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Content Marketing World 2020 Bookstore

Welcome to the Content Marketing World 2020 bookstore! We’re thrilled you made it to this page, as there’s some amazing content here. There’s a chance to pick up a book that may change your life, an opportunity for you to help a charity, and a chance to win an autograph or some strategy time with some of our incredible speakers.

The Orange Effect Foundation is once again the charity of choice for Content Marketing World 2020. Did you know that Amazon Smile will donate a portion of your Amazon purchases to charity? We’re all buying books anyways, so let’s do some good too. Here’s how to get started:

  1. Go to
  2. Right under the search bar is a space for you to select your charity of choice. (Do you already use Smile for your favorite charity? Good for you! Would you consider a one-time change during CMWorld 2020?)
  3. Type in Orange Effect Foundation
  4. Start shopping!

Thank you to our smart and talented CMWorld 2020 speakers for offering some incredible thank yous to our CMWorld attendees and community members. 

Great Offers From CMWorld 2020 Speakers – Available until 10/30/20

Jay’s CMWorld session:
Courageous Content: 6 Ways to Get Noticed Amidst the Noise – session details
Jay’s books:
Hug Your Haters
Talk Triggers (co-author Daniel Lemin)
Jay’s offer:
Buy one of Jay’s books and be entered into a drawing for a chance to win a 60-minute Zoom content strategy session with Jay. You get to pick the plaid suit Jay wears, and Jay sends you a bottle of his favorite tequila!
How to get involved:
Email your book receipt to [email protected] for your chance to win.

Amy’s CMWorld session:
Marketing to Gen V: Engaging the Visual Generation – session details
Amy’s book:
Killer Visual Strategies
Amy’s offer:
Enter to win a 1 hour virtual AMA session with Amy Balliett for you and your colleagues/guests of your choice.
How to get involved:
Email your receipt to [email protected] for your chance to win. The drawing will take place on October 30th.

Michael’s CMWorld session:
Content Optimization & Distribution Strategies – Mapping Content to the Buyer Journey (and ROI)session details
Michael’s books:
The Content Formula (co-author Liz Bedor)
Mean People Suck
Digital Marketing Growth Hacks (co-author)
Michael’s offer:
Buy one book…but get all three!
How to get involved:
Email Michael [email protected] a copy of your receipt of any one book, and you will receive PDF copies of all of Michael’s books, Mean People Suck (a $15 value), The Content Formula (a $20 value) and Digital Marketing Growth Hacks (a $10 value).

Christine’s CMWorld session:
Creating Authentic Content for a $1.5 Trillion Audience – session details
Christine’s books:
Can Mommy Go To Work?
Christine’s offer:
One random winner will have the opportunity to share three dream content marketing goals with Christine, and she’ll guarantee making three intros to open the door for you to make them happen. This includes introductions to editors, podcasters and publishers.
How to get involved:
Email your Amazon book receipt to [email protected] to be entered in the above drawing.

Andy’s CMWorld session:
Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions – session details
Andy’s book:
Content Chemistry: The Illustrated Handbook for Content Marketing
Andy’s offer:
Buy Content Chemistry and be entered for a chance to win a 1-hour content marketing audit with Andy.
How to get involved:
Email your book receipt to [email protected] for a chance to win.

Intrado’s CMWorld sessions:
Create Better Webinars: 5 Ways to Pick and Unforgettable Topic – session details
How to Approach Webinar Content Like a TV Producer – session details
How to Build a Rock-Solid Agenda for Your Next Virtual Event – session details
How to Plan a Virtual Event in 8 Easy Steps – session details
Ben’s Book
Transitioning to Virtual and Hybrid Events
Ben’s offer:
Attend any of Intrado Digital Media’s sessions and be entered to win one of 50 copies of the book!
How to get involved:
Attend one of Intrado’s CMWorld sessions for your chance to win.

