Video is another way brands can building engaging content and storytelling – and also break through the clutter. Sarah Quinn joined our recent #CMWorld Twitter Chat to share ideas on how to create video solutions for your content marketing program.
For more resources on video, take a look at our video templates or tips on building your own visual storytelling. Join us each week at noonEastern for our Twitter Chats.
A1) We create videos every single day, it’s what we do! Check out our showreel: http://bit.ly/1qmS2wT #cmworld
@MissSarahQ
A1) In terms of what we do in-house, we create a series of ‘knowledge videos’ with top tips for marketers: http://bit.ly/1MuYzme #cmworld
@MissSarahQ
#CMWorld A1Yes, video is all the rage! Recently we created this video for a nonprofit foundation: http://bit.ly/1kK7UvP
@hidama
@CMIContent A1: We mostly use webinars right now, but it’s definitely something that’s on our radar! #CMWorld
@ExperianDQSteph
A1) We also create entertaining videos like this Halloween inspired one: http://bit.ly/1S7MynA #cmworld
@MissSarahQ
A1- Yes! Check out our #YouTube page for our documentary & #CMWorld speaker videos https://www.youtube.com/channel/UCN5xPNTy8hLoRVTGbECznMg
@AmandaSubler
@CMIContent A1: I’ve dabbled, but definitely not where my strengths lie (writing scripts for video though) #CMWorld http://austin-copywriter.com/category/video/
@atxcopywriter
A1) Or interesting videos like this ’10 things you didn’t know about Steve Jobs’ video: http://bit.ly/1L6CJQH #cmworld
@MissSarahQ
A1 @Pursuant has made some really impactful videos for our clients. In ’16 we’re going to be doing more of this on our owned media. #CMWorld
@hilarysutton
A1 Yes, using video, but not getting as much traction with it as we’d like. #CMWorld
@MichaelDFCI
@atxcopywriter @CMIContent writing scripts for video is def different! Many people don’t realize that #cmworld
@AmandaSubler
Looking forward to diving in to #CMWorld after a couple weeks away. https://twitter.com/cmicontent/status/664125891539152896
@bendgibbons
We’re biased but we think it’s rather good 🙂 #CMWorld https://twitter.com/AmandaSubler/status/664127166360084480
@CMIContent
A1: only sparingly. We did a series for National Library Workers Day that were well-received: https://www.youtube.com/watch?v=RXES42fDthE #CMWorld
@webmastergirl
@CMIContent @atxcopywriter I can as well, and am interested in writing more video scripts #cmworld
@lindadessau
A1) YES! http://www.youtube.com/seriousvanitydotcom is my hub. #CMWorld https://twitter.com/CMIContent/status/664126636518830082
@Serious_Vanity
@MissSarahQ Very cool! I didn’t know that about the display ad. #cmworld
@LaToyaReports
French speakers may now watch Story of Content by CMIContent enjoying French subtitles! #CMWorld http://ow.ly/UtOAw
@tgillmann
A1 #CMWorld I’ve only used videos sparingly as I’m a better writer in general, but as video is catchier to the eye, I’m doing more.
@calgarydreamer
A1) The great thing about video is you can entertain, inform, educate, inspire – whatever your audience wants to consume! #cmworld
@MissSarahQ
@webmastergirl that’s awesome you did that. Shows that video can work for multiple fields! #cmworld
@CMIContent
A1: We haven’t started using it yet, but would love to make that part of the plan for 2016! #CMWorld
@locallinkllc
@ExperianDQSteph @CMIContent Ah! But do you record the webinars and post the video? That counts, right? #CMWorld
@atxcopywriter
A1 Although this one https://www.youtube.com/watch?v=AbmEt_E8kfo did well and was all created in-house. #CMWorld
@MichaelDFCI
… and I brought the #cbuscoffee from @cafebrioso. #CMWorld https://t.co/Vv76y2N1q5
@bendgibbons
@MissSarahQ Love it! #cmworld
@hidama
@locallinkllc such a growing medium – good goal! #cmworld
@CMIContent
A1) We create compelling video content for various clients from nonprofit, to higher ed to fashion/retail. #cmworld http://www.earlylightmedia.com/work
@Earlylightbalt
A1-2) Educating my clients and prospects to make sure we’re on the same page is my #1 priority #cmworld https://www.youtube.com/watch?v=Oa6aR_hbtPo
@Serious_Vanity
A1. Yes we are, we are currently using video to promote @stjoseph latest campaign https://www.youtube.com/watch?v=iQ7gT8lyA3Q #CMWorld
@stephcanarte
A1:I think there’s still much potential &exploration for click-able vids. Embedding variety of links as vehicles to sub-content. #CMWorld
@ItsTomfoolery
Loving all these video examples! #cmworld
@MissSarahQ
A plot is a sequence of events. A story identifies the relationships among the events and gives them meaning & POV @robert_rose #CMWorld
@CrescendoCM
@Earlylightbalt a wide range of clients…good to have that flexibility! #cmworld
@CMIContent
@MichaelDFCI Maybe your audience just prefers other formats? #CMWorld
@atxcopywriter
@bendgibbons you are killing us lol Now we’re singing… #cmworld
@CMIContent
I was thinking the same thing! #cmworld I’m going to have to back and watch them all! https://twitter.com/MissSarahQ/status/664128068626350081
@AmandaSubler
@CMIContent All our campaigns have a short #animation feature. Check them out: http://vimeo.com/user18436515 #CMWorld
@village_print
A2) Video length is SO important. Research suggests we lose attention after 2 mins max so keep your video as short & concise #cmworld
@MissSarahQ
A1: Yes when applicable. I don’t use media to align with the trends. It is very effective. @CMIContent #CMWorld
@JS_insidepitch
Violate audience expectations, make it different, have a distinct POV, and be willing to be wrong #CMWorld
@ReneePalm1
A2: Use as much as you need to tell your story. That can be :08 or 1:00. If it’s done well, people will watch. @CMIContent #CMWorld
@JS_insidepitch
@CMIContent video can be used by any clients that have a human story to tell (that’s everyone). #CMWorld
@Earlylightbalt
@CMIContent A2: I think it definitely all depends on the purpose of the video! #CMWorld
@ExperianDQSteph
A1: love suggesting video and streaming for clients!! #CMWorld
@lttlewys
A2. With short attention spans the shorter, the better. Recommended guidelines go from 45secs to 1:30 for short form content #cmworld
@stephcanarte
@JS_insidepitch such good advice. Your audience wants quality work and good storytelling. #cmworld
@CMIContent
A2: I generally check out if it’s longer than 2 minutes. But you can get a lot of information in a video in 2 min or less. #cmworld
@LaToyaReports
Depends on the medium used, 6 sec vine video to live streaming on periscope or YouTube #CMWorld https://twitter.com/CMIContent/status/664128137165303809
@varunkr842
A2) Know your audience! Whether it’s a 6 sec Vine or a 10-minute tutorial will be dictated by that. #CMWorld https://twitter.com/CMIContent/status/664128137165303809
@Serious_Vanity
A2- Agree for the most part to keep them short- but do think there is room for longer form- depending what the content is.. #cmworld
@AmandaSubler
@Serious_Vanity do you have much experience in Vine? #cmworld
@CMIContent
Really interested in this one: when is a video too long? #CMworld https://twitter.com/CMIContent/status/664128137165303809
@Yannick_Ilunga
A2) In fact, we actually now have shorter attention spans than goldfish…eeek! http://bit.ly/1W3p3S8 #cmworld
@MissSarahQ
@atxcopywriter might be… I think it’s also our content choices for video. We have to find the good stories to tell #CMWorld
@MichaelDFCI
Indeed. Anyone can produce “video” Just because it’s moving pictures, doesn’t mean it’s moving! @CMIContent #CMWorld
@JS_insidepitch
A2 Know your audience. How much are they willing to watch? How much of the video is truly meaningful and necessary? #cmworld
@LUCYrk78
@CMIContent Only watching. 🙂 It’s not been where my creation experience is. #CMWorld
@Serious_Vanity
@CMIContent A2. Humans have the attention span of a goldfish. Video length should reflect this. Tell your story quickly & simply #CMWorld
@annactaylor15
@Yannick_Ilunga we have found that we retain viewers for some of our 6 minutes Facebook videos. Just have to know your audience! #cmworld
@CMIContent
@CMIContent A2: Shorter videos are easier to fit into people’s days, so if you’re gonna make it long it better be good and worth it #CMWorld
@atxcopywriter
A1 Oh I suppose I should add that I make 15-second videos for social with tips! These have been fun. #CMWorld https://www.youtube.com/channel/UCbQS4YjyZH6AKTTIuPLCJ4g/
@hilarysutton
.@webmastergirl But there must be a quality element here, right? People love to sit in front of Netflix all weekend watching video. #CMWorld
@billcush
A2: I’ve heard the studies suggesting 2min or less… but many are successful at 30/40min #cmworld
@lttlewys
A2) Attention spans are short these days. Get on with a hook as soon as possible. #CMWorld
@MSLJim
@Serious_Vanity totally agree! #CMWorld
@AmandaSubler
Quote of the day! (so far…) #CMWorld https://twitter.com/JS_insidepitch/status/664128759520301056
@lindadessau
A1: @CMIContent Hot off the press, “Why Your Company Needs Referral Marketing Software” https://youtu.be/6ylAT8xV8tU #CMWorld
@amitykapadia
Preach! #CMWorld https://twitter.com/LUCYrk78/status/664128770803134464
@CMIContent
A2) I do believe that ‘how to’ style videos are ok to be longer as people are willing to stick around to learn #cmworld
@MissSarahQ
So do goldfish watch video? #cmworld https://twitter.com/MissSarahQ/status/664128703123873792
@MichaelDFCI
lol- yes! #CMWorld https://twitter.com/JS_insidepitch/status/664128759520301056
@AmandaSubler
@MissSarahQ Unless it’s something like a TED talk, right? Make it good/valuable enough and people will devote more time #CMWorld
@atxcopywriter
@CMIContent Thanks! Can’t wait to learn some great info on this #cmworld chat!
