Email Marketing: A #CMWorld Chat with Aaron Orendorff

Email may be considered to be “old school” by some, but it can be an exceptionally effective way to build and maintain your audience. Aaron Orendorff joined us for the latest chat to share ideas on how to get more from your email and which tools you can use.

Do you want even more information on email marketing? Hear from Jessica Best at Content Marketing World as she tackles email marketing ROI. (Don’t forget, early bird rates go away 5/31 – register today! And use code CMI100 for an additional $100 off)

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

Q1: In the world of social, how important is email marketing? Is it too “old school” to be effective? #CMWorld

A1(1) Email is hands down the heavy-weight champion. No joke, because … #CMWorld
@iconiContent

A1: Email is only as old school as your strategy. #CMWorld
@Bonini84

A1(2) Email is 40 times more successful at acquiring customers than Facebook and Twitter combined. Proof: http://buff.ly/1KJMbMb #CMWorld
@iconiContent

It may be old school, but it works really well. Especially when email marketing has a strong social tie-in…best of both worlds! #CMWorld
@ActualKats

A1: Email marketing is alive and well. #cmworld. It’s a key component of our mktg strategy.
@SueBrady

A1: For a few years, I’ve called #emailmarketing “social media mktg 1.0.” Email remains effective when used properly.#CMWorld
@mr_mcfly

A1: An abacus is old school. Everyone still has email. #CMWorld
@mikemyers614

A1: E-mail marketing still drives a majority of our traffic. It works. But as always, follow the audience’s habits. @CMIContent #CMWorld
@MusicAdamT

@ActualKats Me too. Honestly don’t do a lot of e-mail marketing, so interested to learn. #CMWorld
@MyHumera

Ah, Email Marketing, how I love to hate you. #cmworld
@BrandedCartoons

A1: Building an email list and segmenting relevant content is still the most effective method of outreach. #CMWorld
@Bonini84

A1: I don’t think so, but I think it needs to mesh into your overall plan to be truly effective. #CMWorld
@eemiller08

@MusicAdamT there’s that pesky audience again 🙂 #cmworld
@CMIContent

A1) Well executed email marketing married with content/social strategy is difficult to beat (cost & effectiveness) #CMWorld
@stratrev

a1) It’s more important than ever! personalisation & dynamic content are unique to email marketing. Social supports it! #CMWorld
@Liliholl

E-mail marketing still works on me! @PapaJohns get’s me every time with 50% off! #CMWorld
@Jake_BlanksUSA

@iconiContent Still the most effective coupling in outreach! #CMWorld
@Bonini84

Still the most important piece – drives conversions and conversations to sales! #CMWorld https://twitter.com/CMIContent/status/595619717550714880
@akavit

A1 As long as everyone is still actively using email I definitely won’t call it old school! #CMWorld
@lifeofaworkgirl

@CMIContent A1: For the library, its the ideal way to target customer personas and it’s *extremely* effective. #CMWorld
@webmastergirl

@CMIContent Just bought a book because I got an email telling me it had been released. I may not have known, purchased otherwise. #CMWorld
@mdeziel

A1: Email marketing is still the most effective marketing tactic. Best of all, you own it. #cmworld
@JeremyBednarski

A1 Social media is an audience with the world. Email is a private audience. Email will always have a place. #CMWorld
@martinlieberman

A1: It also surprises me, at times, how many don’t see the similarities between email & social media marketing… #CMWorld
@mr_mcfly

@CMIContent Business would be 100% easy if it weren’t for customers. #cmworld
@MusicAdamT

A1(3) Additionally, the average #email order value is 17% higher than social media generated customers. #CMWorld
@iconiContent

Wow. Good stat to know. #CMWorld https://twitter.com/iconiContent/status/595619969901133825
@CMIContent

Good pt > MT @martinlieberman: A1 Social is an audience with the world. Email is a private audience, will always have a place. #CMWorld
@mikemyers614

A1 it depends. Email speaks to a certain sector. I open probably 5% of the emails I get. Some serve as reminders to visit a site. #CMWorld
@AnOrchidInBloom

A1: Email marketing is still effective because people sign up to receive the emails. They want to know the inside scoop! #CMWorld
@Jake_BlanksUSA

A1) Not everyone is into social media, whereas everyone checks their email, segmentation makes it all the more reliable #cmworld
@sararuthw

I still get suckered in by Joe Biden’s “Hey” emails :)… Can’t help but open those. #emailmarketing #CMWorld
@ActualKats

Hello #CMWorld! A1: all the research I’ve done says email is still effective- as long as you write a great subject line and integrate mktg
@sherisaid

Also, what is this junk at the top of my #CMWorld feed? How is this supposed to do anything? http://t.co/cSAbXfcvNi
@MusicAdamT

@CMIContent A1: As long as people are using email it will be an effective strategy. #CMWorld
@GotchSEO

A1: Email still has the highest conversion rate. It’s still relevant when properly included in a #SocialMediaMarketing campaign. #CMWorld
@SpencerHudonII

A1: In Email Marketing I found that sacrificing reach to increase relevance is pretty effective. The power lies in segmentation. #cmworld
@MaelRoth

A1: Email marketing has its place. Social networks can change rules/guidelines, how they publish & influence your reach…1/2 #cmworld
@aesmithwriting

Someone’s been listening to Joe 🙂 #CMWorld https://twitter.com/JeremyBednarski/status/595620472315871232
@CMIContent

@CMIContent i don’t find it too “old school” as long as it’s not spammy and with valuable content #CMWorld A1
@memesullaluna

@AnOrchidInBloom Which means it’s successful, even if you don’t even open the message. 🙂 #cmworld
@martinlieberman

[email protected] Your email probably gets seen by a higher % of your list than your tweet does…. #CMWorld
@bstormdigital

We almost locked the door @CMIContent @CrowdContent #CMWorld
@stratrev

Ownership is a wonderful thing…#CMWorld https://twitter.com/CMIContent/status/595620976206962690
@mr_mcfly

A1: It’s acceptable to sell on email, social requires conversations. #CMWorld
@Jake_BlanksUSA

A1 Email still works but audience does determine how successful it is. #CMWorld
@getyoufound

@memesullaluna it’s always about bringing something valuable to our audiences, isn’t it? #CMWorld
@CMIContent

A1: W/ email marketing, you have control of your list & design. Many tools available to differentiate yourself & track metrics. 2/2 #cmworld
@aesmithwriting

Q2: Is email marketing the only way to build an owned audience? If not, what are some other ways? #CMWorld

@bstormdigital True. Totally agree. #CMWorld
@mikemyers614

@aesmithwriting I feel like it’s important to merge the two. Add SM buttons to emails, make them shareable #CMWorld
@sararuthw

@ABrettClark True. But let’s hear the ones that convert better… #CMWorld
@Bonini84

A1: Your email list, when subscribers are collected correctly, is based on recipient intent. They want the email. Give it to em!#CMWorld
@mr_mcfly

@CMIContent Oh, has Joe mentioned that before? 😉 #cmworld
@JeremyBednarski

A2 The best way to build an audience is to solve problems: blog, white papers, videos. Email is just about delivering that content. #CMWorld
@iconiContent

@JeremyBednarski maybe once or twice, we think 🙂 #CMWorld
@CMIContent

Doesn’t surprise me…#CMWorld https://twitter.com/iconiContent/status/595619969901133825
@atharnaser

