SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit these Storify links – part 1 and part 2.
@AgentPalmer
A1: With an idea… Preferably a good one that you have a passion for. #CMWorld
@JoePulizzi
A1 The best way for an entrepreneur to build a business is by creating a loyal audience first, then developing products/services #cmworld
@eccushing
[email protected] I read this way too quickly & saw “Talking #contentmarketing for Sagittarius” Thought “Wow, #CMWorld is getting super targeted”
@donpurdum
@CMIContent A1: Define your message and foundation. #cmworld
@steveklinetobe
A1: Best way to start a business? Start. #cmworld
@JoePulizzi
A1 Once an audience knows, likes and trusts us through a content-first approach, you can sell (pretty much) anything you want #cmworld
@akathmadevi
Yes! Building your community!#CMWorld A1. https://twitter.com/JoePulizzi/status/648891518321881088
@rmgenson
@CMIContent A1: It seems like the easy answer would be to have a great product/service, but so many new biz seem to ignore that. #CMworld
@JimMacLeod
A1: The best way to get started building your business is to build your network. #CMWorld
@donpurdum
A1: Don’t get the cart ahead of the horse it will only lead you to frustration. #cmworld
@BrandLoveLLC
A1: Start #blogging and reach out to influencers to include in your posts. Building relationships & promotion are key. #contentinc #cmworld
@lttlewys
A1: Discipline and lots of networking events! #CMWorld
@B2BMarketingDBS
A1) Start really early on content while building the business/website – that’s what we’re doing! #cmworld #contentinc http://hubs.ly/H01dlD_0
@MelEdits
@suddenlyfrugal Marriott Platinum status! Selected during keynote based on my live tweets. I always tell pple Twitter pays off! #cmworld
@TSNN_Rachel
A1 – Getting a good body of work and references together, Web site, marketing plan, networking ideas, etc. #cmworld
@varunkr842
@CMIContent A1. Idea execution #CMWorld
@hillarydbenton
A1 start with an actionable idea that solves others’ problems, and make sure you’re passionate about it! #CMworld
@BrettRelander
A1: Focus on how you want to be portrayed to the world, who are you trying attract? Develop content to do that. #cmworld
@suddenlyfrugal
A1: Though just do it. When I knew I wanted to be a freelancer writer, I started writing freelance! #CMWorld https://twitter.com/CMIContent/status/648891244106543104
@taylormdowns
Plus, then you actually know what they want! #CMWorld https://twitter.com/JoePulizzi/status/648891677663432704
@creativechaosc
A1: Start with knowing & understanding your audience then cater content with a blog and social media. #cmworld #contentmarketing
@JoePulizzi
A1 High failure rate w/businesses that think they have the perfect product. Better strategy is understand the audience needs 1st #cmworld
@steveklinetobe
Unless your selling carts. Then lead with your product. @donpurdum A1: Don’t get the cart ahead of the horse it will o. #cmworld
@hillarydbenton
@suddenlyfrugal so do I! But even as an adult, I’m terrified by Him… #CMWorld
@MeetEdgar
A1: Best way to start building your business is just to START! If you wait until you feel like you’re “ready,” you’ll never do it. #CMworld
@donpurdum
A1: If you don’t have a message, you won’t have success. #1 Reason people leave a website immediately is a lack of message. #cmworld
@BrettRelander
@tsnn_rachel marketing plan is a must. #cmworld
@NextGenBizMan
@CMIContent A1 Solve a problem! Requires a “mouth shut/ears open” mentality at first #CMWorld
@rmgenson
@JoePulizzi This is a good point. Networks can be your biggest support. #CMworld
@akathmadevi
A1. Build your community keeping your service/product in mind. #CMWorld
@EvanLePage
A1 And great content is the key to building that loyal audience! @JoshStAubin @CMIContent #CMWorld
@NatTheo3
A1 @CMIContent with something you are passionate about. Good to love what you do! You’ll be doing it a while…you hope! #CMWorld
@MelEdits
A1. Connect with everyone you know. Get the word out to your network & increase that network. #cmworld
@varunkr842
@JoePulizzi What when product is not fancy or mass production type #CMWorld
@1DigitaLife
A1. Ensure your concept is gone thru multiple rounds of beta testing before roll out @CMIContent #CMWorld
@taylormdowns
MT @donpurdum A1: If you don’t have a message, you won’t have success. #1 Reason people leave a website is a lack of message. #cmworld
@KDHungerford
A1. The #contentinc way! With passion, knowledge or skills, a niche — and content! (currently reading the book and loving it) #cmworld
@eccushing
A1 Von Trapps taught me the very beginning is a very good place to start; create something that solves a need #CMWorld http://t.co/8fw1boAesJ
@NextGenBizMan
@taylormdowns @donpurdum BOOM! Yes!!! #CMWorld
@JohnStokman
A1: The first step is to see if your idea is possible. Is there an audience looking for a product like you? In other words: Data #cmworld
@av8r2000
Critical to understand audience deeply #CMWorld
@CrowdContent
A1) We work with a lot of young companies. Their first priority is having a site built with robust content and UX. #CMWorld
@BrettRelander
@kittermanmg agree and the messaging must be consistent and align with what you’re about. #cmworld
@MeetEdgar
Tru dat. That KLT is so huge! #CMworld https://twitter.com/JoePulizzi/status/648891677663432704
@LaToyaReports
A1: I got started by being an intrapreneur. Way before the idea, product or service I acted like an entrepreneur. #cmworld
@JoePulizzi
@varunkr842 I wouldn’t focus on the product, but the audience. Build subscribers first. Listen. They’ll tell u what to sell #cmworld
@suddenlyfrugal
Kind of just said the exact same think @meetedgar Great minds think alike! #CMWorld https://twitter.com/MeetEdgar/status/648891995369414656
@creativechaosc
Yes! They should be able to tell immediately what you can do for them from the home page. #cmworld https://twitter.com/donpurdum/status/648892024016478208
@globalHMA
[email protected] know your offering and niche, your objective and what you want your audience to walk away with #CMWorld
@JoshStAubin
@JoePulizzi @varunkr842 It’s easier to know what your customers want rather than guess what they want. #CMWorld
@InfoforLeads
A1: I have an audience, but no product. Not sure I’d recommend that path. #CMWorld #contentinc
@KittermanMG
@donpurdum @BrettRelander Absolutely. Consistency is also key. You want your audience to have a clear understanding about you. #cmworld
@JoePulizzi
A1 I believe most businesses go to market the wrong way. Much less risky to build the audience first, then monetize second #cmworld
@amnda_vera
[email protected] have drive, passion and a plan! #CMWorld
@CMIContent
@akathmadevi
A1. building your community can be like building a loyal customer base who believe in you #CMWorld
@TSNN_Rachel
A1 – Did the opposite, built out suite of products and then through time & good content developed a loyal audience. #cmworld
@donpurdum
@KittermanMG @BrettRelander #cmworld
@ellemalala
A1) For creative fields, build your portfolio first. Concepts work, charity work, anything. Have something you can show! #CMWorld
@JoshStAubin
@InfoforLeads I think you’d have to have some kind of product/service for focus, but can refine it while building your audience. #CMWorld
@InfoforLeads
A1: Lean Startup all the way. You should have a product to begin. But it should be an MVP, minimum viable product #CMWorld #contentinc
@JoePulizzi
A2 First find your sweet spot – the intersection of our passion area and our area of expertise (authority). #cmworld
@kennerson2015
@CMIContent: Critical to understand audience deeply #CMWorld http://netvib.es/p/pv11
@kennerson2015
@CMIContent: A1: Discipline and lots of networking events! #CMWorld http://netvib.es/p/pv1d
@kennerson2015
@CMIContent: A1: The best way to get started building your business is to build your network. #CMWorld http://netvib.es/p/pv1B
@kennerson2015
@CMIContent: A1: Best way to start a business? Start. #cmworld http://netvib.es/p/pv1y
@KDHungerford
@CMIContent Never! I drank the (orange) juice in 2012 and see the world through orange colored (content) lenses. 👀 #cmworld
@BrettRelander
@KittermanMG you got it. You don’t want to confuse or leave people asking questions @donpurdum #cmworld
@donpurdum
Q2: Know the tangible values you want your audience to experience and how they feel about the experience #cmworld
@varunkr842
@JoePulizzi Agree on that, this is best way to crowdsource the idea from customers #CMWorld
@suddenlyfrugal
A2: Go to where your (potential) customers are & become their go-to resource #CMWorld https://twitter.com/CMIContent/status/648892766705979393
@B2BMarketingDBS
A2) Well surely the anwer is blog 🙂 but also reach out to connections on LinkedIn and attend relevant events #cmworld
@AgentPalmer
A2: Give them quality content and create a community based on honest open interaction… #CMWorld
@vaidus
@CMIContent I think understanding ur audience and der needs will build loyal audience. #CMWorld
@aesmithwriting
Once you define your MVV (Mission/Vision/Values) & understand your audience, write to 1 member of audience like they’re in the room #cmworld
@JohnVincentJV
A1 #CMWorld http://t.co/OEoM2chp8a
@NextGenBizMan
@CMIContent A2 Getting social with others in the same space. Much like networking event, I used Twitter to build that community. #CMWorld
@JimMacLeod
Q2: You need to show a level of expertise or thought leadership to build an audience w/o a product. #CMWorld #ContentInc
@JoePulizzi
A2 After the sweet spot, find the content tilt – an area of little to no content competition where u are telling a different story #cmworld
@JeremyBednarski
A2: Listen. Find out where they need help and create the content that solves their problems. #CMWorld https://twitter.com/CMIContent/status/648892766705979393
@KittermanMG
Q2. Getting them involved. Start a dialogue with your audience. The relationship is just as important as the service. #cmworld
@WashingtonianCM
A2: Engage with your audience, make sure to comment back and interact with them. #CMWorld #contentinc
@KDHungerford
@lttlewys Brandie, you too! How’s your new (not so new) home? #cmworld
@rmgenson
@CMIContent A2: Share content that’s relevant to your central biz idea. And have a personality! People like people, not products. #CMWorld
@lttlewys
A2: Talk to people, provide value, join other communities and write. Share your stories, experiences to help others #CMWorld