@locallinkllc
.@CMIContent A2) You can’t let length dictate the story arc/narrative. It really depends on the story you’re trying to tell. #CMworld
@Earlylightbalt
A2: Consider the audience and platform, but in general under 2 minutes is a good idea #CMWorld
@WashingtonianCM
@lindadessau @JS_insidepitch agreed! #cmworld
@CMIContent
A2: The better the quality, the longer the video can be. Only reason video needs to be short is if its bad? #CMWorld
@billcush
@CMIContent A2 Personal preference–a minute or shorter unless I’m wanting/anticipating long-form content like a TedTalk. #CMWorld
@hilarysutton
@ExperianDQSteph @CMIContent We agree. The target demo also has a lot to do with the length of a video. #CMWorld
@SocialbyDef
What else do they have to do?! 🙂 #CMWorld https://twitter.com/michaeldfci/status/664129023526764544
@LUCYrk78
@CMIContent very true! I have been experimenting w/ video myself, curious to release more videos and look at what the data tells me #cmworld
@Yannick_Ilunga
A2 #CMWorld The shorter the better. http://bit.ly/1kK9oWT
@hidama
@LUCYrk78 @MichaelDFCI ha ha ha #cmworld
@CMIContent
@SocialbyDef @CMIContent Also very true, good point! #CMWorld
@ExperianDQSteph
Oh no! I’m late for #CMWorld! https://t.co/lTSfNCGWMn
@martinlieberman
A1: Here’s some recent #BackToSchool pre-roll for @Ohio529plan. https://youtu.be/ysRek6ATJFw #CMWorld
@bendgibbons
I watched a company culture video recently that was 4:30, and I didn’t think it was long enough. #CMWorld
@billcush
@billcush Doesn’t have to be short because it’s bad. If you tell the story in :18 no need to spend :19. #CMWorld
@JS_insidepitch
@billcush that can often be the case. What does your audience crave? #cmworld
@CMIContent
@billcush Interesting point! #CMWorld
@hilarysutton
@LaToyaReports Hey there! So far so good. Is it only Tuesday? #cmworld
@martinlieberman
@JS_insidepitch @billcush YES – agreed #cmworld
@MissSarahQ
@JS_insidepitch Love it! #cmworld
@MichaelDFCI
A2 #CMWorld Depends on your medium. I won’t watch something longer than 15 secs on Twitter, but I’ll go a full minute on Facebook.
@hidama
A2: @CMIContent Tailor video depending on the channel – webinar, website, social should all have diff lengths. #CMWorld
@amitykapadia
A3) Again, creating a video that’s too long, giving too much away and trying to cram too much into it. #cmworld
@MissSarahQ
@CMIContent A1 Here’s one video we did as part of a series a few months ago: https://www.youtube.com/watch?v=hFBqH3FxgTw #CMWorld
@_goldengrams
@CMIContent A2: Avg attention span is 8 seconds. Video length is VITAL. Keep it under 1 min. It should be fun & give value. #CMWorld
@village_print
A2 Good stories needs time. Too short and lose https://t.co/poFYB7y3C0’s a brilliant 5MIN video for example. #CMWorld https://www.youtube.com/watch?v=zIEIvi2MuEk
@calgarydreamer
@MichaelDFCI They’d probably have a hard time figuring out the mouse to click “play” #CMWorld
@atxcopywriter
@CMIContent @MichaelDFCI yeah, I know. It’s a big day in our office today, so we were celebrating. 🙂 Oh, and btw … Chandler. #cmworld
@martinlieberman
Hey @billcush. Can you share links to videos that are longer than 2 minutes that you feel are good examples? #cmworld
@LaToyaReports
A3: Be relevant. #CMWorld
@credibleagency
@CMIContent Avoid talking about how great they are and make sure the HERO is the viewer! #CMWORLD
@mjassal
A3) Think of your video like a movie trailer – tease your audience so they want to find out more about your brand. #cmworld
@MissSarahQ
Right @lindadessau @cmworld That’s probably it. Satisfy the craving with high quality and you can make a 3 hour feature film #CMWorld
@billcush
@CMIContent A3 Inconsistent video quality! I don’t understand audio, lighting being great for one video & poor for next. #CMWorld
@hilarysutton
@eCopyDesk leveraging video in your content marketing. Welcome! #cmworld
@CMIContent
@CMIContent A3: Not sure it’s a pet peeve, but if applicable – a confident and comfortable actor/representative is key! #CMWorld
@ExperianDQSteph
A3: Stop turning a print story into a video just because you have a camera. #cmworld
@MichaelDFCI
@CMIContent Keep it short and avoid cheesy #animation. Create something organic and engaging. Make sure the message is clear. #CMWorld
@village_print
@hilarysutton that can be quite annoying for your viewer. #cmworld
@CMIContent
A3 Videos need to apply #universaldesign principles (e.g. captions AND transcript) to broaden access #inclusion #cmworld
@roquemoore
@CMIContent A2 We created a 30-sec teaser (like a commercial) for social/ads that led to 3 full-length makeover videos (6-7 mins). #CMWorld
@_goldengrams
A3 Focus on storytelling and make it engaging #CMWorld https://twitter.com/CMIContent/status/664129672725139456
@varunkr842
A3: My pet peeve about video is when it’s the only option to get content from that site – I like text mostly, with a side of video #cmworld
@lindadessau
@MichaelDFCI captivating video and images are so key. #cmworld
@CMIContent
A 2- when there is no point to it- make sure you plan it out before you shoot it.. don’t just wing it #CMWorld
@AmandaSubler
@CMIContent A3: Autoplay. In any context. Ever. #CMWorld
@atxcopywriter
A3) Another problem is having no defined goal and not understanding the audience’s needs. #cmworld
@MissSarahQ
@MissSarahQ Agreed. And don’t try to say everything. Leave ‘em wanting (to know) more #CMWorld
@KEXINO
Video can be longer. You think ppl cut off Star Wars trailer 1:00 in, or they stayed through all 3:00? @village_print @CMIContent #cmworld
@JS_insidepitch
@CMIContent Yes! It’s all about expectations. #CMWorld
@hilarysutton
A3 Going on too many tangents. Not sticking to core story. Trying to be too cute. It’s a vid not an opera #CMWorld https://twitter.com/CMIContent/status/664129672725139456
@calgarydreamer
A2: It’s about delivering the best content in the shortest time. #CMWorld
@credibleagency
A3 Too long of an intro, too much fluff built in to make up more time, too many topics/lack of focus in one video #cmworld
@LUCYrk78
@MissSarahQ @CMIContent I agree. Most people create content that delivers no value. Make sure it is relevant and has value. #CMWorld
@village_print
A3 #CMWorld Not taking full advantage of built in CTAs in YouTube and Facebook.
