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Content Marketing Predictions for 2020: A #CMWorld Twitter Chat with Stephanie Stahl

It’s that time of year again…predictions posts abound. There’s so much to look forward to in the new year, so much opportunity, time to step back, reset, and make some exciting decisions in the new year. We love seeing everyone’s thoughts and wishes for what the future of our industry looks like.

Per usual, the Content Marketing Institute’s annual predictions post was a hit. 90 – yes 90! – content marketing practitioners, leaders and generally-speaking smart cookies offered up some great predictions on content marketing in 2020.

But we wanted to hear from our amazing #CMWorld community on their thoughts, breaking down some predictions, and hearing some of their own. Led by Stephanie Stahl, CMI’s general manager, the chat was lively, entertaining and enlightening. So let’s dive in! (And if you want to see even more, our Twitter Moment includes a few more thoughts from community members)

What seems to work with consumers right now are less formal, less-produced video, more storytelling with personality. But, we need the c-suite buy-in to make this happen, right?


Podcasts and videos took off in 2019. What’s next? We asked our community what they would like to build a show around. We definitely saw the personalities of our friends shine through!

Thank you, amazing #CMWorld community, for another incredible year of Tuesdays, and all the days in between. We’re grateful for you all, for the friendship, collaboration, idea sharing, and more! As always, you can follow the #CMWorld hashtag on Twitter to stay with us each and every day of the year.

You really should come spend time with us when we have our #CMWorld Twitter Chat reunion, also known as Content Marketing World. If you can believe it, registration for next October is now open, and we’d love for you to get the best pricing before 12/31/19. We hope to see you then!



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