A1 Email marketing is not dead and is evolving. Allows you to personalize msgs and can be easily integrated with other tactics. #CMWorld
@LaToyaReports

@iconiContent I love you now. #CMWorld
@sherisaid

A1) Email still has the power to attract, acquire & retain. the stats allow us to understand behaviours much better than social. #CMWorld
@Liliholl

@MaelRoth oh we hear you on this #ugh #CMWorld
@CMIContent

@martinlieberman @AnOrchidInBloom Absolutely! Even an unread email can be an effective reminder that you’re there and connected. #CMWorld
@lindadessau

@lindadessau @martinlieberman That’s why I’m still on so many lists still, even though I don’t open many of them. #CMWorld
@AnOrchidInBloom

Entering orbit around #CMWorld… T+ nine minutes and counting. Hey, all y’all! Glad to be here today!
@KipMeacham

A2. @CMIContent Social media is another great way! #CMWorld
@KylaK

This. (But if you want your emails opened, it’s a good idea to not sell all the time.) #cmworld https://twitter.com/Jake_BlanksUSA/status/595621121333923840
@martinlieberman

A1: Email is more targeted and the message is tailored to that specific audience. #cmworld
@LynneMarieRoy

@LaToyaReports that’s what is key… evolving and keeping up with what our audiences need and want #CMWorld
@CMIContent

Great addition @sararuthw – integration and consistency in message/branding is super important! #CMWorld
@aesmithwriting

A2: Build an ‘owned’ audience with blogs, gated content, opt in communities, even contests #CMWorld
@SueBrady

@AnOrchidInBloom @lindadessau I stay on some of them for the offers they send me around my birthday. Ha! #cmworld
@martinlieberman

Wait, what? I thought we were talking about DIRECT mail. #cmworld
@BrandedCartoons

A2) No. blogs/engaged followers/fans – videos #CMWorld
@stratrev

@CMIContent A2: What about real relationships? The channel doesn’t matter when relevance is the result of a dialogue #cmWorld
@MaelRoth

A2: Layer your cake. Our e-mails beget photos which beget network members which beget e-mail targets. @CMIContent #CMWorld
@MusicAdamT

@SueBrady Huge thumbs up to ALL that. #CMWorld
@iconiContent

[email protected] Or, perhaps, social media marketing is still relevant when properly driving traffic to your email list….! #CMWorld
@bstormdigital

A2: As hard as it is to believe, people still use direct mail! #CMWorld
@Jake_BlanksUSA

This #CMWorld https://twitter.com/lindadessau/status/595621546544254976
@CMIContent

A1: Everyone eventually checks their email but will miss many social posts. So email marketing still works #cmworld
@RtMixMktg

A2: All brand activities are designed to build audience. When you communicate with (not to) someone, that convo is a big step #CMWorld
@mr_mcfly

#cmworld A1: it’s not that email marketing isn’t important, its that its a separate discipline. Your social ‘people’ should be doing social!
@studiumcirclus

A1. @CMIContent Absolutely not. Based on my newsletter stats, 80% of my subscribers are opening the emails & clicking the links. #CMWorld
@KylaK

@iconiContent exactly! #DEM can be good or definitely your way to loose clients and reputation #CMWorld @CMIContent
@memesullaluna

@bstormdigital Great point! #CMWorld
@SpencerHudonII

@Jake_BlanksUSA Not so hard to believe when I open my mailbox! #cmworld
@lindadessau

A2: With the podcast boom, “listenership” has become the newest and sexiest owned audience. As of yet, not as measurable. #CMWorld
@Bonini84

A2. Getting your authentic voice into the communities where those you wish to “own” hang out is an indirect way to build audience. #cmworld
@KipMeacham

A2: Email is still one of the best ways. Just like TV is being abandoned because of ads, so too is the traditional mailbox. #CMWorld
@mikemyers614

A2. You can build an audience many ways, but email is the only one you really own if comparing to social media #cmworld
@tracibrowne

@RtMixMktg but do you think if you have avid social fans they will be more likely to check back rather than open email after email? #cmworld
@LiveandSocial

@RtMixMktg except when using gmail… I have to admit I never ever even open everything which goes into “promotions”… #CMWorld
@MaelRoth

People still fall for the Nigerian scams – that doesn’t make it a good thing 🙂 @Jake_BlanksUSA #CMWorld
@stratrev

A2 Email list is your most valuable marketing asset. You own it. You don’t own FB fans, Twitter followers, etc. #cmworld
@martinlieberman

A2: Listeners and viewers will become as important to marketers as followers and subscribers very soon. #CMWorld
@Bonini84

A2(2) “don’t just add value … add more value than anyone else. ” http://buff.ly/1Ra2RAT #CMWorld
@iconiContent

A2) Content marketing is the best way to attract and engage customers. Email and social platforms deliver it. #CMWorld
@Liliholl

@stratrev @Jake_BlanksUSA — Wait, that’s a scam? #CMWorld
@mikemyers614

A1 Email has been around longer than social and search, so the value standards are set higher than newer channels. #cmworld
@Beymour

#CMWorld A2: general branding, rep. management, UX for your website (people will come back if the experience was good), social engagement
@studiumcirclus

Yes, fair point! MT @MaelRoth except when using gmail… I never ever even open everything which goes into “promotions”… #CMWorld
@RtMixMktg

@MaelRoth @RtMixMktg Me either, but I always look over it and decide whether to open. #CMWorld
@sherisaid

Q3: There are so many different ways people read email. How do you know your reader will have the best experience? #CMWorld

social media, content marketing, outreach, blogging. But connecting all of these is what bring success #CMWorld https://twitter.com/CMIContent/status/595621250812092417
@sararuthw

@Bonini84 although people are even more selective when it comes to podcasts so the format itself is maybe more for an “elite” #CMWorld
@MaelRoth

Not for [email protected] the transfer just got held up in “red tape’ but another 5k could make it go faster #CMWorld
@stratrev

A3(1) Go responsive. Use mobile-responsive templates. Preview all of your emails in multiple screen sizes. http://buff.ly/1PlTEBN #CMWorld
@iconiContent

[email protected] A pt even some leading email marketers increasingly miss. My email is inundated w/ppl selling online courses #cmworld
@bstormdigital

@Beymour There’s also more regulation when it comes to email, ie: CAN-SPAM laws. #cmworld
@martinlieberman

A2: Twitter chats are a great way to build an audience around your brand. Hence, you are doing it right now. 😉 #CMWorld
@SpencerHudonII

A3: Keep it short! #CMWorld
@Jake_BlanksUSA

@CMIContent A2: No, having social media followers is also a bit of an “owned” audience. No ones HAS to follow you! #CMWorld
@MyHumera

A3: Get to know your #audience, their preferences. What do they want and how do they want it? #Persona #CMWorld
@mikemyers614

@iconiContent @CMIContent everybody needs a little love. And when you provide the exact info I was looking for, BIG love. #CMWorld
@sherisaid

A2. @JKRohrs great book, Audience, is the playbook for building audience, IMHO. http://www.audiencepro.com/ #cmworld
@KipMeacham

A2: Many ways to build an audience…ebooks, webinars, podcasts, etc. But, email is one of the most effective ways to talk to them. #cmworld
@JeremyBednarski

