Data Insights for Smarter Content: A #CMWorld Twitter Chat with Heather Whaling

As marketers, we have access to a lot of data. What action can be taken when armed with this info? How can these analytics impact the content we create? To explore this topic more, we invited Geben Communication Founder and CEO Heather Whaling to join the #CMWorld Twitter chat.

What follows is a brief recap. Want to see more tweets from the chat? Check out our Twitter Moment.

Is there such a thing as too much data?

A1: To know what data to collect and to not get lost in too much, you have to have goals and collect and analyze the data that helps measure your goals. #CMWorld pic.twitter.com/YjrAJr0Vhk

— Annette Sugden (@Annette_Sugden) June 26, 2018

A1: There can definitely be too much data if you don’t have a good way to organize and analyze it! You should decide what to collect and pay attention to based on your goals and overall strategy #CMWorld

— Kristen Hicks (@atxcopywriter) June 26, 2018

A1. There’s not such a thing as too much data. What you spend time parsing, analyzing and turning into value. Yes. #cmworld

— Maureen Jann (@SuperDeluxeMo) June 26, 2018

How can marketers leverage insights drawn from this data to make content more effective?

A3: Data is like a GPS. It points you in the right direction to reach your desired destination. In this case, data helps you understand WHO makes up your target audience, WHAT content resonates, and HOW to effectively communicate. #CMWorld

— Maria Marchewka (@_MariaMarchewka) June 26, 2018

A3: Marketers can use data to see what content is engaging their audiences and what’s flopping and adjust as needed. It’ll take some experiementation — is it format? is it tone? is it content? — but insights will help marketers know when changes are needed. #CMWorld

— Mika Doyle (@mikadoyle) June 26, 2018

A3. Use analytics (backlinks, shares, page views…) to make more effective @content by determining what people are engaginging with. Create more like the high engaging content. Make good content better and determine what lower performing content is worth fixing. #CMWorld

— Tod Cordill, MBA (@todcordill) June 26, 2018

What has been your experience? How are you applying data to your content strategy?

Stop guessing and learn how to use available data to make informed content – and business – decisions when you attend Heather’s session at Content Marketing World. Sign up with code SM100 to receive $100 off registration.