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It doesn’t matter if your company has one person or more than 10,000 employees – if you are using content marketing, you need an editorial plan. This past week, CMI’s Michele Linn joined the #CMWorld chat to talk about the ins and outs of editorial planning.
To learn about CMI’s editorial calendar, see A Content Marketer’s Checklist: Editorial Calendar Essentials.
Our @cmicontent editorial team has grown a lot over the past few months. We have spent a lot of time re-thinking our process #cmworld
@michelelinn
A1) I’ll take a stab… getting clients to WANT to do editorial planning. 🙂 For those of us on the consulting side… #cmworld
@ChristinKardos
@ChristinKardos Definitely. It’s hard sell with all the upfront work, but it’s a huge necessity #cmworld
@KittermanMG
A1: We struggle with focus. Everyone wants to target everyone around here. All at once. #CMWorld
@mikemyers614
Am looking forward to everyone’s answers on this as well. Would love to do more @cmicontent blog posts to address challenges #cmworld
@michelelinn
That is definitely a challenge MT @ChristinKardos: … getting clients to WANT to do editorial planning #cmworld
@lindadessau
@ChristinKardos And to do it consistently as well. #cmworld
@ThinkSEM
A1) Agree with @mikemeyers614 – focus. Everyone wants and needs something. Too many moving targets. #cmworld
@mewzikgirl
Jumping in late on #cmworld chat. A1: content workflow/organization is a sticking point sometimes. Any great suggestions?
@JamesAnder1
@ChristinKardos Editorial planning can be quite time-consuming until you get a solid process in place. #cmworld
@michelelinn
A1: Timing and forcasting. I’ve been ” flying by the seat” for so long, long term forcasting is a struggle #CMWorld
@lttlewys
Great! MT @michelelinn: Would love to do more @cmicontent blog posts to address challenges #cmworld
@lindadessau
We also publish a lot of content, so we want to get smarter about how can package what we have. Good thing for @jodimedia #cmworld
@michelelinn
A1: We struggle with the various levels of depth to editorial planning – high level themes, campaigns, individual production #cmworld
@heykarri
A1 It is a constant challenge to balance between having enough content planned to fuel your machine while being opportunistic. #CMworld
@SFerika
@mewzikgirl @mikemeyers614 This is a great point, it can be hard to figure out which content is most valuable right now #cmworld
@movystream
@michelelinn Looking forward to your tips today, Michelle. 🙂 #CMWorld
@ChristinKardos
@SFerika And I would add “inspired” – so clients (and I) can write about topics we’re fired up about #cmworld
@lindadessau
@mikemyers614 We think about audience, mission and goals to decide what to focus on, what to put aside #cmworld
@michelelinn
A1) editorial is always evolving/adapting to audience, therefore planning too far ahead can be difficult #cmworld
@CrowdContent
A1 Too many ideas! But that’s a good problem to have I suppose! #CMWorld
@webber_karen
A1 Along the lines of what @SFErika said: trade offs of “evergreen” content vs. quick hits that can get short term bursts (leads) #cmworld
@heykarri
@michelelinn Even if I spelled your name wrong. That was my phone, I SWEAR. Lol. #CMWorld
@ChristinKardos
@CMIContent
@lindadessau @SFerika @lindadessau This is why the relationship with your client is so important! Trust leads to shared ideas #cmworld
@movystream
@CrowdContent glad you could make it this week! #CMWorld
@CMIContent
@heykarri Oye, I hear ya!! Campaigns and individual planning is such a challenge!! #CMWorld
@lttlewys
@ChristinKardos Thanks, Christin. I am looking forward to everyone’s ideas as well. Editorial planning can always be improved #cmworld
@michelelinn
@CrowdContent Timeliness is definitely a big factor in editorial planning. Good point. #cmworld
@ThinkSEM
A1 Not only is editorial planning often very time consuming, it can become incredibly difficult to globalize your/client’s content #CMWorld
@TheMechanism
@lindadessau @SFerika Tagged you twice, sorry Linda! #cmworld
@movystream
@ChristinKardos No worries. I get 2 ls all the time! #cmworld
@michelelinn
@lindadessau yes! When the editorial schedule is at capacity it can be hard to find the time to step back and be inspired. #CMworld
@SFerika
@michelelinn Good ideas. We have trouble agreeing on all three. Wait, you can put things aside? #CMWorld
@mikemyers614
@movystream @lindadessau @SFerika That’s okay, I feel very important 🙂 #cmworld
@lindadessau
@cecrowley30 You’ll pick up tips from the #CMWorld today…
@webber_karen
A2 we’re using Kapost for editorial workflow management, but I still love a good spreadsheet for my overall editorial planning. #CMworld
@SFerika
A1: Editorial Planning Challenge – finding the gold nuggets in a sea of ideas; integrating creativity into the process #cmworld
@RtMixMktg
@michelelinn I get Christy, Crystal, Christine, Christina and Christian…so I try super hard to get others’ right. Sigh… #cmworld
@ChristinKardos
@heykarri @sferika: I love how @jfly thinks about evergreen vs quick: http://ow.ly/E7Uxo #cmworld
@michelelinn
@webber_karen That’s a great problem to have as long as you write them all down so you can repurpose them down the road. #cmworld
@ThinkSEM
A2: We use a Google spreadsheet for our editorial calendar. It’s an easy way to share info across the team #cmworld
@michelelinn
A2: I keep my individual workflow calendar in @wunderlist, shared client calendars in Google Sheets (some don’t want/need to see) #cmworld
@lindadessau
A2: We’re trying out @CoSchedule for our blog – but still on good ol’ excel/Google Sheets for the big plan. #cmworld
@heykarri
A2 In terms of managing a blog, @WordPress’s editorial calendar plugin is helpful and very user friendly in our opinion #CMWorld
@TheMechanism
@SFerika Yes… don’t we always end up with a little sump’n going on in Excel? In spite of all of my tools, I know I do! #cmworld
@ChristinKardos
@CMIContent A2: My favorite are: @Compendium, @gathercontent and yes @msexcel 🙂 #CMWorld
@MUmar_Khan
Q2. We build out a spreadsheet but we also use Basecamp for the day-to-day stuff #cmworld
@KittermanMG
A2. Besides things such as basics (author and publish date), we track things such as key category and excerpts. #cmworld
@michelelinn
#cmworld A2) Straight up Excel spreadsheets have worked so far.