@hidama
@atxcopywriter Yeah, but if they were viewing on FB, it would just auto play! #Cmworld
@MichaelDFCI
A3: Bad audio or graphics. Professionalism is key (and tools like iPhones and editing apps are cheap or free!) #CMWorld
@amitykapadia
@atxcopywriter so curious – you do not find value in auto play in Facebook? #cmworld
@CMIContent
Q3. Overly long, un-engaging content. No matter the length, make sure you are telling a compelling story #CMWorld
@stephcanarte
@CMIContent A3 Don’t create a video if the info can be shared (or the story can be told) just as effectively in another format. #CMWorld
@_goldengrams
@hidama amen! We bet our very own @AmandaSubler would agree. #cmworld
@CMIContent
Videos need to be personable to hit the right spot. Know your audience before you create a video #cmworld
@eCopyDesk
@LaToyaReports @billcush here’s one you’ll love that’s 5 min I just posted. https://www.youtube.com/watch?v=zIEIvi2MuEk #CMWorld
@calgarydreamer
.@LaToyaReports Culture video from Clari is a great watch at 4:30. Agree/Dis? I have no relation to Clari. #CMWorld http://ow.ly/UtR1E
@billcush
Yes! Get to the point of it right away or you’ll loose them #CMWorld https://twitter.com/LUCYrk78/status/664130379964633088
@AmandaSubler
This is the big pain point #CMWorld https://twitter.com/MissSarahQ/status/664130288457523200
@varunkr842
A3) Video can be used to serve many purposes (drive leads, sales, brand awareness) but you need to set your goal first. #cmworld
@MissSarahQ
A3) Videos that tell you why a product is great, but do not explain any use cases that speak to consumers…. a video pet peeve #CMworld
@martinjason
@atxcopywriter @CMIContent By far my biggest pet peeve! I want to choose the video, I don’t want it to choose me #CMWorld
@annactaylor15
@JS_insidepitch @CMIContent On avg most people will cut off after 8 seconds. The die-hard viewers will stay. #CMWorld
@village_print
A3) Copycatm cookie cutter, “just because everyone is doing this” videos. Audience & creativity first! #cmworld https://twitter.com/CMIContent/status/664129672725139456
@Serious_Vanity
@LaToyaReports Feels much closer to Friday than it actually is. #cmworld
@martinlieberman
@CMIContent too long of an intro! Be relevant, get to the point, don’t waste the audiences time – time is so precious to consumers #CMWorld
@dunbabin_amy
#truth #CMworld https://twitter.com/amandasubler/status/664130559552045056
@LUCYrk78
A3: Talking head videos are boring. Keep them short please 🙂 #cmworld
@DavidProHQ
@martinlieberman @CMIContent You HAD to choose Chandler. #cmworld
@MichaelDFCI
@CMIContent Hmmm. It’s normally muted on Facebook, right? I think that makes the difference for me, now that you mention it #CMWorld
@atxcopywriter350
Agreed! Only having video content could alienate some viewers. #CMworld https://twitter.com/lindadessau/status/664130229301063681
@locallinkllc
A3) Approaching every video like an ad. People connect with genuine messages & emotions. #CMworld
@Earlylightbalt
@CMIContent @AmandaSubler I know, right? Some people just upload the video and say “Yep, my work is done here!” #CMWorld
@hidama
@CMIContent When a video is created without purpose, just to create a video. Tell a story. Share a Fact. But have a reason. #CMWorld
@annactaylor15
A2: We did a 21-min video & has 14M+ views, did a 3-min one & has 12M+ views. It depends on emotional hook & promotion & viralness #CMworld
@Vruno
@Serious_Vanity true! If everyone else is doing it, what differentiates you from your competition? #cmworld
@CMIContent
@billcush Thanks, Bill! I’ll check this out after the chat. #cmworld
@LaToyaReports
Videos that focus on the product through the consumers’ eyes is always a great way to engage and sell #cmworld
@eCopyDesk
Hey #cmworld! Sorry to miss so much. Looks like we’re talking about video today!
@MaureenOnPoint
GREAT point Jason! Use the medium as a chance to show “me” using it in MY life #CMWorld https://twitter.com/martinjason/status/664130612459118592
@LUCYrk78
@DavidProHQ talking heads ever! #cmworld
@CMIContent
A3: My biggest pet peeves are the auto-play videos. They slow down my computer. #CMWorld https://twitter.com/CMIContent/status/664129672725139456
@JeremyBednarski
@MaureenOnPoint we are! Glad you could make it! #cmworld
@CMIContent
#CMWorld In other words, nothing like the intro for Bambi Meets Godzilla? https://www.youtube.com/watch?v=BXCUBVS4kfQ https://twitter.com/LUCYrk78/status/664130379964633088
@calgarydreamer
A3: Making video for the sake of it. Tell a story, make it relevant, fill a need, answer a question, or inspire. @CMIContent #cmworld
@JS_insidepitch
A3) Make sure you have good people in front of the camera. Engagement should happen from second one! #CMWorld
@Liliholl
A3: Pet peeves include auto play, unimaginative horn tooting, lack of context! #CMWorld
@MaureenOnPoint
A3: Avoid turning your videos into sales pitches – make them engaging and add value for your audience #CMWorld
@5FifthStory
@lindadessau Agreed! If I’m not in a position to watch that video when I encounter it, then I’m missing out on your content! #CMWorld
@_goldengrams
Yes, there has to be both! Sometimes I can’t watch video but there is no text to read, so I just bounce. #CMWorld https://twitter.com/lindadessau/status/664130229301063681
@hidama
A3. Losing focus on what the message being shared. Need to edit and stick to the point. #CMWorld
@ms_jacquiegb
@mjassal @CMIContent Love that Manpreet! #CMWorld
@JS_insidepitch
A2: Ideally, audience, platform & engagement should dictate length. Short to grab attention, long to do a deep dive w/engaged users. #CMWorld
@bendgibbons
@joseimprime @CMIContent A/B test to see which is a more effective platform. 🙂 #CMWorld
@Serious_Vanity
@CMIContent Glad to be here! I got stood up *sad trombone* but now I can hang out! #CMWorld
@MaureenOnPoint
@Liliholl yes! Those on camera should be comfortable on camera. #cmworld
@CMIContent
Don’t just stress on video length. Remember it’s quality over quantity every time #cmworld
@eCopyDesk
We did our own at 3:34 that I think is a good watch. But I am biased of course. @LaToyaReports http://ow.ly/UtRCn #CMWorld
@billcush
@JeremyBednarski OH YES! hate those! #cmworld
@JS_insidepitch
@MaureenOnPoint boo! #cmworld
@CMIContent
@roquemoore Good one! I prefer text to video, so a transcript’s always nice for me #CMWorld
@atxcopywriter
@CMIContent @hidama Yes! They are making it easier than ever to add these! #CMWorld
@AmandaSubler
@atxcopywriter @CMIContent What about auto play with no volume? I don’t mind if they auto play as long as I control the sound. #CMWorld
@hidama
A4) An animated video does require a storyboard to lay out the graphics used within the video. We do this in @illustrator. #cmworld
@MissSarahQ
Set clear goals and have a purpose to increase the engagement #CMWorld https://twitter.com/annactaylor15/status/664130764808695808
@varunkr842
@Liliholl Exactly, can’t stress how important that is! #CMWorld
@ExperianDQSteph
Q3: When they have no purpose other than promotion. Teach us something, makes us laugh, swoon, cry or piss us off. #CMWorld
@Vruno
@CMIContent The video content should cater to the targeted niche. Find what they want to see and deliver. #CMWorld
@village_print
@lindadessau Completely agree! We’re the outliers in this convo, I think 🙂 #CMWorld
@atxcopywriter
A4) It’s a technical process but you need to split the video elements up scene by scene. #cmworld
@MissSarahQ
@eCopyDesk Couldn’t agree more. #CMWorld
@stephcanarte
@calgarydreamer @billcush I forgot about this one! This is a great example. #cmworld
@LaToyaReports
Speaking of video, join us for our webinar tomorrow, “Beyond Tweets & Likes: The Future of Word-of-Mouth” https://attendee.gotowebinar.com/register/5469905791456771842 #CMWorld
@amitykapadia
A4: We story board in a bigger more comprehensive way and then cut it up into bite-sized chunks #CMWorld
@MaureenOnPoint
A4) If you want to find out more about how to create a storyboard then this video is the one to watch: http://bit.ly/1kmGNYb #cmworld
@MissSarahQ
@CMIContent A4: Yes, we would create a storyboard in order to plan accordingly! #CMWorld
@ExperianDQSteph
@atxcopywriter You may be right 😉 #CMWorld
@lindadessau
@calgarydreamer But what if someone did a marketing vid that was an opera? #greatideas #CMWorld
@atxcopywriter
@MaureenOnPoint Howdy Jeff! How’s your Tuesday going? #CMWorld
@MaureenOnPoint
Exactly, @CMIContent! We forget we are not creating for our competition’s benefit. It’s to add a broader level of UX. #CMWorld
@Serious_Vanity
I won’t watch unless I’m into the subject. Then, I’ll give it :20. This is a rule I used in TV for yrs @village_print @CMIContent #CMWorld
@JS_insidepitch
A4) Not using graphics? Use your script to define what will happen. Pace the voiceover with the action on screen so that it flows. #cmworld
@MissSarahQ
@ExperianDQSteph this helps you focus on your message so well! #cmworld
@CMIContent
A4. Of course you need a storyboard. No good story gets told without forming a good plot. Your video is your story #cmworld
@eCopyDesk
@eCopyDesk well said! #cmworld
@CMIContent
A3) keeping in mind that the way viewers interact w/ a video on YT may be different than how they interact w/it on FB, for example #cmworld
@Yannick_Ilunga
A4: Here’s how I prepare my videos: I position the camera so it’s facing me. And then I push play. No storyboard or planning 🙂 #cmworld
@DavidProHQ
@LUCYrk78 Great point. Marketing should be personal. #CMWorld
@joshmccormack
@MichaelDFCI @CMIContent Well, could I BE any more like him? #cmworld https://t.co/MA56xO2w5e
@martinlieberman
A4) In our world, storyboard = graphics, the script = video plan! #cmworld
@MissSarahQ
A4: Yes you need a storyboard & production schedule so you know what shots you need. Be open to unanticipated aha moments. #CMWorld
@Vruno
@LaToyaReports @billcush You’ll love the sequel that @WestJet made the year after #MiracleofChristmas #cmworld http://blog.westjet.com/christmas-miracle-spirit-of-giving/
@calgarydreamer
A4. I find it helps. A storyboard it’s a blueprint of the story you are trying to tell #CMWorld
@stephcanarte
A4- You don’t necessarily need a “storyboard” but a good idea to write out your ideas for shots, action etc. with the script #CMWorld
@AmandaSubler
@joshmccormack @LUCYrk78 hey Josh! Good to see you today. #cmworld
@CMIContent
@ExperianDQSteph So, that’s how we started, with webinars. Then we started breaking them up into bites. #CMWorld
@MaureenOnPoint
A4) Every video needs a storyboard or something like it, to lay out the visual story. Much like a writer needs an outline. #cmworld
@martinjason
A4: Looking at storyboards today, so, Yes! #CMWorld
@bendgibbons
@martinlieberman @MichaelDFCI bwhahahaha #cmworld
@CMIContent
Anyone out there using auto captioning to make videos accessible for hearing impaired? #cmworld
@MichaelDFCI
A4 I like to go the old fashioned way with the storyboard…just chalk it out #cmworld
@eCopyDesk
A4 #CMWorld Unironicaly, there’s a video for that: Storyboarding Basics: http://bit.ly/1kKbh5W
@hidama
@CMIContent Exactly…it helps us make sure that we’re getting our point across effectively! #CMWorld
@ExperianDQSteph
A4) Top tip! Use the voiceover to work out the timings of your video: 140 words = 1 min of video. #cmworld
@MissSarahQ
@MichaelDFCI would like to know this too! #cmworld
@CMIContent
Arrggh it’s Tuesday which means #cmworld. WhadImiss?
