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Double Down or Diversify? That is the Question: #ThisOldMarketing Episode 241

On episode 241 of PNR: This Old Marketing, Joe and Robert ask: While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? They talk about the carnage hitting digital media right now and how some say content marketing is beginning to boom.

Recorded live July 23, 2020; Length: 1:35:47

The Deep Dive

  • (09:40) Coca-Cola to cut ‘zombie’ brands in a move to focus on fewer products, more efficient marketing (Source: AdAge, hat tip to Will Reed)

Notable News

  • (21:27) The New York Times doubles down on TV and film ambitions. (Source: Axios)
  • (30:50) Carnage is hitting digital media in what was meant to be a turnaround year. (Source: Financial Times)
  • (40:27) New report shows spending on content marketing is climbing sharply. (Source: Association of National Advertisers)

The Show Sponsor

  • (48:20) ContentTECH Summit is just a few weeks away! Are you facing technology challenges and not sure where to turn? Looking for experts with successful case studies who can help address your pain points. Then this virtual event is for you. Use coupon code PNR100 for a $100 discount.

Rants and Raves

  • (51:44) Joe raves about Prof G’s podcast with Adam Alter on recombination.
  • (56:55) Robert’s Quibi update: Samuel L. Jackson and Ryan Reynolds are reuniting for an animated series. (Source: Variety)
  • (57:37) Robert raves about the Calm meditation app’s new HBO show. (Source: TechCrunch, hat tip to Bethany Johnson)
  • (59:37) Robert comments on Google’s new cookie policy. (Source: Bloomberg Businessweek)

Until the next episode, be safe and healthy, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.


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