Me too! #cmworld

@MacLeanHeather

 

@Hoovers If you’re audiences are different per each channel, and the info is relevant, craft it wisely and go for it! #CMWorld

@LoweBrady

 

I have to run, but great chat everyone! Have a great week! Thank you @CMIContent for hosting. #cmworld

@Stephyena

 

Just noticed #CMWorld pop up on my feed – I need to get involved in this next week! /cc @CMIContent

@joapet

 

@SFErika – Thanks for some great insights @CMIContent – thanks for hosting #cmworld

@Ebyline

 

Thanks everyone! I love how many great ideas I get from these #cmworld conversations each week.

@SFerika

 

@JustinSimonson Absolutely, Justin! Some of our best convos happen in our @LinkedIn group. #CMWorld

@CMIContent

 

@iCopyright @SFerika Here’s one from @marketo http://t.co/7njUti2ays #cmworld a crowdsouced list – @cmicontent have examples too

@NickKellet

 

A10: No love for @reddit? #cmworld

@MichaelMooneyy

 

@CMIContent Now that we exist, we’re using ourselves. ;0) #cmworld (this time w-hashtag)

@repub_Hub

 

More info on today’s #CMWorld chat guest @sferika: Visit: http://t.co/dZsOoxdvGB! Thanks again, Erika!

@CMIContent

 

@CMIContent @jkrohrs Looking forward to that! I am sure it will be great! #cmworld

@MacLeanHeather

 

@NickKellet @SFerika @listly @Storify @Pinterest SEO juice, great for your complexion and company! #cmworld

@nicolevirant

 

@joapet Absolutely! #cmworld is not to be missed! Hope to see you next week! ^SL

@Hoovers

 

@SFerika thanks for the valuable info! #cmworld

@MichaelMooneyy

 

@joapet Please do! Every Tuesday at noon EDT! Next wk w/ @jkrohrs on audience development. Good stuff! #CMWorld

@CMIContent

 

@SFerika * golf clapping* Wonderful job, my friend!! even if there were no cookies this week 😉 #CMWorld

@lttlewys

 

@SFerika @CMIContent Thanks for an awesome chat and great questions! I learned a lot and met great tweeps 🙂 #cmworld

@Jupiter_Labs

 

Gotta run for this week! Thanks for the fantastic conversation. Until next week take care all. #cmworld

@MacLeanHeather

 

@Hoovers Thanks for the great discussion today!! #CMWorld

@lttlewys

 

@repub_Hub Ha – that’s awesome. As you should! #CMWorld

@CMIContent

 

@iCopyright @SFerika Here’s a @CMIContent post with a list embedded http://t.co/Ua2N1qxb3I #cmworld

@NickKellet

 

@MacLeanHeather Fantastic to see chat today! Have a great rest of the week!! #CMWorld

@lttlewys

 

A Tale of Two Republishers: Content Curation with Context http://t.co/jFpOQGz4IG <= try using curation & republishing together #cmworld

@iCopyright

 

@SFerika Bravo! Enjoyed my first #cmworld chat.

@JennHilgen

 

@lttlewys @SFerika We really need to figure out how to make the cookies happen. Orange cookies all around? #CMWorld

@CMIContent

 

So appreciative of @SFerika sharing her time and insights. So valuable! #cmworld

@Hoovers

 

@Jupiter_Labs Thanks Maria! #CMWorld

@CMIContent

 

@MacLeanHeather It was great chatting with you today during #cmworld! Have a beautiful day 🙂

@Jupiter_Labs

 

@CMIContent @SFerika Actually, there kinda is… have y’all met @TwitGift?? #CMWorld

@lttlewys

 

@MacLeanHeather Thanks for joining us, Heather! #CMWorld

@CMIContent

 

Great #CMWorld chat today! See you next week: Tuesday, noon EDT. Thanks @Sferika and others!

@LoweBrady

 

@lttlewys Ditto for me, Brandie! Always a pleasure! ^SL #cmworld

@Hoovers

 

Thank you all for a great chat! learned a lot, great convo as usual! #cmworld

@iCopyright

 

@JennHilgen Thank you Jennifer! @SFErika is awesome! So glad you joined us! #CMWorld

@CMIContent

 

@lttlewys <3 thanks, lady! I think I may need a hand massage form all this typing 😉 #cmworld

@SFerika

 

@LoweBrady Great chatting!! Have a great week! #CMWorld

@lttlewys

 

@nicolevirant @SFerika @listly @Storify @Pinterest organic traffic good for the skin:) Interesting blog post idea! #cmworld

@NickKellet

 

@Hoovers @SFerika Thank you SO much for joining us! Thrilled you were able to be with us today! #CMWorld

@CMIContent

 

@SFerika Lol!! Ya, @CMIContent really puts you through the paces, eh?? All those smarty pants people & questions 😉 #CMWorld

@lttlewys

 

@SFerika @atxcopywriter @MacLeanHeather in offline and online #cmworld

@nicolevirant

 

@lttlewys @SFerika @TwitGift Of course we have! #CMWorld

@CMIContent

 

@JennHilgen Hope to see you back for #cmworld next week– it’s always a highlight of my week on twitter

@SFerika

 

@CMIContent Thank you! Great chat. #cmworld

@JennHilgen

 

@LoweBrady @Sferika Thank you, Brady! #CMWorld

@CMIContent

 

@CMIContent @lttlewys You guys are ruining my Holiday cookie swap surprise! ;p #cmworld

@SFerika

 

@SFerika For sure! #cmworld

@JennHilgen

 

@iCopyright Thank you for joining us! #CMWorld

@CMIContent

 

@lttlewys Absolutely, great contributions, much appreciated. Catch you next time! #CMWorld

@LoweBrady

 

“@iCopyright: @Hoovers the life of a tweet is a nanosecond … you really have to do this! just space them apart #cmworld” good advice 🙂

@nicolevirant

 

@Hoovers thank *you* for the great conversation and insights! #cmworld

@SFerika

 

@lttlewys @SFerika LOL – sorry about that! #CMWorld

@cmcphillips

 

Thanks @CMIContent @lttlewys @SFerika – Great #cmworld chat today. Lots of good ideas on #contentcuration

@cjcarragher

 

@SFerika Ooops. sorry!! @cmcphillips I love how you swap personalities 😉 I do that, too!! #CMWorld

@lttlewys

 

@lttlewys @CMIContent hehe YES! Love it! I know I missed some Qs/comments so spending next hour reviewing/replying #cmworld

@SFerika

 

@cjcarragher Glad you were able to jump in #CMWorld

@lttlewys

 

#CMWorld Twitter Chats http://t.co/2MzxZgwxNr

@Dave_Rector

 

@iCopyright totally agree– hashtags are a big component of my @hootsuite #contentcuration tabs #cmworld

@SFerika

 

@MichaelMooneyy @MacLeanHeather @Hoovers @atxcopywriter I haven’t used Guru. What do you love about it? #cmworld

@SFerika

 

---