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Double Down or Diversify? That is the Question: #ThisOldMarketing Episode 241
On episode 241 of PNR: This Old Marketing, Joe and Robert ask: While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? They talk about the carnage hitting digital media right now and how some say content marketing is beginning to boom.
Recorded live July 23, 2020; Length: 1:35:47
The Deep Dive
(09:40) Coca-Cola to cut ‘zombie’ brands in a move to focus on fewer products, more efficient marketing (Source: AdAge, hat tip to Will Reed)
(21:27) The New York Times doubles down on TV and film ambitions. (Source: Axios)
(30:50) Carnage is hitting digital media in what was meant to be a turnaround year. (Source: Financial Times)
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