What are content-driven experiences and how do you create and measure them? Carla Johnson, co-author of the upcoming book, Experiences: The 7th Era of Marketing, joined us for our recent Twitter discuss this evolution of marketing.
Join us for a future #CMWorld chat or download an excerpt from Carla and Robert Rose’s book.
A1 How you use experiences within your content framework to engage, nurture and evolve customers. #CMWorld
@CarlaJohnson
A1: Creating content isn’t new, but moving from products to experiences is. So is marketing’s shift from projects to process. #cmworld
@pisarose
A1 You have to integrate experiences into your content strategy. #cmworld
A1: The key word to content experience is “experience.” No stand alone content. Always connect it to a “what’s next?” #cmworld
@PatrickHayslett
Useful content moves consumers to customers over time. #cmworld
@CTrappe
I’m most pleased that @CarlaJohnson included the word “evolve(s)” in her definition of content-driven experiences. #CMWorld
@Mr_McFly
A1 The experience someone has in relation to your content is what drives people to act: share, like, refer, purchase, etc. #cmworld
@movystream
A1: your content drives the experience. Instead of saying We need content for ___, it’s let’s do ____ with our content. #cmworld
@mewzikgirl
A1: Matching the context and inquiry of the audience with content-driven engagement #cmworld
@ardath421
A1 Creating content-driven experiences means you have to know your customers better – that takes focus off products #cmworld
@CarlaJohnson
@TeriMKojetin @ChristinKardos At least mosquitos don’t like me! #CMWorld
@SparkerWorks
Useful content doesn’t waste people’s time. People appreciate that experience. #cmworld
@CTrappe
A1: Creating messages without considering the whole experience is, well, just #content. #cmworld
@mikemyers614
@SparkerWorks @Mr_McFly @ChristinKardos @TeriMKojetin The cat just gives you temporary permission to serve as its resting perch #cmworld
@PatrickHayslett
@SparkerWorks @ChristinKardos Fortunately they don’t bother me too much. But one bite is all it takes to bring on the troops #cmworld
@TeriMKojetin
A1 @GeneralElectric Garages reinvigorates America’s interest in invention, innovation & manufacturing. http://buff.ly/1BuPgf8 #CMWorld
@CarlaJohnson
A1: Provoke curiosity and engage your end users the best experience that you can offer them. #cmworld
@DigitalLynnL
A1 A content-driven experience guides the customer, shapes the experience, deepens the connection. #cmworld
@martinlieberman
A1: Yes @CarlaJohnson focus on what you can do for them instead of what they can do for you. Wooooo! #CMWorld
@Mr_McFly
A1: Content-driven experiences don’t create customers; they evolve them. @CarlaJohnson @Robert_Rose #cmworld
@pisarose
A1 Research shows us that what matters most to people is experiences, not things. Same for customers #cmworld
@CarlaJohnson
Example of content experience MT @CarlaJohnson: A1 @GeneralElectric Garages http://buff.ly/1BuPgf8 #CMWorld
@lindadessau
A1) Leveraging content to enable your audience to go on an adventure and feel something. A user journey #cmworld
@CrowdContent
A1 The experience is what you’re trying to achieve with useful content. Is there an emotional tie-in? Are you telling a story? #cmworld
@movystream
A1 @VailResorts creates great experiences with @EpicMix http://buff.ly/15PlFm9 Any #skiers out there? #CMWorld
@CarlaJohnson
@CrowdContent Love this definition! #cmworld
@TeriMKojetin
Everyday & twice on Sunday. MT @CarlaJohnson: A1 Research shows us that what matters most to customers is experiences, not things. #cmworld
@Mr_McFly
Experience is defined by the individual. We just provide content that creates an opportunity for an experience. #cmworld
@BrandedCartoons
A1 We need to ask “what experience do we want to create?” and then understand what content can do that #cmworld
@CarlaJohnson
A1 It’s about fostering that elusive ‘brand love’ by thinking about the entire brand experience as a narrative #cmworld
@HannahTutt1
@TalentLeopard absolutely! Happy to have you with us. We’re talking creating content-driven experiences. #cmworld
@CMIContent
As I always say “it’s ALL about the experience”. #cmworld
@SusynEliseDuris
@TalentLeopard Hi again! #cmworld
@TeriMKojetin
@CarlaJohnson @ardath421 Hey ladies!! #cmworld
@SusynEliseDuris
A2: A great way to begin is to educate yourself on what your customer/consumer/target wants. #cmworld
@mikemyers614
@CMIContent Yes. Any or all of the three. Whatever is right for the experience you want customers to have. #cmworld
@martinlieberman
A2 Depends on your audience. What is the message you are trying to share? What experience are you trying to create? #cmworld
@movystream
A2: The best place to start is at your point of purpose. Begin from a place of credibility. #cmworld
@pisarose
@CMIContent The best way to start is your audience – surely. What do they want? #cmworld
@wyzowl
A2. Assess what the biggest needs of your customers are & design your content to fill those first. Always add value. #CMWorld
@UnionMetrics
A2: You need to know your community to know what they need & how they want it. That’s how you figure how to start. #CMWorld
@Mr_McFly
A1 Don’t force content into creating an experience – that’s painful for everyone. Always put customers front and center #cmworld
@CarlaJohnson
A2: Depends on your audience. But I do think that usefulness is pretty good universally. #cmworld
@christinahudler
A2. If you can combine usefulness with entertainment, that would be a good way to start. #cmworld
@TeriMKojetin
@SusynEliseDuris @CarlaJohnson @ardath421 Hi Susyn! #cmworld
@CarlaJohnson
Relevant content is only useful when it can be consumed on all devices – including mobile. #ux #cmworld
@CTrappe
A2) I really think context matters. If your brand/product/service isn’t sexy, you might need entertainment to get attention. #cmworld
@ChristinKardos
A1: A good content experience always uses the medium that best suits the content. No square pegs in round holes. #cmworld
@PatrickHayslett
Shoot. Meeting. Will read through later. Happy chatting. #cmworld
@MsNycole
A2: which ever makes sense for the audience. Understanding what they need and when they need it matters most. #cmworld
@mewzikgirl
Good content informs, inspires, and ignites immediate action. #cmworld
@ValaAfshar
