Content Marketing for Entrepreneurs: A #CMWorld Chat with Joe Pulizzi 

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Do you have the bug to start your own business? If so, you may be surprised to learn there is a model that many entrepreneurs have followed to create successful businesses that Joe Pulizzi has explained in his newest book, Content Inc. 
 
Joe joined us for our recent #CMWorld Twitter chat to discuss the best ways entrepreneurs can use content to start and grow a business. The good news is that many of these principles work equally well for marketers at more traditional brands as well. 
 
Want to learn more about Content Inc? Joe’s new book is hot off the presses and available for purchase on Amazon

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit these Storify links – part 1 and part 2.

Q1: As an entrepreneur, what is the best way to get started building your business? #CMWorld 

@AgentPalmer

A1: With an idea… Preferably a good one that you have a passion for. #CMWorld

@JoePulizzi

A1 The best way for an entrepreneur to build a business is by creating a loyal audience first, then developing products/services #cmworld

@eccushing

.@JoePulizzi I read this way too quickly & saw “Talking #contentmarketing for Sagittarius” Thought “Wow, #CMWorld is getting super targeted”

@donpurdum

@CMIContent A1: Define your message and foundation. #cmworld

@steveklinetobe

A1: Best way to start a business? Start. #cmworld

 

@JoePulizzi

A1 Once an audience knows, likes and trusts us through a content-first approach, you can sell (pretty much) anything you want #cmworld

@akathmadevi

Yes! Building your community!#CMWorld A1. https://twitter.com/JoePulizzi/status/648891518321881088

@rmgenson

@CMIContent A1: It seems like the easy answer would be to have a great product/service, but so many new biz seem to ignore that. #CMworld

@JimMacLeod

A1: The best way to get started building your business is to build your network. #CMWorld

@donpurdum

A1: Don’t get the cart ahead of the horse it will only lead you to frustration. #cmworld

@BrandLoveLLC

A1: Start #blogging and reach out to influencers to include in your posts. Building relationships & promotion are key. #contentinc #cmworld

@lttlewys

A1: Discipline and lots of networking events! #CMWorld

@B2BMarketingDBS

A1) Start really early on content while building the business/website – that’s what we’re doing! #cmworld #contentinc http://hubs.ly/H01dlD_0

@MelEdits

@suddenlyfrugal Marriott Platinum status! Selected during keynote based on my live tweets. I always tell pple Twitter pays off! #cmworld

@TSNN_Rachel

A1 – Getting a good body of work and references together, Web site, marketing plan, networking ideas, etc. #cmworld

@varunkr842

@CMIContent A1. Idea execution #CMWorld

@hillarydbenton

A1 start with an actionable idea that solves others’ problems, and make sure you’re passionate about it! #CMworld

@BrettRelander

A1: Focus on how you want to be portrayed to the world, who are you trying attract? Develop content to do that. #cmworld

@suddenlyfrugal

A1: Though just do it. When I knew I wanted to be a freelancer writer, I started writing freelance! #CMWorld https://twitter.com/CMIContent/status/648891244106543104

@taylormdowns

Plus, then you actually know what they want! #CMWorld https://twitter.com/JoePulizzi/status/648891677663432704

@creativechaosc

A1: Start with knowing & understanding your audience then cater content with a blog and social media. #cmworld #contentmarketing

@JoePulizzi

A1 High failure rate w/businesses that think they have the perfect product. Better strategy is understand the audience needs 1st #cmworld

@steveklinetobe

Unless your selling carts. Then lead with your product. @donpurdum A1: Don’t get the cart ahead of the horse it will o. #cmworld

@hillarydbenton

@suddenlyfrugal so do I! But even as an adult, I’m terrified by Him… #CMWorld

@MeetEdgar

A1: Best way to start building your business is just to START! If you wait until you feel like you’re “ready,” you’ll never do it. #CMworld

@donpurdum

A1: If you don’t have a message, you won’t have success. #1 Reason people leave a website immediately is a lack of message. #cmworld

@BrettRelander

@tsnn_rachel marketing plan is a must. #cmworld

@NextGenBizMan

@CMIContent A1 Solve a problem! Requires a “mouth shut/ears open” mentality at first #CMWorld

@rmgenson

@JoePulizzi This is a good point. Networks can be your biggest support. #CMworld

@akathmadevi

A1. Build your community keeping your service/product in mind. #CMWorld

@EvanLePage

A1 And great content is the key to building that loyal audience! @JoshStAubin @CMIContent #CMWorld

@NatTheo3

A1 @CMIContent with something you are passionate about. Good to love what you do! You’ll be doing it a while…you hope! #CMWorld

@MelEdits

A1. Connect with everyone you know. Get the word out to your network & increase that network. #cmworld

@varunkr842

@JoePulizzi What when product is not fancy or mass production type #CMWorld

@1DigitaLife

A1. Ensure your concept is gone thru multiple rounds of beta testing before roll out @CMIContent #CMWorld

@taylormdowns

MT @donpurdum A1: If you don’t have a message, you won’t have success. #1 Reason people leave a website is a lack of message. #cmworld

@KDHungerford

A1. The #contentinc way! With passion, knowledge or skills, a niche — and content! (currently reading the book and loving it) #cmworld

@eccushing

A1 Von Trapps taught me the very beginning is a very good place to start; create something that solves a need #CMWorld http://t.co/8fw1boAesJ

@NextGenBizMan

@taylormdowns @donpurdum BOOM! Yes!!! #CMWorld

@JohnStokman

A1: The first step is to see if your idea is possible. Is there an audience looking for a product like you? In other words: Data #cmworld

@av8r2000

Critical to understand audience deeply #CMWorld

@CrowdContent

A1) We work with a lot of young companies. Their first priority is having a site built with robust content and UX. #CMWorld

@BrettRelander

@kittermanmg agree and the messaging must be consistent and align with what you’re about. #cmworld

@MeetEdgar

Tru dat. That KLT is so huge! #CMworld https://twitter.com/JoePulizzi/status/648891677663432704

@LaToyaReports

A1: I got started by being an intrapreneur. Way before the idea, product or service I acted like an entrepreneur. #cmworld

@JoePulizzi

@varunkr842 I wouldn’t focus on the product, but the audience. Build subscribers first. Listen. They’ll tell u what to sell #cmworld

@suddenlyfrugal

Kind of just said the exact same think @meetedgar Great minds think alike! #CMWorld https://twitter.com/MeetEdgar/status/648891995369414656

@creativechaosc

Yes! They should be able to tell immediately what you can do for them from the home page. #cmworld https://twitter.com/donpurdum/status/648892024016478208

@globalHMA

.@CMIContent know your offering and niche, your objective and what you want your audience to walk away with #CMWorld

@JoshStAubin

@JoePulizzi @varunkr842 It’s easier to know what your customers want rather than guess what they want. #CMWorld

@InfoforLeads

A1: I have an audience, but no product. Not sure I’d recommend that path. #CMWorld #contentinc

@KittermanMG

@donpurdum @BrettRelander Absolutely. Consistency is also key. You want your audience to have a clear understanding about you. #cmworld

@JoePulizzi

A1 I believe most businesses go to market the wrong way. Much less risky to build the audience first, then monetize second #cmworld

@amnda_vera

.@CMIContent have drive, passion and a plan! #CMWorld

@CMIContent

Q2: What are some ways you can build a loyal audience without having a tangible product or service? #CMWorld 

@akathmadevi

A1. building your community can be like building a loyal customer base who believe in you #CMWorld

@TSNN_Rachel

A1 – Did the opposite, built out suite of products and then through time & good content developed a loyal audience. #cmworld

@donpurdum

@KittermanMG @BrettRelander #cmworld

@ellemalala

A1) For creative fields, build your portfolio first. Concepts work, charity work, anything. Have something you can show! #CMWorld

@JoshStAubin

@InfoforLeads I think you’d have to have some kind of product/service for focus, but can refine it while building your audience. #CMWorld

@InfoforLeads

A1: Lean Startup all the way. You should have a product to begin. But it should be an MVP, minimum viable product #CMWorld #contentinc

@JoePulizzi

A2 First find your sweet spot – the intersection of our passion area and our area of expertise (authority). #cmworld

@kennerson2015

@CMIContent: Critical to understand audience deeply #CMWorld http://netvib.es/p/pv11

@kennerson2015

@CMIContent: A1: Discipline and lots of networking events! #CMWorld http://netvib.es/p/pv1d

@kennerson2015

@CMIContent: A1: The best way to get started building your business is to build your network. #CMWorld http://netvib.es/p/pv1B

@kennerson2015

@CMIContent: A1: Best way to start a business? Start. #cmworld http://netvib.es/p/pv1y

@KDHungerford

@CMIContent Never! I drank the (orange) juice in 2012 and see the world through orange colored (content) lenses. 👀 #cmworld

@BrettRelander

@KittermanMG you got it. You don’t want to confuse or leave people asking questions @donpurdum #cmworld

@donpurdum

Q2: Know the tangible values you want your audience to experience and how they feel about the experience #cmworld

@varunkr842

@JoePulizzi Agree on that, this is best way to crowdsource the idea from customers #CMWorld

@suddenlyfrugal

A2: Go to where your (potential) customers are & become their go-to resource #CMWorld https://twitter.com/CMIContent/status/648892766705979393

@B2BMarketingDBS

A2) Well surely the anwer is blog 🙂 but also reach out to connections on LinkedIn and attend relevant events #cmworld

@AgentPalmer

A2: Give them quality content and create a community based on honest open interaction… #CMWorld

@vaidus

@CMIContent I think understanding ur audience and der needs will build loyal audience. #CMWorld

@aesmithwriting

Once you define your MVV (Mission/Vision/Values) & understand your audience, write to 1 member of audience like they’re in the room #cmworld

@JohnVincentJV

A1 #CMWorld http://t.co/OEoM2chp8a

@NextGenBizMan

@CMIContent A2 Getting social with others in the same space. Much like networking event, I used Twitter to build that community. #CMWorld

