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Content Marketing World Workshop Details
Last week we shared details from the B2B and B2C tracks at Content Marketing World. Today, we’ll continue to share highlights from the agenda with a look at the workshops we have planned for September 8th.
More intensive than breakout sessions,
workshops are designed for participants to get into in-depth half-day sessions for topics such as SEO, content strategy, and more.
All workshops take place from 1:00 to 4:30 p.m. on September 8th, allowing for plenty of time to relax and freshen up before the big Content Marketing World opening reception.
What follows is a look at the workshops we’re featuring at Content Marketing World 2014.
Sales Enablement (Making Content Work for the Sales Force): Instructor: Ardath Albee, Author, eMarketing Strategies for the Complex Sale
Planning, Refining and Measuring SEO for Content Marketing – Instructor: Mike Murray, President, Online Marketing Coach
Building and Growing Your Content Marketing Agency – Instructor: Andrew Davis, Author, Brandscaping: Unleashing the Power of Partnerships
Driving Business Success Through Collaborative Content & “Knowing” Your Customer(s) [Mobile] – Instructor: Tim Hayden, Co-author, The Mobile Commerce Revolution
Content Marketing 101 – Instructor – Arnie Kuenn, Author, Accelerate!
Demand Generation – Drive more marketing qualified leads through epic content creation – Instructor – Carlos Hidalgo, CEO, Annuitas
Conversion Rate Optimization Clinic – Instructor – Tim Ash, Author, Landing Page Optimization
Taking Your Content to Global Proportions: Global Content Strategy Best Practices – Instructor – Val Swisher, Founder/CEO, Content Rules
How to Develop a Content Curation Strategy for Your Organization – Instructor – Heidi Cohen, Chief Content Officer, Actionable Marketing Guide
The Anatomy of Social Influence and Influential Content – Instructor – Sam Fiorella, Co-Author, Influence Marketing Content Creation Management –
Building A New Process For Our Business & Content Marketing Success – Instructor – Robert Rose, Author, Managing Content Marketing
How To Use Buyer Personas To Humanize Content Marketing – Instructor – Tony Zambito, Leading Authority, Buyer Persona
Putting Account-based Marketing into Practice – Instructor – Rachel Balik, storyteller-in-residence, Demandbase
Workshop passes aren’t available as a stand-alone purchase. However, a full-access pass will get you into any workshop, or you can add on a workshop to your main event registration. Check out Content Marketing World’s
registration page for more details.
Posted July 10, 2014 in:
Event by deborahng