@EmmelieDeLaCruz
A2: Periscope has been amazing in building relationships and boosting credibility. Always delivering value = organic community. #cmworld
@InfoforLeads
@JoshStAubin Ideally. My audience on @CathyReisenwitz is ppl interested in sex and politics. What product would you recommend? #CMWorld
@akathmadevi
A2. Talking about the problem you are going to solve. #CMWorld https://twitter.com/CMIContent/status/648892766705979393
@eccushing
@CMIContent Aw you guys! #blushing #CMWorld http://t.co/8FOO2SqgaE
@CMIContent
@KDHungerford @JoshStAubin oh you two lol #cmworld
@InhabitAgency
@CMIContent A1: one of the most beneficial ways is to identify your competitive advantage – where uncontested market space exists #cmworld
@creativechaosc
A2: By blogging & being active on social media to share your expertise and to engage your audience. @cmworld #contentmarketing #cmworld
@BrandLoveLLC
A2: Listen to your customers. Find out what their pain is and help them solve it. #cmworld #contentinc
@NextGenBizMan
@CMIContent A2 Finding folks with the problems that I could solve and building relationships with them rather than selling them #CMWorld
@ColBadger
@JoePulizzi @KDHungerford The Empire would agree, create a need for Fans too want to come back #cmworld
@CMIContent
@EmmelieDeLaCruz would love to hear more on how you are leveraging Periscope! #cmworld
@CTrappe
It’s also good when there’s an audience for my sweet spot of passion and expertise. #cmworld
@TSNN_Rachel
A2 – PPL build their audience by doing what they know & then sharing it with the world (like YouTube fashion, make-up stars) etc. #cmworld
@JoePulizzi
A2 Most companies have a sweet spot – hardly anyone finds the content tilt and consistently tells a different story #cmworld
@globalHMA
[email protected] tell the story – give people what they need to institute trust. Tell them what’s in it for them! #CMWorld
@EmmelieDeLaCruz
A2: Embrace being the subject matter expert that you community needs. #cmworld
@BrettRelander
A2: By simply listening to them and treating them as a human being. #cmworld
@bendgibbons
1 cup coldbrew #cbuscoffee from @cafebrioso & 1 homebrew made w/ #YeahMeToo beans. Should get me through #CMWorld! http://t.co/6Ef15PkbeQ
@AntoniaStiedaSa
A2. You can still create quality content & information in your industry before launching your product/service. #branding #cmworld
@CTrappe
Some relevant audiences might be small but still “viable.” #cmworld
@MeetEdgar
A2: Start with strong content, a social media presence, and a point of view/personality. The audience will follow. #CMworld
@JimMacLeod
@JeremyBednarski Great point. #CMWorld
@LaToyaReports
@kennerson2015 @CMIContent Yes, self-discipline is a big part of it and helps you to stay focused and on track. #cmworld
@InfoforLeads
A2: Not having a product or service will not in any way hinder your ability to build an audience. I know bc that’s me rn :/ #CMWorld
@CTrappe
I prefer the term “interested community” over “target audience.” #cmworld
@EvanLePage
A2 Create content that provides value. If you already provide value, they’ll trust your product/service to do the same #CMWorld
@JohnVincentJV
A2: build up your indirect marketing channels #CMWorld
@KDHungerford
Yes! Give people something to love you (and come back) for! #cmworld https://twitter.com/ColBadger/status/648893385147842560
@aesmithwriting
Listen to them. Care about them. Connect w a few of them 1 to 1. What are pain points? How can you help? #CMWorld https://twitter.com/CMIContent/status/648892766705979393
@rmgenson
@lttlewys All really good suggestions. Love that you focus on the importance of being part of the community. #CMWorld
@hillarydbenton
A2 Engage with your target customers and be a useful, helpful resource for them #CMWorld
@av8r2000
So many great products out there already. Build audience then tie applicable product to audience. #CMWorld
@bendgibbons
@CMIContent @JoePulizzi Lets! #CMWorld
@JoshStAubin
@CMIContent @KDHungerford We’re like pop tarts, it’s a 2-for-1 deal 😉 #CMWorld
@mo_flow
Interesting MT @JoePulizzi A2 After sweet spot, find content tilt – area of little-no content competition where u tell a diff story #cmworld
@varunkr842
@CMIContent A2. Being relevant to community needs of info & developing own unique tone #CMWorld
@MeetEdgar
@rmgenson YES! People follow people! (Or, you know, adorable octopi in our case…) #CMworld
@donpurdum
A2: Know the “specific” problems you solve; for whom; and share one problem, one solution, one problem in one article. #cmworld
@NatTheo3
A2 @CMIContent first find your audience or your target group and provide them with great content that is useful to their needs #CMWorld
@JoePulizzi
A2 Most start with the channel (blog, podcast, videos). That’s wrong. Strategy first – then find the best way to tell the story #cmworld
@bendgibbons
@CMIContent @martinlieberman @mikemyers614 Enjoy the #CMWorld penalty box!
@amnda_vera
[email protected] establish a trusting relationship, especially digitally, if what you have is not tangible. Create the story. #CMWorld
@melissabreker
A2: Offer content in bite, snack, meal to let them dig further into content to address their needs: http://bit.ly/1i8kGwV #CMWorld
@Magnani_Dot_Com
A2 By engaging with them in the industry space. People love to talk about their jobs and work, so meet them there. #CMWorld
@ConstantContact
Awesome advice on creating valued #content #CMWorld https://twitter.com/EvanLePage/status/648893604417662976
@steveklinetobe
Buy a lanyard, bling it so much it dazzles the mind, go show it to the world. #cmworld
@KDHungerford
A2. Focus on your audience’s PINs: problems, interests and needs. If your content talks to them, they’ll be back! #cmworld
@ColBadger
@KDHungerford Why engagement is key! Your fans will tell you a lot if you let them #cmworld
@JoshStAubin
@InfoforLeads @CathyReisenwitz Sex & politics is your focus, now you can build everything else around that. #CMWorld
@taylormdowns
YES – and make sure you have a story! #CMWorld https://twitter.com/JoePulizzi/status/648893836006133760
@clicksnclients
A2: Provide value to your audience by sharing information that will satisfy them and their needs/wants #CMWorld
@donpurdum
@JoePulizzi Couldn’t agree more, again it’s about not getting the cart before the horse. #cmworld
@CMIContent
@steveklinetobe we have to tell you that we’re still getting used to the new handle! #cmworld
@kmzimm
A2: With or without a product, using content to create thought leadership is a great way to establish yourself in a new industry #CMWorld
@steveklinetobe
Crap, I’ve been focuses on my audiences Pores. @KDHungerford A2. Focus on your audience’s PINs! #cmworld
@NatTheo3
@KittermanMG @CMIContent agreed! #cmworld
@CrowdContent
A2) Building a community with momentum takes time. Stay engaged, listen socially, provide something more engaging than others. #CMWorld
@KDHungerford
@JoshStAubin @CMIContent Ha! We need an emoji for that! #cmworld
@CMIContent
@JoePulizzi
A2 Find your mission – 1) Audience 2) Type of Story to tell 3) What is the Outcome for the Audience? #cmworld
@JeremyBednarski
If you’re too close to it to find the tilt, talk to people you trust. They’ll help you see what you can’t. #CMWorld https://twitter.com/JoePulizzi/status/648893436247048192
@EmmelieDeLaCruz
@marketmachines I currently leverage Periscope for my personal brand sharing career content. It’s resulted in sales + more traffic #cmworld
@1DigitaLife
A2. Create a platform: #blog #event that can disseminate ideas, test bed of sorts for knowledge exchange #CMWorld
@varunkr842
@JoePulizzi Developing storytelling is essential, platforms can be added later #CMWorld
@WashingtonianCM
Always begin with the end in mind! #cmworld https://twitter.com/JoePulizzi/status/648893836006133760
@vaidus
@JoePulizzi If its not blog/podcast/video or any such channel then how will you engage with audience? #CMWorld
@donpurdum
@CrowdContent Exactly, but time is relevant and one can build a successful blog and social presence in 6 months, 12 months, etc. #cmworld
@rmgenson
@JoePulizzi Do you recommend the content come from the business as a whole or make it more personal by creating 1 thought leader? #CMWorld
@JoePulizzi
A3 There has been content overload since the printing press was created. Today is just more of the same. #cmworld
@AgentPalmer
A3: Be yourself… You are truly unique… Use that to your advantage! #CMWorld #contentinc
@JoePulizzi
@rmgenson I’ve seen both work. Just target a niche and be consistent. #cmworld
@BrettRelander
@emmeliedelacruz great job. Awesome way to get personable. #cmworld
@steveklinetobe
Ha, yeah, I’m trying to make myself pretty. @CMIContent @steveklinetobe we have to tell you that we’re still getting used to the #cmworld
@globalHMA
[email protected] format may not be unique, but if content is truly relevant, it will ring true with your audience #CMWorld
@MoninaW
This! #CMWorld http://twitter.com/JoePulizzi/status/648894430494216193
@heoreilly
Joining in on #cmworld live chat. https://twitter.com/joepulizzi/status/648893836006133760
@MarketingProfs
3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld
@KDHungerford
@steveklinetobe Hey! Good strategy if you’re in the skin biz! #cmworld
@JoshStAubin
A3. Your point of view is your brand differentiator. That’s people’s reason to connect w/ you over the competition. #CMWorld
@lttlewys
A3: Be yourself, no need to shout or make a spectacle, people want to hear your story, your way! And, be generous #CMWorld
@suddenlyfrugal
A3: Maybe b/c I’m Gen X I’d like to see a return to print. I get digital overload. #CMWorld https://twitter.com/CMIContent/status/648894268417773568
@donpurdum
A3: Know the problems you solve, who you solve them for and identify how your product or service is “a” solution for one person. #cmworld
@CMIContent
@heoreilly hi Hannah! Thanks for joining. Jump in, we’re on Q3. #cmworld
@rmgenson
@CMIContent A3: Find a way to make your POV vary from what’s already been shared. And don’t be afraid to sit a conversation out. #CMWorld
@shawn_turner1
A3: Don’t out-think yourself. A compelling story told well resonates. #cmworld
@melissabreker
Q3: Look at telling stories through the lens of the customer to make THEM the [email protected] #CMWorld
@SFerika
@lttlewys @CMIContent Unfortunately this is my every other week w/2 meetings overlapping w/ #CMWorld 🙁 Miss you guys!
