Earned Media and its Role in Content Marketing: A #CMWorld Chat with Michelle Garrett

Content marketing versus earned media – we wanted to know what is the difference and how can both be used together. That’s why we decided to invite Michelle Garrett to be a special guest on the #CMWorld chat. Michelle shared her tips, techniques, and advice that can help content marketers get more value from their earned media. Want to see all of the tweets from the chat? Check out our Twitter Moment.

Has earned media become less effective? Where can content marketing fill the gap?

A2: I would think if anything it’s more effective. Showing authority somewhere other than your own site is a good boost for your reputation. #CMWorld

— Kristen Hicks (@atxcopywriter) March 27, 2018

A2. If anything, it’s MORE effective. Getting your message out via news outlets and influencers en masse can spread a lot faster than content in an already saturated market (unless your content is super original!) #CMWorld pic.twitter.com/XiK7x5XINa

— HeyOrca! (@HeyOrca) March 27, 2018

A2: #EarnedMedia is becoming harder to *earn.* If you’re not generating news, then you’re most likely not going to gain the placements you’re seeking for your #PR efforts. #ContentMarketing can fill the gap (i.e. telling a story your readers can relate to) but it’s not easy.

— Jered Martin (@JmoMonk) March 27, 2018

What is the biggest opportunity in earned media for content marketers?

The biggest opportunity for content marketers is to create a global trust if they have something unique to offer. Define your niche & use earned media to amplify. Create a tribe of yours. It is important #contentmarketing should focus on creating value #CMWorld @indusnettech

— Syed Zainul Haque (@syedzainulhaq) March 27, 2018

A3: I feel like the biggest opportunity in earned media for content marketing pros is to tell a bigger story — the whole story. We tend to start with the part that involves our brand, but need to think bigger. What does the #audience care about? #CMWorld

— Mike Myers 🤠 (@mikemyers614) March 27, 2018

Is earned media a part of your content marketing strategy? If so, what success have you found? Let us know in the comments below.

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