Effective Content Curation: A #CMWorld Twitter Chat with Scott Monty

Scott Monty is one of the best dressed content marketers I know. He is also one of the smartest, having been recognized as a Fortune 10 leader. Scott publishes the wildly popular email, The Full Monty, in which he sifts through mountains of content to bring his readers the best of the best. Every week, I walk away from my inbox with a new appreciation for curated content.

But I wondered, is all the work worth the trouble? Scott says a resounding “yes.”

I wanted to know more, so CMI invited Scott to be a guest on the #CMWorld Twitter chat. The discussion was robust and insightful. Scott shared why content curation is important and how marketers can put curation to work. What follows is a brief look at our conversation with him and the CMWorld community.

Why is it important for brands to curate content? How does it fit into the content marketing mix?

A1: It’s an opportunity for relationship building. Introducing your audience to other brands’ content provides value to them and gives the other brand a reason to like you #CMWorld

— Kristen Hicks (@atxcopywriter) July 23, 2019

A1: Yes, it’s important to market your own stuff, but focusing on related content that’s not yours shows confidence, an open mind, and the willingness to help others. #CMWorld 2/3

— Scott Monty (@ScottMonty) July 23, 2019

A1: Curating content is a way to use third party resources to validate your point of view. It also gives you variety in your stream and quietly builds helpful resources you can reference in content later. #cmworld

— Maureen Jann (@SuperDeluxeMo) July 23, 2019

A1: That’s assuming that it actually is “important.”

It depends on the brand and the category, if content curation is important or necessary or relevant or beneficial. Content publishing needs to be in response to a well-researched strategy. #cmworld #curation https://t.co/IoS4GxgXjm

— Buddy Scalera (@BuddyScalera) July 23, 2019

A1. Not every brand should be in the business of curating content. Those that do show they understand trends, follow thought leaders, speak the language of their customers, and want to provide useful information to readers. #CMWorld https://t.co/DPp4Zwzwq9

— David Simanoff (@dsimanoff) July 23, 2019

What ethical and legal guidelines should marketers consider when curating content?

A5: If someone comes across your curated content randomly, you want them to understand whose content it is. Leave no room for accusations of plagiarism. #CMWorld 2/2

— Scott Monty (@ScottMonty) July 23, 2019

A5 I can punt this one while walking from the parking garage! 😄 https://t.co/w9ZK2zjgNc #CMWorld

— Kerry O’Shea Gorgone (@KerryGorgone) July 23, 2019

A5:

Always make sure the person or company that created the content you’re sharing is given the credit.

And make sure the content you’re sharing hasn’t been stolen from someone else. #CMWorld

— James Tennant (@JamesConverge) July 23, 2019

A5.

✤ ALWAYS remember to give credit to the source by tagging them when sharing.

✤ Be sure that you’re not sharing anything that could cause offence / embarassment.

✤ Check use of visuals for copyright issues!#CMWorld https://t.co/dmPiIJ8Wdm

— Nicky Pasquier [Virtuoso Assistant] 📩 🎨 (@VirtuosoAssist) July 23, 2019

A5: If you’re posting it directly, without re-sharing, always make sure you have permission in order to avoid unnecessary headaches. Know your source. #CMWorld

— Raquel Sosnovich (@RaquelSosnovich) July 23, 2019

When you decide to add curation to your strategy, where should you look for content? How do you organize it? We couldn’t fit all of Scott’s and our community’s insights in this post. So we put together this Twitter Moment to answer some of the questions.

How are you using curation for your organization? Tell us about it in the comments below.

Want to curate tips and insights from the best in the industry? Attend Content Marketing World this September. While in Cleveland, be sure to stop by Scott Monty’s session, Curate Your Way to More Subscribers. Get a $100 discount at checkout with code SM100.