@JamesAnder1
A2: I use a notebook and pencil then everything goes on a spreadsheet. I’ve tried kapost & basecamp I prefer #oldSchool #CMWorld
@lttlewys
@TheMechanism Time consuming, yes, but definitely worth it! #cmworld
@ThinkSEM
@mikemyers614 Ha! I think the best thing you can do for planning is put things aside 🙂 #cmworld
@michelelinn
Even at the #CMWorld conference this year, with all those content vendors, I overheard lots of “huh.. excel seems to work for us”
@heykarri
#CMWorld A2 an xls spreadsheet Or Google calendar
@micadam
A2: We use Google Spreadsheets integrated into Wrike for collaboration/discussion #cmworld
@RtMixMktg
@michelelinn You track excerpts? Interesting. Wondering if I know what you mean by that…. #cmworld
@ChristinKardos
@heykarri @CoSchedule Sometimes the basics work best! #cmworld
@ThinkSEM
A3. We track when posts are expected so we can follow up with authors. It’s amazing what a difference a subtle reminder can make #cmworld
@michelelinn
Well then… score 1 for spreadsheets! #cmworld
@ChristinKardos
A2 Beyond basics – personas targeted, visual content (eg images for blogs) & ideas for repurposing #CMWorld
@webber_karen
@michelelinn Totally agree. It’s just part of our culture to help, so it’s hard not to help everyone (even if it doesn’t work). #CMWorld
@mikemyers614
@ChristinKardos The excerpts that are used in the post. When we title posts, it helps to have those easily accessible #cmworld
@michelelinn
A2 Currently using Google docs to manage incoming requests and create a schedule. Accessible by all team members #cmworld
@KristinJPMI
@KittermanMG We love Basecamp because its also a great way to get the ENTIRE office involved! #CMWorld
@TheMechanism
@heykarri Yes! Do what works best for you. Just because a tool works for someone else doesn’t mean it will for you. #cmworld
@ThinkSEM
@CMIContent Google Spreadsheets. #CMWorld
@MoreCabbage
Nice matrix MT @lindadessau @michelelinn @heykarri @sferika how @jfly thinks about evergreen vs quick: http://ow.ly/E7Uxo #cmworld
@RtMixMktg
@lttlewys I’m a big fan of #oldschool, but does that work across your entire team? #cmworld
@michelelinn
@ThinkSEM Definitely – for basic stuff. Challenge is content planning exceeds the level of basic listing/calendar pretty quickly #cmworld
@heykarri
@TheMechanism Definitely. Especially being able to easily track the how the conversation moves. We love it! #cmworld
@KittermanMG
Joining a little late to #cmworld today! What’d I miss?
@kelcesarz
@michelelinn Gotcha! That does make sense. I haven’t been doing that but it seems like a worthwhile exercise! #cmworld
@ChristinKardos
@KristinJPMI The team sharing features of Google Drive are so nice. #cmworld
@ThinkSEM
A2. We created our own internal platform – unveiling soon to the public – for our editoral calendar. #CMWorld
@ClearVoice
A2 we use google spreadsheets, basecamp/trello for specific projects #CMWorld
@webber_karen
@CMIContent A3 Best tactic is follow up! Keep in touch regularly, share updates and ideas. Keep the relationship intact #cmworld
@movystream
A2. We were looking for a tool that allowed us to organize, schedule, & create – all in one space. #CMWorld
@ClearVoice
A3) Notebook (the old fashioned, paper kind) and/or file on my computer for jotting ideas when inspiration hits. #cmworld
@ChristinKardos
@CMIContent A3 Already mentioned @wunderlist – keeps me on track with time lines and which phrase of production each post is in #cmworld
@lindadessau
@heykarri I had heard about @CoSchedule. Is it helping? #cmworld
@michelelinn
A3: Content Strategy: Constant reference to our target personas + separate meetings for creative brainstorming #cmworld
@RtMixMktg
So important! MT @movystream: @CMIContent A3 Best tactic is follow up! Keep in touch regularly, share updates and ideas. #cmworld
@CMIContent
@heykarri You’ll have to let us know how you like CoSchedule. #cmworld
@ThinkSEM
@heykarri It is amazing how many of us are still using Excel or Google spreadsheets. Something comforting in that #cmworld
@michelelinn
A3 Other people’s ideas. Magic happens when there’s collaboration and space for creative brainstorming. #CMWorld
@webber_karen
A3: A strategy session w/ the client and team. We brainstorm the key audiences, messages, and tactics we want to use for the month. #cmworld
@kelcesarz
A3: Nothing replaces a conversation. #CMWorld
@mikemyers614
@ClearVoice Exciting stuff! #cmworld
@ThinkSEM
Yes! @RtMixMktg: A3: Content Strategy: Constant reference to our target personas + separate meetings for creative brainstorming #cmworld
@michelelinn
@mikemyers614 The ULTIMATE tool! #cmworld
@ChristinKardos
A4. I’m a big fan of calls to brainstorm – and prioritize – ideas. Editorial is stronger when the team provides input #cmworld
@michelelinn
A3 Our Mon. Morning Meetings allow us 2 break down our editorial objectives 4 the week in a ‘big pic’ sense and prepare accordingly #cmworld
@TheMechanism
@michelelinn Just getting rolling – so far, so good. Wish it integrated with more stuff, but then wouldn’t be so simple to use! 🙂 #cmworld
@heykarri
A4. Although we have not adopted @trello as a team, I use it to help me organize processes and ideas #cmworld
@michelelinn
@ChristinKardos @ClearVoice Good afternoon, all! We are looking for a similar tool, esp. with several blogging platforms #CMWorld
@SocialGenesis
@TheMechanism Good ol’ fashion brainstorm sessions are essential. #cmworld
@KittermanMG
@KittermanMG @TheMechanism We agree. #CMWorld
@SocialGenesis
A3:) My cannot-live-without-tactic is working w/my strategy counterparts – being part of moving the biz forward. #CMWorld
@janetgranger
@CMIContent Definitely social listening. Your audience tells you the content they want if you take the time to listen. #cmworld
@ThinkSEM
@CMIContent A3: We can’t live without Adobe Photoshop and Illustrator…Visual content can be more effective than written content. #CMWorld
@MoreCabbage
@michelelinn @RtMixMktg Such a good tactic – explicitly setting out whether a meeting is to plan or to brainstorm. Noted! #cmworld
@heykarri
A3 Biggest thing is awareness / open-ness to ideas. Must always listen for audience’s pain points. #cmworld
@BobWest2
A3 We keep all of our internal communications, swipe file, etc. for editorial planning in @RedboothHQ #CMworld
@SFerika
A3: Two heads are always better than one… #cmworld
@kelcesarz
@ThinkSEM I agree that you need to think about what works for you and your team. Everyone thinks differently #cmworld
@michelelinn
@ChristinKardos Notebooks are so crucial. I have three around my computer right now! #cmworld
@ThinkSEM
@michelelinn @ThinkSEM That’s true. #CMWorld
@SocialGenesis
@michelelinn @trello I love Trello, too! We are using as a team now… getting better (more efficient/productive) w/ it each week. #cmworld
@ChristinKardos
A3. We utilize a team of skilled #content creators, editors, & most importantly, keep an ear on everything relevant & trending. #CMworld
