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Content Marketers as Consumers: A Twitter Chat with the #CMWorld Community

Big marketing challenges such as tone deaf brands, embarrassing data breaches, and failed influencer posts have caused some content creators to come under fire recently. But consumers are also complaining about smaller-scale annoyances. How do we know they’re annoying? Because we’re consumers too. We work in content. We consume content. So, if we are bothered by a marketing practice, why do we put up with it?  

In this week’s #CMWorld Twitter chat, we opened the floor up to our community. For an hour, we tossed aside best practices. We discussed what we like and don’t like. Then we thought about how that could change the way we approach our content marketing. 

The following post represents a big opportunity for content marketers to reassess how in touch they are with their own audiences. Want to see all of the #CMWorld tweets from March 3? Click here. 

As a consumer, let’s say there’s a marketing tactic you’re not fond of. But as a marketer, you know it has a high conversion rate. Do you use it?

Clickbait is an unpopular practice, but it does what content marketers want. It entices the reader to click and consume content. So, is clickbait good or bad?

It’s a question heavily debated among marketers. To pop-up or not pop-up: Are they annoying or do you accept them as a common marketing tactic?

How much does proper grammar matter when it comes to great writing? Does it affect your experience as the reader?

As a consumer, do you expect a brand to reply to every tweet/comment/mention- especially right away? Would you feel differently if you did not work in marketing?

Content marketers are creative, but can brands show too much personality? How do you feel when brands are snarky? Act cool using slang? Show a little weirdness?

After reading through these tweets, here’s my advice to marketers: Get out in the world. Ask your teen about what he’s seeing on social media. Talk to your neighbor about what they’re searching for online. Hang out at a local coffeeshop and ask a barista what she’s watching these days. I guarantee that person will be in your head the next time you’re working on a project. And your content will be more relevant, better connected, and more effective because of it. 

Thanks to our community who participated in the chat. Now it’s your turn. Leave us a comment, and tell us the annoying things you see brands do and wish would stop.  

Want to get together in person to talk frustrations in content marketing – and find some remedies too? Join us at Content Marketing World this October. Register  using code SM100 to save $100.