Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Digital Empathy: A #CMWorld Twitter Chat with Brian Fanzo

“Empathy” has become a popular term in the marketing industry, but it’s nothing new.

One of the core principles of content marketing is understanding your audience’s wants and needs. We’re told to put ourselves in their shoes. The more we learn about our customers, the more personal and relevant our content can be.

Brian Fanzo, founder of iSocialFanz, says this empathetic approach delivers a better customer experience. On a recent #CMWorld Twitter chat, Brian spoke about tapping into our audience’s emotions to leave a lasting impression.

So, how can we best evoke empathy in our content marketing? Here’s a look at a few responses from Brian and our CMWorld community. To read the complete chat Q&A, take a look at our Twitter Moment.

What role can empathy play in content marketing?

Should we create content with the intention of being empathetic? Or should empathy drive our content?

How does digital empathy differ for B2B and B2C companies? What impactful ways can technology be leveraged in our empathetic efforts? Need examples of brands exceling at showing empathy towards consumers? This Twitter Moment takes a deeper dive into the topic.

Learn how to amaze your audience with relevant, consistent, and empathetic content. Attend this year’s Content Marketing World, featuring speakers like Mindy Kaling, Buzzfeed’s Nilla Ali, and Pure Vida Bracelet’s Griffin Thall.  Register and save $100 at checkout with code SM100.