@JimMacLeod

Q2: You need to show a level of expertise or thought leadership to build an audience w/o a product. #CMWorld #ContentInc

@JoePulizzi

A2 After the sweet spot, find the content tilt – an area of little to no content competition where u are telling a different story #cmworld

@JeremyBednarski

A2: Listen. Find out where they need help and create the content that solves their problems. #CMWorld https://twitter.com/CMIContent/status/648892766705979393

@KittermanMG

Q2. Getting them involved. Start a dialogue with your audience. The relationship is just as important as the service. #cmworld

@WashingtonianCM

A2: Engage with your audience, make sure to comment back and interact with them. #CMWorld #contentinc

@KDHungerford

@lttlewys Brandie, you too! How’s your new (not so new) home? #cmworld

@rmgenson

@CMIContent A2: Share content that’s relevant to your central biz idea. And have a personality! People like people, not products. #CMWorld

@lttlewys

A2: Talk to people, provide value, join other communities and write. Share your stories, experiences to help others #CMWorld

@EmmelieDeLaCruz

A2: Periscope has been amazing in building relationships and boosting credibility. Always delivering value = organic community. #cmworld

@InfoforLeads

@JoshStAubin Ideally. My audience on @CathyReisenwitz is ppl interested in sex and politics. What product would you recommend? #CMWorld

@akathmadevi

A2. Talking about the problem you are going to solve. #CMWorld https://twitter.com/CMIContent/status/648892766705979393

@eccushing

@CMIContent Aw you guys! #blushing #CMWorld http://t.co/8FOO2SqgaE

@CMIContent

@KDHungerford @JoshStAubin oh you two lol #cmworld

@InhabitAgency

@CMIContent A1: one of the most beneficial ways is to identify your competitive advantage – where uncontested market space exists #cmworld

@creativechaosc

A2: By blogging & being active on social media to share your expertise and to engage your audience. @cmworld #contentmarketing #cmworld

@BrandLoveLLC

A2: Listen to your customers. Find out what their pain is and help them solve it. #cmworld #contentinc

@NextGenBizMan

@CMIContent A2 Finding folks with the problems that I could solve and building relationships with them rather than selling them #CMWorld

@ColBadger

@JoePulizzi @KDHungerford The Empire would agree, create a need for Fans too want to come back #cmworld

@CMIContent

@EmmelieDeLaCruz would love to hear more on how you are leveraging Periscope! #cmworld

@CTrappe

It’s also good when there’s an audience for my sweet spot of passion and expertise. #cmworld

@TSNN_Rachel

A2 – PPL build their audience by doing what they know & then sharing it with the world (like YouTube fashion, make-up stars) etc. #cmworld

@JoePulizzi

A2 Most companies have a sweet spot – hardly anyone finds the content tilt and consistently tells a different story #cmworld

@globalHMA

.@CMIContent tell the story – give people what they need to institute trust. Tell them what’s in it for them! #CMWorld

@EmmelieDeLaCruz

A2: Embrace being the subject matter expert that you community needs. #cmworld

@BrettRelander

A2: By simply listening to them and treating them as a human being. #cmworld

@bendgibbons

1 cup coldbrew #cbuscoffee from @cafebrioso & 1 homebrew made w/ #YeahMeToo beans. Should get me through #CMWorld! http://t.co/6Ef15PkbeQ

@AntoniaStiedaSa

A2. You can still create quality content & information in your industry before launching your product/service. #branding #cmworld

@CTrappe

Some relevant audiences might be small but still “viable.” #cmworld

@MeetEdgar

A2: Start with strong content, a social media presence, and a point of view/personality. The audience will follow. #CMworld

@JimMacLeod

@JeremyBednarski Great point. #CMWorld

@LaToyaReports

@kennerson2015 @CMIContent Yes, self-discipline is a big part of it and helps you to stay focused and on track. #cmworld

@InfoforLeads

A2: Not having a product or service will not in any way hinder your ability to build an audience. I know bc that’s me rn :/ #CMWorld

@CTrappe

I prefer the term “interested community” over “target audience.” #cmworld

@EvanLePage

A2 Create content that provides value. If you already provide value, they’ll trust your product/service to do the same #CMWorld

@JohnVincentJV

A2: build up your indirect marketing channels #CMWorld

@KDHungerford

Yes! Give people something to love you (and come back) for! #cmworld https://twitter.com/ColBadger/status/648893385147842560

@aesmithwriting

Listen to them. Care about them. Connect w a few of them 1 to 1. What are pain points? How can you help? #CMWorld https://twitter.com/CMIContent/status/648892766705979393

@rmgenson

@lttlewys All really good suggestions. Love that you focus on the importance of being part of the community. #CMWorld

@hillarydbenton

A2 Engage with your target customers and be a useful, helpful resource for them #CMWorld

@av8r2000

So many great products out there already. Build audience then tie applicable product to audience. #CMWorld

@bendgibbons

@CMIContent @JoePulizzi Lets! #CMWorld

@JoshStAubin

@CMIContent @KDHungerford We’re like pop tarts, it’s a 2-for-1 deal 😉 #CMWorld

@mo_flow

Interesting MT @JoePulizzi A2 After sweet spot, find content tilt – area of little-no content competition where u tell a diff story #cmworld

@varunkr842

@CMIContent A2. Being relevant to community needs of info & developing own unique tone #CMWorld

@MeetEdgar

@rmgenson YES! People follow people! (Or, you know, adorable octopi in our case…) #CMworld

@donpurdum

A2: Know the “specific” problems you solve; for whom; and share one problem, one solution, one problem in one article. #cmworld

@NatTheo3

A2 @CMIContent first find your audience or your target group and provide them with great content that is useful to their needs #CMWorld

@JoePulizzi

A2 Most start with the channel (blog, podcast, videos). That’s wrong. Strategy first – then find the best way to tell the story #cmworld

@bendgibbons

@CMIContent @martinlieberman @mikemyers614 Enjoy the #CMWorld penalty box!

@amnda_vera

.@CMIContent establish a trusting relationship, especially digitally, if what you have is not tangible. Create the story. #CMWorld

@melissabreker

A2: Offer content in bite, snack, meal to let them dig further into content to address their needs: http://bit.ly/1i8kGwV #CMWorld

@Magnani_Dot_Com

A2 By engaging with them in the industry space. People love to talk about their jobs and work, so meet them there. #CMWorld

@ConstantContact

Awesome advice on creating valued #content #CMWorld https://twitter.com/EvanLePage/status/648893604417662976

@steveklinetobe

Buy a lanyard, bling it so much it dazzles the mind, go show it to the world. #cmworld

@KDHungerford

A2. Focus on your audience’s PINs: problems, interests and needs. If your content talks to them, they’ll be back! #cmworld

@ColBadger

@KDHungerford Why engagement is key! Your fans will tell you a lot if you let them #cmworld

@JoshStAubin

@InfoforLeads @CathyReisenwitz Sex & politics is your focus, now you can build everything else around that. #CMWorld

@taylormdowns

YES – and make sure you have a story! #CMWorld https://twitter.com/JoePulizzi/status/648893836006133760

@clicksnclients

A2: Provide value to your audience by sharing information that will satisfy them and their needs/wants #CMWorld

@donpurdum

@JoePulizzi Couldn’t agree more, again it’s about not getting the cart before the horse. #cmworld

@CMIContent

@steveklinetobe we have to tell you that we’re still getting used to the new handle! #cmworld

@kmzimm

A2: With or without a product, using content to create thought leadership is a great way to establish yourself in a new industry #CMWorld

@steveklinetobe

Crap, I’ve been focuses on my audiences Pores. @KDHungerford A2. Focus on your audience’s PINs! #cmworld

@NatTheo3

@KittermanMG @CMIContent agreed! #cmworld

@CrowdContent

A2) Building a community with momentum takes time. Stay engaged, listen socially, provide something more engaging than others. #CMWorld

@KDHungerford

@JoshStAubin @CMIContent Ha! We need an emoji for that! #cmworld

@CMIContent

Q3: In this age of content overload, how can you deliver something that is truly unique? #CMWorld 

@JoePulizzi

A2 Find your mission – 1) Audience 2) Type of Story to tell 3) What is the Outcome for the Audience? #cmworld

@JeremyBednarski

If you’re too close to it to find the tilt, talk to people you trust. They’ll help you see what you can’t. #CMWorld https://twitter.com/JoePulizzi/status/648893436247048192

@EmmelieDeLaCruz

@marketmachines I currently leverage Periscope for my personal brand sharing career content. It’s resulted in sales + more traffic #cmworld

@1DigitaLife

A2. Create a platform: #blog #event that can disseminate ideas, test bed of sorts for knowledge exchange #CMWorld

@varunkr842

@JoePulizzi Developing storytelling is essential, platforms can be added later #CMWorld

@WashingtonianCM

Always begin with the end in mind! #cmworld https://twitter.com/JoePulizzi/status/648893836006133760

@vaidus

@JoePulizzi If its not blog/podcast/video or any such channel then how will you engage with audience? #CMWorld

@donpurdum

@CrowdContent Exactly, but time is relevant and one can build a successful blog and social presence in 6 months, 12 months, etc. #cmworld

@rmgenson

@JoePulizzi Do you recommend the content come from the business as a whole or make it more personal by creating 1 thought leader? #CMWorld

@JoePulizzi

A3 There has been content overload since the printing press was created. Today is just more of the same. #cmworld

@AgentPalmer

A3: Be yourself… You are truly unique… Use that to your advantage! #CMWorld #contentinc

@JoePulizzi

@rmgenson I’ve seen both work. Just target a niche and be consistent. #cmworld

@BrettRelander

@emmeliedelacruz great job. Awesome way to get personable. #cmworld

@steveklinetobe

Ha, yeah, I’m trying to make myself pretty. @CMIContent @steveklinetobe we have to tell you that we’re still getting used to the #cmworld

@globalHMA

.@CMIContent format may not be unique, but if content is truly relevant, it will ring true with your audience #CMWorld

@MoninaW

This! #CMWorld http://twitter.com/JoePulizzi/status/648894430494216193

@heoreilly

Joining in on #cmworld live chat. https://twitter.com/joepulizzi/status/648893836006133760

@MarketingProfs

3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld

@KDHungerford

@steveklinetobe Hey! Good strategy if you’re in the skin biz! #cmworld

@JoshStAubin

A3. Your point of view is your brand differentiator. That’s people’s reason to connect w/ you over the competition. #CMWorld

@lttlewys

A3: Be yourself, no need to shout or make a spectacle, people want to hear your story, your way! And, be generous #CMWorld

@suddenlyfrugal

A3: Maybe b/c I’m Gen X I’d like to see a return to print. I get digital overload. #CMWorld https://twitter.com/CMIContent/status/648894268417773568

@donpurdum

A3: Know the problems you solve, who you solve them for and identify how your product or service is “a” solution for one person. #cmworld

@CMIContent

@heoreilly hi Hannah! Thanks for joining. Jump in, we’re on Q3. #cmworld

@rmgenson

@CMIContent A3: Find a way to make your POV vary from what’s already been shared. And don’t be afraid to sit a conversation out. #CMWorld

@shawn_turner1

A3: Don’t out-think yourself. A compelling story told well resonates. #cmworld

@melissabreker

Q3: Look at telling stories through the lens of the customer to make THEM the hero.@CMIContent #CMWorld

@SFerika

@lttlewys @CMIContent Unfortunately this is my every other week w/2 meetings overlapping w/ #CMWorld 🙁 Miss you guys!