@MelEdits
A3. Truly drill down into a niche & figure out what makes you unique. Then build content around that. #cmworld
@NikkiKelz
@CMIContent By providing value, consistency, and reliability in whatever you are offering #CMWorld #contentinc
@MeetEdgar
A3: Hard to stand out when there’s so much noise! We use our personality/sense of humor to make our content unique. #CMworld
@JimMacLeod
@suddenlyfrugal We will see a return to print. It will be a sign of quality. #CMWorld
@KDHungerford
@ColBadger Exactly! And you’ll only find out if you talk to them 🙂 #cmworld
@amnda_vera
[email protected] has to be unique to them – see a lot of the same a lot of the time but the message/content just has to really resonate #CMWorld
@donpurdum
A3: You have to know your business so well and your audience that you can be very specific. Too many stay way to broad. #cmworld
@clicksnclients
A3: Easy. Create it yourself! Unique content comes from original ideas #CMWorld
@kmzimm
@CMIContent A3: Understand your audience! Create something new (to them) and deliver it in a way that they want to receive it. #CMWorld
@lttlewys
@rmgenson I love community!! The people are always the best and create such great convos!! #CMWorld
@JoePulizzi
A3 Here’s the model – FOCUS on 1 content type (text, audio, etc), 1 channel (iTunes, blog, etc), consistently deliver over TIME #cmworld
@LisaMasiello
A3. Don’t try to be all things to all people. Be very specific to your community’s needs. & add VALUE. #cmworld
@donpurdum
A3: If you’re mass marketing online trying to reach everyone, you will ultimately reach no one. #cmworld
@KDHungerford
@hillarydbenton Thanks Hillary! I put it to good use and it works! #cmworld (at least for me 🙂
@InfoforLeads
@JoshStAubin @InfoforLeads Build what tho? What am I going to sell? #CMWorld
@creativechaosc
GREAT to see the lovely @MarketingProfs on #CMWorld! https://twitter.com/MarketingProfs/status/648894575029952513
@vaidus
@JoePulizzi @rmgenson Please elaborate on ‘consistency’. How much consistent? #CMWorld
@Serious_Vanity
A1) Start with a purpose, design a strategy, allocate funding. #cmworld
@JoshStAubin
Love this! #CMWorld https://twitter.com/JoePulizzi/status/648894847089295360
@Perfect_Search
@CMIContent A little late to the #cmworld party, but better late than never!
@Tephi729
[email protected] talking about content marketing for entrepreneurs, now in: #CMWorld
@newscred
3 Creativity Tips For Content Marketers From Monty Python. http://bit.ly/1OUfOyf @JohnCleese #CMWorld http://t.co/QZN0gOwINR
@MeetEdgar
Oooo yes, LOVE that! #CMworld https://twitter.com/melissabreker/status/648894739698180096
@NextGenBizMan
@CMIContent A3 Your audience dictates what they like/what they don’t. Give the people what they want & stop reinventing the wheel! #CMWorld
@Serious_Vanity
A2) BLOG. Write. Speak. Make yourself the product. #cmworld
@EvanLePage
A3 Don’t strive for “widest appeal.” Share your personal experiences. Storytelling best’s storyyelling. #CMWorld
@tejkaran
@CMIContent It’s all about hyper personalisation, targeting and creating content for micro moments. #CMWorld #contentinc
@WashingtonianCM
A4: Stick to your message, don’t get distracted in creating something that will go viral, create something that adds value #CMworld
@B2BMarketingDBS
Aristotle had #contentmarketing sussed waaaay before #cmworld! http://t.co/eAKyUjMGjT
@hillarydbenton
A3 Be yourself – know the unique perspective you have and how that can help your niche. Use it to your advantage! #CMworld
@JoePulizzi
A3 Most companies focus on multiple channels at first – that’s actually wrong – BEST is to be a master at one. #cmworld
@varunkr842
@CMIContent A3. market research on customers, original research’s and sometimes spying on competitors #CMWorld
@SEONinad
3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld via MarketingProfs
@bendgibbons
BTW, tweeting from #LifeinCbus & my favorite superhero is Jack Knight, Starman! #CMWorld http://t.co/VSuOCLCdGD
@CMIContent
@melissabreker hi Melissa! Hope you’re doing well! #cmworld
@KittermanMG
@kmzimm @CMIContent Exactly. It comes down to playing to their needs. Every audience is unique and should be treated as such #cmworld
@rmgenson
@MeetEdgar Sense of humor is great! So long as your community understands it…I think sometime humor can be misunderstand online. #CMWorld
@lttlewys
@SFerika Missing you, too!! Have a great meeting!! @CMIContent #CMWorld
@JimMacLeod
So true. Stop trying to be everything to everyone. #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048
@JoshStAubin
@InfoforLeads What does your biz/audience exist for? That’s what you’re selling. #CMWorld
@donpurdum
A3: Your content must be relevant, interesting, inspiring and compelling – That means you have to have a role in creating it. #cmworld
@ConstantContact
Absolutely! #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048
@Serious_Vanity
A3) Turn away from the screens and allow your own “voice” to develop. Focus more on relevance, less on what others are doing. #cmworld
@hillarydbenton
A3 To avoid getting overwhelmed, know this – you can’t be everything to everyone. Don’t try. #CMWorld
@JoePulizzi
@vaidus Same time every day or week – just be consistent at the same time, same day to deliver your valuable message #cmworld
@suddenlyfrugal
Interesting answers to Q3 on #cmworld chat. Some are responding re: actual product; others see response in the message, POV.
@JoshStAubin
Be great for YOUR audience, not every audience. #CMWorld https://twitter.com/LisaMasiello/status/648894873295298562
@leakozin
@CMIContent A3 Study rule breakers throughout history and use them as models. #CMWorld
@InfoforLeads
A3: Great content marries providing real value to readers & measurable value to brands. #CMWorld That’s the content we don’t have enough of
@vaidus
@JoePulizzi What should be an ideal time duration between content publishing? Please elaborate. #CMWorld
@InboundDynamics
3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld via MarketingProfs #marketing
@AllWrightKaren
A3 – The key to delivering something truly unique is to segment your audiences #CMWorld
@suddenlyfrugal
This makes me happy. Just noticed that @panerabread has a small takeaway print product in stores now. #CMWorld https://twitter.com/JimMacLeod/status/648894799689465856
@mo_flow
A3. Talk to your individuals about what they want/need. Many content marketers don’t do this and are still self-promotional #cmworld
@JoePulizzi
A3 Those marketers that spread themselves thin over many channels are almost never successful w/ #contentmarketing #cmworld
@clicksnclients
[email protected] Great point! You have to speak the conversation your customers are already having! #Specificity #CMWorld
@creativechaosc
A3: By creating relevant content that maps to buyers journeys. #contentmarketing @CMWorld #cmworld
@InfoforLeads
@JoshStAubin Thank you. Can you elaborate on “exist for?” #CMWorld
@steveklinetobe
How to deliver something unique? Don’t be afraid. Tackle topics in an entirely new format. Fiction content, episodic, puzzles… #cmworld
@LaToyaReports
A3: I love the way Jay Baer puts it: Content is the emotional informational bridge between commerce and consumer. #cmworld
@jgombita
A3. It’s less about being truly unique, more about being TIMELY, relevant & useful. Not to mention truthful #cmworld https://twitter.com/CMIContent/status/648894268417773568
@kmzimm
@KittermanMG @CMIContent Exactly! Creating podcasts for an audience that doesn’t even know what they are won’t work, for example. #CMWorld
@B2BMarketingDBS
A3) Go super-niche. #cmworld
@kennerson2015
@CMIContent: Q3: In this age of content overload, how can you deliver something that is truly unique? #CMWorld…
@varunkr842
@JoePulizzi How do you create content? Any research on topics or you pick random topics sometimes #CMWorld
@1DigitaLife
A3. Content that flows seamlessly, mapping the customer journey provides relevant hooks to engage will help differentiate brands #CMWorld
@Perfect_Search
A3: There’s so, so much content out there–but only one you. Develop a unique brand & voice, let it permeate all content. Share it. #cmworld
@NatTheo3
A3 provide content in formats that are directed to the appropriate audience #CMWorld
@KyleAkerman
@KDHungerford I like that acronym! #CMWorld
@donpurdum
A3: Don’t write just intellectually; understand your audience and for one person what they experiencing, feeling and thinking. #cmworld
@CMIContent
@JoePulizzi
@varunkr842 Talk to customers, to salespeople, to customer service, listen on social media – KNOW them thru and thru #cmworld
@JimMacLeod
@suddenlyfrugal I get a quarterly magazine from @Subaru. It’s small, but it’s high end. #CMWorld #PrintWillRiseAgain
@JoshStAubin
@InfoforLeads What’s your purpose, objectives, reason… What value do you bring to the table? #CMWorld
@EmmelieDeLaCruz
A3: Stop overthinking. Find that point of connection with your audience + feed them authenticity. People want what’s real. #cmworld
@bynette
Sometimes it’s best just to sit back and learn during twitter chats. Props to the great responses in this week’s #CMWorld.
