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Data Insights for Smarter Content: A #CMWorld Twitter Chat with Heather Whaling

As marketers, we have access to a lot of data. What action can be taken when armed with this info? How can these analytics impact the content we create? To explore this topic more, we invited Geben Communication Founder and CEO Heather Whaling to join the #CMWorld Twitter chat.

What follows is a brief recap. Want to see more tweets from the chat? Check out our Twitter Moment.

Is there such a thing as too much data?

How can marketers leverage insights drawn from this data to make content more effective?

What has been your experience? How are you applying data to your content strategy?

Stop guessing and learn how to use available data to make informed content – and business – decisions when you attend Heather’s session at Content Marketing World. Sign up with code SM100 to receive $100 off registration.