@MelEdits

A3. Truly drill down into a niche & figure out what makes you unique. Then build content around that. #cmworld

@NikkiKelz

@CMIContent By providing value, consistency, and reliability in whatever you are offering #CMWorld #contentinc

@MeetEdgar

A3: Hard to stand out when there’s so much noise! We use our personality/sense of humor to make our content unique. #CMworld

@JimMacLeod

@suddenlyfrugal We will see a return to print. It will be a sign of quality. #CMWorld

@KDHungerford

@ColBadger Exactly! And you’ll only find out if you talk to them 🙂 #cmworld

@amnda_vera

.@CMIContent has to be unique to them – see a lot of the same a lot of the time but the message/content just has to really resonate #CMWorld

@donpurdum

A3: You have to know your business so well and your audience that you can be very specific. Too many stay way to broad. #cmworld

@clicksnclients

A3: Easy. Create it yourself! Unique content comes from original ideas #CMWorld

@kmzimm

@CMIContent A3: Understand your audience! Create something new (to them) and deliver it in a way that they want to receive it. #CMWorld

@lttlewys

@rmgenson I love community!! The people are always the best and create such great convos!! #CMWorld

@JoePulizzi

A3 Here’s the model – FOCUS on 1 content type (text, audio, etc), 1 channel (iTunes, blog, etc), consistently deliver over TIME #cmworld

@LisaMasiello

A3. Don’t try to be all things to all people. Be very specific to your community’s needs. & add VALUE. #cmworld

@donpurdum

A3: If you’re mass marketing online trying to reach everyone, you will ultimately reach no one. #cmworld

@KDHungerford

@hillarydbenton Thanks Hillary! I put it to good use and it works! #cmworld (at least for me 🙂

@InfoforLeads

@JoshStAubin @InfoforLeads Build what tho? What am I going to sell? #CMWorld

@creativechaosc

GREAT to see the lovely @MarketingProfs on #CMWorld! https://twitter.com/MarketingProfs/status/648894575029952513

@vaidus

@JoePulizzi @rmgenson Please elaborate on ‘consistency’. How much consistent? #CMWorld

@Serious_Vanity

A1) Start with a purpose, design a strategy, allocate funding. #cmworld

@JoshStAubin

Love this! #CMWorld https://twitter.com/JoePulizzi/status/648894847089295360

@Perfect_Search

@CMIContent A little late to the #cmworld party, but better late than never!

@Tephi729

.@JoePulizzi talking about content marketing for entrepreneurs, now in: #CMWorld

@newscred

3 Creativity Tips For Content Marketers From Monty Python. http://bit.ly/1OUfOyf @JohnCleese #CMWorld http://t.co/QZN0gOwINR

@MeetEdgar

Oooo yes, LOVE that! #CMworld https://twitter.com/melissabreker/status/648894739698180096

@NextGenBizMan

@CMIContent A3 Your audience dictates what they like/what they don’t. Give the people what they want & stop reinventing the wheel! #CMWorld

@Serious_Vanity

A2) BLOG. Write. Speak. Make yourself the product. #cmworld

@EvanLePage

A3 Don’t strive for “widest appeal.” Share your personal experiences. Storytelling best’s storyyelling. #CMWorld

@tejkaran

@CMIContent It’s all about hyper personalisation, targeting and creating content for micro moments. #CMWorld #contentinc

@WashingtonianCM

A4: Stick to your message, don’t get distracted in creating something that will go viral, create something that adds value #CMworld

@B2BMarketingDBS

Aristotle had #contentmarketing sussed waaaay before #cmworld! http://t.co/eAKyUjMGjT

@hillarydbenton

A3 Be yourself – know the unique perspective you have and how that can help your niche. Use it to your advantage! #CMworld

@JoePulizzi

A3 Most companies focus on multiple channels at first – that’s actually wrong – BEST is to be a master at one. #cmworld

@varunkr842

@CMIContent A3. market research on customers, original research’s and sometimes spying on competitors #CMWorld

@SEONinad

3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld via MarketingProfs

@bendgibbons

BTW, tweeting from #LifeinCbus & my favorite superhero is Jack Knight, Starman! #CMWorld http://t.co/VSuOCLCdGD

@CMIContent

@melissabreker hi Melissa! Hope you’re doing well! #cmworld

@KittermanMG

@kmzimm @CMIContent Exactly. It comes down to playing to their needs. Every audience is unique and should be treated as such #cmworld

@rmgenson

@MeetEdgar Sense of humor is great! So long as your community understands it…I think sometime humor can be misunderstand online. #CMWorld

@lttlewys

@SFerika Missing you, too!! Have a great meeting!! @CMIContent #CMWorld

@JimMacLeod

So true. Stop trying to be everything to everyone. #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048

@JoshStAubin

@InfoforLeads What does your biz/audience exist for? That’s what you’re selling. #CMWorld

@donpurdum

A3: Your content must be relevant, interesting, inspiring and compelling – That means you have to have a role in creating it. #cmworld

@ConstantContact

Absolutely! #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048

@Serious_Vanity

A3) Turn away from the screens and allow your own “voice” to develop. Focus more on relevance, less on what others are doing. #cmworld

@hillarydbenton

A3 To avoid getting overwhelmed, know this – you can’t be everything to everyone. Don’t try. #CMWorld

@JoePulizzi

@vaidus Same time every day or week – just be consistent at the same time, same day to deliver your valuable message #cmworld

@suddenlyfrugal

Interesting answers to Q3 on #cmworld chat. Some are responding re: actual product; others see response in the message, POV.

@JoshStAubin

Be great for YOUR audience, not every audience. #CMWorld https://twitter.com/LisaMasiello/status/648894873295298562

@leakozin

@CMIContent A3 Study rule breakers throughout history and use them as models. #CMWorld

@InfoforLeads

A3: Great content marries providing real value to readers & measurable value to brands. #CMWorld That’s the content we don’t have enough of

@vaidus

@JoePulizzi What should be an ideal time duration between content publishing? Please elaborate. #CMWorld

@InboundDynamics

3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld via MarketingProfs #marketing

@AllWrightKaren

A3 – The key to delivering something truly unique is to segment your audiences #CMWorld

@suddenlyfrugal

This makes me happy. Just noticed that @panerabread has a small takeaway print product in stores now. #CMWorld https://twitter.com/JimMacLeod/status/648894799689465856

@mo_flow

A3. Talk to your individuals about what they want/need. Many content marketers don’t do this and are still self-promotional #cmworld

@JoePulizzi

A3 Those marketers that spread themselves thin over many channels are almost never successful w/ #contentmarketing #cmworld

@clicksnclients

.@donpurdum Great point! You have to speak the conversation your customers are already having! #Specificity #CMWorld

@creativechaosc

A3: By creating relevant content that maps to buyers journeys. #contentmarketing @CMWorld #cmworld

@InfoforLeads

@JoshStAubin Thank you. Can you elaborate on “exist for?” #CMWorld

@steveklinetobe

How to deliver something unique? Don’t be afraid. Tackle topics in an entirely new format. Fiction content, episodic, puzzles… #cmworld

@LaToyaReports

A3: I love the way Jay Baer puts it: Content is the emotional informational bridge between commerce and consumer. #cmworld

@jgombita

A3. It’s less about being truly unique, more about being TIMELY, relevant & useful. Not to mention truthful #cmworld https://twitter.com/CMIContent/status/648894268417773568

@kmzimm

@KittermanMG @CMIContent Exactly! Creating podcasts for an audience that doesn’t even know what they are won’t work, for example. #CMWorld

@B2BMarketingDBS

A3) Go super-niche. #cmworld

@kennerson2015

@CMIContent: Q3: In this age of content overload, how can you deliver something that is truly unique? #CMWorld…

@varunkr842

@JoePulizzi How do you create content? Any research on topics or you pick random topics sometimes #CMWorld

@1DigitaLife

A3. Content that flows seamlessly, mapping the customer journey provides relevant hooks to engage will help differentiate brands #CMWorld

@Perfect_Search

A3: There’s so, so much content out there–but only one you. Develop a unique brand & voice, let it permeate all content. Share it. #cmworld

@NatTheo3

A3 provide content in formats that are directed to the appropriate audience #CMWorld

@KyleAkerman

@KDHungerford I like that acronym! #CMWorld

@donpurdum

A3: Don’t write just intellectually; understand your audience and for one person what they experiencing, feeling and thinking. #cmworld

@CMIContent

Q4: What steps should be used to determine which channel is best for disseminating your content? #CMWorld 

@JoePulizzi

@varunkr842 Talk to customers, to salespeople, to customer service, listen on social media – KNOW them thru and thru #cmworld

@JimMacLeod

@suddenlyfrugal I get a quarterly magazine from @Subaru. It’s small, but it’s high end. #CMWorld #PrintWillRiseAgain

@JoshStAubin

@InfoforLeads What’s your purpose, objectives, reason… What value do you bring to the table? #CMWorld

@EmmelieDeLaCruz

A3: Stop overthinking. Find that point of connection with your audience + feed them authenticity. People want what’s real. #cmworld

@bynette

Sometimes it’s best just to sit back and learn during twitter chats. Props to the great responses in this week’s #CMWorld.