Andrew’s CMWorld session:
Limit Less: How Successful Brands Increase Their Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace – session details
Andrew’s books:
Brandscaping: Unleashing the Power of Partnerships
Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy
Andrew’s offer:
Purchase one of Andrew’s books and you’ll be entered into a drawing for a one-hour free consultation.
How to get involved:
Email your receipt to [email protected] to be entered.

Melanie’s CMWorld session:
More Brain, Less Storm: The Power Of The Creative Process – session details
Melanie’s book:
The Content Fuel Framework: How to Generate Unlimited Story Ideas
Melanie’s offer:
Buy a book, be entered into a drawing for a free 30-minute virtual strategy session.
How to get involved:
Email your receipt to [email protected] to be entered.

Pam’s CMWorld session:
3 Trends You Can’t Ignore As a Content Marketer – session details
Pam’s books:
Effective Sales Enablement
The Modern AI Marketer
Global Content Marketing
Pam’s offer:
Purchase one of Pam’s books and you’ll be entered into a drawing for a one-hour free consultation.
How to get involved:
Email your book receipt to Pam at [email protected] to be entered into the drawing.

Randy’s CMWorld session:
Accelerating the Buyer Journey with Bingeable Experiences – session details
Randy’s book:
F#ck Content Marketing: Focus on Content Experience
Randy’s offer:
Buy a book, and you’ll receive a signed copy of the book for a friend and a bit of Uberflip swag!
How to get involved:
Please email [email protected] with your receipt and then watch your mail!

Andrea’s CMWorld session:
Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects – session details
Andrea’s books:
Mastering Marketing Agility
Death of a Marketer
Andrea’s offer:
Buy a book, be entered into a drawing for signed copies of both of Andrea’s books and a one-hour 1:1 session with Andrea where you can get feedback on your team’s kanban board, talk through current challenges, and/or ask all your burning Agile marketing questions.
How to get involved:
Send an email receipt for either book to [email protected] to be entered into the drawing.

Ann’s CMWorld session:
Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years – session details
Ann’s books:
Everybody Writes:Your Go-To Guide to Creating Ridiculously Good Content
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business(co-author C.C. Chapman)
Ann’s offer:
Buy one of Ann’s book and be entered into a drawing for a chance to win a 30-minute private Zoom one-on-one AMA (Ask Me Anything) with Ann, direct from her Tiny House Office to yours. Plus, Ann sends you a surprise: the book that inspired her to become a writer (complete with a special signed bookmark from Ann).
How to get involved:
Email your book receipt to [email protected] for your chance to win.

Cor’s CMWorld session:
Forget social media. Build fans on your own content channel. – session details
Cor’s books:
De power van een contentplatform
De guerrillamarketing revolutie
Cor’s offer:
Purchase a book and enter for a chance to win a 30-minute Zoom advising session with Cor.
How to get involved:
Share a photo with your purchase and/or email the book receipt to [email protected] during #CMWorld, you’ll be entered into the drawing.

Wally’s CMWorld session:
“Get Real: Recalibrating Your Content in Real Time” – Session details
Wally’s book:
Accidentally Wes Anderson, The Book
Wally’s Offer:
One randomly chosen winner will get an hour Zoom session with Wally to strategize about your Instagram/social media goals, your hashtag strategy, or your general approach to connecting with your community!
How to get involved:
Email your receipt/confirmation to [email protected] with the subject line “CMWorld 2020!” to be entered.

Tom’s CMWorld session:
You’re Worrying About The Wrong Damn Numbers – session details
Tom’s book:
The Invisible Sale
Tom’s offer:
Purchase a book from the above link and you’ll receive an autographed copy directly from Tom.
How to get involved:
Buy a book from the above link, and it will be signed and shipped within 5 business days. Autographs will be made out to the person who purchases the book.

Adam’s CMWorld session:
Real lessons in creative leadership – session details
Adam’s book:
Sorry Spock, Emotions Drive Business – Proving the value of creative ideas with science
Adam’s offer:
Buy a book and enter to win a one hour personal career counseling session with AdMo.
How to get involved:
Email your receipt to Adam at [email protected] to be entered for your chance to win.