@SpencerHudonII Very “meta” 🙂 #CMWorld
@iconiContent

A3: By building an experience that will work across as many devices as possible. It’s a UI thing. Also, responsive email is comin’ #CMWorld
@mr_mcfly

A2 To build an audience you have to be providing them with valuable info. That can come from any avenue: social, blogs & more #CMWorld
@lifeofaworkgirl

@bstormdigital I don’t subscribe to those lists anymore. 😉 #cmworld
@martinlieberman

A3: Make it interactive! #CMWorld
@Jake_BlanksUSA

A3 Segment your lists and send them only what they’ve asked for…and then make sure what you send it worth reading (to them) #cmworld
@tracibrowne

A3: Use an e-mail marketing tool that adapts your mailing to various devices organically, for one. @CMIContent #CMWorld
@MusicAdamT

@MaelRoth @RtMixMktg haha updates is like saying NEWS YOU SHOULD READ ME #cmworld
@LiveandSocial

@mr_mcfly Responsive email is here. #CMWorld
@iconiContent

#CMWorld Thats why you don’t take a broad-brush approach. Narrow your audiences into demographics, tailor your emails to your primary groups
@studiumcirclus

@tracibrowne There you go, making sense again. #CMWorld
@mikemyers614

@CMIContent A3 ensuring your email is a great experience on mobile is key– so often we’re clearing our inbox on the go. #CMworld
@SFerika

A3) responsive & test/test/test A/B #CMWorld
@stratrev

@KipMeacham @JKRohrs we couldn’t agree more! #CMWorld
@CMIContent

A3: The obvious answer is to make sure your email device agnostic. If not, the reader bails immediately. #CMWorld
@SueBrady

A3) Emails need to be planned & thought for busy readers using multiple devices so get a responsive design! #CMWorld
@Liliholl

@MaelRoth For now. It’s more targeted, for sure. Which, for me, makes it more valuable. #CMWorld
@Bonini84

@MusicAdamT @CMIContent Making sure it’s readable on all devices is so important! Great point #CMWorld
@Jake_BlanksUSA

A3(2) TEST the “only three lines that matter” http://buff.ly/1F47dX9 #CMWorld
@iconiContent

Ugh, hate typos. YOU’RE not your! #CMWorld
@SueBrady

@LiveandSocial @RtMixMktg exactly ^^ Nobody wants to miss an “update”! #CMWorld
@MaelRoth

@iconiContent it is, but it’s not completely perfect yet. Or is it?#BoundBy140Characters#CMWorld
@mr_mcfly

Yes! #CMWorld https://twitter.com/tracibrowne/status/595623085757374465
@CMIContent

A3: You’ll know your customer WON’T have a good experience if you don’t use responsive design. #CMWorld
@bendgibbons

@MaelRoth Happy Tuesday, my friend. Good to be #CMworld chatting with you again. 🙂
@martinlieberman

A3 Adapt your email marketing to be read on multiple devices. #CMWorld
@getyoufound

A3: “Make your email mobile friendly” — Captain Obvious #CMWorld
@mikemyers614

A3: I wrote the content! Any opportunity to create the message about your brand & then send it directly to your audience is a win. #CMWorld
@SpencerHudonII

@CMIContent #responsive is a key word in this case! #CMWorld A3
@memesullaluna

A3) definitely responsive design! But also the three “ation” – segmentation, automation, personalization. #CMWorld
@sararuthw

@CMIContent Craft emails for the lowest common denominator – mobile. It’s good strategy in all cases. Concise, punchy, to the point #CMWorld
@sherisaid

Value over brevity. People don’t stop reading something because it’s too valuable. #CMWorld
@Bonini84

@mr_mcfly @getresponse does a pretty phenomenal job (just the folks I know). #CMWorld
@iconiContent

A1: #Emailmarketing and love letters have two things in common – they never get old and they require personalisation! #CMWorld
@fvilleumier

A2: In B2B, traditional networking goes a long way to build an audience of advocates. #cmworld
@LynneMarieRoy

A2 Email is great on it’s own, but it works best when used in tandem with other strategies, like blogging and social #cmworld
@Beymour

@SpencerHudonII Always sounds better coming from you! #CMWorld
@Jake_BlanksUSA

Agreed. #CMWorld https://twitter.com/iconiContent/status/595622862565806080
@SpencerHudonII

@SueBrady happens to the best of us 🙂 #CMWorld
@CMIContent

@bendgibbons non-responsive design = unresponsive customers #CMWorld
@weareboogie

And dont forget that it should be ready for mobile…~ From the Department of Redundancy Department. #CMWorld https://twitter.com/mikemyers614/status/595623454516346880
@mr_mcfly

@Liliholl automaton is a big thing for that. Making sure you reach your readers at the right time #CMWorld
@sararuthw

It’s common to read emails on the go. That’s why mobile optimized email templates are where it’s at for UX.#cmworld https://twitter.com/iconiContent/status/595622862565806080
@CrowdContent

A3. @CMIContent Your analytics will tell you whether people are opening your emails… if not, change what you’re doing! #CMWorld
@KylaK

Q3: Testing, testing…Talk to your readers. Survey them. Read/implement best practices, and add your tone/personality. #cmworld
@aesmithwriting

If you’re worried about length, and you have “crap” to cut out, you need to revisit your strategy entirely. #CMWorld
@Bonini84

@tracibrowne Get a bigger phone! #CMWorld
@mikemyers614

A3: Also look at your clickmaps to spot the deadzones. You might have to rearrange/cut things if something’s getting overlooked. #CMWorld
@MusicAdamT

Yes many people at least skim (unless overwhelmed by email) MT @sherisaid: @MaelRoth .. look over it and decide whether to open. #CMWorld
@RtMixMktg

A3(3) Also, make your emails scannable: use headlines, subheads, and JUST ONE CTA #CMWorld
@iconiContent

Amen! #CMWorld https://twitter.com/tracibrowne/status/595623085757374465
@sararuthw

For me, it’s about readability. Short sentences, lots of white space. Make it easy to scan and move through. #CMWorld
@Bonini84

Simplicity at its best. #cmworld https://twitter.com/tracibrowne/status/595623085757374465
@JeremyBednarski

A3 I’m fine w/lengthy emails…as long as they’ve convinced me in first sentence why I should continue, or I’ve grown to trust them #cmworld
@tracibrowne

A3) Best email experience= snappy subject line, tailored content & well designed landing pages. #CMWorld
@Liliholl

A3: Make a headline that grabs their attention and fulfills your promise! #CMWorld
@Jake_BlanksUSA

@Bonini84 say what you mean, mean what you say and say it with as few words as possible. crap? ain’t nobody got time for that. #CMWorld
@weareboogie

@iconiContent yes, @getresponse does do a great job. Great strides have been made & soon it will be perfect, I hope #CMWorld
@mr_mcfly

A3 Make sure that none of your email subscribers use Outlook 🙂 #cmworld
@Beymour

Yes, easy to read and navigate is a must! #CMWorld https://twitter.com/bendgibbons/status/595623396555259904
@LaToyaReports

THIS #CMWorld https://twitter.com/weareboogie/status/595623945996521472
@connieurway

See that in all caps? Yes, that. #CMWorld https://twitter.com/iconiContent/status/595623826022600706
@CMIContent