@varunkr842
This is the best advice for #brands #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048
@1DigitaLife
@kmzimm aptly said..content can help reaching out to the relevant audiences #cx #CMWorld
@bendgibbons
A2: Know where to reach the audience that’s waiting for you, know their space, platform, etc. #CMWorld
@CMIContent
@bynette we agree – we learn so much from the community #cmworld
@donpurdum
A3: Uniqueness comes from understanding the problems you are passionate about solving. Learn what that is and there is a goldmine. #cmworld
@ellemalala
@lisamasiello Right! Growing your audience shouldn’t be at the expense of your FOCUS! Lose the later, lose both! @cmicontent #CMWorld
@KDHungerford
@JoePulizzi #contentinc works! I put it to work for this company http://t.co/q8hxLczFSx. We’re from 0-3000 visits in 6 months! #cmworld
@suddenlyfrugal
And it’s called Drive. I get it, too! @subaru_usa Impreza owner here! #CMWorld https://twitter.com/JimMacLeod/status/648895814681653248
@AgentPalmer
A4: The best way is always trial & error. But make sure you don’t automate. You need to be there & watch what happens! #CMWorld #contentinc
@JoePulizzi
A4 How is the story you want to tell best told? Is it a story for audio? Does it need to be seen? Does it need explained? (text) #cmworld
@BrettRelander
A4: First define your audience, get to know them, their habits and where they spend their time. #cmworld
@lindadessau
@bynette I agree Lynnette, as an introvert I usually need time to process before answering – I do more RTs than tweets 🙂 #cmworld
@JoePulizzi
@KDHungerford Awesome! #cmworld
@LUCYrk78
A4 Actively monitoring where your brand is being mentioned and HOW the people there prefer to receive content. #cmworld
@bendgibbons
Amen! #CMWorld https://twitter.com/joepulizzi/status/648894847089295360
@1DigitaLife
A4 Listen to your target audiences, determine sweet spots and engage for enablement #cx #CMWorld
@NextGenBizMan
@CMIContent A4 Go where your audience is, first- where you get the most engagement Next, HOW do they like it? Give them that, there #CMWorld
@globalHMA
[email protected] know where your audience is and know it will take multiple touches. Determine actions from measurement/results. #CMWorld
@GabAfoNG
A) Better customer service reputation @CMIContent #CMWorld #contentinc
@EmmelieDeLaCruz
A4: See where communities are already naturally talking about your industry or topic. Join the conversation. #cmworld
@JoePulizzi
A4: We’ve found you actually have to make the choice – the decision – on a channel. Don’t hedge your bets. Go all in. #cmworld
@shawn_turner1
A4: Test. In a sense, your content marketing efforts are always in some form of beta. #cmworld
@LisaMasiello
A4. Ignore the experts who say “be everywhere.” Know where your community is and be there. #cmworld
@av8r2000
A4 understand where you interest community lives and live there too #CMWorld
@mo_flow
A4 Research: Where does your audience already look for content? What are they already consuming? #cmworld
@aesmithwriting
Loving this. #CMWorld https://twitter.com/LaToyaReports/status/648895523743748096
@CMIContent
@LUCYrk78 happy Tuesday, Lucy! #CMWorld
@WashingtonianCM
A4: Decide your audience’s preferences. #Millennials like Snapchat and Instagram, while Baby Boomers are on LinkedIn and Facebook #CMWorld
@pipalwa
A2 you can engage them with Ideas, Social causes, & Current affairs #cmworld
@quickmuse
[email protected] @MattTGrant A3 Most “content marketing” has a very, very, very, low bar to step over. Dare to be ambitious, #cmworld!
@MeetEdgar
A4: On finding the best channels to use: Experiment! Find out what works (and keep doing that), and ditch what doesn’t. #CMworld
@suddenlyfrugal
A4: Who is your audience? Millennials? Digital (@instagram or @tumblr for ex.) GenX or boomers? Print. #CMWorld https://twitter.com/CMIContent/status/648895780921577474
@EvanLePage
A4 Step 1: Find out where your target audience spends most of their time. Step 2: Go there. Don’t make them come find you. #CMWorld
@LUCYrk78
@CMIContent Hi!!! So sorry I’m late 🙁 FINALLY writing again this morning. #cmworld
@kmzimm
@CMIContent A4: Go to where your audience is. They aren’t going to come find you, especially if the market already exists. #CMWorld
@NikkiKelz
@CMIContent A1 – Having confidence in its ability to fill a need, and passion to see it through. #CMWorld #contentinc
@lttlewys
A4: Talk to your customers/potential customers find out where they go for information, do lots of A/B testing #CMWorld
@NextGenBizMan
@EmmelieDeLaCruz YES!!! THIS!!! kaBOOM #truthBOMB #CMWorld
@JoePulizzi
A4: The greatest old & new media companies of all time ALL focused on one content type, one channel first – ALL OF THEM #cmworld
@EmmelieDeLaCruz
A4: To see where people are, I look at my referral traffic. Where is my audience coming from? That’s where I should be. #cmworld
@donpurdum
A4: You first must know and understand who your specific audiences are; then there are tools and databases full of that information #cmworld
@bendgibbons
A4: Check to see where your audience is, and where any competition isn’t. #CMWorld
@CMIContent
@LUCYrk78 no frowns – we totally get it! Just glad to see you! #cmworld
@hillarydbenton
A4 Social listening! Monitor where your brand is being talked about, and how your brand can add value in that space #CMWorld
@ExperianDQSteph
@CMIContent A4: Determine what you want to “sell” and where that audience is most likely to be. #CMWorld
@jgombita
If company pretended to be everything to everyone, I’d be very suspicious @hillarydbenton. OWN your niche. #CMWorld https://twitter.com/hillarydbenton/status/648895303324692480
@CMIContent
@hillarydbenton listening is key! #cmworld
@LUCYrk78
@CMIContent that makes ME happy! #cmworld
@KDHungerford
@JoePulizzi No, thank YOU! CMI is a huge inspiration as well as others. I am a believer!! (with a lot of those on the end!!! 🙂 #cmworld
@lindadessau
@JoePulizzi What’s your opinion on claiming your spot on other channels w/basic page that leads people to your chosen channels? #cmworld
@crestodina
@ElenaVerlee Thanks for sharing that one, Elena! And great to see you at #CMWorld …until next time!
@creativechaosc
A4:One consideration: Learn where your audience is & best way to reach them. What do they use? #cmworld #contentmarketing
@BrettRelander
@steveklinetobe @JoePulizzi agree. Nothing wrong with testing. #cmworld
@NikkiKelz
[email protected] A#: Listen to your audience – what do they want? #CMWorld #contentinc
@donpurdum
A4: You cannot just assume and guess who your audience is either. I’ve discovered massive audiences that I would have never guessed #cmworld
@hillarydbenton
A4 and don’t just post the same content on one platform because it works on another platform – that’s not how social media works 🙂 #CMWorld
@clicksnclients
A4: Recognize why people spend time on specific channels in the first place. The message is the medium! #CMWorld
@steveklinetobe
I dig what Joe is saying. Own the holy heck out of a channel. The rest will follow. #cmworld
@BrandLoveLLC
A2: Document your strategy. #cmworld #contentinc
@jgombita
@quickmuse likely the biggest problem is the word “marketing” being in there… @MattTGrant #justsayin #cmworld
@EmmelieDeLaCruz
As entrepreneurs and marketers we do too much guessing and speculating. Want to know something about your audience? Ask them. #cmworld
@JoePulizzi
@lindadessau As a placeholder, fine I guess. But make a commitment to one. #cmworld
@melissabreker
A4: Consider the necessary resources to build great content. If you can’t deliver to meet brand standards … don’t do it! #CMWorld
@mo_flow
MT @JoePulizzi A4: The greatest old & new media companies of all time ALL focused on one content type, one channel first #cmworld
@JoshStAubin
Sorry guys… have to drop off early today. See you again next week! #CMWorld
@amnda_vera
[email protected] research audiences/know which channels are most popular with them and then feed them the content they are hungry for #CMWorld
@lindadessau
@JoePulizzi Right, placeholder – that’s the word/concept I was looking for #cmworld
@lttlewys
@JoshStAubin *waving* Hope you get to enjoy some of the sunshine!! #CMWorld
@tejkaran
@CMIContent Depends on the nature of content- Video, text, audio or image. Then whether it is long or short format. #CMWorld #contentinc
@MeetEdgar
Very good advice! #CMworld https://twitter.com/LisaMasiello/status/648896394577747968
@DIYMarketers
Content Marketing Projects That Are Taking the World by Storm #Bizapalooza #ContentMarketing #CMWorld http://webogi.com/1qH5e0
@B2BMarketingDBS
A4) Find the channels that work then A/B test to the hills! #cmworld
@quickmuse
[email protected] @MattTGrant “Words, words, words.” –Mr. Hamlet #cmworld
@CMIContent
@B2BMarketingDBS to the hills…yes! #cmworld
@JeremyBednarski
A4: Experiment. Listen. Watch. Test which platforms give you the most traction and then focus on that. #CMWorld
@CMIContent
@bernier
A4: (sorry I’m late!) Try several venues; the ones that promote/share/engage w/your content most = win #cmworld https://twitter.com/CMIContent/status/648895780921577474
@MeetEdgar
@donpurdum So true! One reason why we try to survey our users, so we can learn more about who exactly that audience is! #CMworld
@renepower
Oh man… Missed the start of #CMWorld chat… can I catch up…?
