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Content Marketing World: Jonathan Mildenhall
As our 2013 Content Marketing World speakers are notified and the agenda is being fine-tuned, we are getting more and more excited. Only 31 weeks to go until an unprecedented Content Marketing World!
We are going to begin our Speaker Spotlight with our keynote speaker, Jonathan Mildenhall. Jonathan is VP of Global Advertising Strategy and Content Excellence at The Coca-Cola Company. His background in international agency account management, direction and strategy makes him one of the leading players in global content marketing.
Instrumental in the “Liquid and Linked” digital strategy, Mildenhall also spearheaded their Content 2020 advertising strategy which “moved from creative excellence to content excellence.” Jonathan and his team have brought Coca-Cola into the forefront of digital storytelling, as explained in our Content Marketing Institute article. We definitely recommend spending 20 minutes reading that article and watching the videos on their Content 2020 strategy.
Also, we’re a big fan of Coca-Cola’s Facebook page, with fans helping tell their story.
Though Jonathan Mildenhall is reason enough to attend Content Marketing World 2013, he is just the beginning. Watch our speaker page grow in the coming weeks, and watch our blog as we spotlight these speakers and their content marketing milestones.
Register today to take advantage of early bird rates – only until 3/31!
Posted January 31, 2013 in: Event by Cathy McPhillips