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Content Marketing World – B2C and B2B Track Details

fullbreakout_revWe’re proud of Content Marketing World’s reputation for providing marketers with educational sessions that will help to become successful and knowledgable. Though plenty of people attend CMWorld for the networking opportunities, our community tells us that it’s through our conference sessions that we truly shine. In addition to having some terrific nuts and bolts sessions for beginners, we also provide learning for intermediate and advanced content marketers. We’re able to do this because we only choose speakers who are advanced and well-respected practitioners in the world of content marketing.

What follows is a look at the B2B and B2C tracks and sessions being featured at Content Marketing World 2014 on September 9 and 10, 2014.


If you’re interested in learning how big brands successfully use content marketing, you’re in for a real treat. The B2B track features speakers from GE, Schneider Electric, Symrise, Red Hat and John Deere.

Here’s the rundown:


Marketing to the customer? We have you covered here, too. Speakers from brands such as Progressive, Walmart, REI, UNC Chapel Hill and Delta Faucets share how they use content to stimulate conversation, raise awareness, and drive sales.

Check it out:

Remember, the above only covers our B2B and B2C tracks. To learn more about all of our tracks and sessions, please see the Content Marketing World Agenda.


  1. Hannah says:

    Will you have any sessions focused on how agencies can provide content marketing for mid-sized B2C? We’re finding it difficult to provide high quality content that our clients can afford.

    • Cathy McPhillips says:

      Hi Hannah, Tina Kelly’s session should provide you with some answers; McMurry handles content for clients of various sizes, including midsize. That would be one session I’d add to your “must attend” list! We’ll make sure Tina sees this so she can keep in mind when finalizing her presentation. Thanks for the suggestion!

  2. Heidi Clevinger says:

    I work for a trade organization where the member is actually the company as a whole, but I have to market to the decision maker at that company. Which track do you recommend?

    • Cathy McPhillips says:

      Hi Heidi! I’d really recommend a mix of both. You don’t need to ONLY stick to one session, which is nice; you can select the speakers and sessions that make the most sense for you, your needs and your content marketing expertise.

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