We’re proud of Content Marketing World’s reputation for providing marketers with educational sessions that will help to become successful and knowledgable. Though plenty of people attend CMWorld for the networking opportunities, our community tells us that it’s through our conference sessions that we truly shine. In addition to having some terrific nuts and bolts sessions for beginners, we also provide learning for intermediate and advanced content marketers. We’re able to do this because we only choose speakers who are advanced and well-respected practitioners in the world of content marketing.
What follows is a look at the B2B and B2C tracks and sessions being featured at Content Marketing World 2014 on September 9 and 10, 2014.
If you’re interested in learning how big brands successfully use content marketing, you’re in for a real treat. The B2B track features speakers from GE, Schneider Electric, Symrise, Red Hat and John Deere.
Here’s the rundown:
How GE Determines What Channels Make the Most Impact – Speaker: Katrina Craigwell – Global Manager, Digital Marketing, General Electric
Education as a Content Marketing Strategy: Schneider’s Energy University – Speaker: Lorna Breault-Snyder – Director of Customer Education Development, Schneider Electric
Implementing a B2B Content Marketing Strategy from Scratch – Speaker: Emmanuel Laroche – V.P. Marketing & Consumer Insights, Symrise
Avoiding Content Chaos: A Phased, Repeatable Approach – Speaker: Leigh Blaylock, Manager of Content Marketing, Red Hat
The Most Successful, Longest Running, Retention/Loyalty Program in History – Speaker: David Jones, Publications Manager, John Deere
Marketing to the customer? We have you covered here, too. Speakers from brands such as Progressive, Walmart, REI, UNC Chapel Hill and Delta Faucets share how they use content to stimulate conversation, raise awareness, and drive sales.
Check it out:
Hollywood in Cleveland? Yes, It’s Possible – Speaker: Jeff Charney, Chief Marketing Officer, The Progressive Corporation
How REI Moves Mountains With Content Marketing – Speaker: Paolo Mottola, Digital Engagement Program Manager at REI
Checkout Content: eCommerce Content Marketing to Power Sales – Speaker: Donata Maggipinto, Creative Director, Content, Walmart
Can You Measure Storytelling? – Speaker: Joann Sciarrino, Knight Chair, Digital Advertising & Marketing UNC Chapel Hill
Extending Social Media Relationships with Customers & Prospects through Strategic Content – Speakers: Tina Kelly, V.P. Interactive Marketing at McMurry/TMG & Dave Morse, Digital Marketing Strategist, Delta Faucets Company
Remember, the above only covers our B2B and B2C tracks. To learn more about all of our tracks and sessions, please see the Content Marketing World Agenda.