@ClearVoice
@michelelinn <– Yeah, what she said. That’s what I meant to say. #CMWorld
@mikemyers614
@michelelinn True. It’s fun to try new tools, but always go with what’s most productive for your team. #cmworld
@ThinkSEM
@SFerika So you use @Redbooth in conjunction with @kapost? I’m so interested in the combo of tools that work #cmworld
@michelelinn
@kelcesarz Or several heads. #CMWorld Like @ThinkSEM said, people have different perspectives. Get your team’s, where possible. #CMWorld
@SocialGenesis
Yes – can’t mix everything & people need to know the goal MT @heykarri @michelelinn @RtMixMktg plan or brainstorm. Noted! #cmworld
@RtMixMktg
@kelcesarz We can do more together than we can do apart. Great point! #cmworld
@ThinkSEM
@ThinkSEM for our audience to pay attention to us, we need to listen to them! Absolutely! #CMWorld
@CMIContent
@ChristinKardos I’ll have to reach out offline. Would love to learn how you are using this. I’m thinking of a @cmipost on @trello #cmworld
@michelelinn
@CMIContent Yes! After all, we are writing content for our audience. Their input is everything! #cmworld
@ThinkSEM
A4: @michelelinn I love @trello but haven’t tried it for editorial specifically. I think I’ll give it a whirl! #cmworld
@carmenhill
@heykarri Thanks! It helps to hear people’s experiences #cmworld
@michelelinn
@CMIContent @ThinkSEM Yes, audience matters so @baudiencedriven. 🙂 #cmworld
@SocialGenesis
@michelelinn Sure, Michele! I’d be happy to give you a short rundown of what we’re doing! #cmworld
@ChristinKardos
@SocialGenesis @kelcesarz Thanks for the mention! #cmworld
@ThinkSEM
Sorry I’ late folks. Joining now… #CMWorld
@billcush
A4. It depends on what you are publishing. Some things, such as podcasts and, to a certain extent, blog posts, need to be regular #cmworld
@michelelinn
@ClearVoice Watching for + understanding trends is key skill in breaking through the content clutter that is the current digi space #CMWorld
@TheMechanism
@ThinkSEM @kelcesarz None of us is as smart as all of us. 🙂 #CMWorld
@mikemyers614
@billcush never too late to join! Welcome! #CMWorld
@CMIContent
A3: I cannot live without my kanban board to manage our content flow. Essential. #CMWorld
@billcush
Likewise, @ThinkSEM, and you’re welcome. Afternoon @kelcesarz! #CMWorld
@SocialGenesis
@CMIContent Always stay consistent so your readers know when to expect content! #cmworld
@ThinkSEM
@michelelinn @ChristinKardos Team @trello here, too! Definitely helping keep multiple clients on track. #cmworld
@heykarri
A4) Wow… great question! It’s all about scale. More is more within the confines of resources and opportunity to add VALUE. #cmworld
@ChristinKardos
A4. Determine your capacity by who you have on staff. Consistency is key so whatever you can manage repeating continuously #cmworld
@KittermanMG
@CMIContent Right on! #CMWorld
@billcush
A4: Our clients wrestle with audience’s need / marketing goals vs. realistic ske given resources. Resources always dictate. #cmworld
@BobWest2
A4. Other things like eBooks and research reports don’t require the same level of consistency #cmworld
@michelelinn
@CMIContent A4: by looking at what competitors are doing, using tools to figure out when audience is online, & of course testing! #cmworld
@learninbound
@CMIContent A4 Be one with your audience. Understand how they operate and the schedule will come to you naturally. #CMWorld
@TheMechanism
@ChristinKardos @CMIContent A4. We determine that based on the best posting times per platform and when our audience is on them. #CMWorld
@SocialGenesis
Good morning, all. #cmworld
@SusynEliseDuris
MT @ChristinKardos: A4) It’s all about scale. More is more within the confines of resources and opportunity to add VALUE. #cmworld
@CMIContent
A4. If helpful, here is my take on what needs to be consistent and what can be more ad hoc: http://contentmarketinginstitute.com/2014/06/guide-creating-content-in-formats-your-audience-loves/ #cmworld
@michelelinn
@michelelinn nod, we use @redbooth for team comms, ideation + personal to do’s, @kapost for all content creation workflows #CMworld
@SFerika
A4. We only produce content when it is an actionable resource for our audience, w/in that realm, we aim to publish 3x week #CMWorld
@ClearVoice
@billcush Welcome Bill! #cmworld
@ThinkSEM
A4. So, for example, on LinkedIn, our audience is on at around 2:30 p.m. EST so we post to @LinkedIn #Pulse then. #CMWorld
@SocialGenesis
Agreed. There is no one right approach for consistency. @KittermanMG: Consistency is key so whatever you can manage continuously #cmworld
@michelelinn
@CMIContent Another important consideration is of course what you CAN delivery in-house. If you’re pressure, quality will fall #CMWorld
@learninbound
A4 I define typical workflows + timelines for different types of content, in our @kapost workflows #CMworld
@SFerika
A4: Balance of capacity, quality + various media, target sites. If everyone gets squeezed quality goes down so need to find balance #cmworld
@RtMixMktg
aA4: A ‘reasonable’ schedule should be defined by the convergence of your audience and your medium. What do they want/expect, when? #CMWorld
@mikemyers614
@SFerika Thanks, Erika. I keep meaning to check out @RedBoothHQ. Does it specifically integrate with @kapost? #cmworld
@michelelinn
A4: If 2 content devs can handle X volume, don’t (well, try) put any more work through the WF than those 2 can produce #CMWorld
@billcush
Exactly, @mikemyers614! It’s really all about the audience and educating them. #CMWorld
@SocialGenesis
@michelelinn @KittermanMG Agreed. #Consistency is key for #communications, #marketing, #branding, etc. #cmworld
@SusynEliseDuris
@TheMechanism Undoubtedly! We aim to be a resource to our readers and the best way to do so is to provide resonating content. #CMWorld
@ClearVoice
Publish content when you have something valuable for your audience. No sooner, no later. #NoNontent #cmworld
@heykarri
A4: A lot of our requests are time based, so have to prioritize. We’ll fit things in that have the most benefit for customers #cmworld
@JeremyBednarski
@ThinkSEM @ChristinKardos re: notebooks – I made these as promos but end up using them mostly for myself 😉 #cmworld http://t.co/jbK882KYvE
@lindadessau
@mikemyers614 Super important to keep your audience in mind when creating a schedule. #cmworld
@ThinkSEM
A4) Depends on the content! Comes down to constantly monitoring and optimizing to cater to your audience #cmworld
@CrowdContent
@michelelinn Unfortunately, no @kapost integration w/@RedboothHQ but they *do* integrate w/@evernote so, hoping it will eventually #CMworld
@SFerika
@sivadnhoj: @carmenhill @michelelinn You can track ideas in Trello. @jay_zo has a great post on this: http://ow.ly/E7Yn5 #cmworld
@michelelinn
@michelelinn Michele, if you’re looking at various collab resources, @Podio is good, too. UI seems to be the differentiator on some #cmworld