@varunkr842
@JoePulizzi which content you choose to work 1st, recommended by big brands or discussed by several ppl on social media #CMWorld
@ellemalala
A4) Observe, analyze, filter.. Then dive in to test. Then learn and improve. #CMWorld
@jennymakeswaves
Stories That Need to Be Told via @catreleaven @ComBlu #CMWorld http://comblu.com/finding-the-stories-that-need-to-be-told/
@donpurdum
@MeetEdgar That’s fantastic!!!! #cmworld
@JoePulizzi
A5: First, it takes time to build an audience. If you want super quick results, don’t do #contentmarketing #cmworld
@LaToyaReports
A5: Measure and see what they like. What working and not working? #cmworld
@CTrappe
Being continuously relevant and sharing new stories gets audiences to come back. #cmworld
@aesmithwriting
Good to know. #CMWorld https://twitter.com/JoePulizzi/status/648896388672131073
@Serious_Vanity
A4) Where is your audience? Where their location meets the most organic channel for your content is where you go. #cmworld
@bernier
A5: By offering them useful/interesting/great content. If you’re a source to get it, they’ll come back. #CMWorld https://twitter.com/CMIContent/status/648897294083817472
@KDHungerford
@renepower if your fingers are that fast…. 🙂 Welcome! #nevertoolate #cmworld
@CMIContent
@renepower we’re on Q5! #cmworld
@CTrappe
People don’t say: “You won’t believe what I already told you about last week.” People want new stories. #cmworld
@LUCYrk78
A5 Continue to consistently provide content that answers their needs in a unique way! Show them they’re important to you. #cmworld
@donpurdum
A5: You have to engage with them. It’s not enough to site back and wait for them; comment on their blogs, social media relevantly #cmworld
@steveklinetobe
Caveat to what @JoePulizzi is saying: Don’t go all in on Friendster. #cmworld
@KittermanMG
Q5. Develop content that grows with them. Give them information targeted for them and with high level insights they can use #cmworld
@NextGenBizMan
@CMIContent A5 Content should be Educational, Emotional. Inspiring, Engaging and Relevant. Those elements keep me comin’ back! #CMWorld
@CrowdContent
@EmmelieDeLaCruz 1000x yes! As we always recommend, survey your audience. Get them engaged and part of the development process. #CMWorld
@stojkovic_alex
3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld
@lindadessau
@bynette That’s why I keep coming 🙂 #CMWorld
@EvanLePage
A5 Why do people go back to the same restaurant? The food is good every time. You can’t let the quality of your content slip. Ever. #CMWorld
@NikkiKelz
[email protected] A4 Determining your resources and knowledge of channel. Importantly – does your audience use that channel? #CMWorld #contentinc
@BrandLoveLLC
A5: Know what your audience needs and give it to ‘em on the platform they want to consume it! #cmworld #contentinc
@JoePulizzi
@varunkr842 Helpful, relevant, compelling content – focus on pain points – just be consistent w/content type & channel #cmworld
@CMIContent
@KittermanMG that grows with them…like that. Have to evolve with your audience. #cmworld
@Serious_Vanity
A5) By creating something they can emotionally connect with. #cmworld
@heoreilly
A5: create value and emotional connection with your content. Then they will keep coming back organically. #CMWorld https://twitter.com/cmicontent/status/648897294083817472
@LUCYrk78
A5 It’s no different than how you’d keep friends around. Be interested and interesting, helpful, trustworthy and reliable. #cmworld
@hillarydbenton
A5 pay attention to what they’re asking for and talking about, evolve with them to meet their needs. Give them what they want. #CMWorld
@jgombita
Be even more afraid of “gurus” @LisaMasiello who have never worked in-house, or at least not for years…. #cmworld https://twitter.com/LisaMasiello/status/648896394577747968
@CTrappe
@CMIContent @renepower There are questions? LOL. #cmworld #movingfast
@globalHMA
[email protected] tease content/have fun! If the content has personality and tells a story, people will want to hear what happens next #CMWorld
@tejkaran
@CMIContent Move from a weekly content calendar to daily moment content calendar and distribute at the right moment. #CMWorld #contentinc
@varunkr842
@CMIContent A4. Depends on where is your customers and what kind of content (audio, text, visual) u use #CMWorld
@lindadessau
@NextGenBizMan @JoePulizzi Hi Brad, yes, key to watch for replies and monitor any account where you’ve set up a page #CMWorld
@WashingtonianCM
A5: Build loyalty and provide great content that they want to engage with #CMWorld
@creativechaosc
A5: By listening & providing bite-sized content that is practical & engaging. #contentmarketing #cmworld
@BrettRelander
A5: By consistently listening to them, delivering what they’re looking for and need. Solve their problems and inspire. #cmworld
@donpurdum
A5: And keep engaging with them in a way that makes them go; “WOW! How did they know that about me?” #cmworld
@KDHungerford
@CMIContent Engage and give them only the good stuff. If you’re not licking your chops over it, don’t put it out there. Try again! #cmworld
@Morrisonminutes
Q5: Correct spelling & grammar go a long way. But to reach the finish line with my audiences I rely on humour! #cmworld
@LivityUK
Inspired by #CMWorld to up your Content Marketing game? Give us a bell or check out our case studies… http://livity.co.uk/work/
@EmmelieDeLaCruz
A5: Make them feel heard. They should feel like “wow _____ gets me!” #cmworld
@CMIContent
@CTrappe @renepower lol #cmworld
@suddenlyfrugal
A5: #CMWorld Why should the onus be on them to keep coming back? Are push notifications passe? https://twitter.com/CMIContent/status/648897294083817472
@JoePulizzi
A5: Set the expectation that great content is coming. Be consistent. Never be late or early with content. #cmworld
@kennerson2015
@CMIContent: Being continuously relevant and sharing new stories gets audiences to come back. #cmworld http://netvib.es/p/pvjy
@kmzimm
@CMIContent Listen to and engage with your audience! Create a relationship with them and become a trusted resource #CMWorld
@av8r2000
A5: Become the go-to resource and they will return. #CMWorld
@kennerson2015
@CMIContent: A5: Measure and see what they like. What working and not working? #cmworld http://netvib.es/p/pvju
@LisaMasiello
@jgombita Completely agree. #CMWorld
@CMIContent
@Morrisonminutes humor is a great tactic! #cmworld
@lttlewys
A5: Listen, engage and do what you say you are going! People want to feel the love from you! That u respect them after the sale #CMWorld
@RamirezBeatriz
3 Creativity Tips For Content Marketers From Monty Python. http://bit.ly/1OUfOyf JohnCleese #CMWorld http://t.co/1x8FiL8QSF
@B2BMarketingDBS
A5) Develop content across their buyer journey so there’s relevant stuff at every stage #cmworld
@InhabitAgency
Q5 Be human. Be interesting. Be on their side. #CMWorld #contentinc
@varunkr842
@CMIContent A5 Feed their need without selling them directly #CMWorld
@bendgibbons
A5: Be engaging, consistent & give them what they want, to start. Then, give them what they need. #CMWorld
@suddenlyfrugal
Great analogy! #CMWorld https://twitter.com/EvanLePage/status/648897762889744385
@steveklinetobe
Episodic storytelling incrementally burrows itself into your audience’s brain. #cmworld
@JoePulizzi
A5 Be super focused on a small niche audience. If your content is for everybody, it’s for nobody. #cmworld
@NikkiKelz
[email protected] A5 being dynamic, and engage, engage, engage. Listen and always offer value. #CMWorld #contentinc
@clicksnclients
A5: Keep them guessing! Also, with content – find what customers already love about your brand, then shine a totally new light on it #CMWorld
@NextGenBizMan
@InhabitAgency @CMIContent Wish I could hit the FAV buttin a million times for this!!!! YES YES!! #CMWorld
@quickmuse
[email protected] If content people want to be taken seriously, they gotta hold themselves to a higher standard. #cmworld
@BobWest2
Be aware of this, but don’t let it stop you. Rather, it’s why you need to start now! #CMWorld https://twitter.com/JoePulizzi/status/648897502138122240
@bendgibbons
@CMIContent @renepower You can do this! #CMWorld
@amnda_vera
[email protected] give them something to talk about, give them a reason to take action. Deliver the content on time! #CMWorld
@BrettRelander
A5: By relating to them. Share experiences with results. #cmworld
@lindadessau
@suddenlyfrugal Great question, Leah! #cmworld
@jgombita
A5. Easy peasy. Stop thinking of them as “audience” to broadcast; pivot to stakeholders+possible champions #cmworld https://twitter.com/CMIContent/status/648897294083817472
@donpurdum
A5: Stop selling and start connecting… it’s about competency – that’s what people hire and fire on. #cmworld
@cmcphillips
I said this last week – crediting @joepulizzi of course… #CMWorld https://twitter.com/JoePulizzi/status/648898233406656512
@Mr_McFly
Sorry I’m missing #CMWorld but I’m at #HAATBP meeting some incredibly talented folk! So, here’s a GIF from me to you http://t.co/lYoHG7XS2L
@bkconnect
Be consistent, add some personality, and give them what they’re looking for. #CMWorld https://twitter.com/CMIContent/status/648897294083817472
@MeetEdgar
A5: You have to give them something of value worth coming back for. Killer, quality content. A unique point of view. Humor. #CMworld
@JeremyBednarski
A5: Build a community. Engage and empathize thru your content at first, and then as a person. Don’t just throw info at them. #CMWorld
@CMIContent
@Mr_McFly thanks, Gary! Good to have you representing 🙂 #cmworld
@lindadessau
@Mr_McFly There he is! #cmworld
@custom_publish
Looking for a content #marketing agency? Search the @CMIContent online directory. http://cmi.media/directory #cmworld
@donpurdum
@JeremyBednarski Yes – fantastic point!!! #cmworld
@varunkr842
@JoePulizzi Great takeaway – focus on pain points #cmworld
@Perfect_Search
A5 Don’t think of them as just an audience but as a network you can learn and grow from! Build a relationship, it’ll come naturally #cmworld
@Jeet_eSolutions
Absolutely! Worth taking an advice… 🙂 #contentmarketing #CMWorld https://twitter.com/donpurdum/status/648898446192177152
@EmmelieDeLaCruz
A5 At @SumAll we preach using the data. Looking at our best performing content and giving our audience more of that work well. #cmworld
@jgombita
BIGGEST BEEF @LisaMasiello is social media marketing gurus, w/ zero experience re: #internalcomms talking about employee ADVOCATES #cmworld
@CMIContent
@renepower
A5 #CMWorld Keep audience engaged by involved them in your content creation. Run polls, include comments, tweets, run contests…
@palla2009
Good message for bloggers. #CMWorld https://twitter.com/JeremyBednarski/status/648898535518244864
@RickyShockley
#cmworld @JoePulizzi I still have yet to find a great example of a LOCAL business building an audience (ie Doctor office). Any thoughts?
