Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing, Just Out Of The Dugout

Joe Pulizzi explains how digital content marketing is transforming marketing departments.

Video transcript:

People think “Oh I can get my blog up, or I can put this infographic on Pinterest, or I can get this video series out”, but actually creating a consistent, valuable stream of content, that engages your customers, that is sharable, that creates a whole new stream of customers coming to your site, it is not easy and it’s incredibly hard.  So we’re seeing the transformation right now of marketing departments starting to look and feel like publishing departments, which is incredible.  So, we’ve never seen a time like this and as I like to say, if content marketing was a baseball game, a nine-inning game, we are just getting out of the dugout right now.