@ChristinKardos
A5) Coffee. No… just kidding. Taking things ONE thing at a time, really. To-do lists both shared and individual. #cmworld
@ChristinKardos
A5. Divide and conquer! Don’t wear out one writer by sticking them with everything. Split up the work. #cmworld
@KittermanMG
Should always be prepared 🙂 MT @lindadessau: made these as promos but end up using them mostly for myself #cmworld http://t.co/N2T22jwO5H
@CMIContent
@ChristinKardos Thanks, Christin! I have looked at @podio a bit but not in depth #cmworld
@michelelinn
A5. You do what’s reasonable with your available resources, plan well using good tools and for your audience’s needs. #CMWorld
@SocialGenesis
@KittermanMG @CMIContent Be realistic with prioritization based on the size of client, number of team members, etc. #cmworld
@movystream
A5: Try to avoid the shiny objectives of new, cool, content ideas every 10 minutes of the day. Notice I said, “Try.” #CMWorld
@billcush
@ChristinKardos we think coffee would top most people’s list 🙂 #CMWorld
@CMIContent
@CMIContent We just keep looking at our analytics – the benefits of great content is enough to keep us going through hard times! #cmworld
@learninbound
Glad many #nonprofits I work with are embracing #contentmarketing, publishing schedules/calendars, etc. It’s a nice sight to see. #cmworld
@SusynEliseDuris
A5: Plan ahead, delegate. Split up the amount of work among writers if need be. #cmworld
@tulipstrategies
Well, @brandlovellc and I use coffee for @cmicontent 🙂 @ChristinKardos: A5) Coffee. No… just kidding. #cmworld
@michelelinn
A5: Develop a plan and (generally) stick to it. But design in some flexibility to do JIT projects or new ideas #cmworld
@RtMixMktg
@billcush Yes, that’s important. There’s a lot to see and do but you have to remain focused on achievable objectives. #CMWorld
@SocialGenesis
A5. You need a system to help you stay organized. We track all of our bloggers so we know who to follow up with and when #cmworld
@michelelinn
@billcush SQUIRREL! 🙂 #CMWorld
@CMIContent
The 8 Second Challenge #CMWorld” TARGET=”parent”>http://t.co/V2rvzBivyF#CMWorld
@CmEpic
A5. We’re a virtual team, so weekly status calls also help keep the team on the same page #cmworld
@michelelinn
@CMIContent Also, @trello is a massive help! #CMWorld. It’s all about being organised!
@learninbound
@SFerika @michelelinn Surprised it took this long for @evernote to come up! I use it constantly (+ moleskine > evernote) #CMWorld
@carmenhill
A5: I like to use volume as an excuse to focus more on quality. We tall internal clients: Fast, cheap, or good – you can pick two. #CMWorld
@mikemyers614
A5. Consider every piece of content with this lens: does it support my mission and goals? If not, no need to do #cmworld
@michelelinn
Awesome post about tracking blog post ideas! MT @michelelinn: @jay_zo has a great post on this: http://ow.ly/E7Yn5 #cmworld
@lindadessau
A5. To avoid breakdown, we invented http://t.co/wM8MNa8WTb; manage writers, create personas, content campaigns, editoral calendars #CMWorld
@ClearVoice
#CMWorld assign a project manager, plan, build content calendars, and automate postings so you can interact daily hassle-free @CMIContent
@KaitMoffatt
A5: Also consider managing writers acc to niche if you can. One handles tech developments, one handles social, one handles copy #cmworld
@tulipstrategies
A5: Strict management, clear and concise emails and oodles of coffee!! #CMWorld
@lttlewys
@michelelinn Thanks for the greeting, Michele. Sorry I have been MIA to #CMWorld. Graduate business school is busy, and I’m having a blast!
@SusynEliseDuris
@mikemyers614 Love that, Mike! Love it. #cmworld
@ChristinKardos
@CMIContent @ChristinKardos, You got that right! Didn’t you know coffee is a food group? (Says Dahna as she sips hers…) #CMWorld
@SocialGenesis
@lindadessau @ChristinKardos Notepads are a life-saver! #cmworld
@ThinkSEM
@ChristinKardos @billcush cute animals…that’s what it’s all about right? 🙂 #CMWorld
@CMIContent
@lttlewys Oodles of coffee is always a must 🙂 #cmworld
@tulipstrategies
@carmenhill @SFerika @michelelinn I love love @evernote so much, use it daily… more personal then team focused, tho! #CMWorld
@lttlewys
@ChristinKardos Thanks. Meant to say *tell, of course. #CMWorld
@mikemyers614
@ThinkSEM @lindadessau @ChristinKardos Yes. Just don’t have six of them going at time like I tend to! Lol ~Dahna #CMWorld
@SocialGenesis
@RtMixMktg I like having a structure in place so you can be creative / try a JIT project. You need process so you can be flexible #cmworld
@michelelinn
@CMIContent A5: Most important tool we have is our editorial calendar. And when I need to focus, I turn off email #CMWorld
@JamieCa
A5) We use our campaigns tool to manage and schedule our content and writers: http://www.crowdcontent.com/blog/2014/11/03/organize-automate-content-strategy-campaigns/ #cmworld
@CrowdContent
@mikemyers614 I misspelled the guest’s name (well, my phone did). So at least you didn’t do that… Lol. #cmworld
@ChristinKardos
@ChristinKardos @CMIContent Cool! #CMWorld
@billcush
@CMIContent @billcush Best tweet of the day! #cmworld
@ThinkSEM
@tulipstrategies Lolz!! Yes, followed by muches and muches of chocolate!! #CMWorld
@lttlewys
@ChristinKardos Yet. 🙂 #CMWorld
@mikemyers614
@SocialGenesis @lindadessau @ChristinKardos We can never get enough of them! #cmworld
@ThinkSEM
@lttlewys @tulipstrategies java and sweets? Now we know the real secret! #CMWorld
@CMIContent
@lttlewys @carmenhill @SFerika: Like you, I’m a big fan of @evernote for personal organization. We haven’t used it as a team #cmworld
@michelelinn
@lttlewys @carmenhill @SFerika @michelelinn @evernote I’m a total @evernote fan! I use it for everything! ~Dahna #CMWorld
@SocialGenesis
Yes & other resources in place in some cases MT @michelelinn Creative/JIT project. You need process so you can be flexible #cmworld
@RtMixMktg
@lttlewys Agree! The importance of concise emails is underrated #cmworld
@CrowdContent
@CMIContent @ChristinKardos Speaking of Squirrels & shiny content objects, there’s a blog idea, “How to avoid Squirrels…” #CMWorld
@billcush
A5. Beyond our internal platform, we enable a strong team of editors & #content strategist. #CMWorld
@ClearVoice
A5 Consistency in your sched will create a systematic way of posting that not only benefits your audience but your writers as well #CMWorld
@TheMechanism
So true! @mikemyers614: A5: I like to use volume as an excuse to focus more on quality. Fast, cheap, or good – you can pick two. #CMWorld
@michelelinn
Editorial calendars are huge. I absolutely love the many options that integrate with WP. #cmworld
@SusynEliseDuris
Late jumping in on #CMChat. A5: Leveraging your team’s strengths. #cmworld
@FearlessPRGirl
@SocialGenesis @lttlewys @carmenhill @michelelinn I took all my #CMworld notes in @evernote this year.