A3 Simple personalization goes a long way. If I open an email and don’t see that it’s addressed to me… Not a great start lol #CMWorld
@lifeofaworkgirl

A3. I believe we content creators are much of the causality 4 lack of attention (& thus consumption). #BuildBetterContent #cmworld
@KipMeacham

All of the this! #CMWorld https://twitter.com/Beymour/status/595623975272587264
@mr_mcfly

@tracibrowne I don’t mind if they draw attention to the most important parts of the email with bold, italics, etc #CMWorld
@Jake_BlanksUSA

@Bonini84 I have to disagree…if I can scan through and read quickly it probably didn’t contain anything that worthwhile #cmworld
@tracibrowne

@weareboogie Nope! #CMWorld
@Bonini84

@mr_mcfly @beymour ha! #CMWorld
@CMIContent

@RtMixMktg @MaelRoth I am a little overwhelmed, so I skim FAST. To get my attention, it has to be irresistible. #CMWorld
@sherisaid

and BIG BUTTONS!#CMWorld https://twitter.com/CMIContent/status/595624043165917184
@mr_mcfly

Q4: What suggestions do you have for building an email list? If new, where do you start? If not, how can you improve? #CMWorld

@MaelRoth @RtMixMktg PS really nice post from @ThisIsSethsBlog on this being a ‘google choke’ http://sethgodin.typepad.com/seths_blog/2014/10/this-is-not-a-promotion.html #CMWorld
@atharnaser

@Beymour oh man.. Too true! But yahoo is a big problem as well! #CMWorld
@sararuthw

@mr_mcfly I like big buttons … and I cannot lie. #CMWorld
@iconiContent

@CMIContent A3: Be brief, natural, and to the point. Adding marketing “fluff” will never help you in these cases.. #CMWorld
@MyHumera

A3 pt2: If you think like your customer or better yet, are a customer you’ll anticipate content & design needs. #CMWorld
@bendgibbons

A3) We also look at unique opens and at what time our audience opens their email. Helps us optimize based on audience behavior. #cmworld
@CrowdContent

@mr_mcfly only if the button is orange! #biased #CMWorld
@CMIContent

A4: Listening #CMWorld
@connieurway

@lifeofaworkgirl So true! It’s second nature (and jaded?) for me, but still means a lot to many of our readers. #cmworld
@lindadessau

A3) Best #email experience achieved with #responsive email and giving Value beyond what is expected! #CMWorld
@CreativeEMarket

The 3 second rule! @tracibrowne #CMWorld
@stratrev

Do they come in 52” flatscreen versions? #cmworld https://twitter.com/mikemyers614/status/595623710104641536
@tracibrowne

A3 cont Many templates allow the reader to feel the email was personalized. When done right, it’s awesome…otherwise it’s creepy. #CMWorld
@SpencerHudonII

@sherisaid @CMIContent highly specific or targeted marketing often cuts the junk out and delivers more fruitful end results #cmworld
@LiveandSocial

@tracibrowne Notice how I didn’t say “quickly”? Some 500 page novels are easy to read and scannable. A 100-page Dicken’s novel? No. #CMWorld
@Bonini84

heh. what I write about all the time. #CMWorld https://twitter.com/mikemyers614/status/595623904850345984
@sherisaid

Here’s a clickmap hint: 468×60 banners may as well be Frodo in LOTR. @lindadessau @iconiContent #CMWorld
@MusicAdamT

@tracibrowne I believe so. It’s called the iBillboard #CMWorld
@mikemyers614

@CMIContent no harm in subtle back linking to the same content but an email with CTA button’s galore? nope’in’ the heck out of it #CMWorld
@weareboogie

A4: Don’t be random, target your specific audience and deliver what they want! #CMWorld

@Jake_BlanksUSA

@iconiContent @mr_mcfly we’ll all be humming that now, all day long! #CMWorld
@CMIContent

A4(1) Start by adding CTAs to ALL your pages. Seriously, all of them! #CMWorld
@iconiContent

“@iconiContent A3(3) Also, make your emails scannable:….and JUST ONE CTA #CMWorld” Why not multiple CTA if multiple topics?
@Rogercparker

@CMIContent no harm in subtle back linking to the same content but an email with CTA buttons galore? nope-in’ the heck out of it #CMWorld
@weareboogie

@CMIContent A4. Give an awesome freebie in exchange of email and build the list #CMWorld
@vivektweetsso

Interesting MT @atharnaser: @MaelRoth really nice post from @ThisIsSethsBlog on this being a ‘google choke’ http://sethgodin.typepad.com/seths_blog/2014/10/this-is-not-a-promotion.html #CMWorld
@RtMixMktg

@Rogercparker Exactly! I’ll keep reading a book because it’s hard to put down, not because it’s short. #CMWorld
@Bonini84

@Bonini84 @tracibrowne Scanning also tells you if you want to read the whole email. #CMWorld
@SueBrady

A3 Now some EPSs allow you to use http://Schema.org markup to make email a more interactive experience http://moz.com/blog/markup-for-emails #cmworld
@Beymour

A4(2) @bufferapp did this and DOUBLED their #email list in 30 days http://buff.ly/1E5db4d #CMWorld
@iconiContent

A4 Gate every single piece of content you produce…that should do it. (satire) #cmworld
@tracibrowne

A4: Start with those you know best & explain the value in your emails. Then use relevant content with a double opt-in email sign up #CMWorld
@mr_mcfly

A4) Give them a reason to sign up – follow through on promise & deliver good quality content #CMWorld
@stratrev

Q4. Trade shows, social media, events, contests, website. Offer them a little something if they subscribe to your newsletter! #CMWorld
@KylaK

A4 Make it valuable to be on it. Exclusive content, advance access, special deals, etc. And do more than sell! #cmworld
@martinlieberman

A4: Find the #content your audience truly values (or create it) and trade it for their email (gate it). #CMWorld
@mikemyers614

@tracibrowne “Give me segmentation, or give me death!” #SegmentOrDie #cmworld
@KipMeacham

A4) good content 😉 landing pages, web forms, “exclusive” content/products once someone gives their email. Possibilities are endless #cmworld
@sararuthw

A4) Downloadable resources in exchange for email is a good one & face to face events. Don’t buy data please! #CMWorld
@Liliholl

@tracibrowne I even gate my home page … I call it a moat. #CMWorld
@iconiContent

@CMIContent A4: 1st reach out to the contacts you already have. 1. Ask them to join 2. Ask them for contacts they think could fit. #CMWorld
@danjrosenbaum

#LOL inflated much? #cmworld https://twitter.com/tracibrowne/status/595624432816762880
@connieurway

@tracibrowne what do you mean? It won’t? 🙂 #CMWorld
@CMIContent

@lifeofaworkgirl Great point, and easy to do when you’re working from your list. #CMWorld
@bendgibbons

A4: Create. Stuff. People. Want. If I don’t have the time to find it every day, but I WANT it, I’ll subscribe. #CMWorld
@Bonini84

A4: Sweat equity, be present at events and sign people up. #CMWorld
@MusicAdamT

@stratrev nice – people wouldn’t sign up for nothing, there should be a pull factor or good incentive #cmworld
@LiveandSocial

@MyHumera @CMIContent fluffing is only good practice when…..ok never mind. #CMWorld
@sherisaid