@varunkr842

This is the best advice for #brands #CMWorld https://twitter.com/JoePulizzi/status/648895102925058048

@1DigitaLife

@kmzimm aptly said..content can help reaching out to the relevant audiences #cx #CMWorld

@bendgibbons

A2: Know where to reach the audience that’s waiting for you, know their space, platform, etc. #CMWorld

@CMIContent

@bynette we agree – we learn so much from the community #cmworld

@donpurdum

A3: Uniqueness comes from understanding the problems you are passionate about solving. Learn what that is and there is a goldmine. #cmworld

@ellemalala

@lisamasiello Right! Growing your audience shouldn’t be at the expense of your FOCUS! Lose the later, lose both! @cmicontent #CMWorld

@KDHungerford

@JoePulizzi #contentinc works! I put it to work for this company http://t.co/q8hxLczFSx. We’re from 0-3000 visits in 6 months! #cmworld

@suddenlyfrugal

And it’s called Drive. I get it, too! @subaru_usa Impreza owner here! #CMWorld https://twitter.com/JimMacLeod/status/648895814681653248

@AgentPalmer

A4: The best way is always trial & error. But make sure you don’t automate. You need to be there & watch what happens! #CMWorld #contentinc

@JoePulizzi

A4 How is the story you want to tell best told? Is it a story for audio? Does it need to be seen? Does it need explained? (text) #cmworld

@BrettRelander

A4: First define your audience, get to know them, their habits and where they spend their time. #cmworld

@lindadessau

@bynette I agree Lynnette, as an introvert I usually need time to process before answering – I do more RTs than tweets 🙂 #cmworld

@JoePulizzi

@KDHungerford Awesome! #cmworld

@LUCYrk78

A4 Actively monitoring where your brand is being mentioned and HOW the people there prefer to receive content. #cmworld

@bendgibbons

Amen! #CMWorld https://twitter.com/joepulizzi/status/648894847089295360

@1DigitaLife

A4 Listen to your target audiences, determine sweet spots and engage for enablement #cx #CMWorld

@NextGenBizMan

@CMIContent A4 Go where your audience is, first- where you get the most engagement Next, HOW do they like it? Give them that, there #CMWorld

@globalHMA

.@CMIContent know where your audience is and know it will take multiple touches. Determine actions from measurement/results. #CMWorld

@GabAfoNG

A) Better customer service reputation @CMIContent #CMWorld #contentinc

@EmmelieDeLaCruz

A4: See where communities are already naturally talking about your industry or topic. Join the conversation. #cmworld

@JoePulizzi

A4: We’ve found you actually have to make the choice – the decision – on a channel. Don’t hedge your bets. Go all in. #cmworld

@shawn_turner1

A4: Test. In a sense, your content marketing efforts are always in some form of beta. #cmworld

@LisaMasiello

A4. Ignore the experts who say “be everywhere.” Know where your community is and be there. #cmworld

@av8r2000

A4 understand where you interest community lives and live there too #CMWorld

@mo_flow

A4 Research: Where does your audience already look for content? What are they already consuming? #cmworld

@aesmithwriting

Loving this. #CMWorld https://twitter.com/LaToyaReports/status/648895523743748096

@CMIContent

@LUCYrk78 happy Tuesday, Lucy! #CMWorld

@WashingtonianCM

A4: Decide your audience’s preferences. #Millennials like Snapchat and Instagram, while Baby Boomers are on LinkedIn and Facebook #CMWorld

@pipalwa

A2 you can engage them with Ideas, Social causes, & Current affairs #cmworld

@quickmuse

.@jgombita @MattTGrant A3 Most “content marketing” has a very, very, very, low bar to step over. Dare to be ambitious, #cmworld!

@MeetEdgar

A4: On finding the best channels to use: Experiment! Find out what works (and keep doing that), and ditch what doesn’t. #CMworld

@suddenlyfrugal

A4: Who is your audience? Millennials? Digital (@instagram or @tumblr for ex.) GenX or boomers? Print. #CMWorld https://twitter.com/CMIContent/status/648895780921577474

@EvanLePage

A4 Step 1: Find out where your target audience spends most of their time. Step 2: Go there. Don’t make them come find you. #CMWorld

@LUCYrk78

@CMIContent Hi!!! So sorry I’m late 🙁 FINALLY writing again this morning. #cmworld

@kmzimm

@CMIContent A4: Go to where your audience is. They aren’t going to come find you, especially if the market already exists. #CMWorld

@NikkiKelz

@CMIContent A1 – Having confidence in its ability to fill a need, and passion to see it through. #CMWorld #contentinc

@lttlewys

A4: Talk to your customers/potential customers find out where they go for information, do lots of A/B testing #CMWorld

@NextGenBizMan

@EmmelieDeLaCruz YES!!! THIS!!! kaBOOM #truthBOMB #CMWorld

@JoePulizzi

A4: The greatest old & new media companies of all time ALL focused on one content type, one channel first – ALL OF THEM #cmworld

@EmmelieDeLaCruz

A4: To see where people are, I look at my referral traffic. Where is my audience coming from? That’s where I should be. #cmworld

@donpurdum

A4: You first must know and understand who your specific audiences are; then there are tools and databases full of that information #cmworld

@bendgibbons

A4: Check to see where your audience is, and where any competition isn’t. #CMWorld

@CMIContent

@LUCYrk78 no frowns – we totally get it! Just glad to see you! #cmworld

@hillarydbenton

A4 Social listening! Monitor where your brand is being talked about, and how your brand can add value in that space #CMWorld

@ExperianDQSteph

@CMIContent A4: Determine what you want to “sell” and where that audience is most likely to be. #CMWorld

@jgombita

If company pretended to be everything to everyone, I’d be very suspicious @hillarydbenton. OWN your niche. #CMWorld https://twitter.com/hillarydbenton/status/648895303324692480

@CMIContent

@hillarydbenton listening is key! #cmworld

@LUCYrk78

@CMIContent that makes ME happy! #cmworld

@KDHungerford

@JoePulizzi No, thank YOU! CMI is a huge inspiration as well as others. I am a believer!! (with a lot of those on the end!!! 🙂 #cmworld

@lindadessau

@JoePulizzi What’s your opinion on claiming your spot on other channels w/basic page that leads people to your chosen channels? #cmworld

@crestodina

@ElenaVerlee Thanks for sharing that one, Elena! And great to see you at #CMWorld …until next time!

@creativechaosc

A4:One consideration: Learn where your audience is & best way to reach them. What do they use? #cmworld #contentmarketing

@BrettRelander

@steveklinetobe @JoePulizzi agree. Nothing wrong with testing. #cmworld

@NikkiKelz

.@CMIContent A#: Listen to your audience – what do they want? #CMWorld #contentinc

@donpurdum

A4: You cannot just assume and guess who your audience is either. I’ve discovered massive audiences that I would have never guessed #cmworld

@hillarydbenton

A4 and don’t just post the same content on one platform because it works on another platform – that’s not how social media works 🙂 #CMWorld

@clicksnclients

A4: Recognize why people spend time on specific channels in the first place. The message is the medium! #CMWorld

@steveklinetobe

I dig what Joe is saying. Own the holy heck out of a channel. The rest will follow. #cmworld

@BrandLoveLLC

A2: Document your strategy. #cmworld #contentinc

@jgombita

@quickmuse likely the biggest problem is the word “marketing” being in there… @MattTGrant #justsayin #cmworld

@EmmelieDeLaCruz

As entrepreneurs and marketers we do too much guessing and speculating. Want to know something about your audience? Ask them. #cmworld

@JoePulizzi

@lindadessau As a placeholder, fine I guess. But make a commitment to one. #cmworld

@melissabreker

A4: Consider the necessary resources to build great content. If you can’t deliver to meet brand standards … don’t do it! #CMWorld

@mo_flow

MT @JoePulizzi A4: The greatest old & new media companies of all time ALL focused on one content type, one channel first #cmworld

@JoshStAubin

Sorry guys… have to drop off early today. See you again next week! #CMWorld

@amnda_vera

.@CMIContent research audiences/know which channels are most popular with them and then feed them the content they are hungry for #CMWorld

@lindadessau

@JoePulizzi Right, placeholder – that’s the word/concept I was looking for #cmworld

@lttlewys

@JoshStAubin *waving* Hope you get to enjoy some of the sunshine!! #CMWorld

@tejkaran

@CMIContent Depends on the nature of content- Video, text, audio or image. Then whether it is long or short format. #CMWorld #contentinc

@MeetEdgar

Very good advice! #CMworld https://twitter.com/LisaMasiello/status/648896394577747968

@DIYMarketers

Content Marketing Projects That Are Taking the World by Storm #Bizapalooza #ContentMarketing #CMWorld http://webogi.com/1qH5e0

@B2BMarketingDBS

A4) Find the channels that work then A/B test to the hills! #cmworld

@quickmuse

.@jgombita @MattTGrant “Words, words, words.” –Mr. Hamlet #cmworld

@CMIContent

@B2BMarketingDBS to the hills…yes! #cmworld

@JeremyBednarski

A4: Experiment. Listen. Watch. Test which platforms give you the most traction and then focus on that. #CMWorld

@CMIContent

Q5: How can you keep your audience continually interested and keep them wanting to come back for more? #CMWorld 

@bernier

A4: (sorry I’m late!) Try several venues; the ones that promote/share/engage w/your content most = win #cmworld https://twitter.com/CMIContent/status/648895780921577474

@MeetEdgar

@donpurdum So true! One reason why we try to survey our users, so we can learn more about who exactly that audience is! #CMworld

@renepower

Oh man… Missed the start of #CMWorld chat… can I catch up…?

