Content Marketing for Small Business: A #CMWorld Chat

Small businesses often feel challenged when it comes to content marketing. So how can they compete with larger enterprises? Our #CMWorld community weighed in during a recent Twitter chat. We found there are several things small businesses can do to give them a competitive edge. What follows is a brief look at our chat. To see more tweets from the discussion, check out our Twitter Moment.

How can small businesses get started in content marketing without having a long history or many stories to tell?

A4: Talk to your customers, sales people and your customer service people. Stories don’t have to be old or historical. A great way of serving a customer from last week can make a great story. “Here’s how we helped this person…just imagine how we can help you!” #CMWorld

— Mike Myers 🤠 (@mikemyers614) April 3, 2018

A4: Don’t just tell the story of your company or products – tell the stories of your customers. Lots of stories there. #cmworld

— Scott Lum (@ScottLum) April 3, 2018

A4- Or write down all your customers questions & answer them! Like @TheSalesLion . He shares their success story in this video from The Story of Content documentary : https://t.co/orUQHWkhNX #CMWorld

— Amanda Subler (@AmandaSubler) April 3, 2018

Are there certain content marketing tactics that work especially well for small businesses?

A6] Small businesses should focus on building their blog & email list. @Orbiteers & @crestodina are a prime example! #cmworld

— HeidiCohen (@heidicohen) April 3, 2018

A6: It depends on your #industry and #audience since your audience’s interests and behaviors should define your content #goals and #strategy. #CMWorld

— RevLocal (@RevLocal) April 3, 2018

A6 Not sure it’s a tactic, per se, but the human/personal touch is a HUGE small biz advantage when it comes to content. #cmworld

— Martin Lieberman (@martinlieberman) April 3, 2018

Are you a small business? What content marketing initiatives are you working on? Let us know in the comments below.

Looking to strengthen your content marketing initiatives? Then register for The Content Marketing Diamond Model for Small Business and Entrepreneurs, a special industry lab at Content Marketing World. Prices go up May 31, so sign up soon for the best rates.