Design the experience first, then determine the best content to produce it – based on audience needs #cmworld
@ardath421
A2 – just with anything else, it starts with social listening. Then engagement. Then helping by providing the content people want.. #cmworld
@SusynEliseDuris
@CarlaJohnson Yep! Great biz/brands show loyalty to their customers instead of trying to make customers loyal to them. #CMWorld
@Mr_McFly
Inspire first. #cmworld
@BrandedCartoons
@MsNycole thanks for popping in…even if just a few minutes! #cmworld
@CMIContent
A2b) Because no matter how educational or useful you are, if no one sees you, it’s pointless. #cmworld
@ChristinKardos
A2 Usefulness encompasses all – audiences find educating, entertaining content useful! #cmworld
@webber_karen
A2 Where to start depends on what you want to achieve. Strategy first…always! #cmworld
@CarlaJohnson
A2: our brand is pretty serious, so it’s hard to entertain. Any time we can do it, I consider it a bonus. #cmworld
@mewzikgirl
@Mr_McFly Absolutely. Regardless of how useful your content is, if it’s not delivered in a way your audience responds, it’s lost #cmworld
@movystream
A2: Begin with your audience’s status quo – what can you do to arouse curiosity that motivates inquiry? #cmworld
@ardath421
A2. If you start with the purpose of giving you can begin with all three. We will all learn as we move forward. #cmworld
@b_diaz
A2: Always stay up what your customers want to experience and where they are going to experience it. #CMWorld
@Sea__Lyon
A2 Your starting point will be defined by your audience. Still, it’s worth defining your voice, approach and message. #cmworld @CMIContent
@shhh
A2: Don’t overlook where your CUSTOMERS are starting from. How will your content-driven experience evolve them? #cmworld
@pisarose
A2 Listen to your audience – find out what they need #cmworld
@HannahTutt1
A2: Find a problem your audience is having, even if it’s not directly in your space, and solve it for them. #cmworld
@mikemyers614
A2 Once you know your strategy, audience and decision journey, then ID what experiences matter. Create from there #cmworld
@CarlaJohnson
Offend first. Really gets things going. #cmworld
@BrandedCartoons
Relevant content is only useful when it can be consumed on all devices – including mobile. #ux #cmworld
@correctdesign
@PatrickHayslett A1 Agree. Also, analytics and data needs to be used to figure out what content experience is best for each user #cmworld
@moveo
A2: SoMe content can take a page from the Sesame Street model – education through entertainment. #cmworld
@JohnRichardBell
A2 you want to create experiences so delightful that customers can’t WAIT to move to the next step in their journey #cmworld
@CarlaJohnson
A2) Always useful. At first we started w/ education. But education is more fun w/ an entertainment aspect. Think interactive content #cmworld
@CrowdContent
A2: It’s not what you want to say, it’s what your audience needs to hear – just saying #cmworld
@ardath421
A2: Useful encompasses right thing at right time. If they need a laugh, funny is useful. If a problem to solve, how-to is useful. #cmworld
@PatrickHayslett
Too many brands don’t really know who their actual customers are. #cmworld
@MarketingBuddy
@ChristinKardos @mewzikgirl I use cartoons to overcome the seriousness of the brand. It provides distance. #cmworld
@BrandedCartoons
100% Agree! “@JohnRichardBell: A2: SoMe content can take a page from the Sesame Street model – education through entertainment. #cmworld”
@Sea__Lyon
knowing your what experience your potential buyers/customers want are going to inform on your content… #cmworld
@SusynEliseDuris
@MarketingBuddy sadly, yes. Even in 2015, this is still true. #cmworld
@mewzikgirl
@CrowdContent I like how you answered! “Useful” can mean anything from fun to education to time saving, etc. #cmworld
@ChristinKardos
.@correctdesign true to a certain degree but it depends what devices your audience is using analytics is key #CMWorld
@KDADouglas
@BrandedCartoons @mewzikgirl I love your strategy. It’s unique and it works. #NailedIt #cmworld
@ChristinKardos
@MarketingBuddy Too many brands make generalizations and are hesitant to engage one on one to learn more. #cmworld
@martinlieberman
A2: If you want breakthrough content, take your customers to a place they never imagined. #cmworld
@JohnRichardBell
@ChristinKardos @mewzikgirl Does your audience want to be entertained? I find it frustrating when a serious brand tries on funny. #cmworld
@shhh
@moveo Yes! Analytics can also show you parallel interests that aren’t on topic but many in your topic take interest in. #cmworld
@PatrickHayslett
@shhh @mewzikgirl That’s a fair question. You definitely have to stay on message (no bait and switch). #cmworld
@ChristinKardos
@ChristinKardos @shhh @mewzikgirl great point! #cmworld
@CMIContent
@ardath421 @CMIContent Totally. Remember when the CIA tried to be funny on Twitter? #cmworld
@shhh
A2 Creating experiences takes creative confidence, courage and customer insights. #cmworld
@CarlaJohnson
Trying to do #CMWorld chat & clean emails at the same time. Wonder which one I’ll be engaged with? I bet @CMIContent will win on content 🙂
@shannonmerb
Develop a persona-based buyer’s process map and then develop content to guide and accelerate the buying process. #cmworld
@ValaAfshar
.@shhh was just thinking this, I agree #CMWorld
@KDADouglas
@shhh @mewzikgirl Too, there are different ways to entertain. Different levels of seriousness/levity. Context = all important. #cmworld
@ChristinKardos
@shannonmerb yay for us! #cmworld
@CMIContent
A1: A content-driven experience goes beyond the traditional advertising/hard sell and creates something memorable. #CMWorld
@sugarsugarcg
Brands need to be “true” to their brand/voice/personality in creating customer-focused content that’s interesting & informative #CMWorld
@janetgranger
@lindadessau @shhh Serious brands can add humor if they do it right…ask @TimWasher. It’s an art #cmworld
@CarlaJohnson
A3 Start incorporating more UGC and real employees into content. Go back to basics. Share what’s real and relatable #cmworld
@movystream
@shhh @ChristinKardos @mewzikgirl in general- if they get it right- I don’t usually mind #CMWorld
@AmandaSubler
A3: Data-driven content. People like numbers, differences and impacts. #cmworld
@DigitalLynnL
@CarlaJohnson thank you very much – terrific content marketing insight from #cmworld community.