@SFerika
@billcush @ChristinKardos always have that thinking cap on, eh Bill? 🙂 #CMWorld
@CMIContent
@ClearVoice Thanks! We’ll have to check that out. #CMWorld
@SocialGenesis
@CrowdContent I’ve started putting my “ask” in the subject line, really improves response rate!! #CMWorld
@lttlewys
A5 Have to also co-sign on the importance of editorial calendars. They keep your content mgmt focused and ‘mostly’ stress free. #cmworld
@tulipstrategies
@FearlessPRGirl glad you’re able to join in for the last half of the chat! #CMWorld
@CMIContent
@CMIContent @ChristinKardos It’s a problem…I know. #CMWorld
@billcush
@CMIContent @ChristinKardos @billcush Break through the ‘cat memes’ and ‘What FRIENDS character are you” quizzes 🙂 #CMWorld
@TheMechanism
A6) Another great Q! We outsource only occasionally – typically when we know what we want and it’s specific/technical in nature. #cmworld
@ChristinKardos
@SFerika Same! I actually have notes from every conference/talk I’ve been to for the last several years. Love referring back! #CMWorld
@carmenhill
We have email overwhelm right now. Would love to move to a better system @lttlewys The imp of concise emails is underrated #cmworld
@michelelinn
The guest blogger management is huge. @CMIContent, @SpinSucks and @MarketingProfs do it well. #cmworld
@SusynEliseDuris
@SFerika @lttlewys @carmenhill @michelelinn @evernote Very cool! I take all my notes from everything in @evernote. ~Dahna #CMWorld
@SocialGenesis
A7: We usually bring people in (physically) so they have the same experience as our internal folks, same access to information #CMWorld
@mikemyers614
A6b) So the indivual who’s doing the writing isn’t typically involved in strategy sessions… #cmworld
@ChristinKardos
@tulipstrategies @CMIContent Sweets & coffee, start the world turning and whirling!! #CMWorld
@lttlewys
@SusynEliseDuris awww thanks! Our editorial team rocks. #CMWorld
@CMIContent
A6 If/when you’re working w folks longterm and they have an idea of the kind of content that works, it’s great to hear that input #cmworld
@tulipstrategies
@SFerika I like @evernote because you don’t need an internet connection. I used it for my #cmworld notes, too 🙂
@michelelinn
A6. We’re lucky to have a lot of super-smart contributors for the @cmicontent blog. #cmworld
@michelelinn
@ThinkSEM Absolutely! We buy them in bulk, literally, and two different types. Then, there are #post-it notes! Lol #CMWorld
@SocialGenesis
A6. We do use paid writers occasionally, and the big difference is that we direct the topics they write about #cmworld
@michelelinn
@michelelinn That was my problem, too!! So, created a system of urgency and need!! #CMWorld
@lttlewys
A6: Use outsourcing a little….and treat them the same as anyone else in the workflow. Why would it be different? #CMWorld
@billcush
A6. But, we manage the editorial process the same regardless of the person #cmworld
@michelelinn
A6 We use several ongoing freelancers. A couple of them are in our @kapost instance, while others are not. #CMworld
@SFerika
A6: Outsourcing or guests take more time to make sure we get what’s needed. Define project, goals, look, timing in some detail #cmworld
@RtMixMktg
A6) @billcush @CMIContent: I rely heavily on outsourcing. And they probably are my best friends now! 🙂 #CMWorld
@janetgranger
Thank you! @SusynEliseDuris: The guest blogger management is huge. @CMIContent, @SpinSucks and @MarketingProfs do it well. #cmworld
@michelelinn
@CMIContent We have outsourced before but our current content writers are in-house. Everyone’s treated as an equal part of the team.#cmworld
@ThinkSEM
A6. Outsourcing helps in a pinch! We try to keep them as much involved as possible so they know what’s coming if they get pulled in #cmworld
@KittermanMG
MT@RtMixMktg A6: Outsourcing/guests take more time to make sure we get whats needed.Define project, goals, look, timing in detail #cmworld
@tulipstrategies
Ooh, would love to lean more >> @lttlewys That was my problem, too!! So, created a system of urgency and need!! #CMWorld
@michelelinn
We’ll use outsourcing for specialized content. Since most of our blogging is about #inboundmarketing, we can do that in-house. #CMWorld
@SocialGenesis
@CMIContent We’ve created some crowdsourcing posts recently and always have so much fun featuring expert opinions! #cmworld
@ThinkSEM
A6c) I think how involved your outsourced people are w/ strategy should be relative to the length & details of the arrangement. #cmworld
@ChristinKardos
@SocialGenesis Don’t get me started on post-it notes. I’m looking at two pads of them right now. #cmworld
@ThinkSEM
We have a cadre of content creators that we turn to. Working w/ known quantities means less time managing, more time producing. #cmworld
@heykarri
A6: All our content is created internally, we do however, leverage curated content to build credibility #CMWorld
@FearlessPRGirl
A6: As we scale, we’ll rely more heavily on #outsourcing. #CMWorld
@SocialGenesis
A6. We have a few select editors & strategist that we rely on if our workload gets a bit overwhelming. #CMworld
@ClearVoice
@michelelinn @SlackHQ helps cut down the email overwhelm (maybe similar to @RedboothHQ?) #CMWorld
@carmenhill
You have to outsource on content, otherwise you’ll use up all your creative juices. It’s right thing to do. Also, need diff POVs. #cmworld
@SusynEliseDuris
A7: It’s helpful to mingle with beginners as a reminder that teaching the basics still matters #cmworld
@lindadessau
Thanks for the suggestion! I’ll check it out >> @carmenhill: @michelelinn @SlackHQ helps cut down the email overwhelm #CMWorld
@michelelinn
@SusynEliseDuris Great point. You can’t build a biz on the sweat of your own brow. #cmworld
@tulipstrategies
A6. When working w/ these non-internal folks, we have a bit of a heavier eye due to them not being involved in initial strategy #CMworld
@ClearVoice
A7. We try to blog on #inboundmarketing from various perspectives, like by industry. And, we get ideas from biz experiences. #CMWorld
@SocialGenesis
A7: Good question. We get tired of something waaayy faster than external audiences do, but it’s hard to remember that sometimes. #CMWorld
@mikemyers614
A7: Content breakdown. Take one aspect of the overall subject matter and go into detail. Allowing for more ideas. #CMWorld
@FearlessPRGirl
A7) Coffee. Just kidding again… 🙂 It’s hard. Involving outside parties or customers… interviewing, etc can rejuvenate. #cmworld
@ChristinKardos
A7. We’re always challenging ourselves to look at it through a different lens, often with pop culture comparisons or life exp. #cmworld