@renepower
A4) For me, it’s pen to paper first, developed into graphics, then animation or shooting. cont. #CMWorld https://twitter.com/CMIContent/status/664131159471710208
@Serious_Vanity
Yes! If you don’t know how to storyboard- think of it as an outline #CMWorld https://twitter.com/martinjason/status/664131894943031296
@AmandaSubler
@JeremyBednarski @CMIContent too serious, too much ego,. not from the heart, no emotional connection with the speaker, too much ego!#CMWorld
@blondepreneur
@renepower first three questions 🙂 But we’re now wrapping up Q4! #cmworld
@CMIContent
@MaureenOnPoint Ooo! Breaking them up into smaller bites is a great idea! Never thought about that! #CMWorld
@ExperianDQSteph
@renepower We’re on Q4, talking about storyboarding and if it is necessary to create video content! #cmworld
@hidama
A4-2) It really doesn’t have to be complex. Crayon on a napkin – just get the idea started! #CMWorld
@Serious_Vanity
@MichaelDFCI that’s a great idea #cmworld
@eCopyDesk
@Serious_Vanity crayon – love it! #cmworld
@CMIContent
A4:Making a video w/o a storyboard is like making a sandwich without bread. you have to contain and highlight the meat! @CMIContent #cmworld
@JS_insidepitch
A4 I like storyboards and outlines – helps you see if what you’re trying to get across will come across #cmworld
@LUCYrk78
A4. Depends on the length and nature of your video. Longer than 2 minutes? You probably need a plan. #CMWorld
@annactaylor15
@renepower We have all been sharing #Thanksgiving turkey recipes for the last 20 min. #Honest #fingerscrossed #Cmworld
@calgarydreamer
@CMIContent A4: Having a storyboard is an effective way to create an outline for the video. #CMWorld
@village_print
@ExperianDQSteph Check it out: http://www.pointit.com/instagram-ads/ #CMWorld
@MaureenOnPoint
@calgarydreamer @renepower we perhaps could use that too 🙂 #cmworld
@CMIContent
A4: By making a storyboard you provide a space for people to think what the next part might be and that’s how brand value develops. #CMWorld
@credibleagency
A3) Quantity not quality: I’d much rather have less of a good thing and look forward to it when it comes. Drives awareness too. #CMWorld
@MSLJim
A4. Always have a shot list, audio list, plan for the story arc, but not always a traditional “storyboard” format #CMworld
@Earlylightbalt
A4) You need a storyboard. First, define the objective of the video, then brainstorm to get ideas for the story, then visualise it #CMWorld
@Liliholl
@renepower The secret to life, the universe & everything. #CMWorld
@bendgibbons
@calgarydreamer That was good. Thanks for sharing #CMWorld
@billcush
A2: Depth (read: context), not the length should be the criteria #myPOV #CMWorld https://twitter.com/cmicontent/status/664128137165303809
@1DigitaLife
@credibleagency Good point – storyboards and planning help you work with a bigger picture of your marketing message #cmworld
@lindadessau
A4 #CMWorld I write it down myself for longer videos than say 10 sec. I should work on storyboard but just haven’t had opportunity yet.
@calgarydreamer
@MissSarahQ @CMIContent Great tip, Sarah! Thanks for sharing. #CMWorld
@hilarysutton
@MichaelDFCI @CMIContent TBD. 🙂 #CMWorld
@martinlieberman
@bendgibbons @renepower see what happens when you ask our #CMWorld community? lol 🙂 #cmworld
@CMIContent
A4) Then get the script written and make sure you choose the right ppl to get involved. #CMWorld
@Liliholl
Agreed @JS_insidepitch I would have made a shorter video but I did not have the time #CMWorld
@billcush
A4) I think you should, it really helps with the structure and flow of the video. Storyboard, pen & paper, whatever’s best for you #cmworld
@Yannick_Ilunga
@martinlieberman @MichaelDFCI the answer should always be yes! #cmworld
@CMIContent
Oh man @calgarydreamer: @renepower We have been sharing #Thanksgiving turkey recipes for the last 20 min. #Honest #fingerscrossed #Cmworld
@renepower
#CMWorld A2-Product videos are approximately 5′ long, yet content of the video is essentially determining the length https://t.co/oHqvhl7xHI
@iv_o_n_a
A5) They’re 100% more effective because graphics capture attention longer than if you were to watch a person talking to the camera #cmworld
@MissSarahQ
A3) Every story, including those told in video, need to build and evolve through its duration. Flat, one-dimensional is b-o-r-i-n-g #cmworld
@martinjason
@DavidProHQ Ha. Me, too. Kinda works for short takes. I think you can live without storyboarding, but editing… eek. #CMWorld
@joshmccormack
A4: *Unless you’re live. #CMWorld
@bendgibbons
@MaureenOnPoint These are great! Short, sweet, and to the point! #CMWorld
@ExperianDQSteph
“@MissSarahQ: A3) Think of your video like a movie trailer – tease your audience so they want to find out more about your brand.