@ValaAfshar
@TeriMKojetin Of course! Watched you on #CMAD hangouts yesterday. Loved it! #cmworld
@CrowdContent
MT @janetgranger Brands need to be “true” to their brand/voice/personality #cmworld
@HannahTutt1
A3. Make it personal, both from you and to your audience. #cmworld
@TeriMKojetin
@ChristinKardos @shhh @mewzikgirl Laughs shouldn’t be the goal, it should be to add emotive dimension. #cmworld
@BrandedCartoons
@AmandaSubler @shhh @mewzikgirl Yep! Not easy. And it’s definitely more “art” than science. #cmworld
@ChristinKardos
Yes! Entertained doesn’t = silly. Know what your audience wants! MT @shhh: find it frustrating when a serious brand tries on funny. #cmworld
@moveo
A3: Start with a single integrated marketing campaign. Campaigns force you to construct a bona fide journey. #cmworld
@PatrickHayslett
@CrowdContent Thanks! I’m glad you enjoyed it. It was fun to be involved. #cmworld
@TeriMKojetin
Yes – Key > MT @janetgranger: Brands need to be “true” to their brand/voice/personality in creating customer-focused content #cmworld
@ardath421
A3: Do deeper dives, immerse yourself in convos. Be an integrator–help people work better together in creating experiences. #cmworld
@pisarose
@shhh @ChristinKardos @mewzikgirl If you hire someone who can make it flow naturally, then it works. Never if forced. #CMWorld
@SparkerWorks
A3 Back to strategy, what is it you want to accomplish? What matters to customers? Then how does experiences fit in? #cmworld
@CarlaJohnson
A2: I think usefulness is the most important. Solve a problem or answer a question to provide a true benefit. #CMWorld
@sugarsugarcg
A3: Invite your audience to help you get started. #cmworld
@BrandedCartoons
@pisarose Immerse yourself in conversations, yes Shelly! Get into the trenches with your audience and engage with them! #cmworld
@movystream
A precision content marketing strategy starts with account and buyer segmentation analysis. #cmworld
@ValaAfshar
A3: Brands who are really good at #contentmarketing have been creating great experiences, too. #cmworld
@mikemyers614
A3: Be real. Tell a story. Make that story something your customers can benefit from and solve a pain point. #CMWorld
@shannonmerb
. @lindadessau @shhh @moveo ALL of the truth! Brands should try to avoid moments like this. https://www.youtube.com/watch?v=FsqJFIJ5lLs #CMWorld
@Mr_McFly
A3 If you already have a lot of content, make sure customers are seeing the right content at the right times. Start there. #cmworld
@martinlieberman
A2: Begin with your goal/s & audience. Then purposefully create content experiences that are educational, entertaining, useful. #CMWorld
@carmenhill
A3 Meaningful experiences can start with what you’re already doing…how do you extend successful into content? #cmworld
@CarlaJohnson
+100 MT @martinlieberman A3 … make sure customers are seeing the right content at the right times. Start there. #cmworld
@ChristinKardos
@movystream @pisarose “trenches”…one of @MoninaW’s favorite words 🙂 #cmworld
@CMIContent
@ChristinKardos +100? Awwwwww … Thanks. Ha! 🙂 #cmworld
@martinlieberman
@carmenhill so true! (And good to see you, Carmen!) #cmworld
@CMIContent
A3: Focus on creating a continuum to support life cycle content-driven experiences – one uniting story – campaigns can’t do this #cmworld
@ardath421
@martinlieberman Because ” +1 ” just didn’t get it. 🙂 #cmworld
@ChristinKardos
A3: If your content lacks purpose AND value, you’re in a bad spot already. B/c people like experiences your content MUST do that. #CMWorld
@Mr_McFly
A3: I think content-driven experiences inspire the audience to act. More than just content for content’s sake, they’re compelling. #CMWorld
@sugarsugarcg
A3 Share content that is easy to digest and easy for the audience to get involved in. Start discussions! #cmworld
@movystream
@BrandedCartoons And you don’t speak Russian! #cmworld
@mikemyers614
@CMIContent Thank you! Happy to be here. So excited to hear from @CarlaJohnson! #CMWorld
@carmenhill
@martinlieberman and make sure that they are seeing it at the right moment in their buying cycle! #cmworld
@moveo
@carmenhill @CarlaJohnson we are too! #cmworld
@CMIContent
A3 @CMIcontent is the perfect example, @JoePulizzi extended it into experiences that matter to audiences in many forms. #cmworld
@CarlaJohnson
@moveo Exactly. #samepage #CMWorld
@martinlieberman
A3: To draw from #CMWorld 2014, it’s about telling a story.
@sugarsugarcg
@Mr_McFly Haha! Like that nickname! How are you Gary?! Great to see you! #cmworld
@Plumlytics
Great lunch break chat and information on #content. Reading and eating #cmworld #contentmarketing #writing
@YveletteStines
@ardath421 I want to start a campaign to #KillTheCampaign 🙂 #cmworld
@CarlaJohnson
Shucks MT @CarlaJohnson A3 @CMIcontent is the perfect example, @JoePulizzi extended it into experiences that matter to audiences.. #cmworld
@CMIContent
True “@CarlaJohnson: A1 We need to ask “what experience do we want to create?” and then understand what content can do that #cmworld”
@YveletteStines
@Plumlytics *Phew* I’m glad you liked it :-DI’m doing well and, as usual, it’s a pleasure to see you too! #CMWorld
@Mr_McFly
@TeriMKojetin Thank you! Always great to see you, Teri! #cmworld
@Plumlytics
@CMIContent @CarlaJohnson @JoePulizzi We’ll all talking today because of that. 🙂 #cmworld
@CarlaJohnson
A3 there’s always been exps. Now, it’s impt to differentiate to provide gr8 exps. Getting your aud/cking in w/ them will help u. #cmworld
@SusynEliseDuris
A3) Comes back to your audience. Ask yourself, does my audience want more from my #contentmarketing? Important not to jump the gun #cmworld
@CrowdContent
@Mr_McFly Heehee! Its ok, I don’t bite (well… sometimes!) #CMWorld
@Plumlytics
I just became a member of the #cmworld Twub. For live tweets, photos, videos and more, check out http://twubs.com/cmworld
@ToddRainmaker
@TeriMKojetin Hello Teri #CMWorld
@TalentLeopard
A4: Um, have you met the people in Operations? #cmworld
@BrandedCartoons
A4 Marketing is the only group that has the insights and skills to unite across the enterprise #cmworld
@CarlaJohnson
A4: Good question. #Marketing is uniquely positioned with a view of the customer, the brand and the data. #cmworld
@mikemyers614
A4: childish but true answer: because marketers are the smartest, most savvy people I know. #cmworld
@mewzikgirl
It is important to remember that the customer owns the customer experience. Good content creates value. #cmworld
@ValaAfshar
@TeriMKojetin Looked like it! We will have to touch base offline to pick your brain a bit! #cmworld
@CrowdContent
@Plumlytics I wish I could favorite this more than once. #CMWorld
@Mr_McFly
A4 We have customer insights, the ability to tell stories, and see the fractured experience when operations can’t deliver #cmworld
@CarlaJohnson
@CMIContent A2: Depends on your strategy. Different approaches appeal to different customers. Be memorable, no matter what. #CMWorld
@webmastergirl
@CrowdContent Wouldn’t mind that at all! 🙂 #cmworld
@TeriMKojetin
@mr_mcfly Heehee!!! #CMWorld
@Plumlytics
@mewzikgirl ha! #truth #cmworld
@CMIContent
A4: Consistency, branding, voice. #CMWorld
@shannonmerb
A4: Given the right audience & circumstances I’d have no problem w/ operations or cust service leading the content-driven charge #cmworld
@PatrickHayslett
A4: If we go all the way back to basic principles, mktg “should” lead the way b/c they figure out who the audience is. #CMWorld
@Mr_McFly
A4 Marketers are the ones with the ability to unify, integrate and collaborate. Then add in curiosity. #cmworld
@CarlaJohnson
@mikemyers614 And often, the skill/ability to create the message/story that should be communicated. #cmworld
@martinlieberman
A4: Marketing has the tools: it has content already created and the data to organize and drive change. #cmworld
@moveo
A4 I think #custserv and #marketing need to work together more! They are the people in direct contact with consumers every day #cmworld
@movystream
@martinlieberman Yes, very true! #cmworld
@mikemyers614
A4 People don’t realize that much of marketers’ role is to orchestrate and choreograph. Not ops or customer services. #cmworld