@KittermanMG
@CMIContent A7 I think outsourcing/freelancers can be a great way to bring new ideas/perspective into your content niche #CMworld
@SFerika
A7: We live in the niche world. Know your audience & LISTEN to them, there’s no shortage of topics to cover or angles on them. #cmworld
@BobWest2
A7. Keep a running list of topics. Coming with ideas is often not the challenge, but prioritizing them can be tough #cmworld
@michelelinn
A7: Interviews/quotes combat topic fatigue. Even if the topic is well-tread, unique perspectives and experiences are interesting. #cmworld
@heykarri
Q7 expand your content just outside the niche borders – there could still be sub-topics, and listen to your engagers #CMWorld @CMIContent
@KaitMoffatt
Consistency keeps you organized & allows you to plan ahead. #CMWorld
@IAmTakingCharge
Good reminder MT @mikemyers614: A7: We get tired of something faster than external audiences do, but it’s hard to remember that. #CMWorld
@CMIContent
A7: Topic Fatigue: Fight it by thinking what the audience is struggling with at each stage + creativity brainstorms #cmworld
@RtMixMktg
A7. There’s an endless array of subjects to blog on about #inboundmarketing. It also helps that I’m a trained journo. Lol! ~Dahna #CMWorld
@SocialGenesis
Was going to say the same! @mikemyers614: A7: We get tired of something waaayy faster than external audiences do #CMWorld
@michelelinn
A7: We also specialize in using data… since the data is always changing, the insights stay fresh! #cmworld
@heykarri
@ChristinKardos Bacon? Sorry, trying to slip it in somewhere 🙂 #CMWorld
@mikemyers614
A7. We are trying new ways to package our content in different ways. People learn differently #cmworld
@michelelinn
Interviews, yes! MT @heykarri: A7: Interviews/quotes combat topic fatigue….unique perspectives and experiences are interesting. #cmworld
@billcush
A7. This can be a big hurdle for us, but we keep it fresh by tying our client’s niche areas back to relevant topics. #CMWorld
@ClearVoice
@mikemyers614 Was just going to say the same — too many are afraid to re-use content. Everyone doesn’t see every post! #cmworld
@BobWest2
GREAT Q! How do you fight “topic fatigue”? A) Let different writers handle it B) Find different perspectives/angles on it. #CMWorld
@janetgranger
@michelelinn Great minds (well, yours anyway). #CMWorld
@mikemyers614
@FearlessPRGirl: I’m a HUGE fan of taking a small topic and making it detailed instead of an overview. Connect the dots for reader #CMWorld
@michelelinn
@michelelinn Gosh, so true. & always good to interrupt the status quo… grab attention or just be refreshingly different at times. #cmworld
@ChristinKardos
@michelelinn Learning the way audiences learn takes time, but is so valuable. @ChristinKardos #cmworld
@CBarrows
A7. We also have an incredible team of #Content strategist that allow us to repurpose the same subject matter in countless ways #CMWorld
@ClearVoice
A7. Think about the various ways people are looking for info. This could be an opp for a way to present info #cmworld
@michelelinn
@BobWest2 Yep! Maybe if I keep saying it… #CMWorld
@mikemyers614
@ThinkSEM LOL! IKR? You should see this office! They’re everywhere! I could never get into apps for them. ~Dahna #CMWorld
@SocialGenesis
A7: How do you fight leg fatigue? I have a race in 5 weeks 🙂 #CMWorld > Sorry, wrong chat…I saw the word fatigue and …
@billcush
A7: Also, embrace the challenge of finding a new angle / look to a topic. That can be the fun / innovation that gets you noticed! #cmworld
@BobWest2
A7 – “Topic fatigue” – I love the phrase!! That’s where reading differing things will help bloggers build an arsenal + be inspired. #cmworld
@SusynEliseDuris
A7 There are so many ways you can tackle content + marketing, social, etc. is constantly evolving.Always a way to do a thing better #cmworld
@tulipstrategies
@ChristinKardos I agree. Because I (Dahna) am a journo, too, I have a lot of good options w/professional friends. #CMWorld
@SocialGenesis
A7: Consider other people’s opinion. The same topic can be covered more than once if from a different perspective #CMWorld
@FearlessPRGirl
@billcush good luck with the upcoming race! Enjoy some extra pasta and the carbo loading for us! #CMWorld
@CMIContent
Speaking of something different check out #JVMChat after #CMWorld today. Second edition w/ @CBarrows and @JayVig. #cmworld
@ChristinKardos
A7 Also loving these ideas of interviews + collaboration. #cmworld
@tulipstrategies
@billcush Maybe rub bacon on it? #CMWorld
@mikemyers614
@mikemyers614 We’ve done a handful of tests re-using previously posted content & showing engagement to calm the nervous. #cmworld
@BobWest2
A great use of time, IMO! @CBarrows: Learning the way audiences learn takes time, but is so valuable. @ChristinKardos #cmworld
@michelelinn
@ChristinKardos Thanks for the plug! @JayVig #JVMchat #cmworld
@CBarrows
A8. I find them on social and just ask them. Most of the time, these experts are perfectly willing to talk to me. ~Dahna #CMWorld
@SocialGenesis
A8: Reading #CMWorld
@FearlessPRGirl
Flattery! 😉 Q8: It’s common to need subject matter expertise from others. What is the best way to get this? #cmworld
@janetgranger
@carmenhill Good to know. We have a lot of “in the moment” communication needs as well #cmworld
@michelelinn
A7: It might be repetitive to us, but customers are overwhelmed with messages from everywhere to break up our content #CMWorld
@JeremyBednarski
Besides #CMWorld, @CMIContent must be riding high-the @browns are actually decent this yr. Just sayin cc: @michelelinn @joepulizzi #cmworld
@SusynEliseDuris
A8. It also helps that we have several on our team in in our networks, too. We build networks of them. #CMWorld
@SocialGenesis
A8: Go to the source. Talk to them. Be a journalist, find the story. #CMWorld
@mikemyers614
A8) You guys have really nailed the questions today! I think candid discussion is key. And offer something of value in exchange. #cmworld
@ChristinKardos
@SusynEliseDuris @browns @michelelinn @joepulizzi it’s the year of Orange! #CMWorld
@CMIContent
Sometimes a fresh angle makes all the difference >> @BobWest2: A7: Also, embrace the challenge of finding a new angle #cmworld
@michelelinn
A8. http://www.ClearVoice.com features an incredible, always updating index of reputable subject matter experts. #CMWorld
@ClearVoice
A8. We are beginning to track is our contributors prefer to speak, write, be interviewed, etc. #cmworld
@michelelinn
@BobWest2 Good tip! #CMWorld
@mikemyers614