@DejuwonOnline
A3 Breakthrough idea vetted into a relatable storyboard; simplicity is quite complex #cmworld
@1DigitaLife
A5 I don’t do this. So I’m looking forward to reading the answers and learn. #CMWorld https://twitter.com/CMIContent/status/664132677432311808
@calgarydreamer
A5) An animated video includes a script, storyboard, animation software such as @AdobeAE, voiceover artists & music. #cmworld
@MissSarahQ
A5: Yes they actually add life to the videos. #CMWorld
@credibleagency
A5: my audience doesn’t tend to enjoy the animation +white boarding unless it’s really different. #CMWorld
@MaureenOnPoint
A4: This former bcast journalist says you don’t need a full storyboard. Let the story tell itself. Just shoot lots of broll! #CMWorld
@webmastergirl
A4 #CMWorld When it’s time to shoot, the storyboard will tell you: Angles you need# of shots Position of people/objects
@hidama
Agree- it’s about being able to “see” what they are describing on the video – very effective #CMWorld https://twitter.com/MissSarahQ/status/664132751415754752
@AmandaSubler
@ExperianDQSteph We are seeing some good success with them! #CMWorld
@MaureenOnPoint
@martinjason Now tell us what you really think! #cmworld
@lindadessau
A5) White board works a little differently. You’ll have a camera set up & will film the artist drawing elements of the video. #cmworld
@MissSarahQ
A4) Have some kind of plan. You can spend a lot of money on video and the sooner you realise you might have a turkey the better! #CMWorld
@MSLJim
@CMIContent A5: I think animation videos tend to be more interesting and engaging, that’s why they’re so popular! #CMWorld
@ExperianDQSteph
@CMIContent Thanks! I saw @LUCYrk78 say something cool on one of my lists. #cmworld
@joshmccormack
A5 Both are effective, People love animations and videos #CMWorld https://twitter.com/CMIContent/status/664132677432311808
@varunkr842
@joshmccormack @LUCYrk78 well, she is really cool 🙂 #cmworld
@CMIContent
A5) Both are super effective – like cartoons but for adults! 🙂 #cmworld
@MissSarahQ
@MissSarahQ terrific way to explain it! #cmworld
@CMIContent
#CMWorld Just in case, here’s a recipe I used for Canadian #Thanksgiving @renepower #turducken #roulade http://globalnews.ca/news/1599706/recipe-turducken-roll
@calgarydreamer
A5) Animated/white board vids are video infographics – breaking down into simple, digestible “bites” for the audience works well #CMworld
@Earlylightbalt
A5: Whiteboard animation videos are a great way to communicate your “how-to” messages on your website, blog & social pages #CMWorld
@5FifthStory
@CMIContent A5: Creating an engaging and fun value giving #animation is key. Make it worthwhile. #CMWorld
@village_print
A1 I’m launching a video nuggets project next week and pushing all b2b clients to do the same #cmworld
@renepower
@webmastergirl If you plan it out too much in advance, you may miss out on something great in the moment! #CMWorld
@_goldengrams
@CMIContent @joshmccormack Day MADE! Thanks! #CMWorld
@LUCYrk78
Where is @BrandedCartoons today? I feel like they should be here for this discussion! #CMWorld
@AmandaSubler
A5: They’re not nec more effective, again, it depends on messages, hook, execution & how well you & your brand champs promote it #CMworld
@Vruno
A5) Effective because people LIKE watching something develop in front of them. they like the process! #CMWorld https://twitter.com/CMIContent/status/664132677432311808
@Serious_Vanity
A5: Unless you have a big personality. @Garyvee totally keeps my attention. #cmworld
@LaToyaReports
A5: I have considered these. But white board videos are like an iPad…when I have a phone and a laptop, why do I need an iPad? #CMWorld
@billcush
Great discussion. We haven’t started using video #CMWorld
@ms_jacquiegb
@renepower Whew! Crisis on Infinite Earths averted. #CMWorld
@bendgibbons
@LaToyaReports @Garyvee we agree! #cmworld
@CMIContent
@ms_jacquiegb we’re learning so much already! #cmworld
@CMIContent
know what else an engaging video needs? An effective CTA button, just wrote something on buttons last week http://goo.gl/Rl3nPb #cmworld
@eCopyDesk
A5) Animated/white board vids are great for breaking down complex topics into simple, digestible “bites” for the audience #CMworld
@Earlylightbalt
A5. These videos are more fun to watch, engaging, memorable, and shareable. They’re my personal favorite. #CMWorld
@annactaylor15
Agreed. And keep them short and to the point #CMWorld https://twitter.com/5FifthStory/status/664133401050501120
@CMRLee
@AmandaSubler we do miss @BrandedCartoons on our chats! #CMWorld
@CMIContent
Yes yes and yes! #CMWorld https://twitter.com/eCopyDesk/status/664133649340698624
@CMIContent
@CMWorld I wrote this in September after we launched our first video content marketing campaign: https://www.linkedin.com/pulse/5-lessons-learned-from-our-1st-attempt-video-content-marketing-jill #CMWorld
@_goldengrams
Q2: Length of video dep. on content and message. Always a fan of brevity personally. Think 30-45 secs for social ok #cmworld
@renepower
Late to the #CMWorld party. Hope to jump right in on the discussions.
@suddenlyfrugal
A5: For us, whiteboard animation offers a good way to break down complicated science. https://www.youtube.com/watch?v=AbmEt_E8kfo #cmworld
@MichaelDFCI
@suddenlyfrugal we’d love it if you did! #cmworld
@CMIContent
@MichaelDFCI love whiteboard videos #cmworld
@eCopyDesk
A2: Depends on how you are using it & what you want to accomplish with the video. Quality above everything! @CMIContent #CMWorld
@hannahgreercook
@suddenlyfrugal Hi Leah! The water’s fine… #cmworld
@lindadessau
@CMIContent #animation is a good way to showcase diversity of your company. #cmworld A6
@village_print
A5) They help us in the cognitive process, it’s easier to understand a concept because of the visual nature of a board #cmworld
@Yannick_Ilunga
@village_print great point! #cmworld
@CMIContent
Aw thanks @CMIContent #CMWorld #feelthelove
@suddenlyfrugal
A3: Video pet peeves – Too long because of ‘padding’, too much promo, not related to title or marketing that got me there #cmworld
@renepower
A6) Promote, promote, promote! Put it on your homepage, email your database, share it social, advertise, include it in blogs.. #cmworld
@MissSarahQ
#CMWorld @atxcopywriter some flexibility may be allowed then…. 🙂
@calgarydreamer
A5) The style of video is a tool to grab attention for an bland topic. Animation or hand-drawn helps. Ex. http://bit.ly/20KoT1Y #CMWorld
@martinjason
Funny, white board animation makes me think of @BigBang_CBS #CMWorld https://twitter.com/MichaelDFCI/status/664133928232570881
@suddenlyfrugal
@MichaelDFCI I love these types of videos, too. Easy to follow and digest the information. #cmworld
@LaToyaReports
A6 You made it. Why not expose it to the world. Pass it on to every link you have by email, Facebook, etc. #CMworld https://twitter.com/CMIContent/status/664134189994782721
@calgarydreamer
A6) Remember, Google can’t read video content so optimize the landing page using keywords, so your audience can find it. #cmworld
@MissSarahQ
A6. Always add CTAs! Is that even a question? haha #CMWorld
@annactaylor15
A5 Video #sketchnotes w/voiceover are an effective alternative to talking heads. Great as visual storytelling or #conceptmapping! #cmworld
@roquemoore
@CMIContent A6: Put the link to the video on our email signature and promote on social media. #CMWorld
@village_print
A6: Share like crazy on social media. That’s what @HomeAdvisor does when I appear on TV on their behalf! #cmworld https://twitter.com/CMIContent/status/664134189994782721
@suddenlyfrugal
A6 – we are still working on this- but staring to promote in newsletters, and adding CTA’s to videos are good starting points #cmworld
@AmandaSubler
Q6) Don’t just think online. Show your video during live/in-person events – trade shows, pitch meetings, town halls, etc. #CMWorld
@Earlylightbalt
@bendgibbons @renepower Man, this chat just got deep #CMWorld
@atxcopywriter
@CMIContent A6 targeted ads! I love knowing the right eyes are on my content. #CMWorld
@hilarysutton
A4: Storyboarding essential for professional pieces. For short talking head style, trigger words ok. Dep. on the guy/gal in shot #cmworld
@renepower
A6 Ensure that it’s seen at the right times by people it was developed for. Have already estab ways to get ppl sharing it #cmworld
@LUCYrk78
Solid advice! #CMWorld https://twitter.com/MissSarahQ/status/664134538357030913
@CMIContent
A6: Build on the most effective ones and create a series, add to a “waiting room” for webinars/sales demos, and share internally #CMWorld
@amitykapadia
A6. Share, promote, advertise it. Blog about it, turn the key concepts into a gated piece of content. Opportunities are endless #CMWorld
@stephcanarte
A6) Aggregate to many channels, and build other content around it. A video is just the beginning of a plan! #CMWorld https://twitter.com/CMIContent/status/664134189994782721
@Serious_Vanity
@MissSarahQ Not to mention (again 😉 that some PEOPLE don’t read video content – definitely include some text! #cmworld
@lindadessau
@CMIContent A3 Too much staging makes a video stiff. So much more appealing when people just tell their story. #CMWorld #contentmarketing
@hannahgreercook
A6: Build your brand on Facebook and extend your reach by creating sponsored posts that target your videos to your desired audience #CMWorld
@5FifthStory
Love this idea! #CMWorld https://twitter.com/Earlylightbalt/status/664134675112329216
@CMIContent
A6. Video is great for email campaigns, your website, newsletters, lead gen, use by sales. Infinite possibilities. #CMWorld
@annactaylor15
A6: Last few times I gave a talk, I played our video for my intro. Instead of me yammering on about what my company does #CMWorld
@billcush
A6) Getting your audience to see it can be hard, check out this video for 6 top tips: http://bit.ly/1liCttd #cmworld
@MissSarahQ
Wonder if @garyvee storyboards his awesome videos and shooooow? ( #cmworld discussion about video marketing today GV)
@renepower
A6: Share it in the every platform you can. But don’t over share it. #CMWorld
@credibleagency
@annactaylor15 there truly are! #cmworld
@CMIContent
Hello @MichaelDFCI Long time, no work together! #CMWorld Hope you’ve been well! https://twitter.com/MichaelDFCI/status/664134534204669952
@suddenlyfrugal
A6- also embedding video or adding links on relevant blog posts #cmworld
@AmandaSubler
@credibleagency how do you know what platform to share it on? #cmworld
@CMIContent
@MichaelDFCI It is good for that! I think most of the whiteboard videos I’ve really enjoyed fell into the simplify-science category #CMWorld
@atxcopywriter
Have I caught up yet? #cmworld – No.