@Certain
Learn from @joepulizzi what makes Content Marketing World a successful event. #cmworld http://ow.lySxfyh http://t.co/3ZU0xCLyZU
@varunkr842
@JoePulizzi 100% agree with you 🙂 #cmworld
@donpurdum
A6: Not sure there is a wrong time, but the key is to establish that you’re competent to meet their need or solve their problem. #cmworld
@aesmithwriting
Thinking like this can make writing less daunting and more fun, too. #CMWorld https://twitter.com/LUCYrk78/status/648897827842584576
@JoePulizzi
@RickyShockley I’ve got one from an attorney for sure. Remind me to send you a link. #cmworld
@kstansberry
Strategic communications needs to go through paradigm shift and think of audience as collaborators instead of targets #cmworld
@LUCYrk78
@jgombita or social media marketing “gurus” w/zero on-the-ground experience with anything other than their “personal brand” #CMWorld
@EmmelieDeLaCruz
A6: Once you’ve created your space in the industry as an expert, thought leader etc, monetizing is an obvious next step. #cmworld
@LaToyaReports
@RickyShockley @JoePulizzi This would be a cool list to compile. #cmworld
@jgombita
Cool beans! The Man (@JoePulizzi) is singing off my “own your niche” song sheet. #cmworld https://twitter.com/JoePulizzi/status/648898233406656512
@mo_flow
Great Q MT @CMIContent Q6: If using a content-first model, when do you say, “It’s time to roll out my product/service?” #CMWorld #contentinc
@KDHungerford
@JoePulizzi I love this. If you try to be something to everyone you end up being nothing to anyone. #cmworld #Narrrowcast
@bernier
A6: Know how the product/service benefits the audience. Write to THEIR pain points; not your features. #CMWorld https://twitter.com/CMIContent/status/648898806386331648
@InhabitAgency
Don’t leave it too late – people don’t want to be duped into building a relationship, then being whammed with a sell #CMWorld #contentin
@vaidus
@CMIContent Right time would be once you start see engagement with your audience #CMWorld
@LisaMasiello
@jgombita Yes! #CMWorld
@donpurdum
A6: All a product or service ought to be a solution to a problem or a need being met. A call to action is a part of the process. #cmworld
@JoePulizzi
A6 You need a minimum viable audience (props to @BrianClark) – that’s difference for every company. #cmworld
@CTrappe
Always sell your product. Just don’t always be selling. #cmworld
@aesmithwriting
Keep having those conversations. Keep learning – it’ll keep you passionate, open-minded and on your toes. #CMWorld https://twitter.com/CMIContent/status/648897294083817472
@LUCYrk78
A6 You’ll know. It will be natural to bring it up in response to a community member mentioning a pain point your brand can solve #cmworld
@bendgibbons
And in the name of all that is Just & Timberlake, never buy a list! Even electoral campaigns are getting away from purchased lists. #CMWorld
@InhabitAgency
Don’t leave it too late – people don’t want to be duped into building a relationship, then being whammed with a sell #CMWorld #contentinc
@heoreilly
A6: focus on experiences and desires and your product/service will organically integrate from that. #CMWorld https://twitter.com/cmicontent/status/648898806386331648
@renepower
A6 #CMWorld If opted-in ‘list’ marketing, roll out product after 3-4 sends. On blogs, give away some content free before offering product,
@BobWest2
@CMIContent Our B2B audience loves products / services — but present them as solutions to problems, not just something to buy. #CMWorld
@ideakid88
Hello everyone. Meeting done and now onto the best part of my social day: #CMWorld!
@KittermanMG
@bernier This! #cmworld
@JoePulizzi
A6 For @CMIContent, it was 10,000 subscribers. Same for @SMExaminer. For @MatPatGT it was 500,000 subscribers. #cmworld
@NikkiKelz
[email protected] Effective #ContentMarketing can serve as a survey. Engaging let’s you what customers want #CMWorld #contentinc
@CMIContent
@ideakid88 hey hey Wayne! #cmworld
@varunkr842
@CMIContent A6 When audience became our subscriber or regular visitor of our content #cmworld
@lindadessau
@ideakid88 Hi Wayne! #cmworld
@NextGenBizMan
@CMIContent A6 Launched my srvcs in the background of convo. Didn’t need to say “Hey come look @ me” They found it on their own. #CMWorld
@donpurdum
@BobWest2 @CMIContent Love it, that’s so right!!! #cmworld
@1DigitaLife
A5 Stay relevant Don’t push your content Analyse audience behaviour & Optimise efforts #CMWorld @JoePulizzi
@NikkiKelz
[email protected] Effective #ContentMarketing can serve as a survey tool. Engaging let’s you what customers want #CMWorld #contentinc
@bernier
@KittermanMG Thanks! #CMWorld
@tejkaran
@CMIContent A6- If the content is based on insights and a proper plan is there to distribute it. Then why wait further! #CMWorld #contentinc
@LUCYrk78
I agree! #CMWorld if you look at content as more of convo, designed to help people, it becomes much more natural https://twitter.com/aesmithwriting/status/648899066408009729
@GabAfoNG
A4). It depends on how we find creative ways to exploit channels not withstanding the kind of product/service/channel #CMWorld #contentinc
@renepower
A6 #CMWorld I’d also run different list creation CTAs to build specific lists. @chrisbrogan Brogan and @MichaelHyatt do it the best for me.
@NikkiKelz
[email protected] Effective #ContentMarketing can serve as a survey tool. Engaging let’s u know what customers want #CMWorld #contentinc
@jgombita
@LisaMasiello wrote post last year: Social sniff test: engaging employees as advocates or treating them as commercial commodities? #cmworld
@JoePulizzi
A6 While social media connections are great, most #ContentInc models use email subscription as the center of the business #cmworld
@ConstantContact
A6: Integrate your business into your content consistently. The seamless transition will help the customer see what value you offer #CMWorld
@renepower
A6 #CMWorld In content marketing, one list does NOT rule them all.