@CMIContent @SusynEliseDuris @Browns @michelelinn @JoePulizzi Oh, god batten down the hatches… #cmworld
@SusynEliseDuris
@mikemyers614 Exactly! And, as a journalist, I can tell you that you’re right on point. Never post misinfo if you can ask. ~Dahna #CMWorld
@SocialGenesis
A8 guest bloggers & influencer collaborative content are excellent opportunities to partner to gain external content expertise. #CMworld
@SFerika
A8. We want people to help share their knowledge in the way that makes the most sense for them #cmworld
@michelelinn
A8. I also ask people how we can help them. I truly want to give our contributors a hand in helping them grow. Be a partner. #cmworld
@michelelinn
A8: Get expertise – interviews, reading their blog, video replays, seeing them speak, email questions, follow them in Quora, etc. #cmworld
@RtMixMktg
@michelelinn This is key! Make it painless or, dare I say…. FUN.. for them! #cmworld
@ChristinKardos
A8: Ask the experts, and go out of you way to attribute and promote their contribution. Show your appreciation for their expertise. #cmworld
@heykarri
A8. We have indexed 156,318 Sites, 216,714 Authors & 57,058,507 Posts to find subject matter experts to create stellar content. #CMworld
@ClearVoice
@ClearVoice That’s awesome. Very thorough #cmworld
@KittermanMG
@billcush Don’t listen to that logical stuff. Stand out, be different. 🙂 #CMWorld
@mikemyers614
@ChristinKardos Yes! The people who write / contribute our an audience who need a persona as well. What makes them tick? #cmworld
@michelelinn
@shadymansour thanks! We hope you’ll jump in next time! We’re here every Tuesday at 12p ET. #CMWorld
@CMIContent
A8. Also, make sure you link back to their blogs, profiles, etc. Offer to promote their book or other content. ~Dahna #CMWorld
@SocialGenesis
A3. @CMIContent A notepad! It helps to capture your immediate idea on paper, sketch your vision. A camera for inspiration! #cmworld
@IAmTakingCharge
A8 – reach out to influencers, listen on social – look for ppl who write, comm well, have knowledge. Don’t discount those folks. #cmworld
@SusynEliseDuris
Great suggestions! @RtMixMktg: A8: interviews, reading blog, video, seeing them speak, email questions, follow them in Quora, etc. #cmworld
@michelelinn
@SocialGenesis I have the built in post-it note app on my computer but it’s not the same as tangible post-it notes. #cmworld
@ThinkSEM
A8: I find no shortage of subject-matter expertise. It’s SMEs willing to help create useful content that’s tough #CMWorld
@billcush
A8: Also, try ID’ing an up-and-comer vs. the expert everyone already knows. They’re fresh and eager for exposure! #cmworld
@heykarri
@michellelinn How do you balance the long term vs. short term planning? How often do you do long term? #cmworld
@RtMixMktg
@ChristinKardos A big thanks @cmicontent team @soloportfolio @HeatherMeza @brandlovellc @jodimeda who helped with questions #cmworld
@michelelinn
@ThinkSEM No and it’s not as fast to grab as a pen and a post-it note, at least for me. ~Dahna #CMWorld
@SocialGenesis
@ClearVoice Props to knowing your stats! Data is everything. #cmworld
@ThinkSEM
@billcush Yes!! Such a good point. The struggle is real… #CMWorld
@ChristinKardos
Unfortunately have to take off a little early but as always THANKS @CMIContent + @michelelinn for a fantastic #cmworld chat! Learned a ton:)
@TheMechanism
@SocialGenesis And writing something down does help with remembering. #cmworld
@ThinkSEM
A8) We’ve got writers for a TON of areas of expertise. We track real writing performance so there’s no funny biz. #cmworld
@CrowdContent
@TheMechanism thanks for hanging with us this afternoon! #CMWorld
@CMIContent
@ChristinKardos We love the candidness too! We all learn so much more that way. #cmworld
@ThinkSEM
A8: Asking for others’ opinions, it’s simple, but folks like to provide their opinions on most topics. #cmworld
@FearlessPRGirl
@RtMixMktg We do long-term about 2x per year. I look at short-term all the time #cmworld
@michelelinn
@ThinkSEM Absolutely because I WILL forget if I don’t write it down! And, I learn by writing, too. ~Dahna #CMWorld
@SocialGenesis
A8: I think George Costanza calls these “delicate geniuses.” #CMWorld http://ow.ly/E83P5
@billcush
Thank you, @TheMechanism. We appreciate you! #CMWorld
@SocialGenesis
@michelelinn Do you have a ratio of planned topics vs leaving time for real time/responsive? Is 80/20 rule in effect? #CMWorld
@mikemyers614
@RtMixMktg If looking at strategy, here are some tips of what should be “sticky” what to re-visit when: http://ow.ly/E83YQ #cmworld
@michelelinn
Finding custs, potential custs in your forums is a gr8 vehicle for new content – UGC, baby! (sorry, that was my Dicky V impers) #cmworld
@SusynEliseDuris
@michelelinn @RtMixMktg Thanks for sharing! #cmworld
@SocialGenesis
@michelelinn Incredibly important in a B2B world. Solving problems for your reader #CMWorld
@FearlessPRGirl
Q @michelelinn: Let’s talk blog posts. Any #contentmarketing blog secrets you care to share with the #cmworld community? 🙂
@CrowdContent
@ThinkSEM We’re BIG data geeks over at @ClearVoice. Can’t create a stellar content marketing platform without it! #cmworld
@ClearVoice
I have to run but BIG thanks to @michelelinn @CMIContent and team for a thought provoking session today! Keep it orange, y’all. 🙂 #cmworld
@ChristinKardos
@mikemyers614 It’s an evolving process and not a strict ratio. We plan but then make room for more real-time topics #cmworld
@michelelinn
Thanks @Michelelinn – looking forward to future posts/chats about tools and techniques. You guys at @CMIContent are the best! #cmworld
@heykarri
Q8 I’ve found that setting up an advisory board is a great way to both engage SMEs and have them at the ready. #CMWorld @CMIContent
@timlmarshall
Great info this week! Thanks @CMIContent and @michelelinn! #CMWorld
@JeremyBednarski
@CrowdContent I am an open book 🙂 What specifically you want to know about blog posts? #cmworld
@michelelinn
@michelelinn @mikemyers614 Exactly, especially given the rate of change in #inboundmarketing and #socialmedia platforms. #CMWorld
@SocialGenesis
@ChristinKardos always a pleasure to have you with us, Christin! Great insights today! #CMWorld
@CMIContent
@michelelinn Gotcha. Thanks. We’re committing to 80/20 and hope we can deliver. #CMWorld
@mikemyers614
@JeremyBednarski Thanks for joining, Jeremy! #cmworld
@michelelinn
Thanks so much #CMWorld!! Alwys a great discussion with the Community!! Have a great day @MicheleLinn
@lttlewys
Thanks, all, for making my first #CMWorld #twitterchat so fun and interesting! I’ll definitely return next week!
