Joe Pulizzi explains how Content Marketing Institute found a home in Content Marketing World.
We have a whole set of technology needs that are not quite where they need to be. From content creation to content production, to content integration to content discovery. We don’t have all those technology tools there, where are you going to go? Well we found a home there in Content Marketing World where those people could come together. I think the other thing is I never saw an event, I mean there’s thousands of social media events out there, I mean they are all over the place. People were talking about social media, and talking about blogging, and you know what? Those are great events, I have nothing against those. But nobody was saying, “how do you structure a publishing department internal to the organization?” I didn’t hear anybody talking about that stuff. “How do I integrate my offline and my online content?” Everybody is talking about online – folks, huge market for offline and online integration, nobody is talking about that. What about event marketing? What about cause marketing when it comes to a content marketing standpoint. What about how a big brand deals with going cross-silo with their content marketing. None of these things were being discussed. They were all being talked about in SEO or Social but no one was saying “how do we do this?” So that’s really where content marketing world came to the forefront and now is the largest content marketing event in the world. Where this is sort of the home where you figure out: if you have a problem with your content marketing and actually executing it in your organization, or measuring it, or getting the C-level on board with that; that’s what content marketing world is for.