@CrowdContent
@CTrappe Well said! We see what you did there. #CMWorld
@Serious_Vanity
A6) When you establish what need your product or service fills – not what need your audience fills. #cmworld
@donpurdum
A6: Make sure your message is in alignment with your product/service. #1 reason people leave a site is lack of message. #cmworld
@JoePulizzi
@renepower unless it’s email 🙂 #cmworld
@Morrisonminutes
Q6: I’m an open book from the starting line. If you are honest you can pitch more info in less time. #CMWorld
@CTrappe
@CrowdContent 🙂 #cmworld
@CMIContent
@donpurdum
A6; People hate to be sold, but they love to buy… #cmworld
@ideakid88
A6) As soon as you see the whites of their eyes lol. Actually when they are ready. Don’t give content and hit them with a promo! #CMWorld
@bendgibbons
A6: Have product & infrastructure/location in place. @BraxtonBrewCo & @LandGrantBeer did great jobs of this. #CMWorld #NationalDrinkBeerDay
@JoePulizzi
A6: In general, we’ve seen about 15-17 months from start of #ContentInc program to real, credible revenue generation and growth. #cmworld
@donpurdum
A6: Are we giving people a reason to want to buy us? #cmworld
@CMIContent
@donpurdum isn’t that so true #cmworld
@jgombita
A6. When you’re confident your product or service is absolutely perfect for person–beyond the competition. #cmworld https://twitter.com/CMIContent/status/648898806386331648
@BrettRelander
@morrisonminutes honesty goes a long way. Your community will thank you for it. #cmworld
@JoePulizzi
@renepower If you are talking segmentation, yes, of course. #cmworld
@NextGenBizMan
@CMIContent A6: You guys, duh!!! 🙂 #CMWorld
@ideakid88
@lindadessau Linda! How are you? #CMWorld
@NextGenBizMan
@CMIContent Woops I meant A7! But you guys are the model for content first, no doubt! #CMWorld
@donpurdum
@CMIContent It really is; too many are mass marketing and pushing for sales without giving their visitors a chance to buy them. #cmworld
@CMIContent
@NextGenBizMan awwww thanks! #cmworld
@JoePulizzi
A7: So many great #ContentInc examples: @Copyblogger @Glossier @Goop @MatPatGT @Moz @SMExaminer @howtocookthat @johnleedumas #cmworld
@BobWest2
@JoePulizzi Wow … sales & marketing really have to buy in to ensure they have the commitment / patience for such an approach. #CMWorld
@jgombita
A7. I’ve been saying it for years: One product @SteamWhistle is the absolute best at creating content thru community building. #cmworld
@bendgibbons
A7: See my answer to Q6 & #liftonetolife on the #cbusaletrail for #nationaldrinkbeerday! (After your 9-5, of course.) #CMWorld
@CMIContent
@lindadessau couldn’t do it without you and our friends, Linda! #cmworld
@NextGenBizMan
@CMIContent 🙂 Well, you wouldn’t be the leader if ya did it the wrong way, right? #Cheers #CMWorld
@LisaMasiello
@jgombita Starts with a culture of empowering employees to treat customers like they want to be treated. Helping, not selling. #CMWorld
@LaToyaReports
A7: The Content Marketing Institute! http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ #cmworld
@LaToyaReports
A7: The Content Marketing Institute! http://ln.is/contentmarketinginstitute.com/ynpqS #cmworld
@CMIContent
@LaToyaReports you’re making us blush! #cmworld
@mo_flow
A7. As far as entrepreneurs go, @marieforleo is a great example #cmworld
@JoePulizzi
@BobWest2 Using the model can shorten the timeframe. Most #ContentInc models were happy accidents. #cmworld
@bernier
A7: When I think content-first I immediately think of @Moz. It all started with @randfish’s blog! #CMWorld https://twitter.com/CMIContent/status/648900318831374336
@JoePulizzi
@BobWest2 The great news is #ContentInc models grow faster than normal businesses (already built in customer databases) #cmworld
@Serious_Vanity
A7) TEDx #cmworld
@Jeet_eSolutions
A few examples of brands that have used content-first model 🙂 #contentmarketing #contenthacks #content #CMWorld https://twitter.com/JoePulizzi/status/648900964817092608
@donpurdum
A7: I see many businesses between $15-$50 million who struggle in this area. @JoePulizzi, the ones you mentioned must get it right. #cmworld
@PlanetSpeck
A7: The outdoor brands do it best. @rei. @patagonia, @gopro and @redbull definitely have benefitted off leading w/ content. #CMWorld
@LyonsJenn
@hubspot used their content to start an entire movement – very effective #CMWorld
@BobWest2
@JoePulizzi Makes sense … we’ve just got so many client on the ground floor that I fear they won’t stay committed long enough. #CMWorld
@EvanLePage
A7 Medium, but that’s an easy example. Moz is an easy answer as well. I think Mec and Poler have focused on great content #CMWorld
@IrinaIancu24
@CMIContent A5: Be authentic & also considerate of your audience’s wishes #CMWorld #contentinc
@JoePulizzi
@donpurdum It’s actually pretty amazing….how fast and big #ContentInc models can get. #cmworld
@jgombita
@LisaMasiello believe social media can be FAB for customer service–but gurus want staff to MARKET co on PERSONAL accounts. BIG MEH #cmworld
@lindadessau
@EvanLePage What does Medium sell – I don’t know much about their business model #cmworld
@CMIContent
@JoePulizzi
@BobWest2 If they are starting a business and they “success” timetable is less than a year, they are probably fooling themselves #cmworld
@bendgibbons
Great question! #CMWorld #ContentInc https://twitter.com/cmicontent/status/648900318831374336
@lindadessau
A8: Great question – so important to put blinders on for bright shiny objects #cmworld
@ideakid88
Yes indeed @donpurdum! Just ask @tim_cook or @tonyhsieh. #CMWorld https://twitter.com/donpurdum/status/648900386594648068
@LaToyaReports
A8: Good question. I have like three other businesses that I want to start, but I need to stay focused. #cmworld
@donpurdum
@JoePulizzi It really is; there is just a massive need for information – the problem for many is lack of initiative and commitment. #cmworld
@JoePulizzi
A8: SMBs have the advantage because they can focus on one small audience in one specific niche. Enterprises won’t do this. #cmworld
@Perfect_Search
A7: @Moz & @copyblogger are favorites. Consistent, quality go-tos for consuming (& learning to create!) original, diverse content. #cmworld
@thisisrobotbutt
25 #Marketing Buzzwords and Phrases That Will Make You Lose Control of Your Bowels http://www.robotbutt.com/2015/09/11/here-are-25-marketing-buzzwords-and-phrases-that-will-make-you-lose-control-of-your-bowels/ #CMWorld http://t.co/0sSNk1c0op
@heoreilly
Start with what you are passionate about and the rest will follow #CMWorld https://twitter.com/cmicontent/status/648901830034911234
@BrettRelander
A8 Go with the opportunities that align with your brand, messaging and values. #cmworld
@LUCYrk78
A8 Where is the hole in the market? What can you realistically do? What are you MOST passionate about? Do you have resources? #cmworld
@donpurdum
A8: I teach the formula Clarity + Focus = Execution – too many run straight to focus and strategies before they get clear. #cmworld
@vaidus
@JoePulizzi What about other than SMBs? #CMWorld
@JoePulizzi
A8 Sweet Spot + Content Tilt are critical. Just go through that process and you’ll start seeing the opportunities. #cmworld
@lttlewys
A8: Check it against my goals, my timeline, make sure it fits! Unless it’s totally fun & involves @SFErika & @cmcphillips shenanigans #CMWorld
@CrowdContent
Absolutely! They have so much amazing content to work with. Lots generated by brand ambassadors too. #CMWorld https://twitter.com/PlanetSpeck/status/648901619308892161
@bernier
A8: See what others have done that worked (in your field/area). Also expound upon successes. #CMWorld https://twitter.com/CMIContent/status/648901830034911234
@CTrappe
Prioritize around your passion and expertise. You’ll be much happier that way. #cmworld
@FranklinTakam
Who are the silent listeners of the #tweetchat on #contentmarketing going on by @CMIContent #CMWorld
@NextGenBizMan
@CMIContent A8 Great Q! Find the greatest need and give them a unique solution, or a better one than is being provided already. #CMWorld
@BrettRelander
A8 The ones that you can bring the most value and results to. #cmworld
@mo_flow
A8. Based on what @JoePulizzi said, priority is building email list and consistently communicating! #cmworld
@donpurdum
A8: Get clear first and then the strategies follow – by clear I mean know your message and who that message is for. #cmworld
@Morrisonminutes
Q8: It’s better to be a big fish in a small pond than a… Don’t focus on the $. Focus on the audience. #CMWorld
@JoePulizzi
@vaidus Any-sized company can use the #ContentInc model, but it has to be focused and committed to. #cmworld
@EvanLePage
A8 What are YOU most passionate about. That will always be the opportunity you will be most successful with. #CMWorld
@InhabitAgency
Narrow the field by identifying your competitive advantage. Start small and own an niche #CMIContent #CMWorld
@bendgibbons
A8: Stay true to your strengths, talents & passion! #CMWorld
@JoePulizzi
[email protected]_flow We have the most control w/email. The other connections are owned by other people (FB, Twitter, LIN, etc.) #cmworld
@LisaMasiello
@jgombita Don’t force it. If employees feel empowered & love their company/community/customers, they will do it naturally. #CMWorld
@InhabitAgency
A8 Narrow the field by identifying your competitive advantage. Start small and own an niche #CMIContent #CMWorld
@BrettRelander
A8 Never be afraid of choosing opportunities that you can learn from. The learning process never ends. #cmworld
@ideakid88
@donpurdum @JoePulizzi And a dedication to change and fixing things that are not broke to make them better. #CMWorld
@KittermanMG
@InhabitAgency The more segmented and localized, the better! #cmworld
@PlanetSpeck
@heoreilly @CMIContent totally agree with this approach. It’s the most authentic approach. #CMWorld
@varunkr842
@CMIContent A8 Focusing on a niche market and to cater their demand only #cmworld
@donpurdum
@ideakid88 @JoePulizzi Absolutely, great point Wayne! #cmworld
@Serious_Vanity
A8) Where is your passion, where is your skill level, and how can that be monetized to grow? #cmworld
@CMIContent
We’ll spend the last few minutes asking @joepulizzi questions. Ask now! #CMWorld
@donpurdum
@BrettRelander Fantastic point Brett… things move to fast to not be on top of the learning curve. #cmworld
@jgombita
@LisaMasiello I think the gamification of turning staff into mini Marketing Me’s (and other subtle pressures) is form of “forcing” #cmworld
@suddenlyfrugal
Thanks #cmworld but I need to skip out early today! See you at next week’s chat.