A4) also reengagement campaigns! Don’t be afraid to reach out to contacts you already have. #cmworld
@sararuthw

#CMWorld A4: go to real-life digital events, collect email addresses. Or; learn some Python web scraping. Depends what you want to achieve!
@studiumcirclus

A4: Keep creating content and spend as much time distributing it in the right places. #CMWorld
@Bonini84

@KipMeacham @tracibrowne the tweet of the day right here folks lol #CMWorld
@CMIContent

A4 Gate your #content. Give them a reason to sign up. E-book, etc. #CMWorld
@getyoufound

nothing worse than being provided value, willing to engage and being forced to ask “ok, so now what?” #CMWorld https://twitter.com/iconiContent/status/595624663717392384
@weareboogie

A4: Start with creating great content. Include a CTA for people to sign up for even more great content. #cmworld
@JeremyBednarski

Or it feels disrespectful. We all got the “Dear / Hi [Name] !” At least once right? #CMWorld https://twitter.com/SpencerHudonII/status/595624446733463555
@MaelRoth

A shame so few marketers realise the power & value of #emailmarketing, only a handful of brands use automation here in South Africa #CMWorld
@atharnaser

A4) To building an email list:Make it insanely easy for people to sign up. Make your offer relevant. Add clear call to actions #CMWorld
@CreativeEMarket

@MusicAdamT Yes! And talk to your sales people…they know more people than you think they do. #CMWorld
@mikemyers614

@Bonini84 Best advice. Hard to do well! #CMWorld
@Jake_BlanksUSA

Love this MT @Bonini84: A4: If I don’t have the time to find it every day, but I WANT it, I’ll subscribe. #CMWorld
@lindadessau

A4 Always keep a sign-up opportunity at point-of-purchase, when people are most likely to sign up. #cmworld
@martinlieberman

A4 Instead of gating content why not give it to them and then offer opportunity to get more if they sign up? Prove yourself first #cmworld
@tracibrowne

@lindadessau it means so much! Those little touches can change someone’s entire attitude to an email #CMWorld
@lifeofaworkgirl

Activation of old lists! “@sararuthw: A4) also reengagement campaigns! Don’t be afraid to reach out to contacts you already have. #cmworld”
@Liliholl

A4: Also, don’t forget about putting all of the information you can into your CRM system. Just sayin…#CMWorld
@mr_mcfly

“@iconiContent A3(3) Also, make your emails scannable: use …and JUST ONE CTA #CMWorld” Are you assuming or rec’d just 1 topic per email?
@Rogercparker

A4(2) I also really like Facebook campaigns with an email-building landing page: cheap … effective … testable. #CMWorld
@iconiContent

@iconiContent @bufferapp i ll check this out and see how CTAs can be helpful for me! Thanks for the advice #CMWorld
@memesullaluna

@KipMeacham @tracibrowne I love good marketing drama. #CMWorld
@sherisaid

@martinlieberman Yes, just like a candy bar! #impulsebuy #CMWorld
@mikemyers614

Yes! It’s obviously an oversight, but it allows the reader insight on how you are marketing as well. #CMWorld https://twitter.com/MaelRoth/status/595625208649752576
@SpencerHudonII

A4: I’m going to give the unpopular answer, and it only works if you OFFER SOMETHING OF VALUE AND PLAY BY THE RULES – buy. #CMWorld
@MusicAdamT

Very true, gated content gives people a reason to want more. You give a bit, they will go for the whole #CMWorld https://twitter.com/getyoufound/status/595625171823808512
@sararuthw

A4) Blog pop ups seem to be the go-to for building email lists now. Easy way to send your audience the content they crave #cmworld
@CrowdContent

@mikemyers614 Mmmmmm … candy bar. #lunchtime #cmworld
@martinlieberman

@sararuthw Very important not to neglect your following! #CMWorld
@Jake_BlanksUSA

@iconiContent That reach, though. #CMWorld
@mikemyers614

That’s why I use To Whom It May Concern.That was a late April Fool’s Joke, dangit!#CMWorld https://twitter.com/SpencerHudonII/status/595625525835636736
@mr_mcfly

A4 Gated content=extortion to me…or means I have to use my fake email address #cmworld
@tracibrowne

Q5: How important is consistency in emails? Do you need to deliver on the same day or same time? Or whenever something is new? #CMWorld

@Jake_BlanksUSA Which is good! Makes it easier for those of us working hard to gain traction. It’s not crowded ; ) #CMWorld
@Bonini84

so modern and yet so medieval. we may have to borrow this concept / terminology! #CMWorld https://twitter.com/iconiContent/status/595624936191975424
@weareboogie

@CrowdContent Pop-ups are popular but I still dislike them (strongly..) and I’m still refusing to use one (for now, at least…) #cmworld
@lindadessau

@Jake_BlanksUSA it happens so often.. And it’s a shame because your loyal contacts could be turned into great prospects #CMWorld
@sararuthw

A4 Run contests, require email subscription as entry option. Just make sure the entrants are into your product/service/niche #cmworld
@Beymour

A5(1) I email when content’s new. But, I publish content on different weekdays and times of the month and then track engagement. #CMWorld
@iconiContent

@mikemyers614 No source of information should be discarded out of hand. Never know what you’ll find. #CMWorld
@MusicAdamT

@MusicAdamT Playing by the rules is essential. If you don’t, you won’t be able to email ANYONE. And that’s bad. #cmworld
@martinlieberman

A5: Consistency is key. Like my dentist says: “Just clean the teeth you want to keep.” #CMWorld
@mikemyers614

@tracibrowne what about “pay with a tweet”? #CMWorld
@sararuthw

A5(2) Don’t forget about sending emails on the weekends! #CMWorld
@iconiContent

A5: Frequency of email depends on your goals and what expectations you’ve set. #CMWorld
@SueBrady426

A4 pt1: Entice the prospective customer to e-m sign up on your website. #CMWorld
@bendgibbons

@tracibrowne I sort of agree. I will only sign up if I REALLY want it or interested in what they have to say. #CMWorld
@KylaK

@tracibrowne Find new resources. I’ll gladly exchange my email for something valuable that solves a problem. #CMWorld
@Bonini84

@CMIContent Consistency is important–helps establish trust and gives readers something to look forward to! #CMWorld
@BlogMeetBrand

[email protected] Haha! If you can’t beat ’em, join ’em. 🙂 We’re jumping on the bandwagon soon. (sorry!) #cmworld
@CrowdContent

Good advice right here #CMWorld https://twitter.com/iconiContent/status/595626035229622273
@CMIContent

Not familiar with it #cmworld but doesn’t sound like something I’d do https://twitter.com/sararuthw/status/595626015935856641
@tracibrowne

#CMWorld A5 for use of language not at all. It can make things stale and people lose interest. Part of having a brand voice is refreshing it
@studiumcirclus

@iconiContent How are your open rates? I wonder if the unpredictability of your sending days/times helps or hurts. #cmworld
@martinlieberman

@MusicAdamT gonna agree. and it ticks me off when I sign up for a whitepaper I could have written IN MY SLEEP. #CMWorld
@sherisaid

A5: If you’ve ever gotten the question, “did the eblast go out today?”, then you know the answer. @CMIContent #CMWorld
@MusicAdamT

