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Content Marketing Agencies: A #CMWorld Chat with Lee Odden

Screen Shot 2016-08-24 at 8.10.45 AMIn-house, freelancer or agency? Lee Odden, co-founder and CEO of TopRank Marketing, joined this lively #CMWorld Twitter chat to talk about when you need an agency and, if you do, how to choose the right one. Our community also chatted about how to get the most from your agency.

A few highlights of the chat are below. Visit this week’s Storify for even more great conversations on this topic.

Screen Shot 2016-08-24 at 8.11.00 AM

In-house or agency? Or both? Seems like our community has a lot in common, with some minor differences. 

What are some questions you should ask an agency when considering hiring them?

We’d definitely recommend the Storify story on this question – there were lots more where these came from, especially if you’re in the market for an agency.

Lee, a perennially-popular speaker at Content Marketing World, will be joining us in September for two sessions: Optimize the ROI of Your Content Agency Investment and How B2B Executives Need to Strategize in the World of Content.

And another bonus? Many agencies will be in attendance, both as attendees and speakers, so please be sure to join us! Use code BLOG100 when you register to save an extra $100.