@CarlaJohnson
A4: Marketers view things in every aspect because they’re open minded about new and creative ways to reach their customers. #cmworld
@DigitalLynnL
Mew. #cmworld
@BrandedCartoons
A4: Who run the world? Marketers! #CMWorld
@sugarsugarcg
If we’re creating content-driven experiences we won’t need customer personas. Data will drive personalization. #cmworld
@ScottLum
A4 Marketers are in tune to their target audience- they know their peeps- that’s their job yet operations well… they know? #CMWorld
@Plumlytics
MT @CarlaJohnson: A4 Much of marketers’ role is to orchestrate and choreograph. #cmworld
@lindadessau
A4: To @martinlieberman’s point, who else but #marketing would you have tell your story? #cmworld
@mikemyers614
A4: And I quotify the word “should” b/c no wo/man or dept is an island. #DontStealTheTermQuotifyImGonnaUseItForAnApp #CMWorld
@Mr_McFly
A4: If you’re lucky, someone on the marketing team loves stats/analytics, & can guide new directions after knowing what’s working. #CMWorld
@shannonmerb
The best storytellers who can speak the customer’s (business) language, will ultimately drive the content experience. #cmworld
@ValaAfshar
@ScottLum thanks for diving in, Scott! Always enjoy having your contributions! #cmworld
@CMIContent
MT @DigitalLynnL: A4: Marketers view things in every aspect b/c they’re open minded about new & creative ways to reach customers. #cmworld
@CarlaJohnson
@sugarsugarcg Woot woot! True dat! #CMWorld
@Plumlytics
@CMIContent Customer service should help inform marketing of pain points customers need addressed. #CMWorld
@UnionMetrics
A4 Marketing hears all sides: from customers to product to edit to sales to ops. We can help put everyone’s feedback to best use. #cmworld
@shhh
A4 Marketing has the creative resources necessary for reach. But how do they know who they’re talking to w/o #custserv insight? #cmworld
@movystream
@CMIContent Marketing should take the value from other departments to help create awesome content driven experiences! #communicate #cmworld
@wyzowl
A4 to stay true to brand-internally + externally- + provide content 2 merge brand/target’s need. Mktg in unique pos’n to do this. #cmworld
@SusynEliseDuris
Great pt. @ScottLum: If we’re creating content-driven experiences we won’t need customer personas. Data will drive personalization. #cmworld
@soloportfolio
A4: Other departments have a 1-dimensional view of customers, marketers have a holistic view & can provide a more complete exp. #CMWorld
@KDADouglas
MT @shhh: A4 Marketing hears all sides: from customers to product to edit to sales to ops. Put everyone’s feedback to best use. #cmworld
@ardath421
@CMIContent Collaboration is important! Then marketing can plan content that answers FAQs and/or aids in the sales cycle. #CMWorld
@UnionMetrics
A4 The more you make your #contentmarketing a collaborative experience, the more useful your content will be! #cmworld
@movystream
A4 Marketers are excellent translators. Customer needs into stories and experiences. #cmworld
@CarlaJohnson
A4 I actually believe that customer service should be involved Get some of your best “Content Ideas “from customer issues #cmworld
@BryantGarvin
Q4) Marketing focuses on new + existing audiences. Customer service and Operations typically interacts only w/ existing customers #cmworld
@CrowdContent
@Plumlytics If you’re an OEM selling expensive technical equipment, I’d say operations knows target audience better than mktg #cmworld
@PatrickHayslett
@KDADouglas Or, at least, they SHOULD. But can’t in a vacuum. Need input from other departments/groups. #cmworld
@martinlieberman
Remember though, marketers tend to lose perspective. Always seek news vantage points. #cmworld
@BrandedCartoons
A4 I actually believe that customer service should be involved Get some of your best “Content Ideas “from customer issues #cmworld
@BryantGarvin
@CMIContent A5: People like to share experiences with their friends. #cmworld
@lindadessau
MT @KDADouglas: A4: Other departs have a 1-dimensional view of cust, marketers have holistic view & can provide more complete exp. #CMWorld
@CarlaJohnson
@PatrickHayslett @Plumlytics Disagree. Marketing in that business, if they’re doing their job, will know as well if not better. #cmworld
@mikemyers614
#cmworld a true marketer is creative, conscious of strategy and concise.
@ToddRainmaker
.@martinlieberman yes that’s true #CmWorld
@KDADouglas
@CMIContent Offer an insight into who your audience is, and help to collate content to inspire your own story! #cmworld
@wyzowl
@MarketingBuddy @sugarsugarcg well… #WhoRunsTheWorld #CMWorld http://t.co/lcbTOhxb66
@Mr_McFly
#cmworld Duty calls. Time to a #digitalmarketer. Have a great day everyone! This was GREAT!
@DigitalLynnL
Who invited Skynet? @soloportfolio @ScottLum: Data will drive personalization. #cmworld
@BrandedCartoons
A5 if creating customer “service” oriented content as well You can utilize that content in interacting with customers on social #cmworld
@BryantGarvin
A5. Definitely customer service #cmworld
@TeriMKojetin
@Mr_McFly @MarketingBuddy @sugarsugarcg Ha ha ha ha … I was waiting for that. 🙂 #cmworld
@martinlieberman
A5 What role social media plays depends on your customers, what matters to them and how they connect #cmworld
@CarlaJohnson
@Mr_McFly @MarketingBuddy ha ha ha we failed to hashtag the gif we just sent @sugarsugarcg lol #cmworld
@CMIContent
A5: @CMIContent Social Media is an excellent way to crowdsource content. #CMWorld
@leeodden
A5: Putting a face with a name is huge. Tell the customer’s story, and let your audience see that person. #CMWorld
@shannonmerb
@ValaAfshar Great point. Those storytellers are in C-Suite and as its realized the rapid evolution of social businesses continues. #CMWORLD
@b_diaz
A5 – social media can have a big – HUGE – hand in integrating content from variety of channels… #cmworld
@SusynEliseDuris
@BryantGarvin Yes! They have the best insight into customer pain points/FAQs that content can be created to solve. #CMWorld
@UnionMetrics
A5: if your customers are there, it can play a huge role. #cmworld
@mewzikgirl
@patrickhayslett Sure but its also Marketing’s job 2 know how 2 how 2 target them 2open the doors 4 the sale @mikemyers614 I agree #CMWorld
@Plumlytics
@movystream Who have you found to be great collaborators that others might not think to reach out to? #cmworld
@moveo
A5:Social media opens brands up to engagement with their customers, brands should be ‘always on’ driving a more personal experience #cmworld
@HannahTutt1
A5 Don’t assume…social media’s role for a tech company is very different from oil and gas #cmworld
@CarlaJohnson
@CMIContent @CMIContent research, connect, collect and react #CMWorld
@katairobi
Apparently, cats will tweet when your back is turned. #cmworld
@BrandedCartoons
A5 Social media allows for the one-to-one connection with customers that the larger marketing dept can’t do. #cmworld
@martinlieberman
@Plumlytics @patrickhayslett Not that either are easy, of course. 🙂 #cmworld
@mikemyers614
@UnionMetrics that in turn can be utilized as well in the content drip system utilized in the sales process #cmworld
@BryantGarvin
@ValaAfshar And the eventual sale. Yes! it’s really never about product. Ever. #cmworld
@bhannan
A5: Content deserializes the experience. It lets self serving consumer multiple entry points to join your story #cmworld
@NickKellet
A5: we have a customer-only community site, and it is ah-mazing. Esp. for what @leeodden said – crowdsourcing content. #cmworld
@mewzikgirl
A5: #socialmedia is an extension/digital manifestation of the greatest mktg tool ever, #WOM. It is also wonderful for mkt research. #CMWorld
@Mr_McFly
Q5) Social interaction is an essential part of personal experience. Social media provides a medium for this. #cmworld
@CrowdContent
A5: It helps add context and give’s marketing messages meaning, because we can relate them to real-time conversations #CMWorld
@KDADouglas
A5: Social media has the power to take content and make it explosive! It allows the audience to share and get involved. #CMWorld
@sugarsugarcg
