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Google works hard to give searchers answers without making them click through to content pages. That’s why the quantity of no-click answers on its search engine results pages seems to grow every day.
Meanwhile, content marketers work hard to improve their rankings on search engine results pages because they want searchers to click on their content.
Given these seemingly opposing goals, does it still make sense for content marketers to invest time and valiant effort in SEO?
YES was the resounding answer from most presenters at the upcoming Content Marketing World. A few more were lukewarm in their affirmative response. Their replies offer great insight into why SEO still matters in content marketing strategy – and how to adjust your approach for this instant-answer era.
Want to dive deeper? Preview the top SEO sessions at Content Marketing World 2022 and register now to join us in September!