@renepower
@billcush great idea! #cmworld
@CMIContent
Very good point! #CMWorld https://twitter.com/CMIContent/status/664134713599090688
@stephcanarte
@CMIContent A4 Yes! Otherwise the vision will get lost during shooting. #CMWorld
@hannahgreercook
Share your video on social, in emails and on even on pop ups on your website pages #cmworld
@eCopyDesk
Q6) Share it internally as well. You never know if your PR or sales team could use a great video to amplify a pitch. #CMWorld
@Earlylightbalt
A6b A video in the end is a hook to capture attention, enhance the brand and drive them to your site/store/etc. Reel them in. #CMworld
@calgarydreamer
Great point! #cmworld https://twitter.com/Earlylightbalt/status/664135219998519296
@AmandaSubler
Question re: video: many apps (Twitter, Facebook) allow user to turn off auto video play on mobile. How to overcome? #CMWorld
@suddenlyfrugal
@Earlylightbalt your employees are such a “hidden” asset in advocating for your content! #cmworld
@CMIContent
A5: Mixture of talking head and interactive content – whether graphics, screen grabs or screen cast work best for me #cmworld
@renepower
Q6: My public relations/media relations/influencer relations background gets kicked into high gear here to get oodles of eyes #CMWorld
@Vruno
A6: My public relations/media relations/influencer relations background gets kicked into high gear here to get oodles of eyes #CMWorld
@Vruno
A6. You could even make a behind the scenes to be released later on. People love to see behind the creative process #CMWorld
@stephcanarte
@MissSarahQ Love your feedback in the #CMWorld chat!
@hannahgreercook
A5: Some whiteboard video can be a little like being back at school esp. if presenter turns away from cam. Don’t be too clever #cmworld
@renepower
Love this idea! Great to mix things up with different media! #CMWorld https://twitter.com/billcush/status/664134860538322944
@suddenlyfrugal
@calgarydreamer so important to remember conversion. But is there ever a reason to use video for simply brand awareness? #cmworld
@CMIContent
A6 Our videos have blog post accompaniments that can then be shared via Twitter, Google +, etc. Those widgets are crucial! #pln #cmworld
@roquemoore
A6: All of the above + anything else you can think of. #CMWorld
@bendgibbons608
And don’t forget your speakers….not that I have ever done that… @CMIContent #CMWorld
@billcush
@renepower Well said! Video content is at the end highly important tool that dictates the length of the video. #CMWorld @CMIContent
@iv_o_n_a
Love this idea ! #cmworld https://twitter.com/stephcanarte/status/664135451096166400
@AmandaSubler
A6c #CMworld Always a good approach. The vid is there to educate after all. Why not use it as a tool as well. https://twitter.com/billcush/status/664134860538322944
@calgarydreamer
@stephcanarte a look behind the scenes always does well for us! #cmworld
@CMIContent
@CMIContent + SEM, YouTube ads, ads on related websites and in related newsletters (where your audience already is) … #CMWorld
@_goldengrams
@CMIContent It depends on with whom do you want to share the content. #CMWorld
@credibleagency
I know I do! #CMWorld https://twitter.com/stephcanarte/status/664135451096166400
@LUCYrk78
They are a key audience #CMWorld https://twitter.com/CMIContent/status/664135314521391104
@Earlylightbalt
@bendgibbons so great to see different approaches to video #cmworld
@CMIContent
MT @roquemoore: A6 Our videos have blog post accompaniments that can then be shared via Twitter, Google +, etc. #cmworld
@lindadessau
@CMIContent It’s a incredible opportunity to re-engage the audience. #CMWorld
@stephcanarte
A6) Lead generation depends on the type of video. I’d say promote it and consider repurposing like embedding it into a blog post #CMWorld
@Yannick_Ilunga
A6: Spend as much effort to promote your video than you put into making it. Partner with PR & your community management. #CMWorld
@Vruno
Yes @stephcanarte That is a great idea. #CMWorld
@billcush
Absolutely #CMWorld https://twitter.com/Vruno/status/664135775286489089
@stephcanarte
@lindadessau @AmandaSubler And embedded videos double as images to add some visuals to a post #CMWorld
@atxcopywriter
#CMworld @CMIContent There’s always a great reason. Just to show you exist is one. Trying to educate a cause is a better one.
@calgarydreamer
A6: We split it again, transcriptions, podcasts, CTAs to drive people to content. #CMWorld
@MaureenOnPoint
A6: Use of video once produced. In 140 characters? Like seriously? #cmworld
@renepower
As a rule promote your video for as long as it takes you to create/brainstorm it #cmworld
@eCopyDesk
Oh yes! Too many blow the budget on creation and have nothing left for distribution. @Vruno #CMWorld
@JS_insidepitch
A7 I regularly network with masters of the art like @Stylewerx to pick up tips. No one person knows it all. #cmworld https://twitter.com/CMIContent/status/664135700627894273
@calgarydreamer
A7) This ultimate guide has step-by-step instructions on how to create your own including the tools needed: http://bit.ly/1MITeU5 #cmworld
@MissSarahQ
A6: Break up for social; email, for members/customers, blog posts, guides, presenters, exhibition stands, context premium products #cmworld
@renepower
Testing is key to everything in our world (the world of conversion that is) you don’t test it you won’t be the best at it #cmworld
@eCopyDesk
@calgarydreamer @Stylewerx leveraging influencers are a fantastic way to create content #cmworld
@CMIContent
A7- I get great advice from @timschmoyer ‘s Video Creators #YouTube channel https://www.youtube.com/user/VideoCreatorsTV #CMWorld
@AmandaSubler
@CMIContent Every brand has its own story, and the story should also be depicted in the platform of its campaign. #CMWorld .
@credibleagency
@eCopyDesk we agree! #cmworld
@CMIContent
A7) Search for portfolio examples that you like on video hosting sites such as @youtube, @wistia, @vimeo #cmworld
@MissSarahQ
Yes! I’ve made great stuff, with the content people left on the cutting room floor. Viewers like the kitchen sink! @stephcanarte #cmworld
@JS_insidepitch
A7) Great partners? https://t.co/SRrLZIAHF8! 😉 YouTube, @lynda, @skillshare, @Adobe are great teachers. #CMworld https://twitter.com/CMIContent/status/664135700627894273
@Serious_Vanity
@CMIContent A few of my favorite video resources: @Stupeflix, @Vimeo. I’m scrappy, so I end up doing our vids, researching, etc. #CMWorld
@MaureenOnPoint
@calgarydreamer @Stylewerx So true. Partnerships have been invaluable for me. #cmworld
@LaToyaReports
@wistia is great for video #cmworld
@eCopyDesk
@MaureenOnPoint @Stupeflix @Vimeo nothing wrong with scrappy! Many in our community are one-man bands! #cmworld
@CMIContent
Hey guys, I’ve got to run a little early this week, but thanks @CMIContent for another great chat! #CMWorld
@JeremyBednarski
MT @MissSarahQ: A7) This guide has instructions on how to create your own including the tools needed: http://bit.ly/1MITeU5 #cmworld
@billcush
@CMIContent A7: Camtasia’s easy to use for some types of videos and have a bunch of tutorials on how to use the software #CMWorld
@atxcopywriter
@JeremyBednarski have a good week, Jeremy! And stay dry – the rain doesn’t look like it’s letting up. #cmworld
@CMIContent
Segmenting out elements help keep content fresh across multiple channels. @renepower #CMWorld
@JS_insidepitch
@JS_insidepitch @Vruno GREAT point! We have a new rule: You can’t propose a video unless you have a distribution plan. #cmworld
@MichaelDFCI
@JeremyBednarski @CMIContent See you, Jeremy! #cmworld
@lindadessau
@MichaelDFCI @JS_insidepitch @Vruno that’s a really great plan #cmworld
@CMIContent
@JeremyBednarski See ya next week. Have a productive week! #cmworld
@LaToyaReports
And if you want to put together a quick montage @animoto is perfect #cmworld
@eCopyDesk
@CMIContent We’re a two-woman band +epic vendors. We focus on high impact, low cost strategies because #budget. #cmworld