@mikemyers614 @Plumlytics Have either of you worked in a related type industry? I have…learned to leave mktg ego at the table #cmworld
@PatrickHayslett
Connect the dots MT @SusynEliseDuris: A5 social media can have a big HUGE hand in integrating content from variety of channels… #cmworld
@ardath421
@CMIContent great minds! 😀 @MarketingBuddy @sugarsugarcg #CMWorld
@Mr_McFly
@BryantGarvin Absolutely! #CMWorld
@UnionMetrics
@bhannan – good to see you here ! #CMWorld
@janetgranger
A5 I feel like we’ve been creating one for the last year, @CMIContent! Social facilitates sharing info, smarts and understanding. #cmworld
@shhh
Agree – for most part, pretty uniform MT @CarlaJohnson: A5 Don’t assume…#SoMe’s role for a tech co is very diff from oil and gas #cmworld
@SusynEliseDuris
Mostly too busy on photoshoots for that! @BrandedCartoons Apparently, cats will tweet when your back is turned. #cmworld
@NickKellet
@CMIContent Social media can connect your evangelists with potential customers over a shared interest. #CMWorld
@webmastergirl
A5: #SoMe is so much more than a message delivery system, it’s a great listening tool. #CMWorld
@mikemyers614
@DigitalLynnL hope you have a good one too! #cmworld
@CMIContent
Digital marketers use technology to enhance customer intimacy. Social media is technology. People build experiences. #cmworld
@ValaAfshar
A5 If social media matters to customers, it can become a bigger tentacle pulling people into experiences #cmworld
@CarlaJohnson
A5: If you reference a customer’s social media account, the “Hey, I know that guy!” factor is huge. It helps other customers relate. #CMWorld
@shannonmerb
Sorry guys got to dash! Loved the chat! #cmworld
@HannahTutt1
If content is fire, social media is gasoline. – @jaybaer #cmworld
@ValaAfshar
A4: Marketing should lead strategy for content-driven experiences b/c we see entire customer journey, not just one aspect. #CMWorld
@carmenhill
@PatrickHayslett @Plumlytics Worked at Caterpillar for 10 years. You definitely have to earn your way…easier now for sure. #CMWorld
@mikemyers614
Just catching up from Q1-4. Awesome insights across the board today! I think cust exp involves many departments. #teamwork #CMWorld
@UXcelsior
a5: Content is as much about you unraveling your own story – to help you be a better story teller and be more accessible #cmworld
@NickKellet
A5 Social media can be the ultimate integrator. Reach people where they are and entice them into your experience #cmworld
@CarlaJohnson
A5: Experiential content goes beyond functional brand benefits. If offers the emotional hook. #cmworld
@JohnRichardBell
@janetgranger and you as well! #cmworld
@bhannan
@ValaAfshar facilitating connection is a powerful action. That’s something #socialmedia can help brands do all day, everyday. #CMWorld
@Mr_McFly
A5: Social media can also give detailed insight into what the audience wants. It can drive new content. #CMWorld
@sugarsugarcg
A5: SoMe builds content experiences through conference tweeting, twitter chats, response videos, TED talks, podcasts etc. #cmworld
@PatrickHayslett
Sadly I have to duck out early to go handle things at the DMV. Is there a recap that will be posted? #cmworld
@christinahudler
A5. SoMe offers the opportunity to refine the company voice for multiple platforms & engage directly w/ current/prospective clients #cmworld
@moveo
I don’t like it when I get phone calls during #CMWorld. That is not OK. #cmworld
@ChristinKardos
A5: Content is an open door. It says open or closed for business. It depends what and how you write #cmworld
@NickKellet
@CarlaJohnson Nice! “bigger tentacle pulling people into experiences”. Well said. #cmworld
@CrowdContent
A5: Where else can you punctuate a statement of any type like this? #CMWorld http://t.co/E4P3LGlVaw
@Mr_McFly
A5 You have to put more thought into what experience you’re creating with each social channel #cmworld
@CarlaJohnson
A6. I imagine the ROI would be seen in relationships built and loyalty given #cmworld
@TeriMKojetin
@christinahudler we’ll have a recap posted in a few days on http://www.contentmarketingworld.com #cmworld
@CMIContent
A5: Want help distributing your content? Make it shareable on SM and enjoy the free help spreading the word! #CMWorld
@shannonmerb
@ChristinKardos tell them to join the chat! #cmworld
@NickKellet
@mikemyers614 @Plumlytics I had same experience. Had to sell mktg & myself internally b4 getting cooperation at mktg externally #cmworld
@PatrickHayslett
A6: Need to set KPIs before you begin, base them on your strategy. #CMWorld
@mikemyers614
@lindadessau @NickKellet Bingo. When you don’t reply on social media, you tell your customers, “Not interested in you.” #cmworld
@martinlieberman
@NickKellet I actually did that. Don’t see them here but it got me back online…. 🙂 #cmworld
@ChristinKardos
@janetgranger Yes, that’s another one of the measurements! #cmworld
@TeriMKojetin
@CMIContent A5: Be relatable. Tweet, share, post just like your audience does. #CMWorld
@mvgtweets
A6: Measurement is all fine & dandy, but if you don’t believe you are touching people for some future action, fire yourself. #cmworld
@NickKellet
A5. It’s in a brand’s mission to drive experience back to the brand, but it should connect people to each other, minus the return. #cmworld
@b_diaz
MT @martinlieberman: When you don’t reply on social media, you tell your customers, “Not interested in you.” #cmworld
@lindadessau
@CMIContent A6: We must! For my org, it’s cardholder conversions: are people getting cards & circulating items? That’s success. #CMWorld
@webmastergirl
Hey, this cat just demonstrated ROI. Finally! #cmworld
@BrandedCartoons
A5 Customer service! #CMWorld
@Plumlytics
A6) Whatever the thing is you wanted them to do… Are they doing it more after you put out the content? #ROI is there. #cmworld
@ChristinKardos
A6: I think we can, just not quickly the proof will show up in an increase in customer life-time value #CMWorld
@KDADouglas
@Mr_McFly (Forgot hashtag) Thanks. Is that pi? #CMWorld
@mikemyers614
A6: ROI is shown in the form of more interest in your business, new customers, and better relationships with existing clients. #CMWorld
@shannonmerb
A6 Measure the performance of content not teams. Same with experiences. #cmworld
@CarlaJohnson
@BrandedCartoons … and you’ll never believe what it did next! Click here to find out. 😉 #cmworld
@martinlieberman
A6 – you have to strategize on analytics, view + inc insights – not just view as afterthought as many do http://spinsucks.com/communication/mechanics-measurement/ #cmworld
@SusynEliseDuris
@ChristinKardos Amen. Don’t they know, we’re busy?! #cmworld
@CrowdContent
Know what you are trying to achieve. If that happens, you did good. #cmworld
@BrandedCartoons
@BrandedCartoons They’re pretty good space heaters. #CMWorld
@SparkerWorks
A6: You can’t measure your impact on the passive consumer (the lurker), until they choose. The 90% outweigh the active 10:1 #cmworld
@NickKellet
A6 you need to measure the entire value of the experience, not just one particular area. We will measure differently #cmworld
@CarlaJohnson
A6: Did the experience produce the result/activity it was designed for? Goes to @mikemyers614 KPIs first mantra 🙂 #cmworld
@ardath421
A6 Depends on the program objectives: Reach, Leads, Perception, etc. Define your objective and work on how to convert #cmworld
@ScottLum
A6: Harder to calculate, but experiences will drive customer loyalty and can even create brand evangelists. #CMWorld
@sugarsugarcg
Yes – That’s the goal – MT @carmenhill A4: Marketing should lead strategy b/c we see entire customer journey, not just one aspect. #CMWorld
@K_Handerson
@BrandedCartoons Yeah, but in the cat world, doesn’t that stand for Roll Over Inside? #CMWorld
@mikemyers614
A6: Execs have to get over the desire for “one content to do it all.” Can’t have metrics w/out a granular purpose. #cmworld
@PatrickHayslett
@CMIContent A6. newsletter signups, CTR, Google Analytics, reach, impressions, web traffic, engagement, did I miss any? #CMWorld
@KylaK
#cmworld is social media a science, an art form, a strategy or all the above?