@JoePulizzi
I’m ready…ask away 🙂 #cmworld
@CMIContent
@suddenlyfrugal thanks for chatting today, Leah! #cmworld
@MelEdits
. @joepulizzi or anyone else: Know any membership associations or trade orgs. doing #contentmarketing well? #cmworld
@PlanetSpeck
@CrowdContent yep, cool thing is that they created that opportunity. Not sure if it was strategic or just luck, but they nailed it #CMWorld
@globalHMA
@CMIContent @SEOmoz and of course, you! We second that notion! #CMWorld
@MelEdits
@suddenlyfrugal Bye, Leah! Good to see you on here. #cmworld
@sherazbhatti
truth #cmworld https://twitter.com/JoePulizzi/status/648898233406656512
@ideakid88
A7) Question is not which company is doing the content thing well, but who isn’t & how your company can help them see the light. #cmworld
@bendgibbons
A7 pt2: If you’re ever in Cincinnati/NKy & like #craftbeer visit @braxtonbrewco to see for yourself. #CMWorld http://t.co/Pv7UtnEqRx
@CrowdContent
A8) Our clients find success by telling their story through the development process. Relatable + transparent = winning recipe. #CMWorld
@vaidus
@JoePulizzi As per you, for a blog shouting about social issues, which is the best social media channel to engage with audience? #CMWorld
@globalHMA
[email protected] stay within your niche and stick with what you do best! Same for any business #CMWorld
@JoePulizzi
@MelEdits Well, @CharityWater is great for non-profit. Most trade assoc keep their content gated, which is a big mistake #cmworld
@bernier
@JoePulizzi Best way to “start” an offshoot brand from original? Do the new brand in TANDEM w/old or start w/its own identity? #CMWorld
@mo_flow
@JoePulizzi would you say a blog is expected as part of a CM strat? At very least because hub for other media? #cmworld
@FranklinTakam
A8: Only the entrepreneur’s vision cumulate with the characteristic of his environment can lead him to prioritize one idea #CMWorld
@shawn_turner1
@JoePulizzi What is the biggest mistake small businesses make when it comes to content marketing? #cmworld
@JoePulizzi
@vaidus It could, but it depend on your audience, your passion, your content tilt. #cmworld
@Morrisonminutes
@CMIContent @JoePulizzi How do I convince my boss Twitter amplifies our message, adds value connects people? #CMWorld
@heoreilly
@JoePulizzi What is the best way to measure the value of content marketing and tie it to key business and sales KPIs? #CMWorld
@MelEdits
@JoePulizzi @CharityWater Thanks. I agree, huge mistake. Some are getting a little more open/better about this. #cmworld
@av8r2000
@JoePulizzi How do you get enterprises to have enough patience to let content work its magic? #CMWorld
@LyonsJenn
@JoePulizzi Best ways to come up with content if SMEs are not engaged? #CMWorld
@JoePulizzi
@bernier I’ve seen it work both ways honestly. Making the choice and committing is what makes the difference. #cmworld
@varunkr842
@JoePulizzi How to develop better storytelling for #startups #cmworld
@jgombita
A8 addendum to @LUCrk78Y: Where is the existing fabric most ragged, ie, where you could fill it in BETTER? #cmworld https://twitter.com/LUCYrk78/status/648902228971950080
@LyonsJenn
@heoreilly Great questions #CMWorld
@globalHMA
@CMIContent @JoePulizzi what is the best way to train someone to write for channels used in content marketing? #CMWorld
@JoePulizzi
@mo_flow Doesn’t have to be a blog. Could be a podcast, event, magazine, video series. Seen it work in each way. #cmworld
@JoePulizzi
@shawn_turner1 Lots – they don’t target one audience, they aren’t consistent, they don’t tell a different story, content not helpful #cmworld
@1DigitaLife
A8. Prioritise on Listening to customers; follow up with content; measure uplifts in engagement. #CX #CMWorld
@ideakid88
A8) Three K’s: 1. Know what you do well. 2. Know your target market. Keep it simple when using these opportunities. #CMWorld
@melissabreker
@joepulizzi What’s the biggest opportunity for content marketers today? #CMWorld @CMIContent
@bernier
@JoePulizzi Ok. I get that — just wondering if new brands coming out of old ones do better w/the “coat tail” effect than not… #CMWorld
@amnda_vera
@CMIContent @JoePulizzi how can you get B2B clients to better understand that you can’t just be a corp. brochure on the web? #CMWorld
@JoePulizzi
@heoreilly Focus on subscribers. Then measure what subscribers Do differently – Buy more, stay longer, close faster, etc. #cmworld
@JoePulizzi
@varunkr842 Ha. Read #ContentInc 😉 #cmworld
@LyonsJenn
@amnda_vera Spot on question! #CMWorld
@LUCYrk78
I like that! #cmworld https://twitter.com/jgombita/status/648903968811286529
@vaidus
@JoePulizzi it speaks on social issues and ill practices prevailing in Indian society. It’s for awareness. Can plz u suggest some? #CMWorld
@jgombita
I know this is something dear to you as well, @JoePulizzi: What can co’s do to better reflect a female point of view re marketing? #cmworld
@CMIContent
Next week, @jay_zo discusses front-end vs back-end marketers. Join us! http://cmi.media/twitterchats #CMWorld http://t.co/4TrGe0f8ME
@BrettRelander
@donpurdum you got that right. #cmworld
@JoePulizzi
@melissabreker Content marketers are becoming part of the business model for organizations. They have a seat at the table. #cmworld
@lindadessau
@CMIContent Enjoyed @Jay_zo at #CMWorld – that will be fun
@CMIContent
Learn more about @joepulizzi’s book, Content Inc.: http://content-inc.com #CMWorld #contentinc
@JoePulizzi
@bernier New brands might have it easier because less red tape and easier to change. #cmworld
@CMIContent
@lindadessau think @Jay_zo will mention any unicorns? #cmworld
@JoePulizzi
@jgombita Hire more women in leadership positions. #cmworld
@lttlewys
@CMIContent *blush* Aww, I won’t be such a stranger going forward, starting to get back into the #ChatLife #CMworld
@jgombita
@LUCYrk78 was thinking of how N. American soft drinks sales are down for big players–but artisanal+old recipes ones on the rise! #cmworld
@ideakid88
@donpurdum @JoePulizzi Thanks Don but your point was the launching point for mine so kudos to you! #cmworld
@CMIContent
Did you know @joepulizzi has a podcast dedicated to entrepreneurs and small businesses? http://contentmarketinginstitute.com/content-inc-podcast/ #CMWorld #contentinc
@MelEdits
Really enjoyed him at #CMWorld. Great info & limitless energy! https://twitter.com/CMIContent/status/648904588108546048
@melissabreker
@JoePulizzi Completely agree. It’s content that drives the experience – both internally and with your audience. #CMWorld
@LUCYrk78
@jgombita oh wow – that’s a perfect example….and the whole rise of craft beer, too? #cmworld
@bendgibbons
A7 pt3: And if you’re in Cbus let me know & we can see #cbusaletrail w/ @Seventhsonbrew @landgrantbeer etc. #CMWorld http://t.co/zCGN7laVg1
@CMIContent
Want to see 20 amazing content-first startups? Check out the examples @joepulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #CMWorld #contentinc
@jgombita
And ensure that the senior women also get the high-profile speaking gigs and clients, right @JoePulizzi? #cmworld https://twitter.com/JoePulizzi/status/648905046055350272
@JoePulizzi
[email protected] For enterprises, position the initiative as a pilot program. Get 6 mos. approval. Set reasonable expectations. #cmworld
@mo_flow
MT @CMIContent Want to see 20 amazing content-first startups? Check out the examples @joepulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #CMWorld
@CMIContent
#CMWorld, can’t get enough today? Join us in an hour! http://bit.ly/1gOf6oy http://t.co/7fwJ2XGua2
@jgombita
@LUCYrk78 yes! Note my offering about doing it right is (Czech-Pilsner recipe) @steamwhistle. 3fg (three fired guys) on each bottle #cmworld
@FLIRTcomm
A review of @ContentMarketing’s very own #CMWorld http://ow.ly/SLzSe
@KyleeCoffman
Some are. I’ve seen a trend in hiring consultants or FT strategists MT @meledits Are assns talking about #contentmarketing? #amp15 #CMWorld
@LUCYrk78
@jgombita @SteamWhistle haha what?! 3fg? Gotta check this out 🙂 #CMWorld
@ThelmaTheApp
A8: focus on building and publishing content around the product/service that is most valuable to your customer #CMWorld #contentinc
@bendgibbons
Thanks to @JoePulizzi @CMIContent & all who were all in for a great #CMWorld today! http://t.co/cksUVi60JN
@varunkr842
@JoePulizzi Time slot booked for next #cmworld chat, 9.30 pm IST / 5.00 pm GMT 🙂
@aeshori
#contentmarketing takeaways from #CMWorld 2015 via @MarketingProfs https://twitter.com/MarketingProfs/status/648894575029952513
@jgombita
I know it is a priority for @CMIContent; @cmcphillips has shared how MINDFUL you are about it @JoePulizzi #cmworld https://twitter.com/JoePulizzi/status/648905969498484736
@KDHungerford
@KyleAkerman TY! Easy to remember: PIN (problem, interest, need) is like PIN (personal identification code), applied differently 🙂 #cmworld
@jgombita
@LUCYrk78 see @SteamWhistle ref. in Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear? http://ow.ly/SO4Ws #cmworld
@Irv_Do
If your #content is for everybody then its for nobody. #CMWorld
@morgancarrie
MT @cmicontent: Want to see 20 amazing content-first startups? Check out the examples @JoePulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #cmworld
@varunkr842
@KDHungerford @KyleAkerman Kelly you changed the meaning of PIN (on a lighter node) 😛 #cmworld
@braddahmike
Good thoughts. #cmworld https://twitter.com/JoePulizzi/status/648893188510470144
@premiermarkets
Great content indeed #CMWorld has it down. http://premiermarkets.blogspot.com
@KDHungerford
@varunkr842 @KyleAkerman That’s me. I like to mix things up 🙂 But only from a banking to marketing… #cmworld
@wefightboredom
Content tips and takeaways from #CMWorld 2015 http://bit.ly/1h7P6oe
@varunkr842
@KDHungerford @KyleAkerman A banker and a marketer – Deadlier combo 🙂 #cmworld
@martinlieberman
@bendgibbons @CMIContent @mikemyers614 It fills me with a serious sense of FOMO! #CMWorld
@jgombita
A8 addendum to @LUCYrk78: Where is the existing fabric most ragged, ie, where you could fill it in BETTER? #cmworld https://twitter.com/LUCYrk78/status/648902228971950080
@mikeorren
The @yourspeakeasy tribe kicks off a year of #CMWorld video lunch n’ learns w/ @halvorson : http://t.co/PUr9QHOvbp
@MediaEncounter
“73% of people that read corporate blogs are, in fact, people.”#ContentMarketing #CMWorld #MediaEncounter #MyJob http://MediaEncounter.com
@premiermarkets
#CMWorld great content 7 days a week is right here. http://on.fb.me/1xye6c1
@DGGT
On my #BucketList to attend #CMWorld. Maybe next year! https://twitter.com/toprank/status/648633827682861056
@SemBarista
#Facebook Self-Support Networking System Can Expand #Fans Base by Exponential Rate http://bit.ly/SEO-Book-UK #spon #CMWorld #contentinc #bizchat