@MaureenOnPoint
@CMIContent Video could be embedded and placed on third party sites. Haul-videos, unboxing, etc excellent for eCommerce sites! #CMWorld
@iv_o_n_a
A7: Pretty sure sites like @SMExaminer @inc @ProBlogger @Copyblogger have some great content on video (and @CMIContent of course!) #cmworld
@renepower
@eCopyDesk @wistia Thanks Aisha! We’re having a #WistiaChat today to talk all about starting with video! #cmworld https://t.co/YxkUvY7R88
@margotcodes
@MaureenOnPoint we bet you are not alone. #cmworld
@CMIContent
A7) We stay active in the industry & seek out expert partners for audio, lighting, etc. to make our production team better. #CMWorld
@Earlylightbalt
A7) @lynda has some great tutorials on video creation : both tools and principles. #CMWorld
@MSLJim
@eCopyDesk @animoto I’m going to have to check that out! #CMWorld
@AmandaSubler
@JS_insidepitch @Vruno This is true of all types of content. Promotion is such an important part of the equation! #CMWorld
@atxcopywriter
@eCopyDesk @animoto Montages are a great idea! I’ll have to look at that. #CMWorld
@MaureenOnPoint
Seems like a no-brainer, but video is just the tool for converting the goal! Define and Achieve the goal! @MichaelDFCI @Vruno #CMWorld
@JS_insidepitch
Super chat guys, love it #cmworld
@renepower
@MSLJim .@lynda is a great resource for so many topics #cmworld
@CMIContent
We are big fans of @Lynda as well! #CMWorld https://twitter.com/MSLJim/status/664137067966910464
@Earlylightbalt
@JS_insidepitch Great idea! You have to make the most out of your content in this crazy content consumption age #CMWorld
@stephcanarte
@JS_insidepitch @MichaelDFCI @Vruno There are some pretty compelling stats around video’s effectiveness. #CMWorld
@MaureenOnPoint
A8) Some of my favs include: @seagate, @gopro, @nike and of course, @wyzowl 🙂 #cmworld
@MissSarahQ
@MSLJim @lynda yup Lynda is great. They have this free tutorial month going on or something…watching lots of analytics videos #cmworld
@eCopyDesk
@renepower we agree. @MissSarahQ is killing it! #cmworld
@CMIContent
@eCopyDesk @Animoto I’m checking this out now. Thank you! #cmworld
@JS_insidepitch
Awesome @calgarydreamer: #CMWorld ..here’s a recipe I used for Canadian #Thanksgiving @renepower #turducken #roulade http://globalnews.ca/news/1599706/recipe-turducken-roll
@renepower
@AmandaSubler @timschmoyer @CMIContent me too, I’m a big fan of Tim’s! #CMWorld
@Yannick_Ilunga
A8: I love, love, love this video by @Barbie. http://ln.is/www.youtube.com/E1AHZ #cmworld
@LaToyaReports
Boom @iv_o_n_a: @renepower Well said! Video content is at the end highly important tool that dictates the length of the video #CMWorld
@renepower
@CMIContent @MaureenOnPoint Nope! You aren’t!! I feels ya on #budget!! #CMworld
@lttlewys
True! @JS_insidepitch: Segmenting out elements help keep content fresh across multiple channels. @renepower #CMWorld
@renepower
@eCopyDesk @animoto ? Whoa. Cool. Checking right now! #CMWorld
@calgarydreamer
@LaToyaReports @Barbie love this too! #cmworld
@MissSarahQ
. @CMIContent @lynda Agreed. They’ve got a pretty. good section on #marketing on there too. #CMWorld
@MSLJim
A7: Does anyone have their own little studio set up……so it is easy to just jump and start recording? What does it look like? #CMWorld
@billcush
@renepower @atxcopywriter As long as it doesn’t turn into an abyss that beckons, we should be OK. #CMWorld
@bendgibbons
Love the @crazyegg explainer video #cmworld
@eCopyDesk
@billcush great question – would be interested in hearing if anyone in our community does. #cmworld
@CMIContent
@eCopyDesk @crazyegg Good choice! #cmworld
@MissSarahQ
@MaureenOnPoint @eCopyDesk @Animoto I pictured an 80’s movie get dressed/makeover montage. Would definitely be a fun one to make #CMWorld
@atxcopywriter
Yes @Vruno And I think it worked. People reacted well to it. #CMWorld
@billcush
@CMIContent A8: @apple @Google @nfl always has great video content. #cmworld
@village_print
A8: I like pulling videos that fans/brand champs make & pushing those out. They say it better anyways & they incur all costs. #CMworld #free
@Vruno
A8) @BuzzFeed continues to knock it out of the ballpark to a very large, diverse audience. #CMWorld https://twitter.com/CMIContent/status/664137214595481600
@Serious_Vanity
@CMIContent @billcush Ya, we do-We have a backdrop, a nice camera some easy lights. We aim for authentic not high polish. #cmworld
@MaureenOnPoint
A7) @YTCreators , @wistia & many others! @neilpatel recently wrote about YouTube: http://neilpatel.com/2015/10/31/the-real-secret-to-growing-your-youtube-subscribers/ #CMWorld
@Yannick_Ilunga
@CMIContent A8: LOVED Innocent’s Rugby World Cup involvement – their stuff is brilliant. https://www.youtube.com/watch?v=fKWFmyfd9gw #CMWorld
@sarahsmall
@Vruno User generated content, a great tactic! #cmworld
@MissSarahQ
A7: You know…setting up equipment each time seems to be an obstacle. Friction. @CMIContent #CMWorld
@billcush
@MissSarahQ @VirginAtlantic That’s great. Definitely gets your attention! #CMWorld
@MichaelDFCI
A8) some great examples in @CMIContent documentary include Red Bull @jyskebankTV @RiverPoolsBlog @MarriottIntl #CMWorld All differ size co’s
@AmandaSubler
@MissSarahQ I hadn’t seen that one before, thanks for sharing it! Very nicely done @VirginAtlantic! #CMWorld
@billgreider
@Serious_Vanity @BuzzFeed and we think their captioning on social media platforms helps with their popularity #cmworld
@CMIContent
A5: @CMIContent #animatedvideo is easier to consume than text. Web visitors would rather watch a video than read. #CMWorld
@GoAnimate
@CMIContent A8: I never mind those short, goofy Geico commercials that show up on Hulu https://www.geico.com/more/geico-community/commercials/you-cant-skip-these-ads/ #CMWorld
@atxcopywriter
@CMIContent A7- Ranking previous videos produced by the same author. One of the parameters could be beforehand mentioned length #CMWorld
@iv_o_n_a
@CMIContent @billcush Maybe our setup could be described as drive-by video. =D #CMWorld
@MaureenOnPoint
@GoAnimate good to see you, friends! #cmworld
@CMIContent
Going to have to check out @animoto and @camtasia by the sounds of things #cmworld
@renepower
A8b and @atbfinancial / @ATBagriculture here in #Alberta makes fantastic agriculture promo videos https://www.youtube.com/watch?v=oMeZhaH0p9U #CMWorld
@calgarydreamer
@atxcopywriter @eCopyDesk @Animoto HA! I love it. Bring on the Molly Ringwald! #CMWorld
@MaureenOnPoint
@CMIContent A8cont (Not minding is saying a lot of Hulu ads) #CMWorld
@atxcopywriter
A8b and @atbfinancial / @ATBagriculture here in #Alberta makes fantastic agriculture promo videos http://ln.is/www.youtube.com/Udv2m #CMWorld
@calgarydreamer
@atxcopywriter lol #cmworld
@CMIContent
Cool…..so once you have an idea, you just pop into the “studio” & start. Do you do it more often now? @MaureenOnPoint @CMIContent #CMWorld
@billcush
@GoAnimate @CMIContent Not THIS web visitor! And I don’t think I’m alone. Careful to not generalize…. #cmworld
@lindadessau
@Serious_Vanity Totally agree! @BuzzFeed game is strong, their videos are always on point #CMWorld
@stephcanarte
Guys this is awesome, love all the video insights! #cmworld
@MissSarahQ
We’ll spend the last few minutes asking @MissSarahQ questions. Ask now! #CMWorld
@CMIContent
A8: I do like Lego’s vignettes across social media #cmworld
@renepower
@stephcanarte funny you say that because we were going to tell you that your tweets have been on point today! #cmworld
@CMIContent
A8b: Some of the best videos are on @soulpancake. #CMWorld
@Vruno
@lindadessau @GoAnimate @CMIContent agreed Linda- I think you need both! #cmworld
@AmandaSubler
@GoAnimate @CMIContent Many consider video to be more believable than text. #CMWorld
@joshmccormack
Sidebar, this conversation reminds me of discovery during #CMWorld in Sept. that @Letterman archives had been expunged from @YouTube. Sigh.
