Content Marketing Predictions for 2020: A #CMWorld Twitter Chat with Stephanie Stahl

It’s that time of year again…predictions posts abound. There’s so much to look forward to in the new year, so much opportunity, time to step back, reset, and make some exciting decisions in the new year. We love seeing everyone’s thoughts and wishes for what the future of our industry looks like.

Per usual, the Content Marketing Institute’s annual predictions post was a hit. 90 – yes 90! – content marketing practitioners, leaders and generally-speaking smart cookies offered up some great predictions on content marketing in 2020.

But we wanted to hear from our amazing #CMWorld community on their thoughts, breaking down some predictions, and hearing some of their own. Led by Stephanie Stahl, CMI’s general manager, the chat was lively, entertaining and enlightening. So let’s dive in! (And if you want to see even more, our Twitter Moment includes a few more thoughts from community members)

What seems to work with consumers right now are less formal, less-produced video, more storytelling with personality. But, we need the c-suite buy-in to make this happen, right?

Q1: @socialsheek and @_amysparkles both talk about a shift from “ad-like creative” to storytelling that is less polished.

How do you think your C-Suite and clients would react to a move away from heavily-produced content? #CMWorld pic.twitter.com/HU0FbBOJcQ

— Content Marketing Institute (@CMIContent) December 17, 2019

A1 I think this is especially important with video. Heavily scripted and produced video can come across as unauthentic. Instead, showcase personality and live events and give your video more of a human touch. #CMWorld

— Stephanie Stahl (@EditorStahl) December 17, 2019

A1. I think clients are wanting it. Execs imho get more nervous. #cmworld something I have been advocating for a long time

— Kathy Klotz-Guest, Speaker, #NARannual (@kathyklotzguest) December 17, 2019

Podcasts and videos took off in 2019. What’s next? We asked our community what they would like to build a show around. We definitely saw the personalities of our friends shine through!

Q4: @jayacunzo believes we’ll see more brands move from creating pieces of content to creating shows (podcasts, videos, etc.). Which of your current content ideas/ initiatives would you love to build a show around? #CMWorld pic.twitter.com/46oJW34Vnz

— Content Marketing Institute (@CMIContent) December 17, 2019

A4. Shows are so great! People often don’t have time to site down and read. Plus, they make information easy to absorb. We currently don’t have plans to expand content (unfortunately), but I would love to make a #digitalmarketing debate show! #CMWorld

— Stevie Howard (@MyMktingSense) December 17, 2019

A4: I have 2 content series for my personal creativity/fun that I’d love to get paid for, haha. On Facebook I document things that happen to me on the CTA in Chicago. Now in WI it’s what the tipsy college girls say outside my window ?. On Instagram I run dating polls. #CMWorld pic.twitter.com/IIlCAVML9q

— Rachel Wendte (@rkwendte) December 17, 2019

A4: #CMWorld This might sound counterintuitive, but I’d love to create a show around DIY digital marketing tips, strategies, etc. We see many businesses try to do it themselves & not able to afford a professional that I would love to share the knowledge so they can see success

— Diana Richardson (@DianaRich013) December 17, 2019

Thank you, amazing #CMWorld community, for another incredible year of Tuesdays, and all the days in between. We’re grateful for you all, for the friendship, collaboration, idea sharing, and more! As always, you can follow the #CMWorld hashtag on Twitter to stay with us each and every day of the year.

You really should come spend time with us when we have our #CMWorld Twitter Chat reunion, also known as Content Marketing World. If you can believe it, registration for next October is now open, and we’d love for you to get the best pricing before 12/31/19. We hope to see you then!