Carlijn’s CMWorld session:
Binge marketing: A Practical Guide to Building Your Brand With Serial Content – session details
Carlijn’s book:
Binge Marketing
Carlijn’s offer:
The first 20 (pre)orders of my book Binge Marketing get a 15 minutes Q&A via Zoom with me.
How to get involved:
Email your pre-order confirmation or a receipt to [email protected].

Joe’s CMWorld session:
Keynote – Where Do We Go from Here? Disney, Diversification & The New Marketing Business Model – session details
Joe’s books:
Epic Content Marketing
Content Inc
Killing Marketing (co-author Robert Rose)
Joe’s offer:
Purchase a book by October 16 at 5pm EDT, be entered in a drawing for a $50 amazon gift card.
How to get involved:
Email a screenshot of the purchase or forward an email as proof of purchase to [email protected] to be entered for your chance to win!

Tim’s CMWorld session:
Account Expansion: The Conversations, Content & Collaboration that Grow Customers – session details
Tim’s books:
The Expansion Sale (co-author Erik Peterson)
The Three Value Conversations (co-author Erik Peterson)
Conversations that Win the Complex Sale (co-author Erik Peterson)
Tim’s offer:
One random winner will receive a personalized 1-hour web conference with Tim on any topic from the book you purchased.
How to get involved:
Please email your receipts to [email protected] for a chance to win!

Christoph’s CMWorld session:
How to Make Sure Your Company Ranks in Voice Search – session details
Christoph’s book:
Content Performance Culture
Christoph’s offer:
One winner will receive a 30-minute strategy session with Christoph.
How to get involved:
Send your receipt to [email protected] to be entered in the random drawing.

Other Books Available From CMWorld 2020 Speakers

Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work









Digital Relevance: Developing Marketing Content and Strategies that Drive Results
eMarketing Strategies for the Complex Sale





The Awkward Thoughts of W. Kamau Bell: Tales of a 6′ 4″, African American, Heterosexual, Cisgender, Left-Leaning, Asthmatic, Black and Proud Blerd, Mama’s Boy, Dad, and Stand-Up Comedian








Marketing 2.0









The Legal Side of Blogging for Lawyers
The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed






Spin Sucks: Communication and Reputation Management in the Digital Age









I’m Judging You: The Do-Better Manual
Professional Troublemaker: The Fear-Fighter Manual






Stop Boring Me
The Marketing Executive’s Bedtime Guide to Better Presentations with Humor: Don’t Present; Connect!





Writing Copy for Dummies







The Digital Crown








Woman Rising: A True Story
So You Think You Can Write
Practical Content Strategy and Marketing



Age of Conversation 3: It’s Time to Get Busy! (The Age of Conversation) (co-author Gavin Heaton)
Sell with Authority: Own and Monetize Your Agency’s Authority Position (co-author Stephen Woessner)




The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (co-author Jay Baer)








Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing








AI For Marketers: An Introduction and Primer: Second Edition (co-authors Katie Robbert and John Wall)









Buyer Personas:  How to Gain Insight Into Your Customer’s Expectations, Align Your Strategies, and Win More Business








Experiences: The 7th Era of Marketing (co-author Carla Johnson)
Killing Marketing (co-author Joe Pulizzi)
Managing Content Marketing (co-author Joe Pulizzi)



Global Content Strategy
The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale (co-author Regina Preciado)





LinkedIn: 101 Ways To Rock Your Personal Brand: Grow your network and build your business!









Tricks of the Podcasting Masters (co-author Mur Lafferty)








Thank you for supporting our speakers! We hope your education and learning continue well beyond Content Marketing World. And thank you for also supporting The Orange Effect Foundation. Every dollar makes a difference in a child’s life.

Enjoy the rest of Content Marketing World 2020!