@bendgibbons
@billcush @CMIContent Pretty much-Our studio setup is us diving into the good conference room with a light and a camera. #nofrills #CMWorld
@MaureenOnPoint
@lindadessau @GoAnimate @CMIContent I get more out of reading, still. Watching video and I start to multitask and just listen #CMWorld
@LUCYrk78
@billcush @CMIContent The focus is on getting the content in a genuine way. #CMWorld
@MaureenOnPoint
@CMIContent A7: @YouTube always tons of great videos for DIY. #cmworld
@village_print
Fancy winning a video? Help me learn more about #videomarketing and enter this survey for a chance to win: http://svy.mk/1MxVguN #cmworld
@MissSarahQ
@LUCYrk78 @lindadessau @GoAnimate @CMIContent yep! I do the same thing a lot! #CMWorld
@AmandaSubler
@lindadessau @GoAnimate I agree, Linda. It depends on the content. I would not want to watch vids all day. #cmworld
@LaToyaReports
A8) Another one who has built a great video brand is @Soulgarden. Huge amount of content, differentiated from other astrologers. #CMWorld
@Serious_Vanity
Fire away with your questions! #cmworld
@MissSarahQ
@MaureenOnPoint @CMIContent @billcush It doesn’t take a whole studio to put a pro finish on video. #CMWorld
@joshmccormack
@billcush Yes, we have a studio. Multiple “sets”, video link, digital screen for bkgrd images, etc. We use for photo and video #cmworld
@MichaelDFCI
It’s going to be a kick ass video stream once pulled together. Thanks everyone. Glad I arrived in time #cmworld #video
@renepower
.@CMIContent @MissSarahQ What is your best advice on B2B video? Where to use and promote? #CMWorld
@amitykapadia
@joshmccormack @CMIContent @billcush You’re right, it doesn’t. It’s just not our #1 priority. On brand, yes, fancy? Not very often. #CMWorld
@MaureenOnPoint
Same! I would rather READ than WATCH content. #showingmyage #CMWorld https://twitter.com/LUCYrk78/status/664138921601712128
@suddenlyfrugal
@amitykapadia @CMIContent LinkedIn is the king for B2B content #cmworld
@MissSarahQ
One thing that’s just popped in there: use captions in your videos. Not everyone watches with the sound on – esp. business users. #CMWorld
@MSLJim
For SaaS companies gifs work out great if you don’t have a video budget #cmworld
@eCopyDesk
@amitykapadia @CMIContent But I would also suggest approaching influencers to help you get it in front of a wide audience #cmworld
@MissSarahQ
@MSLJim That’s a great point. #CMWorld
@MaureenOnPoint
#CMWorld, see @joepulizzi and @Robert_Rose in a city near you. Sign up for a Master Class: http://contentmarketingconf.com
@CMIContent
@stephcanarte yeah, I’m hooked on their simple/interesting recipe videos. @Serious_Vanity @BuzzFeed http://youtu.be/OWNjjq6uvek #CMWorld
@billgreider
@MissSarahQ Do you think brands should be concerned about YouTube rights issues? #CMWorld
@atxcopywriter
Many thanks again to @MissSarahQ for chatting with us today! Who’s ready to grab a camera? #CMWorld
@CMIContent
.@sarahsmall That’s auto play for you! #cmworld
@MSLJim
Thanks @MissSarahQ, great #CMWorld chat today! https://twitter.com/MissSarahQ/status/664139511111241728
@amitykapadia
.@lindadessau @CMIContent Sorry Linda, should have added “some.” But yes, text + video is important. Everyone learns differently. #CMWorld
@GoAnimate
@MaureenOnPoint @joshmccormack @CMIContent Fancy. Smanchy. #CMWorld
@billcush
@amitykapadia @MissSarahQ you too! #cmworld
@CMIContent
@atxcopywriter Could you expand on what you mean? #cmworld
@MissSarahQ
@suddenlyfrugal Gosh, there are more of us than I expected. #readersunite #CMWorld
@atxcopywriter
#CMworld Love this & it’s apropos: “Tell Me and I Will Forget; Show Me and I May Remember; Involve Me and I Will Understand,” Confucius
@Vruno
Next week, @sujanpatel discusses growth hacking content marketing. http://cmi.media/twitterchats #CMWorld https://t.co/SqFooL1Q7L
@CMIContent
A8 #CMWorld Whiteboard Fridays at @SEOmoz https://moz.com/blog/category/whiteboard-friday
@jfouts
My one tip- Read your script out loud!! Sometimes written word doesn’t translate the same on camera! #CMWorld
@AmandaSubler
@MaureenOnPoint @CMIContent @billcush A certain degree of grit adds authenticity. #CMWorld
@joshmccormack
@MSLJim Ahh auto play, giving lazy marketers good stats to show clueless clients until the end of time… #CMWorld
@sarahsmall
@atxcopywriter @suddenlyfrugal I have a friend who has an epic rant about the rise of video vs. reading. #idiocracy #CMWorld
@MaureenOnPoint
Yes @BuzzFeed videos are across-the-board brilliant and span generations! #CMWorld https://twitter.com/billgreider/status/664139691374059520
@suddenlyfrugal
@CMWorld A8 I got an email from Starbucks about Mobile Order & Pay. Don’t know how to use it? No problem: “Watch the video.” #CMWorld
@_goldengrams
Learn more about @MissSarahQ on the @wyzowl blog: http://blog.wyzowl.com/author/sarah-quinn #CMWorld
@CMIContent
@jfouts I love this series as well! @SEOmoz #CMWorld
@billgreider
@billgreider @stephcanarte @BuzzFeed Oh my gosh. I don’t even know what to think of mac and cheese tacos. Too much of a good thing? #CMworld
@atxcopywriter
@atxcopywriter @billgreider @stephcanarte @BuzzFeed *shudder* #CMWorld
@MaureenOnPoint
Fancy winning a video and sharing more insights? Enter our video marketing survey for your chance to win! http://svy.mk/1MxVguN #cmworld
@MissSarahQ
I think it’s because video is like the demanding baby or cat or dog that MUST have your attention ALL OF IT now! @atxcopywriter #cmworld
@suddenlyfrugal
Thanks for a great chat @CMIContent. Lot’s of great takeaways on video marketing. Until next #CMWorld
@stephcanarte
@_goldengrams Time Warner Cable does the same with the new format of its billing. Walks you through. #cmworld
@CMIContent
Please share that link @MaureenOnPoint @atxcopywriter Assuming rant is in text and not video, right? #CMWorld
@suddenlyfrugal
@lindadessau @MissSarahQ @wyzowl and thanks as always, Linda. So lucky to have you with us every week! #cmworld
@CMIContent
3-2-1 action! #CMWorld https://twitter.com/CMIContent/status/664139727348436992
@MissSarahQ
@CMIContent Quick poll – has anyone ever looked at Facebook video stats & felt like auto play is cheating? #CMWorld
@sarahsmall
@sarahsmall @MSLJim If a video plays in the woods and no ones around, does it still count toward your KPIs? #CMWorld
@_goldengrams
@MissSarahQ They can put any ads on it they wan, make money off your content, etc. You give up a certain amount of power #CMWorld
@atxcopywriter
@lindadessau PS and you said you would only listen in today 🙂 Great insights. #cmworld
@CMIContent
.@CMIContent Thanks for the awesome #CMworld #Chat regarding #video #content! Inspired by @MissSarahQ, host, and guests to make more video!
@SFenthusiast
True for ALL content. I always read stories out loud before submitting to my editors! #CMWorld https://twitter.com/AmandaSubler/status/664140029606760448
@suddenlyfrugal
Amen! #CMWorld https://twitter.com/amandasubler/status/664140029606760448
@bendgibbons
@Serious_Vanity we agree – we always learn something new in our chats! #cmworld
@CMIContent
@suddenlyfrugal How can I ‘like’ this twice??? #cmworld
@LUCYrk78
@calgarydreamer @MissSarahQ lol Maybe as we get closer to Thanksgiving we’ll see them 🙂 #cmworld
@CMIContent
@LUCYrk78 how can we double like some of your tweets today? So so good. #cmworld
@CMIContent
@stephcanarte @Serious_Vanity I mean, a funny guy gets drunk at his desk & I watch every episode. #CMworld. @BuzzFeed
@Vruno
@CMIContent Helpful. Breaks down that barrier (or fear factor) of “I don’t know how to use this so I’m not gonna bother with it.” #CMWorld
@_goldengrams
.@MissSarahQ You got it, Sarah! Just followed you! You’re ultimate awesome! cc: @CMIContent #CMWorld #Chat #video #content
@SFenthusiast
@LUCYrk78 @suddenlyfrugal There are different learning styles so combine video with word overlays to emphasize key points #CMWorld
@Vruno
@suddenlyfrugal @atxcopywriter It’s a verbal rant. I’ll try to persuade her to put it online. #CMWorld
@MaureenOnPoint
Join me 11/18 at 2 PM ET for @CMIContent webinar 10 Secrets to Creating New Webinar Content #CMWorld http://w.on24.com/r.htm?e=1064771&s=1&k=CEA3372C703E573F2740D37B6CF6662D
@EmmaEmoezofu
@EmmaEmoezofu can’t wait to chat with you then! #cmworld
@CMIContent