@varunkr842

@JoePulizzi which content you choose to work 1st, recommended by big brands or discussed by several ppl on social media #CMWorld

@ellemalala

A4) Observe, analyze, filter.. Then dive in to test. Then learn and improve. #CMWorld

@jennymakeswaves

Stories That Need to Be Told via @catreleaven @ComBlu #CMWorld http://comblu.com/finding-the-stories-that-need-to-be-told/

@donpurdum

@MeetEdgar That’s fantastic!!!! #cmworld

@JoePulizzi

A5: First, it takes time to build an audience. If you want super quick results, don’t do #contentmarketing #cmworld

@LaToyaReports

A5: Measure and see what they like. What working and not working? #cmworld

@CTrappe

Being continuously relevant and sharing new stories gets audiences to come back. #cmworld

@aesmithwriting

Good to know. #CMWorld https://twitter.com/JoePulizzi/status/648896388672131073

@Serious_Vanity

A4) Where is your audience? Where their location meets the most organic channel for your content is where you go. #cmworld

@bernier

A5: By offering them useful/interesting/great content. If you’re a source to get it, they’ll come back. #CMWorld https://twitter.com/CMIContent/status/648897294083817472

@KDHungerford

@renepower if your fingers are that fast…. 🙂 Welcome! #nevertoolate #cmworld

@CMIContent

@renepower we’re on Q5! #cmworld

@CTrappe

People don’t say: “You won’t believe what I already told you about last week.” People want new stories. #cmworld

@LUCYrk78

A5 Continue to consistently provide content that answers their needs in a unique way! Show them they’re important to you. #cmworld

@donpurdum

A5: You have to engage with them. It’s not enough to site back and wait for them; comment on their blogs, social media relevantly #cmworld

@steveklinetobe

Caveat to what @JoePulizzi is saying: Don’t go all in on Friendster. #cmworld

@KittermanMG

Q5. Develop content that grows with them. Give them information targeted for them and with high level insights they can use #cmworld

@NextGenBizMan

@CMIContent A5 Content should be Educational, Emotional. Inspiring, Engaging and Relevant. Those elements keep me comin’ back! #CMWorld

@CrowdContent

@EmmelieDeLaCruz 1000x yes! As we always recommend, survey your audience. Get them engaged and part of the development process. #CMWorld

@stojkovic_alex

3 timeless takeaways from Content Marketing World 2015 via Burns Marketing http://buff.ly/1MXPGmP #cmworld

@lindadessau

@bynette That’s why I keep coming 🙂 #CMWorld

@EvanLePage

A5 Why do people go back to the same restaurant? The food is good every time. You can’t let the quality of your content slip. Ever. #CMWorld

@NikkiKelz

.@CMIContent A4 Determining your resources and knowledge of channel. Importantly – does your audience use that channel? #CMWorld #contentinc

@BrandLoveLLC

A5: Know what your audience needs and give it to ‘em on the platform they want to consume it! #cmworld #contentinc

@JoePulizzi

@varunkr842 Helpful, relevant, compelling content – focus on pain points – just be consistent w/content type & channel #cmworld

@CMIContent

@KittermanMG that grows with them…like that. Have to evolve with your audience. #cmworld

@Serious_Vanity

A5) By creating something they can emotionally connect with. #cmworld

@heoreilly

A5: create value and emotional connection with your content. Then they will keep coming back organically. #CMWorld https://twitter.com/cmicontent/status/648897294083817472

@LUCYrk78

A5 It’s no different than how you’d keep friends around. Be interested and interesting, helpful, trustworthy and reliable. #cmworld

@hillarydbenton

A5 pay attention to what they’re asking for and talking about, evolve with them to meet their needs. Give them what they want. #CMWorld

@jgombita

Be even more afraid of “gurus” @LisaMasiello who have never worked in-house, or at least not for years…. #cmworld https://twitter.com/LisaMasiello/status/648896394577747968

@CTrappe

@CMIContent @renepower There are questions? LOL. #cmworld #movingfast

@globalHMA

.@CMIContent tease content/have fun! If the content has personality and tells a story, people will want to hear what happens next #CMWorld

@tejkaran

@CMIContent Move from a weekly content calendar to daily moment content calendar and distribute at the right moment. #CMWorld #contentinc

@varunkr842

@CMIContent A4. Depends on where is your customers and what kind of content (audio, text, visual) u use #CMWorld

@lindadessau

@NextGenBizMan @JoePulizzi Hi Brad, yes, key to watch for replies and monitor any account where you’ve set up a page #CMWorld

@WashingtonianCM

A5: Build loyalty and provide great content that they want to engage with #CMWorld

@creativechaosc

A5: By listening & providing bite-sized content that is practical & engaging. #contentmarketing #cmworld

@BrettRelander

A5: By consistently listening to them, delivering what they’re looking for and need. Solve their problems and inspire. #cmworld

@donpurdum

A5: And keep engaging with them in a way that makes them go; “WOW! How did they know that about me?” #cmworld

@KDHungerford

@CMIContent Engage and give them only the good stuff. If you’re not licking your chops over it, don’t put it out there. Try again! #cmworld

@Morrisonminutes

Q5: Correct spelling & grammar go a long way. But to reach the finish line with my audiences I rely on humour! #cmworld

@LivityUK

Inspired by #CMWorld to up your Content Marketing game? Give us a bell or check out our case studies… http://livity.co.uk/work/

@EmmelieDeLaCruz

A5: Make them feel heard. They should feel like “wow _____ gets me!” #cmworld

@CMIContent

@CTrappe @renepower lol #cmworld

@suddenlyfrugal

A5: #CMWorld Why should the onus be on them to keep coming back? Are push notifications passe? https://twitter.com/CMIContent/status/648897294083817472

@JoePulizzi

A5: Set the expectation that great content is coming. Be consistent. Never be late or early with content. #cmworld

@kennerson2015

@CMIContent: Being continuously relevant and sharing new stories gets audiences to come back. #cmworld http://netvib.es/p/pvjy

@kmzimm

@CMIContent Listen to and engage with your audience! Create a relationship with them and become a trusted resource #CMWorld

@av8r2000

A5: Become the go-to resource and they will return. #CMWorld

@kennerson2015

@CMIContent: A5: Measure and see what they like. What working and not working? #cmworld http://netvib.es/p/pvju

@LisaMasiello

@jgombita Completely agree. #CMWorld

@CMIContent

@Morrisonminutes humor is a great tactic! #cmworld

@lttlewys

A5: Listen, engage and do what you say you are going! People want to feel the love from you! That u respect them after the sale #CMWorld

@RamirezBeatriz

3 Creativity Tips For Content Marketers From Monty Python. http://bit.ly/1OUfOyf JohnCleese #CMWorld http://t.co/1x8FiL8QSF

@B2BMarketingDBS

A5) Develop content across their buyer journey so there’s relevant stuff at every stage #cmworld

@InhabitAgency

Q5 Be human. Be interesting. Be on their side. #CMWorld #contentinc

@varunkr842

@CMIContent A5 Feed their need without selling them directly #CMWorld

@bendgibbons

A5: Be engaging, consistent & give them what they want, to start. Then, give them what they need. #CMWorld

@suddenlyfrugal

Great analogy! #CMWorld https://twitter.com/EvanLePage/status/648897762889744385

@steveklinetobe

Episodic storytelling incrementally burrows itself into your audience’s brain. #cmworld

@JoePulizzi

A5 Be super focused on a small niche audience. If your content is for everybody, it’s for nobody. #cmworld

@NikkiKelz

.@CMIContent A5 being dynamic, and engage, engage, engage. Listen and always offer value. #CMWorld #contentinc

@clicksnclients

A5: Keep them guessing! Also, with content – find what customers already love about your brand, then shine a totally new light on it #CMWorld

@NextGenBizMan

@InhabitAgency @CMIContent Wish I could hit the FAV buttin a million times for this!!!! YES YES!! #CMWorld

@quickmuse

.@jgombita If content people want to be taken seriously, they gotta hold themselves to a higher standard. #cmworld

@BobWest2

Be aware of this, but don’t let it stop you. Rather, it’s why you need to start now! #CMWorld https://twitter.com/JoePulizzi/status/648897502138122240

@bendgibbons

@CMIContent @renepower You can do this! #CMWorld

@amnda_vera

.@CMIContent give them something to talk about, give them a reason to take action. Deliver the content on time! #CMWorld

@BrettRelander

A5: By relating to them. Share experiences with results. #cmworld

@lindadessau

@suddenlyfrugal Great question, Leah! #cmworld

@jgombita

A5. Easy peasy. Stop thinking of them as “audience” to broadcast; pivot to stakeholders+possible champions #cmworld https://twitter.com/CMIContent/status/648897294083817472

@donpurdum

A5: Stop selling and start connecting… it’s about competency – that’s what people hire and fire on. #cmworld

@cmcphillips

I said this last week – crediting @joepulizzi of course… #CMWorld https://twitter.com/JoePulizzi/status/648898233406656512

@Mr_McFly

Sorry I’m missing #CMWorld but I’m at #HAATBP meeting some incredibly talented folk! So, here’s a GIF from me to you http://t.co/lYoHG7XS2L

@bkconnect

Be consistent, add some personality, and give them what they’re looking for. #CMWorld https://twitter.com/CMIContent/status/648897294083817472

@MeetEdgar

A5: You have to give them something of value worth coming back for. Killer, quality content. A unique point of view. Humor. #CMworld

@JeremyBednarski

A5: Build a community. Engage and empathize thru your content at first, and then as a person. Don’t just throw info at them. #CMWorld

@CMIContent

@Mr_McFly thanks, Gary! Good to have you representing 🙂 #cmworld

@lindadessau

@Mr_McFly There he is! #cmworld

@custom_publish

Looking for a content #marketing agency? Search the @CMIContent online directory. http://cmi.media/directory #cmworld

@donpurdum

@JeremyBednarski Yes – fantastic point!!! #cmworld

@varunkr842

@JoePulizzi Great takeaway – focus on pain points #cmworld

@Perfect_Search

A5 Don’t think of them as just an audience but as a network you can learn and grow from! Build a relationship, it’ll come naturally #cmworld

@Jeet_eSolutions

Absolutely! Worth taking an advice… 🙂 #contentmarketing #CMWorld https://twitter.com/donpurdum/status/648898446192177152

@EmmelieDeLaCruz

A5 At @SumAll we preach using the data. Looking at our best performing content and giving our audience more of that work well. #cmworld

@jgombita

BIGGEST BEEF @LisaMasiello is social media marketing gurus, w/ zero experience re: #internalcomms talking about employee ADVOCATES #cmworld

@CMIContent

Q6: If using a content-first model, at what point do you say, “OK, it’s time to roll out my product/service?” #CMWorld 

@renepower

A5 #CMWorld Keep audience engaged by involved them in your content creation. Run polls, include comments, tweets, run contests…

@palla2009

Good message for bloggers. #CMWorld https://twitter.com/JeremyBednarski/status/648898535518244864

@RickyShockley

#cmworld @JoePulizzi I still have yet to find a great example of a LOCAL business building an audience (ie Doctor office). Any thoughts?