@SocialGenesis
@heykarri Thank you for all of your inisghts and ideas today! #cmworld
@michelelinn
@heykarri @Michelelinn you, Karri, are part of the best community and that’s what motivates us! #CMWorld
@CMIContent
@JeremyBednarski chat with you soon! #CMWorld
@CMIContent
@lttlewys Thanks, brandie! Enjoy the rest of your day, and I’ll reach out soon #cmworld
@michelelinn
Good idea! MT @timlmarshall Q8 Setting up an advisory board is a great way to both engage SMEs and have them at the ready. #CMWorld
@mikemyers614
@lttlewys @michelelinn @CMIContent Love kicking off my Tuesdays with you and the rest of the #Cmworld community!
@SFerika
Thanks for chatting everyone! Had a great timd. #cmworld
@KittermanMG
*time #cmworld
@KittermanMG
Great idea! @timlmarshall: Q8 I’ve found that setting up an advisory board is a great way to engage SMEs . #CMWorld
@michelelinn
Gr8 chat, as always. I will try to not be so silent (besides studying I have a reg client during this time). Happy Vets Day, all! #cmworld
@SusynEliseDuris
@ClearVoice Data is our best friend too. So true! Data + context is a winning equation. #cmworld
@ThinkSEM
Haha, need more coffee. #cmworld
@KittermanMG
@lttlewys you helped make the convo spectacular! Thanks for spending time with us today! #CMWorld
@CMIContent
@SFerika Really appreciate all of the tools suggestions, Erika. Have a great day! #cmworld
@michelelinn
Happy to have caught the tail-end of #CMWorld, always a pleasure to be surrounded by like-minded individuals.
@FearlessPRGirl
Great job today, @michelelinn and @CMIContent! Interesting and informative, as usual. Thanks! #CMWorld
@mikemyers614
Thanks @CMIContent @michelelinn and all! See you next week 🙂 #cmworld
@lindadessau
@KittermanMG Ha – I’ll take some tea. Have caffeine, will travel. 🙂 #cmworld
@SusynEliseDuris
Great info – thanks @michelelinn @CMIContent and the whole group! #cmworld
@RtMixMktg
@SFerika @lttlewys @michelelinn you’re going to make us blush 🙂 We’re the lucky ones! #CMWorld
@CMIContent
@ChristinKardos Huge thanks to you, Christin. Really enjoyed your insights today #cmworld
@michelelinn
Have a great afternoon everyone! #cmworld
@SocialGenesis
Thanks to @michelelinn for joining us on our #CMWorld chat today! Fantastic topic for those involved in the editorial process.
@CMIContent
@lindadessau see you then, Linda! Thanks for all the great tweets! #CMWorld
@CMIContent
@michelelinn @timlmarshall We’re going to have to stop meeting like this (I just said that, too). 🙂 #CMWorld
@mikemyers614
@michelelinn What % (approx) of CMI blog posts would you say are written by content marketing thought leaders? #cmworld
@CrowdContent
@mikemyers614 Thanks, Mike. I look forward to some more mind melds 🙂 #cmworld
@michelelinn
@mikemyers614 glad you enjoyed it! We’ll be chatting with you soon, Mike! #CMWorld
@CMIContent
Join us every Tue for our #CMWorld Twitter chats! Next wk we’re sharing optimization & conversion tips w/@iancleary! http://contentmarketingworld.com/cmworld-twitter-chats/
@CMIContent
@FearlessPRGirl we all help each other! Glad you could jump in! #CMWorld
@CMIContent
@RtMixMktg grateful to you for sharing your experiences too, Tom! Have a great day! #CMWorld
@CMIContent
See @michelelinn’s handy work on the @CMIContent website at http://contentmarketinginstitute.com/author/mlinn/ #CMWorld
@CMIContent
@CrowdContent It depends how you define “thought leaders,” but I would argue all that is true of all of our @CMIContent posts. #cmworld
@michelelinn
@SusynEliseDuris enjoy the rest of your day, Sue! Thanks for joining us! #CMWorld
@CMIContent
@CrowdContent We only work with people who know a lot about the #contentmarketing industry #cmworld
@michelelinn
@SocialGenesis you too! Enjoy the day! #CMWorld
@CMIContent
@timlmarshall Is your board of internal or external SMEs or both? #cmworld
@michelelinn
Can you believe it? #CMWorld 2015 Call for Speakers is now open! Submit a hot topic and your best work today: http://www.contentmarketingworld.com
@CMIContent
Huge thank you, everyone! I had a great time at the chat. Reach out anytime with questions or ideas! #cmworld
@michelelinn
@CrowdContent I bet we’re about 50 / 50 or 60 / 40 right now (external thought leaders / internal thought leaders) #cmworld
@michelelinn
@lindadessau Great seeing you on the #cmworld chat (as always). Enjoy your day, Linda!
@michelelinn
Yes! “@timlmarshall Q8 I’ve found that setting up an advisory board is a great way to both engage SMEs and have them at the ready.
@kateeidam
#CMWorld it was fun in NY. Great speakers! Thanks for the orange @GrandHyattNYC
@candiceho8
@bernieborges we couldn’t agree more! Hope you’re well, Bernie! #CMWorld @michelelinn
@CMIContent
@candiceho8 glad you enjoyed it! We posted a few pics from the event on our FB page if you’re interested! https://www.facebook.com/ContentMarketingWorld #CMWorld
@CMIContent
Missed #CMWorld this week. Top fave reminders 1-Advisory boards 2- Dedicated (well-rounbnded) #contentmarketing person 3-Editorial calendars
@kateeidam
@kateeidam sorry to have missed you, Kate! Hope we’ll get to chat soon! #CMWorld
@CMIContent