@CMIContent A5. Email newsletter on same time same day monthly or fortnightly or weekly. Informational emails as and when needed #CMWorld
@vivektweetsso

A5: Consistency is big b/c it helps the recipient of the email. If they know an email is coming on Wed., they can keep an eye out #CMWorld
@mr_mcfly

Depends on the company. If you create lots of content – be consistent. If not, spread out your send outs #cmworld https://twitter.com/cmicontent/status/595625761869996032
@sararuthw

A4: If you can set expectations and deliver, it is very effective! Doesn’t have to be the same time/day #CMWorld
@Jake_BlanksUSA

A4 pt2: Enter-2-wins/Giveaways from promoted landing pages. #CMWorld
@bendgibbons

A5: Consistency in delivery is great. In form and structure? Not so much. Test everything. Every time. Iterate, and continue. #CMWorld
@Bonini84

@tracibrowne I’m with you. Gated content makes me NOT want to sign up. #cmworld
@martinlieberman

@martinlieberman We send e-mails to every lawyer in Illinois. But we do it by the book, and offer them an obvious opt-out. #CMWorld
@MusicAdamT

Q6: Let’s talk tools: What are your favorites for deployment, testing, rendering, deliverability, CRM?

My most hated gateways: retails stores where you have to sign up before you can browse. No thanks. #CMWorld
@sherisaid

A5b: Email needs to reflect your #brand as well as everything else. #CMWorld
@mikemyers614

A5 Consistency is key, however, do test other times/days and track engagement. #CMWorld
@getyoufound

A5: That’s not to say that you can’t add special emails, but general consistency is good for your subscribers first. #CMWorld
@mr_mcfly

A5) Consistency is key to build trust & it stops unsubscribes . If you promised a monthly email don’t spam ppl! #CMWorld
@Liliholl

@CMIContent A5: we deliver daily article emails at the same time every day. This way people know when they’re coming and look out #CMWorld
@AllisonKara

A5(3) The real point of consistency isn’t pub date but showing that your alive and trustworthy. Post weekly at least! #CMWorld
@iconiContent

A6. According to @MailChimp it’s super important. Inactive email lists can be flagged if not used over six months… #CMWorld
@KylaK

@iconiContent to do ever send more than once? #cmworld
@MaelRoth

A5 I understand the desire for consistency, keeping promises. But I’ve never been able to keep track of someone else’s calendar #cmworld
@tracibrowne

Real artists … post & hit send! #CMWorld #consistent
@iconiContent

A5: Consistency is always important, but in your tone not the time. #CMWorld
@Jake_BlanksUSA

A5: E-mail with new content and then track what’s working not working (monthly and quarterly is helpful). Then tweak accordingly. #CMWorld
@CEStrategy

A4 pt3: Use social content to direct back your site/e-m signup page. #CMWorld
@bendgibbons

@MusicAdamT @CMIContent Ha! DON’T CALL IT AN E-BLAST. 😉 #shudder #dowedrinknow #cmworld
@martinlieberman

Like this question! #cmworld https://twitter.com/CMIContent/status/595625761869996032
@CrowdContent

@tracibrowne Ha! Good point. Will the audience notice if you publish a different day, as long as you’re fairly regular? #cmworld
@lindadessau

A4: Tell audience what topics and value they can expect from regular newsletter & deliver accordingly. Also tell how often you send.#CMWorld
@__ok_

@sherisaid UGH! this is a great way to get us to shop elsewhere #CMWorld
@weareboogie

@SpencerHudonII Or if you run trains. 🙂 #CMWorld
@iconiContent

@iconiContent things to do weekly: call your mum, tip your bartender and email your subscribers! #CMWorld
@weareboogie

@Liliholl Have you ever heard of dayparting? TV/radio’s way of scheduling content to the rhythms/actions of the audience? #CMworld
@MusicAdamT

@sherisaid I wonder what their stats look like because I’d love to see the science behind that decision haha 😉 #CMWorld
@sararuthw

A5) Consistency on #emailmarketing builds trust. You should segment your list for people who take actions and those who don’t #CMWorld
@CreativeEMarket

A6: When I have access to the enterprise tools, I dig @getresponse, @CheetahMail, @YesMail & the like #CMWorld
@mr_mcfly

A5: it is all about expectations and treating ppl not just as subscribers but a larger valued community. #CMWorld https://twitter.com/cmicontent/status/595625761869996032
@djksar

A6: We use @mailchimp. Works great! #CMWorld
@SpencerHudonII

@sherisaid we’re not too fond of being asked to subscribe to lists with a pop up box when we’re 2 lines into your content either #CMWorld
@weareboogie

A5: Ultimately, the metrics from your tracking, testing & engagement determine the answer to this Q. #CMWorld
@bendgibbons

A6 My favorite for clients is @getresponse because they offer a lot of segmentation options and mobile optimization. #CMWorld
@iconiContent

@djksar love this answer #CMWorld
@CMIContent

@mr_mcfly GetResponse says hello! 😉 #CMWorld
@sararuthw

@sararuthw I think a lot of people sign up, only to be BOMBARDED by advertising, lol. I should ask SM teams. They might talk to me. #CMWorld
@sherisaid

Yes. Trains should be on time every time! #CMWorld https://twitter.com/iconiContent/status/595627310935646210
@SpencerHudonII

@SpencerHudonII Agreed – totally depends on audience. #cmworld.
@CrowdContent

A6 For large orgs you have to be able to track all points of contact (and all platforms) thru sales cycle no matter how long #cmworld
@tracibrowne

A6: I want the tool that counts an email open even if no images download! #CMWorld
@SueBrady

@mr_mcfly @Beymour adding @litmusapp to my master list of mktg tools to check out 😀 thanks! #CMWorld
@sherisaid

As an aside…I hate mail tools that put you on their email list to market to you when you sign up for one of their client’s lists #cmworld
@tracibrowne

Q7: What maintenance is needed to keep a list healthy, such as audits, list cleanses and deduping? How often? #CMWorld

“@lindadessau @Bonini84 Love this MT @Bonini84: If I don’t have time to find it every day, but I WANT it, I’ll subscribe #CMWorld” Perfect
@Rogercparker

@CMIContent you welcome. It’s true. Sometimes we get so cryptic in our email process that we forget who we are writing to. #CMWorld
@djksar

[email protected] can’t operate in silo any more, needs to integrate with overall marketing, same as #contentmarketing! #CMWorld @CMIContent
@atharnaser

Reiterating a question from a community member yesterday. Anyone have an answer? #CMWorld https://twitter.com/MusicAdamT/status/595355759526940672
@MusicAdamT

A7(1) I cleanse my list every other month. BUT instead of removing inactive subscribers … I send them the “magic, 9-word email.” #CMWorld
@iconiContent

@sherisaid @SueBrady Agree 100%. Comparing opens to CTR is the difference between someone hearing you vs. listening to you #CMWorld
@Beymour

forget #mayweatherpacquiao we bet our money on @unbounce’s #pagefights #CMWorld
@weareboogie

A7: Confession: this was where I was supposed to use the ‘my dentist’ line from earlier #fail #CMWorld
@mikemyers614

@SueBrady sure, definitely helpful to hear what your experience is. Keep us posted #CMWorld
@memesullaluna

A7(2) 9-Word: Hi [Name], Are you still interested in [niche product]? #CMWorld
@iconiContent

