Are you asking the right questions when it comes to your content? How are your customers consuming it? How is it structured? Randy Frisch suggests we start thinking “content experiences.” The co-founder and CMO of Uberflip joined us on a recent #CMWorld Twitter chat to discuss why creating these experiences are valuable to marketers today.
What follow is a brief look at the Twitter chat. Check out our Twitter Moment to see more tweets from our discussion.
A1a. A content experience is:
✔ The environment in which your content lives
✔ How it’s structured
✔ How it compels your audience to engage #CMWorld pic.twitter.com/yDLIo41nw9— Randy Frisch (@randyfrisch) July 24, 2018
A1: As marketers, we have ask ourselves one question: can our audience find the information they need, when they need it, without encountering barriers or roadblocks? All of that is a “content experience”. #CMWorld
— Cassandra Jowett (@cassandrajowett) July 24, 2018
A1. #Content experience defines how your audience interacts with your #marketing. It matters because:
Experience creates and emotion, and EMOTIONS DRIVE ACTION.
#cmworld #UX— Tod Cordill, MBA (@todcordill) July 24, 2018
A2. Great question—it’s one that we talk about a lot at @Uberflip.
While really everyone in your org should rally behind the content experience, we actually added a Director of Content Experience to our team this year. It’s her job to oversee experiences end-to-end. #CMWorld
— Randy Frisch (@randyfrisch) July 24, 2018
A2: Whoever owns/runs/responsible for #contentmarketing needs to think bigger/broader & impact as much of experience as possible. #CMWorld
— Amanda Todorovich (@amandatodo) July 24, 2018
A2: It’s a little of everyone. Your content experience should be consistent with your overall company experience. #CMWorld https://t.co/dt5s7rz7vQ
— Jeremy Bednarski (@JeremyBednarski) July 24, 2018
.@CMIContent #CMWorld A2: Owned by the leadership team, planned and co-ordinated by marketing. Champions/ambassadors across the business nominated to contribute. Feedback/reporting circulated to all.
— Luan Wise (@luanwise) July 24, 2018
What do you think? What are your thoughts on creating content experiences? Let us know in the comments below.
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