@Certain

Learn from @joepulizzi what makes Content Marketing World a successful event. #cmworld http://ow.lySxfyh http://t.co/3ZU0xCLyZU

@varunkr842

@JoePulizzi 100% agree with you 🙂 #cmworld

@donpurdum

A6: Not sure there is a wrong time, but the key is to establish that you’re competent to meet their need or solve their problem. #cmworld

@aesmithwriting

Thinking like this can make writing less daunting and more fun, too. #CMWorld https://twitter.com/LUCYrk78/status/648897827842584576

@JoePulizzi

@RickyShockley I’ve got one from an attorney for sure. Remind me to send you a link. #cmworld

@kstansberry

Strategic communications needs to go through paradigm shift and think of audience as collaborators instead of targets #cmworld

@LUCYrk78

@jgombita or social media marketing “gurus” w/zero on-the-ground experience with anything other than their “personal brand” #CMWorld

@EmmelieDeLaCruz

A6: Once you’ve created your space in the industry as an expert, thought leader etc, monetizing is an obvious next step. #cmworld

@LaToyaReports

@RickyShockley @JoePulizzi This would be a cool list to compile. #cmworld

@jgombita

Cool beans! The Man (@JoePulizzi) is singing off my “own your niche” song sheet. #cmworld https://twitter.com/JoePulizzi/status/648898233406656512

@mo_flow

Great Q MT @CMIContent Q6: If using a content-first model, when do you say, “It’s time to roll out my product/service?” #CMWorld #contentinc

@KDHungerford

@JoePulizzi I love this. If you try to be something to everyone you end up being nothing to anyone. #cmworld #Narrrowcast

@bernier

A6: Know how the product/service benefits the audience. Write to THEIR pain points; not your features. #CMWorld https://twitter.com/CMIContent/status/648898806386331648

@InhabitAgency

Don’t leave it too late – people don’t want to be duped into building a relationship, then being whammed with a sell #CMWorld #contentin

@vaidus

@CMIContent Right time would be once you start see engagement with your audience #CMWorld

@LisaMasiello

@jgombita Yes! #CMWorld

@donpurdum

A6: All a product or service ought to be a solution to a problem or a need being met. A call to action is a part of the process. #cmworld

@JoePulizzi

A6 You need a minimum viable audience (props to @BrianClark) – that’s difference for every company. #cmworld

@CTrappe

Always sell your product. Just don’t always be selling. #cmworld

@aesmithwriting

Keep having those conversations. Keep learning – it’ll keep you passionate, open-minded and on your toes. #CMWorld https://twitter.com/CMIContent/status/648897294083817472

@LUCYrk78

A6 You’ll know. It will be natural to bring it up in response to a community member mentioning a pain point your brand can solve #cmworld

@bendgibbons

And in the name of all that is Just & Timberlake, never buy a list! Even electoral campaigns are getting away from purchased lists. #CMWorld

@InhabitAgency

Don’t leave it too late – people don’t want to be duped into building a relationship, then being whammed with a sell #CMWorld #contentinc

@heoreilly

A6: focus on experiences and desires and your product/service will organically integrate from that. #CMWorld https://twitter.com/cmicontent/status/648898806386331648

@renepower

A6 #CMWorld If opted-in ‘list’ marketing, roll out product after 3-4 sends. On blogs, give away some content free before offering product,

@BobWest2

@CMIContent Our B2B audience loves products / services — but present them as solutions to problems, not just something to buy. #CMWorld

@ideakid88

Hello everyone. Meeting done and now onto the best part of my social day: #CMWorld!

@KittermanMG

@bernier This! #cmworld

@JoePulizzi

A6 For @CMIContent, it was 10,000 subscribers. Same for @SMExaminer. For @MatPatGT it was 500,000 subscribers. #cmworld

@NikkiKelz

.@CMIContent Effective #ContentMarketing can serve as a survey. Engaging let’s you what customers want #CMWorld #contentinc

@CMIContent

@ideakid88 hey hey Wayne! #cmworld

@varunkr842

@CMIContent A6 When audience became our subscriber or regular visitor of our content #cmworld

@lindadessau

@ideakid88 Hi Wayne! #cmworld

@NextGenBizMan

@CMIContent A6 Launched my srvcs in the background of convo. Didn’t need to say “Hey come look @ me” They found it on their own. #CMWorld

@donpurdum

@BobWest2 @CMIContent Love it, that’s so right!!! #cmworld

@1DigitaLife

A5 Stay relevant Don’t push your content Analyse audience behaviour & Optimise efforts #CMWorld @JoePulizzi

@NikkiKelz

.@CMIContent Effective #ContentMarketing can serve as a survey tool. Engaging let’s you what customers want #CMWorld #contentinc

@bernier

@KittermanMG Thanks! #CMWorld

@tejkaran

@CMIContent A6- If the content is based on insights and a proper plan is there to distribute it. Then why wait further! #CMWorld #contentinc

@LUCYrk78

I agree! #CMWorld if you look at content as more of convo, designed to help people, it becomes much more natural https://twitter.com/aesmithwriting/status/648899066408009729

@GabAfoNG

A4). It depends on how we find creative ways to exploit channels not withstanding the kind of product/service/channel #CMWorld #contentinc

@renepower

A6 #CMWorld I’d also run different list creation CTAs to build specific lists. @chrisbrogan Brogan and @MichaelHyatt do it the best for me.

@NikkiKelz

.@CMIContent Effective #ContentMarketing can serve as a survey tool. Engaging let’s u know what customers want #CMWorld #contentinc

@jgombita

@LisaMasiello wrote post last year: Social sniff test: engaging employees as advocates or treating them as commercial commodities? #cmworld

@JoePulizzi

A6 While social media connections are great, most #ContentInc models use email subscription as the center of the business #cmworld

@ConstantContact

A6: Integrate your business into your content consistently. The seamless transition will help the customer see what value you offer #CMWorld

@renepower

A6 #CMWorld In content marketing, one list does NOT rule them all.

@CrowdContent

@CTrappe Well said! We see what you did there. #CMWorld

@Serious_Vanity

A6) When you establish what need your product or service fills – not what need your audience fills. #cmworld

@donpurdum

A6: Make sure your message is in alignment with your product/service. #1 reason people leave a site is lack of message. #cmworld

@JoePulizzi

@renepower unless it’s email 🙂 #cmworld

@Morrisonminutes

Q6: I’m an open book from the starting line. If you are honest you can pitch more info in less time. #CMWorld

@CTrappe

@CrowdContent 🙂 #cmworld

@CMIContent

Q7: What are some examples of brands that have used this content-first model, with great success? #CMWorld

@donpurdum

A6; People hate to be sold, but they love to buy… #cmworld

@ideakid88

A6) As soon as you see the whites of their eyes lol. Actually when they are ready. Don’t give content and hit them with a promo! #CMWorld

@bendgibbons

A6: Have product & infrastructure/location in place. @BraxtonBrewCo & @LandGrantBeer did great jobs of this. #CMWorld #NationalDrinkBeerDay

@JoePulizzi

A6: In general, we’ve seen about 15-17 months from start of #ContentInc program to real, credible revenue generation and growth. #cmworld

@donpurdum

A6: Are we giving people a reason to want to buy us? #cmworld

@CMIContent

@donpurdum isn’t that so true #cmworld

@jgombita

A6. When you’re confident your product or service is absolutely perfect for person–beyond the competition. #cmworld https://twitter.com/CMIContent/status/648898806386331648

@BrettRelander

@morrisonminutes honesty goes a long way. Your community will thank you for it. #cmworld

@JoePulizzi

@renepower If you are talking segmentation, yes, of course. #cmworld

@NextGenBizMan

@CMIContent A6: You guys, duh!!! 🙂 #CMWorld

@ideakid88

@lindadessau Linda! How are you? #CMWorld

@NextGenBizMan

@CMIContent Woops I meant A7! But you guys are the model for content first, no doubt! #CMWorld

@donpurdum

@CMIContent It really is; too many are mass marketing and pushing for sales without giving their visitors a chance to buy them. #cmworld

@CMIContent

@NextGenBizMan awwww thanks! #cmworld

@JoePulizzi

A7: So many great #ContentInc examples: @Copyblogger @Glossier @Goop @MatPatGT @Moz @SMExaminer @howtocookthat @johnleedumas #cmworld

@BobWest2

@JoePulizzi Wow … sales & marketing really have to buy in to ensure they have the commitment / patience for such an approach. #CMWorld

@jgombita

A7. I’ve been saying it for years: One product @SteamWhistle is the absolute best at creating content thru community building. #cmworld