I feel like I just jumped on the “glutenfree chat 😉 #cmworld
@tracibrowne

@mikemyers614 I still enjoyed it 😉 #cmworld
@lindadessau

@sherisaid @mr_mcfly @litmusapp Apparently they also do a really great conference each year. I think it’s in Boston #CMWorld
@Beymour

A7: This is part of the reason why the practice of CRM is important. Keep track of goings on that are going on. It’s a relationship #CMWorld
@mr_mcfly

@sherisaid @SueBrady open rates are important, but your click through is what counts #CMWorld
@sararuthw

@lindadessau Thanks, Linda! #CMWorld
@mikemyers614

@mikemyers614 but the dentist line is really good : #CMWorld
@CMIContent

@iconiContent @myemma ours too! and boo on us for tagging the wrong handle (sorry @emmaemail!) #CMWorld
@weareboogie

A6: Arcstone. Or Ema. Or whatever they’re calling it these days. #CMWorld
@MusicAdamT

A7: List maintenance is key, but it depends on how large your list is. If you’ve online got 100 emails, you can wait a bit! #CMWorld
@Jake_BlanksUSA

@CMIContent Better in the right question. Argh. Thanks. #CMWorld
@mikemyers614

@mikemyers614 wait a minute…you actually prepare??? #cmworld
@tracibrowne

A7: See who’s opening, who’s not opening, why they’re not opening, who’s clicking, not clicking, test, do things! #CMWorld
@mr_mcfly

A6) Best CRM: for larger #orgs Infusionsoft for #smallbiz Aweber, they have the best derivability record! #CMWorld
@CreativeEMarket

A7(3) Here’s a great podcast on “reviving dead leads” with the 9-word email http://buff.ly/1Pm0asm #CMWorld
@iconiContent

good advice! I got such a cute “Don’t leave me” email from a pet shop last month…that I didn’t. #CMWorld https://twitter.com/iconiContent/status/595628910865457154
@sherisaid

@sararuthw @sherisaid Nodding head in agreement 🙂 #CMWorld
@SueBrady

A7. For Canadian folks, make sure you are complying to #CASL. I do an annual cleanup. @CMIContent #CMWorld
@KylaK

@tracibrowne You think all of this happens by accident 🙂 #CMWorld
@mikemyers614

A7) List maintenance should be done on a monthly basis. If you have a high rate of non openers, it’s time to re activate them! #CMWorld
@Liliholl

any @serial fans out there in #CMWorld? “I use @MailChimp!” “Mail..kimp?”
@weareboogie

@atharnaser @mikemyers614 @CMIContent Absolutely! #CMWorld
@WahibaChair

@sherisaid see, email *does* work! #CMWorld
@CMIContent

A7: I don’t think you should give up on someone just because they haven’t opened your last 3 emails. Give it time. #CMWorld
@Jake_BlanksUSA

List hygiene is a MUST! @getresponse HYDRA is a great way to keep a clean list. #CMWorld https://twitter.com/cmicontent/status/595628802945855488
@sararuthw

A7(4) I’ve also written about the 9-word formula on my own blog http://buff.ly/1Pm0wPC #CMWorld
@iconiContent

A7: regularly interact with your audience. ask questions about value and contents delivered to finetune your newsletter-“product”. #CMWorld
@__ok_

@iconiContent well don’t leave us hanging! what’re the 9 magic words? is at least one abrakadabra? #CMWorld
@weareboogie

@weareboogie @serial @MailChimp I’ve used Mailchimp too. Very easy to use. #CMWorld
@SueBrady

@sararuthw @SueBrady yep, that’s what I figure. although it’s not technically what I do. #CMWorld
@sherisaid

True. There are some companies I open 1 in 10, or just see them and go straight to their website instead. #CMWorld https://twitter.com/Jake_BlanksUSA/status/595629594457276416
@AnOrchidInBloom

@djksar As humans! #CMWorld #H2H
@WahibaChair

A7 I try to group subscribers/prospects into 3 groups: hot, cold and inactive. Then I create campaigns to close the gaps. #CMWorld
@Beymour

@weareboogie Hi [Name], Are you still interested in [niche product]? #CMWorld
@iconiContent

Very true, CASL changed quite a bit. Double opt in is a must #CMWorld https://twitter.com/kylak/status/595629440996134912
@sararuthw

@mikemyers614 I dont know if I shld be more impressed or glad tht I no longer have 2 try 2 aspire to a misinterpreted high standard #cmworld
@tracibrowne

@weareboogie Check out http://buff.ly/1ci00Gv and http://buff.ly/1Jopjki #CMWorld
@iconiContent

@iconiContent Consistency is one tough thing for us, humans! #CMWorld
@WahibaChair

@tracibrowne The second one #CMWorld
@mikemyers614

A7: Pull a fresh list prior to each email campaign and make sure you’re opt-outs are scrubbed! #CMWorld
@SueBrady

@CMIContent true story! I don’t know if it influenced my buying habits. They are right around the corner. Where else am I going? #CMWorld
@sherisaid

What’s everyone’s opinion on image-only e-mails? Personally, I’m highly on the anti side. #CMWorld
@MusicAdamT

@iconiContent *swoon* that DOES work wonders #CMWorld
@weareboogie

Q8: What are brands doing (and who are they) to stand above the crowd when it comes to email marketing? #CMWorld

@Beymour That’s wise! Definitely something to think about doing, thanks! #CMWorld
@Jake_BlanksUSA

@MusicAdamT Can’t reach lots of people that way, especially in larger orgs. #CMWorld
@mikemyers614

@AnOrchidInBloom Agreed. If I don’t open, it doesn’t mean I’m annoyed, just not interested at the time. Otherwise I’ll unsubscribe #cmworld
@Beymour

@Beymour @sherisaid @mr_mcfly @litmusapp Boston and London this year! We’d love to see you there 🙂 https://litmus.com/conference #CMWorld
@meladorri

@MusicAdamT I delete them immediately assuming they are spam re: image only emails #cmworld
@tracibrowne

@AnOrchidInBloom We have too much coming our way. #CMWorld
@WahibaChair

Q8(1) For retail, @JackThreads has killer subject lines, beautiful layouts, and great mobile responsiveness! #CMWorld
@iconiContent

@Beymour @mr_mcfly @litmusapp meh. I never go to Boston. #CMWorld
@sherisaid

@MusicAdamT too many inboxes block them ;/ it’s something that needs lots of a/b testing for sure #CMWorld
@sararuthw

@SueBrady I hate when I opt out of emails and I keep getting them!!! #CMWorld
@Jake_BlanksUSA

[email protected] not as effective I don’t think, plus not as mobile friendly? #CMWorld
@atharnaser

Q8(2) If you’re just looking at text, @CopyHackers is amazing. Very conversational and enticing. Also @HennekeD #CMWorld
@iconiContent

@Jake_BlanksUSA @SueBrady don’t we all! #CMWorld
@CMIContent

@WahibaChair There is a lot, which is why I often like the reminders to not miss what’s really important. #CMWorld
@AnOrchidInBloom

Good one, Kyla! @KylaK: A7. For Canadian folks, make sure you are complying to #CASL. I do an annual cleanup. @CMIContent #CMWorld
@WahibaChair

@sherisaid I guess that means…ROAD TRIP TO LONDON!!!#CMWorld @Beymour @litmusapp
@mr_mcfly567