@ToddRainmaker
@martinlieberman @lindadessau It’s no different than not answering the phone #cmworld
@NickKellet
@KylaK good to see you today! We haven’t said hello to you yet! 🙂 #cmworld
@CMIContent
So important and misunderstood, IMO. MT @NickKellet You can’t measure your impact on the passive (the lurker), until they choose… #cmworld
@ChristinKardos
A6 Have a look at your goals and metrics. Measure how people use your content to answer their questions and complete tasks. #cmworld
@melissabreker
A6 think about a portfolio of experiences. George Lucas did this with Star Wars – movies, TV, products, etc. #cmworld
@CarlaJohnson
@CarlaJohnson You are so sweet! #CMWorld
@JoePulizzi
@PatrickHayslett Right. Data allows us to get specific, more targeted, more personal. We need to use it, and use it well. #cmworld
@martinlieberman
Agree! @SusynEliseDuris Not only in a position to do – but responsible for doing – and doing well. #cmworld
@bhannan
MT @NickKellet: No replying on social media is no different than not answering the phone #cmworld
@lindadessau
@melissabreker happy Tuesday, Melissa! Nice to see you! #cmworld
@CMIContent
A6 Customer loyalty and satisfaction is the best ROI. They also can refer you to their colleagues. #CMWorld
@Plumlytics
@ToddRainmaker All of the above! #cmworld
@moveo
@PatrickHayslett Exactly. ‘Can’t you just make something viral?’ #CMWorld
@mikemyers614
A6: Think creatively how to convert from what customer wants to what experience is to what your brand wants. #cmworld
@ScottLum
@ToddRainmaker all of the above! #CMWorld
@KylaK
. @mikemyers614 no, but there is some under the blue ribbon… #CMWorld http://t.co/W6w9URGH6q
@Mr_McFly
Like! MT @shannonmerb: ROI is shown in the form of more interest, new customers, and better relationships with existing clients. #CMWorld
@CrowdContent
@mikemyers614 @PatrickHayslett We’ll have hoverboards this year. Why don’t we have a “viral” button yet? 😉 #bttf #cmworld
@martinlieberman
@NickKellet @martinlieberman @lindadessau Exactly! Would you IRL what you do online? http://buff.ly/1Bkka7qn #cmworld
@CarlaJohnson
A portfolio of experiences for one topic – like a content hub that allows audience to choose their own adventure cc: @CarlaJohnson #cmworld
@ardath421
A6: There’s an art to participation (and cultivating it). Social is so far from a brute force sport. Gentle touch all the way #cmworld
@NickKellet
@CMIContent A7: I like the Jeff Bezos story of setting an empty chair at every meeting for the customer. #cmworld
@lindadessau
A7: Give them an insight about the audience…help them know what problem they are solving (they will thank you for it). #CMWorld
@mikemyers614
@mikemyers614 Important to communicate their expectations + what exactly “viral” means and strategy to get there… #cmworld
@moveo
A7: Company culture is very important here. What drives them? What are they excited about? Does it match w/ customers? If so, GO! #CMWorld
@Mr_McFly
A7 First step is having people rethink what “content” is. Most assume content = articles, and they don’t want to write. #cmworld
@martinlieberman
@CMIContent A7 start with a coffee and finish with a wine #CMWorld
@katairobi
@martinlieberman Exactly. How do you measure “Increase brand awareness, leads, thought leadership, SEO rank, follows, shares…” #cmworld
@PatrickHayslett
A7: For B2B, think about the interactions necessary to move the committee toward consensus #cmworld
@ardath421
A7 You have to understand how content-driven experiences can create awareness, increase conversion rates into loyal customers. #cmworld
@CarlaJohnson
@CMIContent A7: Look at what your audience needs and desires. Do user research to collect data for content decisions. #cmworld
@melissabreker
#cmworld http://t.co/MVSp7pRlEC
@BrandedCartoons
@torontoLori in so glad you liked that one. I’m going to talk about that at this years @CMIContent #CMWorld
@TPLDrew
A7: By getting them to look through the customers lens. Be a mystery shopper (then feel the discomfort) #cmworld
@NickKellet
A7. Activate your team to act like a fan for customer… be part of the community & think what do you wish you had! #CMWorld
@iSocialFanz
A7 – ah, the beauty of the swipe file, show what others are doing + successes they are achieving…works for the C-suite too… #cmworld
@SusynEliseDuris
@CMIContent A7: Keep running dialogue with other depts. about customer pain points, do some customer service! #CMWorld
@webmastergirl
A7: And please don’t just buy them #pizza. #CMWorld
@mikemyers614
A7 When people understand the magnitude of the impact, it’s easier to inspire new behavior and confidence #cmworld
@CarlaJohnson
A7. If the company has a good environment and product/service w/enthusiasm, that would certainly be a plus! #cmworld
@TeriMKojetin
@CarlaJohnson @NickKellet @lindadessau No. But too many businesses still don’t think that way. 🙁 #cmworld
@martinlieberman
@think_info Imperfect works all the time. I’ll take a conversation over math correctness (that’s like a typo). #Cmworld
@NickKellet
A7: Have them think about a + experience, then create/cultivate a story to make them feel the same about their organization. #CMWorld
@shannonmerb
@JoePulizzi You don’t have fans, Joe, you have addicts. #InAGoodWay #cmworld
@CarlaJohnson
A7: Results. Try things out in a pilot and fail fast. When you show results you win them over #cmworld
@ScottLum
@martinlieberman @CarlaJohnson @lindadessau I’d argue social is the fast path telephone – a quicker way to get premium service. #cmworld
@NickKellet
@melissabreker Hello! I’m so happy you’re here. #cmworld
@CarlaJohnson
@CarlaJohnson @JoePulizzi Guilty. #CMWorld
@mikemyers614
A7: Taking a step back and looking at the big picture, the action you want to inspire, and creating a journey based on that. #CMWorld
@sugarsugarcg
A7: Get out in to the field. Live what you’re writing/talking about for a few days. #makeitreal #cmworld
@bhannan
A7 “Content” can be photos, videos, podcasts, curated articles, etc. Everyone can be involved in creating and sharing content. #cmworld
@martinlieberman
A7: Get them to relate personal content experiences they’ve had. Everyone’s pt of view is self. Then they’ll relate to company POV #cmworld
@PatrickHayslett
@NickKellet Ideally, yes! #cmworld
@lindadessau
@martinlieberman Yes, employees can be one of the best ways to distribute content if they believe in the mission #CMWorld
@mikemyers614
@martinlieberman You’re en fuego today! Pearls of tweetable wisdom. #cmworld
@ChristinKardos
MT @PatrickHayslett: A7: Get people to think of personal content experiences they’ve had. 1st “self” view, then company POV #cmworld
@janetgranger