@bendgibbons

A7: See my answer to Q6 & #liftonetolife on the #cbusaletrail for #nationaldrinkbeerday! (After your 9-5, of course.) #CMWorld

@CMIContent

@lindadessau couldn’t do it without you and our friends, Linda! #cmworld

@NextGenBizMan

@CMIContent 🙂 Well, you wouldn’t be the leader if ya did it the wrong way, right? #Cheers #CMWorld

@LisaMasiello

@jgombita Starts with a culture of empowering employees to treat customers like they want to be treated. Helping, not selling. #CMWorld

@LaToyaReports

A7: The Content Marketing Institute! http://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ #cmworld

@LaToyaReports

A7: The Content Marketing Institute! http://ln.is/contentmarketinginstitute.com/ynpqS #cmworld

@CMIContent

@LaToyaReports you’re making us blush! #cmworld

@mo_flow

A7. As far as entrepreneurs go, @marieforleo is a great example #cmworld

@JoePulizzi

@BobWest2 Using the model can shorten the timeframe. Most #ContentInc models were happy accidents. #cmworld

@bernier

A7: When I think content-first I immediately think of @Moz. It all started with @randfish’s blog! #CMWorld https://twitter.com/CMIContent/status/648900318831374336

@JoePulizzi

@BobWest2 The great news is #ContentInc models grow faster than normal businesses (already built in customer databases) #cmworld

@Serious_Vanity

A7) TEDx #cmworld

@Jeet_eSolutions

A few examples of brands that have used content-first model 🙂 #contentmarketing #contenthacks #content #CMWorld https://twitter.com/JoePulizzi/status/648900964817092608

@donpurdum

A7: I see many businesses between $15-$50 million who struggle in this area. @JoePulizzi, the ones you mentioned must get it right. #cmworld

@PlanetSpeck

A7: The outdoor brands do it best. @rei. @patagonia, @gopro and @redbull definitely have benefitted off leading w/ content. #CMWorld

@LyonsJenn

@hubspot used their content to start an entire movement – very effective #CMWorld

@BobWest2

@JoePulizzi Makes sense … we’ve just got so many client on the ground floor that I fear they won’t stay committed long enough. #CMWorld

@EvanLePage

A7 Medium, but that’s an easy example. Moz is an easy answer as well. I think Mec and Poler have focused on great content #CMWorld

@IrinaIancu24

@CMIContent A5: Be authentic & also considerate of your audience’s wishes #CMWorld #contentinc

@JoePulizzi

@donpurdum It’s actually pretty amazing….how fast and big #ContentInc models can get. #cmworld

@jgombita

@LisaMasiello believe social media can be FAB for customer service–but gurus want staff to MARKET co on PERSONAL accounts. BIG MEH #cmworld

@lindadessau

@EvanLePage What does Medium sell – I don’t know much about their business model #cmworld

@CMIContent

Q8: Opportunities are everywhere for entrepreneurs. How do you decide what to prioritize so you can find success? #CMWorld

@JoePulizzi

@BobWest2 If they are starting a business and they “success” timetable is less than a year, they are probably fooling themselves #cmworld

@bendgibbons

Great question! #CMWorld #ContentInc https://twitter.com/cmicontent/status/648900318831374336

@lindadessau

A8: Great question – so important to put blinders on for bright shiny objects #cmworld

@ideakid88

Yes indeed @donpurdum! Just ask @tim_cook or @tonyhsieh. #CMWorld https://twitter.com/donpurdum/status/648900386594648068

@LaToyaReports

A8: Good question. I have like three other businesses that I want to start, but I need to stay focused. #cmworld

@donpurdum

@JoePulizzi It really is; there is just a massive need for information – the problem for many is lack of initiative and commitment. #cmworld

@JoePulizzi

A8: SMBs have the advantage because they can focus on one small audience in one specific niche. Enterprises won’t do this. #cmworld

@Perfect_Search

A7: @Moz & @copyblogger are favorites. Consistent, quality go-tos for consuming (& learning to create!) original, diverse content. #cmworld

@thisisrobotbutt

25 #Marketing Buzzwords and Phrases That Will Make You Lose Control of Your Bowels http://www.robotbutt.com/2015/09/11/here-are-25-marketing-buzzwords-and-phrases-that-will-make-you-lose-control-of-your-bowels/ #CMWorld http://t.co/0sSNk1c0op

@heoreilly

Start with what you are passionate about and the rest will follow #CMWorld https://twitter.com/cmicontent/status/648901830034911234

@BrettRelander

A8 Go with the opportunities that align with your brand, messaging and values. #cmworld

@LUCYrk78

A8 Where is the hole in the market? What can you realistically do? What are you MOST passionate about? Do you have resources? #cmworld

@donpurdum

A8: I teach the formula Clarity + Focus = Execution – too many run straight to focus and strategies before they get clear. #cmworld

@vaidus

@JoePulizzi What about other than SMBs? #CMWorld

@JoePulizzi

A8 Sweet Spot + Content Tilt are critical. Just go through that process and you’ll start seeing the opportunities. #cmworld

@lttlewys

A8: Check it against my goals, my timeline, make sure it fits! Unless it’s totally fun & involves @SFErika & @cmcphillips shenanigans #CMWorld

@CrowdContent

Absolutely! They have so much amazing content to work with. Lots generated by brand ambassadors too. #CMWorld https://twitter.com/PlanetSpeck/status/648901619308892161

@bernier

A8: See what others have done that worked (in your field/area). Also expound upon successes. #CMWorld https://twitter.com/CMIContent/status/648901830034911234

@CTrappe

Prioritize around your passion and expertise. You’ll be much happier that way. #cmworld

@FranklinTakam

Who are the silent listeners of the #tweetchat on #contentmarketing going on by @CMIContent #CMWorld

@NextGenBizMan

@CMIContent A8 Great Q! Find the greatest need and give them a unique solution, or a better one than is being provided already. #CMWorld

@BrettRelander

A8 The ones that you can bring the most value and results to. #cmworld

@mo_flow

A8. Based on what @JoePulizzi said, priority is building email list and consistently communicating! #cmworld

@donpurdum

A8: Get clear first and then the strategies follow – by clear I mean know your message and who that message is for. #cmworld

@Morrisonminutes

Q8: It’s better to be a big fish in a small pond than a… Don’t focus on the $. Focus on the audience. #CMWorld

@JoePulizzi

@vaidus Any-sized company can use the #ContentInc model, but it has to be focused and committed to. #cmworld

@EvanLePage

A8 What are YOU most passionate about. That will always be the opportunity you will be most successful with. #CMWorld

@InhabitAgency

Narrow the field by identifying your competitive advantage. Start small and own an niche #CMIContent #CMWorld

@bendgibbons

A8: Stay true to your strengths, talents & passion! #CMWorld

@JoePulizzi

.@mo_flow We have the most control w/email. The other connections are owned by other people (FB, Twitter, LIN, etc.) #cmworld

@LisaMasiello

@jgombita Don’t force it. If employees feel empowered & love their company/community/customers, they will do it naturally. #CMWorld

@InhabitAgency

A8 Narrow the field by identifying your competitive advantage. Start small and own an niche #CMIContent #CMWorld

@BrettRelander

A8 Never be afraid of choosing opportunities that you can learn from. The learning process never ends. #cmworld

@ideakid88

@donpurdum @JoePulizzi And a dedication to change and fixing things that are not broke to make them better. #CMWorld

@KittermanMG

@InhabitAgency The more segmented and localized, the better! #cmworld

@PlanetSpeck

@heoreilly @CMIContent totally agree with this approach. It’s the most authentic approach. #CMWorld

@varunkr842

@CMIContent A8 Focusing on a niche market and to cater their demand only #cmworld

@donpurdum

@ideakid88 @JoePulizzi Absolutely, great point Wayne! #cmworld

@Serious_Vanity

A8) Where is your passion, where is your skill level, and how can that be monetized to grow? #cmworld

@CMIContent

We’ll spend the last few minutes asking @joepulizzi questions. Ask now! #CMWorld

@donpurdum

@BrettRelander Fantastic point Brett… things move to fast to not be on top of the learning curve. #cmworld

@jgombita

@LisaMasiello I think the gamification of turning staff into mini Marketing Me’s (and other subtle pressures) is form of “forcing” #cmworld

@suddenlyfrugal

Thanks #cmworld but I need to skip out early today! See you at next week’s chat.

@JoePulizzi

I’m ready…ask away 🙂 #cmworld

@CMIContent

@suddenlyfrugal thanks for chatting today, Leah! #cmworld

@MelEdits

. @joepulizzi or anyone else: Know any membership associations or trade orgs. doing #contentmarketing well? #cmworld

@PlanetSpeck

@CrowdContent yep, cool thing is that they created that opportunity. Not sure if it was strategic or just luck, but they nailed it #CMWorld

@globalHMA

@CMIContent @SEOmoz and of course, you! We second that notion! #CMWorld

@MelEdits

@suddenlyfrugal Bye, Leah! Good to see you on here. #cmworld

@sherazbhatti

truth #cmworld https://twitter.com/JoePulizzi/status/648898233406656512

@ideakid88

A7) Question is not which company is doing the content thing well, but who isn’t & how your company can help them see the light. #cmworld

@bendgibbons

A7 pt2: If you’re ever in Cincinnati/NKy & like #craftbeer visit @braxtonbrewco to see for yourself. #CMWorld http://t.co/Pv7UtnEqRx

@CrowdContent

A8) Our clients find success by telling their story through the development process. Relatable + transparent = winning recipe. #CMWorld

@vaidus

@JoePulizzi As per you, for a blog shouting about social issues, which is the best social media channel to engage with audience? #CMWorld

@globalHMA

.@CMIContent stay within your niche and stick with what you do best! Same for any business #CMWorld

@JoePulizzi

@MelEdits Well, @CharityWater is great for non-profit. Most trade assoc keep their content gated, which is a big mistake #cmworld

@bernier

@JoePulizzi Best way to “start” an offshoot brand from original? Do the new brand in TANDEM w/old or start w/its own identity? #CMWorld

