Direct marketing (DM) is a traditional marketing approach — and one that content marketers can learn a lot from. Sue Brady joined our recent #CMWorld Twitter chat to learn about DM and how to apply it to their current efforts.
Visit this week’s Storify for even more great conversations on this topic.
One of the consistent themes this week is that you need to target your efforts, and direct marketing has many applications for content marketers. These tweets from Jeremy Bednarski and our friends at The Content Council sum up what many from our community were feeling.
A2: Use what your leads are responding to create more content for those areas. #CMWorld https://t.co/z1dhoSKLWs
— Jeremy Bednarski (@JeremyBednarski) April 5, 2016
A2: Direct response marketing provides measurable, targeted results in which you can build your content marketing strategy around #CMWorld
— The Content Council (@ContentCouncil) April 5, 2016
Participants also see many benefits to including social media and community in direct marketing efforts. For instance, this is what to of our #CMWorld Twitter chat regulars, Danalynne W. Menegus and Mike Myers, had to say:
A6. Social media + community should be part of the direct response marketing plan – quick way to respond and continue conversations #cmworld
— Danalynne W. Menegus (@dwheeler11) April 5, 2016
A6: Social media and communities can help validate your DM efforts…are you attracting/retaining the right members of your comm.? #CMWorld
— Mike Myers (@mikemyers614) April 5, 2016
If you want to learn more about how content marketing fits into all of your marketing efforts, join us at Content Marketing World from September 6 – 9 in Cleveland, Ohio. We’ll have 21 tracks fitting all of your content marketing needs, including demand generation, social media and email marketing. Don’t forget – BLOG100 saves $100 – register today!