@NickKellet @CarlaJohnson @lindadessau Too true. Often, you don’t get #custserv you need until you tweet about problem. #CMWorld
@martinlieberman
#cmworld If a marketer is engaged, they will see the landscape and draw the picture for the client. Metrics and Strategy will follow
@ToddRainmaker
@ChristinKardos @martinlieberman we totally agree! #cmworld
@CMIContent
@NickKellet @martinlieberman @CarlaJohnson @lindadessau Yes, the best way to get a response it to share a bad exp w/the world #cmworld
@CarlaJohnson
A7: Innovation. Find teams that are willing to push the envelope on customer-centric marketing. #cmworld
@ScottLum
@CMIContent A7: Look at what skills they have and see what you can do with those. That way you begin with something they enjoy #CMWorld
@AndyVale
@carmenhill exactly. Cc @CMIContent #CMWorld
@katairobi
@CMIContent A1: Communicate with others! Find troubles that other depts face w/ customers and use that to create an experience #cmworld
@moveo
Feed them stories….lots and lots of stories. #cmworld
@BrandedCartoons
Think of it as virtual event planning. You’re creating an experience where ppl leave feeling more educated, entertained, etc. Win! #cmworld
@CrowdContent
A8: Um, @redbull. #CMWorld
@mikemyers614
@mikemyers614 Absolutely. When everyone’s on the same page, telling same story, amazing things can happen. #patriots #cmworld
@martinlieberman
a7: Plagiarism. Go steal an idea & make it your own. Copy from someone with bigger budgets. Right size it for you brand/industry #cmworld
@NickKellet
@ChristinKardos Thanks! Maybe it’s the snow. 😉 #cmworld
@martinlieberman
A8 Yes, several are doing a fabulous job like @GeneralElectric With their GE Garage program – http://buff.ly/1BuPgf8 #CMWorld
@CarlaJohnson
@ash_writing @lindadessau @CMIContent Me too! It inspired this: http://www.contentmasteryguide.com/2013/03/reader-focused-blogging-empty-chair.html #cmworld
@lindadessau
@torontoLori Hi Lori! Great to see a fellow Torontonian! #CMWorld
@Plumlytics
A8 @VailResorts with @EpicMix make me think I’m an Olympic #skier http://buff.ly/15PlFm9 #CMWorld
@CarlaJohnson
And they occasionally send pie on March 14th! MT @CarlaJohnson: A8 Yes, several are doing a fabulous job like @GeneralElectric #CMWorld
@Mr_McFly
A8: Jones Soda. They lead with it on every bottle. #cmworld
@NickKellet
@NickKellet That works especially well importing things common to other industries but never done in yours. #cmworld
@PatrickHayslett
A8: @GoPro with customer videos, @schneiderna with its university #cmworld
@ardath421
@ToddRainmaker You don’t think strategy should come first? #cmworld
@moveo
.@redbull does a great job with the content created by the daredevils they sponsor. @budlight pacman commercial was also epic. #cmworld
@b_diaz
MT @NickKellet: A8: Jones Soda. They lead with [experience] on every bottle. #cmworld
@lindadessau
@CMIContent A8 what redbull doing with redbulletin and the last project when Microsoft launch the Instagram campaign #CMWorld
@katairobi
Just saw a bunch of articles on @LinkedIn w “and why you should care” in the title. Does anyone else think this headline is tired? #CMWorld
@karrabarron
@PatrickHayslett There’s always lots of ideas like that #cmworld I agree
@NickKellet
A8: I love @Lowes’ Fix in Six Vine campaign. Tells a story, helps a customer, makes them top-of-mind. #Trifecta #CMWorld
@shannonmerb
@ardath421 Totally agree re: @GoPro … They feature great examples of how customers use their cameras, proving the value prop. #cmworld
@martinlieberman
@karrabarron @LinkedIn Me! #CMWorld
@mikemyers614
@ardath421 GoPro is a great example. #cmworld
@b_diaz
@lindadessau @torontolori Hi Linda! Barrie is just a GO away! 🙂 Great to meet you both! #CMWorld
@Plumlytics
@karrabarron only if you’re unable to ever guess what happens next… #clickbait #CMWorld
@Mr_McFly
@CarlaJohnson @LEGO_Group They are fantastic at it! #cmworld
@TeriMKojetin
@martinlieberman @ardath421 @b_diaz .@GoPro is a fave of ours here at CMI too #cmworld
@CMIContent
@shannonmerb @Lowes Yes, they are educating, not selling. #works #CMWorld
@mikemyers614
@CMIContent I have Jone Soda to credit for getting me into Crowdsource with my game and more recently with @Listly – #CMWorld
@NickKellet
@karrabarron Yep. Almost as bad as the “you will NEVER believe what happened…” clickbait! #cmworld
@moveo
A8: I’d also say @IBM’s Smarter Planet #cmworld
@ardath421
Do brands have rabid fans because of great content experiences, or do they have great content exps because they have rabid fans. #cmworld
@BrandedCartoons
@TeriMKojetin Absolutely one of the best. #cmworld
@CarlaJohnson
@karrabarron @LinkedIn I think it is pretty grand that #LinkedIn has topped #Twitter as the best #contentmarketing resource… #cmworld
@SusynEliseDuris
#cmworld @moveo Landscape is only dirt until you fertilize it. The seed of strategy is the design of the land: i.e. the voice of the client
@ToddRainmaker
@moveo @karrabarron Wait…what happened? #CMWorld
@mikemyers614
We’ll spend the last 10 minutes asking @carlajohnson questions on content-driven experiences. Ask now! #CMWorld
@CMIContent
@TeriMKojetin @CarlaJohnson .@LEGO_Group is another terrific example we love! #cmworld
@CMIContent
A8: Google w/ contests for kids to make the next drawing used, or putting pac man on their pg for a day. Talk about engagement… #cmworld
@PatrickHayslett
A8: Looking forward to seeing what @Marriott’s content studio produces – great start so far! #cmworld
@ardath421
@Mr_McFly @carmenhill @katairobi This sounds perfect. #CMWorld
@SparkerWorks
@BrandedCartoons Can work both ways. #CMWorld
@mikemyers614
A9: I think sexy brands have an easy time (clothing / lingerie / fitness etc). It’s dull brands that impress me. eg BlendTech #cmworld
@NickKellet
@NickKellet our team was just at @Blendtec filming for our #contentmarketing documentary. Great people! #cmworld
@CMIContent
Come join me on #lurkerchat at 10:00am PST (straight after this). Something cool to share. #cmworld
@NickKellet
@shannonmerb @Lowes I was sad when the use-a-rubber-band-to-remove-a-stripped-screw tip didn’t work : ( #CMWorld
@SparkerWorks
I’m beginning to suspect this cat isn’t a cat. #cmworld
@BrandedCartoons
@CarlaJohnson What is the perfect ratio between Content creating and Marketing making? Cc @CMIContent #CMWorld
@katairobi
A8 and the old standby’s like @cocacola @zappos #Apple and @amex. #cmworld
@SusynEliseDuris
@PatrickHayslett Good call! When they have games/ instruments on the home page, productivity goes down hill #cmworld
@CrowdContent
@SparkerWorks @Mr_McFly @carmenhill I knew it #CMWorld
@katairobi
+1 @iSocialFanz: A7. Activate your team to act like a fan for customer… be part of the community & think what do you wish you had!
