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Dos and Don’ts of Holiday Marketing: A #CMWorld Chat with Jeremy Bednarski

When holidays approach, it seems brands rush to join the conversation. But should they? And what about non-traditional holidays such as #NationalSelfieDay or the Super Bowl? You can fill your content calendar with national holidays, notable events, and trending topics, but which make the most sense for your brand?

On a recent #CMWorld Twitter chat, we discussed the dos and don’ts of holiday marketing with Jeremy Bednarski, Marketing Director at Goldstein Group Communications. A few insights are featured in this blog post. Looking to fuel your own marketing ideas? Be sure to check out our Storify recap.

Evoke emotion

Our customers make decisions emotionally. Holidays provide brands an opportunity to build a bond with its audience. They are a great time to connect and focus on the feelings, like joy and interconnectedness, holidays evoke.


Celebrating holidays is fun. But be sensitive to the belief of others. Don’t assume everyone celebrates the same way the brand and its team does. And most importantly, show respect for the customs and traditions of your customers.

Want to be prepared for the next non-traditional holiday? Check out this list by Sprout Social.

 What holidays do you celebrate as a brand? What are some of your favorite marketing holiday campaigns? Let us know in the comments below.

Content Marketing World is our favorite holiday! Don’t miss your chance to attend the seventh annual #CMWorld in Cleveland, Ohio. Register before June 3, 2017, to secure Early Bird rates. Use code SM100 at checkout to save an extra $100.