Small businesses often feel challenged when it comes to content marketing. So how can they compete with larger enterprises? Our #CMWorld community weighed in during a recent Twitter chat. We found there are several things small businesses can do to give them a competitive edge. What follows is a brief look at our chat. To see more tweets from the discussion, check out our Twitter Moment.
A4: Talk to your customers, sales people and your customer service people. Stories don’t have to be old or historical. A great way of serving a customer from last week can make a great story. “Here’s how we helped this person…just imagine how we can help you!” #CMWorld
— Mike Myers 🤠 (@mikemyers614) April 3, 2018
A4: Don’t just tell the story of your company or products – tell the stories of your customers. Lots of stories there. #cmworld
— Scott Lum (@ScottLum) April 3, 2018
— Amanda Subler (@AmandaSubler) April 3, 2018
— HeidiCohen (@heidicohen) April 3, 2018
— RevLocal (@RevLocal) April 3, 2018
A6 Not sure it’s a tactic, per se, but the human/personal touch is a HUGE small biz advantage when it comes to content. #cmworld
— Martin Lieberman (@martinlieberman) April 3, 2018
Are you a small business? What content marketing initiatives are you working on? Let us know in the comments below.
Looking to strengthen your content marketing initiatives? Then register for The Content Marketing Diamond Model for Small Business and Entrepreneurs, a special industry lab at Content Marketing World. Prices go up May 31, so sign up soon for the best rates.