@micadam
@SparkerWorks @shannonmerb @Lowes I love that they tried it! #cmworld
@CarlaJohnson
@CMIContent A8: I love what Caterpillar did… imaginative! http://bit.ly/15PxpF2 #CMWorld
@webmastergirl
Come join the #SocBizChat on Feb 12 to talk to us, @KevinBRandall and @ckburgess on how great companies make social media work! #CMworld
@moveo
@CMIContent @CarlaJohnson What’s the most unusual example of content marketing you’ve seen? #CMWorld
@AndyVale
Thanks for a great chat! Motivates me to do better! @CarlaJohnson @CMIcontent #cmworld
@TeriMKojetin
@katairobi Do you mean creation vs curation? #cmworld
@CarlaJohnson
@CarlaJohnson exactly #CMWorld
@katairobi
Great chat as always #CMWorld! Gotta go get some coffee and get started on the afternoon content!
@webmastergirl
@BrandedCartoons @webmastergirl we love the @CaterpillarInc team! #cmworld
@CMIContent
@CMIContent @Blendtec I have to confess to smiling at tampon rollerblading commercials – #cmworld – next step undertakers
@NickKellet
@CrowdContent Sure does! I’m waiting for Galaga 😉 #cmworld
@PatrickHayslett
@webmastergirl enjoyed your insights. Have a good rest of the day! #cmworld
@CMIContent
I have to jump out early but thanks so much to @CMIContent and @CarlaJohnson (<–awesome guest!). Take care, friends. #cmworld
@ChristinKardos
@AndyVale @CMIContent Most unusual would be hard…I like B2B because I think it’s harder – I love GE Garage, IBM Smarter Planet #cmworld
@CarlaJohnson
@CMIcontent Thank you for host yet another great chat! See you next week! Great engaging with everyone! #CMWorld
@Plumlytics
Got to run – great chat! Thanks @CarlaJohnson @CMIContent #cmworld
@ardath421
@Duzzisantos Exactly. So do that for garbage bags or insurance polies or coffins. #cmworld
@NickKellet
@ChristinKardos enjoy the rest of your Tuesday! #cmworld
@CMIContent
@AndyVale @CMIContent I love companies that create conversations or change them completely #cmworld
@CarlaJohnson
@ardath421 thrilled you could join us! Happy Tuesday! #cmworld
@CMIContent
Will always love anything @Zappos @SusynEliseDuris A8 & the old standby’s like @cocacola @zappos #Apple and @amex #cmworld #donowrong
@bhannan
@PatrickHayslett That would be amazing. Tweet us if you spot it! #cmworld
@CrowdContent
A8: I also think that brands that run big budget stuff are also dull and predictable. I love the edgy rebels. What’s that say! #cmworld
@NickKellet
Thanks for joining everyone, it was a fabulous conversation! Check out http://www.7thEraOfMarketing.com for more #cmworld
@CarlaJohnson
Gotta go. I have to let this possum out my house. #cmworld
@BrandedCartoons
@TeriMKojetin hope we lived up to the hype and that you enjoyed your first chat with us! 🙂 #cmworld
@CMIContent
@AndyVale @CarlaJohnson We’ll be featuring an amazing example in #ccomag next month: @societygrownups. #cmworld.
@soloportfolio
@ChristinKardos @CMIContent Thanks for being here Christin! #cmworld
@CarlaJohnson
@BrandedCartoons Good luck with that! #cmworld
@lindadessau
@AndyVale Don’t know what’s the best but it’ll probably be so great, I don’t even think of it as a content-driven experience #cmworld
@ScottLum
Great #cmworld chat everyone. Enjoy the rest of your day and thank you!
@PatrickHayslett
With all these gr8 co’s doing gr8 things from a #content perspective, someone should cre8 a repository, a big master swipe file. #cmworld
@SusynEliseDuris
@TeriMKojetin @CMIContent Great spending time with you today. #cmworld
@CarlaJohnson
@Plumlytics good to see you today! #cmworld
@CMIContent
#cmworld A:9 When you can take a dull subject and provide an ambience of vision to its content… That’s a good day
@ToddRainmaker
@CarlaJohnson @CMIContent Thanks for the insight today. I agreed with some things and I LEARNED some things. Love that. 🙂 #cmworld
@ChristinKardos
@BrandedCartoons I think you forgot your O 🙂 #CMWorld
@mikemyers614
@ardath421 @CMIContent Thanks Ardath! #cmworld
@CarlaJohnson
A great chat, thanks for your insights @CarlaJohnson. #cmworld
@SusynEliseDuris
@PatrickHayslett thank *you* for hanging with us! #cmworld
@CMIContent
@CMIContent It certainly did and I certainly did! 🙂 Thank you! #cmworld
@TeriMKojetin
@SusynEliseDuris Thanks Susyn! #cmworld
@CarlaJohnson
Thanks @CarlaJohnson! Great listening in. #CMWorld
@soloportfolio
@cmicontent Thank you! Its always a pleasure learning and sharing in your chats! #cmworld
@Plumlytics
Great #CMWorld chat today, as usual. Thanks @CMIContent and @CarlaJohnson!
@sugarsugarcg
@SusynEliseDuris happy Tuesday to you! #cmworld
@CMIContent
@CarlaJohnson @CMIContent And with you, Carla! #CMWorld
@TeriMKojetin
@ChristinKardos @CMIContent BOOYAH!! #cmworld
@CarlaJohnson
Thanks for the great insight today, @CarlaJohnson and @CMIContent! Loved today’s #CMWorld chat!
@shannonmerb
@sugarsugarcg awesome contributions today! #cmworld
@CMIContent
It looks like it’s about that time to wrap up today’s #CMWorld. I will see you all next time. BRANDido awaaaaaaaaAAAAYYY!
@Mr_McFly
@TeriMKojetin @CarlaJohnson @CMIcontent The best chats always do! #CMWorld
@SparkerWorks
Thanks, @CarlaJohnson and @CMIContent for a great, um, #experience. 🙂 #CMWorld
@mikemyers614
@sugarsugarcg @CMIContent So happy to have you along for the ride Christina! #cmworld
@CarlaJohnson
@Mr_McFly loved the tweets today. Thanks for stopping in! #cmworld
@CMIContent
@mikemyers614 @CarlaJohnson we see what you did there 🙂 #cmworld
@CMIContent
@CMIContent ’twas my pleasure! #CMWorld
@Mr_McFly
Thanks @CarlaJohnson @CMIContent – wonderful chat as always 🙂 #cmworld
@lindadessau
@shannonmerb @CMIContent Thank YOU Shannon! Have a great rest of your day. #cmworld
@CarlaJohnson
@CarlaJohnson @CMIContent Oh my gosh?! A fellow “booyah” invoker? I want to be very good friends w/you, Carla.
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