@mo_flow

@JoePulizzi would you say a blog is expected as part of a CM strat? At very least because hub for other media? #cmworld

@FranklinTakam

A8: Only the entrepreneur’s vision cumulate with the characteristic of his environment can lead him to prioritize one idea #CMWorld

@shawn_turner1

@JoePulizzi What is the biggest mistake small businesses make when it comes to content marketing? #cmworld

@JoePulizzi

@vaidus It could, but it depend on your audience, your passion, your content tilt. #cmworld

@Morrisonminutes

@CMIContent @JoePulizzi How do I convince my boss Twitter amplifies our message, adds value connects people? #CMWorld

@heoreilly

@JoePulizzi What is the best way to measure the value of content marketing and tie it to key business and sales KPIs? #CMWorld

@MelEdits

@JoePulizzi @CharityWater Thanks. I agree, huge mistake. Some are getting a little more open/better about this. #cmworld

@av8r2000

@JoePulizzi How do you get enterprises to have enough patience to let content work its magic? #CMWorld

@LyonsJenn

@JoePulizzi Best ways to come up with content if SMEs are not engaged? #CMWorld

@JoePulizzi

@bernier I’ve seen it work both ways honestly. Making the choice and committing is what makes the difference. #cmworld

@varunkr842

@JoePulizzi How to develop better storytelling for #startups #cmworld

@jgombita

A8 addendum to @LUCrk78Y: Where is the existing fabric most ragged, ie, where you could fill it in BETTER? #cmworld https://twitter.com/LUCYrk78/status/648902228971950080

@LyonsJenn

@heoreilly Great questions #CMWorld

@globalHMA

@CMIContent @JoePulizzi what is the best way to train someone to write for channels used in content marketing? #CMWorld

@JoePulizzi

@mo_flow Doesn’t have to be a blog. Could be a podcast, event, magazine, video series. Seen it work in each way. #cmworld

@JoePulizzi

@shawn_turner1 Lots – they don’t target one audience, they aren’t consistent, they don’t tell a different story, content not helpful #cmworld

@1DigitaLife

A8. Prioritise on Listening to customers; follow up with content; measure uplifts in engagement. #CX #CMWorld

@ideakid88

A8) Three K’s: 1. Know what you do well. 2. Know your target market. Keep it simple when using these opportunities. #CMWorld

@melissabreker

@joepulizzi What’s the biggest opportunity for content marketers today? #CMWorld @CMIContent

@bernier

@JoePulizzi Ok. I get that — just wondering if new brands coming out of old ones do better w/the “coat tail” effect than not… #CMWorld

@amnda_vera

@CMIContent @JoePulizzi how can you get B2B clients to better understand that you can’t just be a corp. brochure on the web? #CMWorld

@JoePulizzi

@heoreilly Focus on subscribers. Then measure what subscribers Do differently – Buy more, stay longer, close faster, etc. #cmworld

@JoePulizzi

@varunkr842 Ha. Read #ContentInc 😉 #cmworld

@LyonsJenn

@amnda_vera Spot on question! #CMWorld

@LUCYrk78

I like that! #cmworld https://twitter.com/jgombita/status/648903968811286529

@vaidus

@JoePulizzi it speaks on social issues and ill practices prevailing in Indian society. It’s for awareness. Can plz u suggest some? #CMWorld

@jgombita

I know this is something dear to you as well, @JoePulizzi: What can co’s do to better reflect a female point of view re marketing? #cmworld

@CMIContent

Next week, @jay_zo discusses front-end vs back-end marketers. Join us! http://cmi.media/twitterchats #CMWorld http://t.co/4TrGe0f8ME

@BrettRelander

@donpurdum you got that right. #cmworld

@JoePulizzi

@melissabreker Content marketers are becoming part of the business model for organizations. They have a seat at the table. #cmworld

@lindadessau

@CMIContent Enjoyed @Jay_zo at #CMWorld – that will be fun

@CMIContent

Learn more about @joepulizzi’s book, Content Inc.: http://content-inc.com #CMWorld #contentinc

@JoePulizzi

@bernier New brands might have it easier because less red tape and easier to change. #cmworld

@CMIContent

@lindadessau think @Jay_zo will mention any unicorns? #cmworld

@JoePulizzi

@jgombita Hire more women in leadership positions. #cmworld

@lttlewys

@CMIContent *blush* Aww, I won’t be such a stranger going forward, starting to get back into the #ChatLife #CMworld

@jgombita

@LUCYrk78 was thinking of how N. American soft drinks sales are down for big players–but artisanal+old recipes ones on the rise! #cmworld

@ideakid88

@donpurdum @JoePulizzi Thanks Don but your point was the launching point for mine so kudos to you! #cmworld

@CMIContent

Did you know @joepulizzi has a podcast dedicated to entrepreneurs and small businesses? http://contentmarketinginstitute.com/content-inc-podcast/ #CMWorld #contentinc

@MelEdits

Really enjoyed him at #CMWorld. Great info & limitless energy! https://twitter.com/CMIContent/status/648904588108546048

@melissabreker

@JoePulizzi Completely agree. It’s content that drives the experience – both internally and with your audience. #CMWorld

@LUCYrk78

@jgombita oh wow – that’s a perfect example….and the whole rise of craft beer, too? #cmworld

@bendgibbons

A7 pt3: And if you’re in Cbus let me know & we can see #cbusaletrail w/ @Seventhsonbrew @landgrantbeer etc. #CMWorld http://t.co/zCGN7laVg1

@CMIContent

Want to see 20 amazing content-first startups? Check out the examples @joepulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #CMWorld #contentinc

@jgombita

And ensure that the senior women also get the high-profile speaking gigs and clients, right @JoePulizzi? #cmworld https://twitter.com/JoePulizzi/status/648905046055350272

@JoePulizzi

.@av8r2000 For enterprises, position the initiative as a pilot program. Get 6 mos. approval. Set reasonable expectations. #cmworld

@mo_flow

MT @CMIContent Want to see 20 amazing content-first startups? Check out the examples @joepulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #CMWorld

@CMIContent

#CMWorld, can’t get enough today? Join us in an hour! http://bit.ly/1gOf6oy http://t.co/7fwJ2XGua2

@jgombita

@LUCYrk78 yes! Note my offering about doing it right is (Czech-Pilsner recipe) @steamwhistle. 3fg (three fired guys) on each bottle #cmworld

@FLIRTcomm

A review of @ContentMarketing’s very own #CMWorld http://ow.ly/SLzSe

@KyleeCoffman

Some are. I’ve seen a trend in hiring consultants or FT strategists MT @meledits Are assns talking about #contentmarketing? #amp15 #CMWorld

@LUCYrk78

@jgombita @SteamWhistle haha what?! 3fg? Gotta check this out 🙂 #CMWorld

@ThelmaTheApp

A8: focus on building and publishing content around the product/service that is most valuable to your customer #CMWorld #contentinc

@bendgibbons

Thanks to @JoePulizzi @CMIContent & all who were all in for a great #CMWorld today! http://t.co/cksUVi60JN

@varunkr842

@JoePulizzi Time slot booked for next #cmworld chat, 9.30 pm IST / 5.00 pm GMT 🙂

@aeshori

#contentmarketing takeaways from #CMWorld 2015 via @MarketingProfs https://twitter.com/MarketingProfs/status/648894575029952513

@jgombita

I know it is a priority for @CMIContent; @cmcphillips has shared how MINDFUL you are about it @JoePulizzi #cmworld https://twitter.com/JoePulizzi/status/648905969498484736

@KDHungerford

@KyleAkerman TY! Easy to remember: PIN (problem, interest, need) is like PIN (personal identification code), applied differently 🙂 #cmworld

@jgombita

@LUCYrk78 see @SteamWhistle ref. in Culture Byte: Social Media Silk Purse or Public Relations Sow’s Ear? http://ow.ly/SO4Ws #cmworld

@Irv_Do

If your #content is for everybody then its for nobody. #CMWorld

@morgancarrie

MT @cmicontent: Want to see 20 amazing content-first startups? Check out the examples @JoePulizzi found! http://www.slideshare.net/juntajoe/20-amazing-examples-of-contentfirst-startups-the-content-inc-model #cmworld

@varunkr842

@KDHungerford @KyleAkerman Kelly you changed the meaning of PIN (on a lighter node) 😛 #cmworld

@braddahmike

Good thoughts. #cmworld https://twitter.com/JoePulizzi/status/648893188510470144

@premiermarkets

Great content indeed #CMWorld has it down. http://premiermarkets.blogspot.com

@KDHungerford

@varunkr842 @KyleAkerman That’s me. I like to mix things up 🙂 But only from a banking to marketing… #cmworld

@wefightboredom

Content tips and takeaways from #CMWorld 2015 http://bit.ly/1h7P6oe

@varunkr842

@KDHungerford @KyleAkerman A banker and a marketer – Deadlier combo 🙂 #cmworld

@martinlieberman

@bendgibbons @CMIContent @mikemyers614 It fills me with a serious sense of FOMO! #CMWorld

@jgombita

A8 addendum to @LUCYrk78: Where is the existing fabric most ragged, ie, where you could fill it in BETTER? #cmworld https://twitter.com/LUCYrk78/status/648902228971950080

@mikeorren

The @yourspeakeasy tribe kicks off a year of #CMWorld video lunch n’ learns w/ @halvorson : http://t.co/PUr9QHOvbp

@MediaEncounter

“73% of people that read corporate blogs are, in fact, people.”#ContentMarketing #CMWorld #MediaEncounter #MyJob http://MediaEncounter.com

@premiermarkets

#CMWorld great content 7 days a week is right here. http://on.fb.me/1xye6c1

@DGGT

On my #BucketList to attend #CMWorld. Maybe next year! https://twitter.com/toprank/status/648633827682861056

@SemBarista

#Facebook Self-Support Networking System Can Expand #Fans Base by Exponential Rate http://bit.ly/SEO-Book-UK #spon #CMWorld #contentinc #bizchat



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