@meladorri @Beymour @mr_mcfly @litmusapp love to. but unlikely, lol. I’m a little rooted. #CMWorld
@sherisaid

Agreed. #CMWorld https://twitter.com/iconicontent/status/595630636863516675
@sararuthw

Great conversation going on around this. What are your thoughts? #CMWorld https://twitter.com/MusicAdamT/status/595630222898274304
@CMIContent

@atharnaser @sararuthw @tracibrowne I concur on all three points. And many more. #CMWorld
@MusicAdamT

@CMIContent I’m biased, but @litmusapp’s emails (about email! #someta) are useful *and* beautiful: https://litmus.com/subscribe #CMWorld
@meladorri

A6: Currently using the artist formerly known as @ExactTarget, @marketingcloud. #CMWorld
@bendgibbons

@sherisaid The voice and tone of these otherwise generic messages can make a big difference! #CMWorld
@WahibaChair

Q8(3) On the NSFW side … @ErikaNapo http://buff.ly/1zxheK5 Oh, that redhead. #CMWorld
@iconiContent

A8: recent exp. w/ @anntaylorloft: bought, had immediate SALE email & now getting at least 1 sale per day. Not annoying…yet #CMWorld
@SueBrady

@lindadessau @iconiContent Good point, Linda! #CMWorld
@WahibaChair

Only reason email open rates not higher is not enough attention paid to the channel – more effort = higher opens! #CMWorld @CMIContent
@atharnaser

@mr_mcfly @Beymour @litmusapp I do love a good ROAD TRIP! #CMWorld
@sherisaid

A8: Like I already mentioned earlier, @PapaJohns dominates. I’ve got 5 lbs. to prove it! #CMWorld
@Jake_BlanksUSA

A8 wracking my brain but coming up empty as far as B2B…most what I subscribe to is around publishing #cmworld
@tracibrowne

@CMIContent Some email programs block images automatically. If all content is images = no content in that email 🙁 #CMWorld
@meladorri

Q8(4) I’m partial to my emails with an average open rate of 45%. Favorite subject-line: I am a failure … Open: 57.1% CTR: 25% #CMWorld
@iconiContent

@meladorri @CMIContent +100 on that. @litmusapp is good, smart people. Trust them. #CMWorld
@martinlieberman

A8) Standby, we’ll get back to you on that in ..931 emails. 😛 #cmworld http://t.co/9MLAZQgHHv
@CrowdContent

Luv, luv, LUV @ErikaNapo! #CMWorld https://twitter.com/iconiContent/status/595631013545549825
@mr_mcfly

@tracibrowne I’m with you…only see those in my niche #CMWorld
@mikemyers614

@KylaK @CMIContent Np- we’re practically neighbors! #CMWorld
@WahibaChair

Anyone with #B2B examples you can share? #CMWorld https://twitter.com/tracibrowne/status/595631133758509056
@CMIContent

“@CMIContent: Great conversation going on around this. What are your thoughts? #CMWorld https://t.co/6qm17Lmslq” It works for some #CMWorld
@Liliholl

@CrowdContent that makes our #cmgr break out in hives lol #CMWorld
@CMIContent

We’ll spend the last 10 minutes asking @iconiContent questions. Ask now! #CMWorld
@CMIContent

Love this ;D #CMWorld https://twitter.com/crowdcontent/status/595631312846880769
@sararuthw

@CreativeEMarket That’s the double-edged sword, right? Some places love the presentation control despite the block risk. #CMWorld
@MusicAdamT

@CMIContent what do I think about image only emails? I changed a publishing co.’s entire process & stance on it. #NoMoreImageEmails #CMWorld
@mr_mcfly

@Liliholl @CMIContent Agreed. Image w/out words doesn’t do it. #CMWorld
@SueBrady

@CMIContent @MusicAdamT Against. I prefer text, unless it’s shopping for pretty things. Show me shoes and quilts. #CMWorld
@sherisaid

@Liliholl @MusicAdamT Image-only email is not a good idea. Nothing to click on. Bad for getting any insight. #CMWorld
@martinlieberman

@Beymour or you could try segmenting them into hot, bothered and hot & bothered 😉 #CMWorld
@weareboogie

@mikemyers614 @iconiContent There’s also a trick to subject lines when you DON’T want an open (but need to notify the customer 😉 #CMWorld
@SueBrady

A7 pt1: In my world, we have prospects, customers & a designated list of older customers. Run ’em through our data warehouse daily. #CMWorld
@bendgibbons

@CMIContent @tracibrowne do you have any list of good platforms? Mailchimp is good but curious to know more. #CMWorld #marketing
@saranshgarg

@SueBrady @Liliholl @CMIContent The creative has to match the messaging! #CMWorld
@WahibaChair

@WahibaChair @CMIContent Nice! Small world. Teaching social media at SFU – sounds like an awesome gig! #CMWorld
@KylaK

@mikemyers614 @iconiContent ah, so the “true confessions” approach worked. interesting…#CMWorld
@sherisaid

#CMWorld What are your own personal favorite campaigns? Love to hear subject lines!
@iconiContent

@Liliholl @CMIContent @MusicAdamT Also, what if someone doesn’t display email images by default? #CMWorld
@martinlieberman

@martinlieberman @Liliholl You click on one part expecting to go one place and get “the big sell.” This has happened to you, right? #CMWorld
@MusicAdamT

@SueBrady @iconiContent True, just as difficult. #CMWorld
@mikemyers614

A8b) @canva is awesome at email marketing. They have us signed up for all sorts of things. Solely based a cool email. #cmworld
@CrowdContent

@MusicAdamT Absolutely! #CMWorld
@CreativeEMarket

A8 I see brands incorporating more video in their emails. I personally like this approach. Breaks up the monotony of my inbox 🙂 #CMWorld
@Beymour

A8: after sales follow ups on products I purchased, letting me know updates etc asking if everything is running well. #CMWorld @CMIContent
@atharnaser

@martinlieberman @MusicAdamT I would make the image clickable of course! #CMWorld
@Liliholl

#B2B abandonment email: https://litmus.com/scope/mltawxt5t7jf trial ending email: https://litmus.com/scope/bkn5eqmiaqom follow up: https://litmus.com/scope/wmlmzpyopgys #CMWorld
@meladorri

@sherisaid @CMIContent @MusicAdamT simplicity tends to win. BUT if the emails are optimized and responsive, imgs are with a try #CMWorld
@sararuthw

I also REALLY liked this one: “a love letter … but not to you.” It was to @demianfarnworth #CMWorld
@iconiContent

@iconiContent How should we balance discount emails vs. informational product focused emails? #CMWorld
@Jake_BlanksUSA

@martinlieberman @CMIContent @MusicAdamT That’s why you have to create text-only versions! #CMWorld
@Liliholl

A8. @Thinkgeek always has rather intriguing emails. When there’s a sale, the monkeys are blamed for running amok. Humor works well! #CMWorld
@SpencerHudonII

@MusicAdamT @Liliholl Sure has. But also, it’s just a bad idea. Looks amateurish. Like calling it an “e-blast.” 😉 #CMWorld
@martinlieberman

All hail videos. I totally agree! #CMWorld https://twitter.com/beymour/status/595632123836436480
@sararuthw

@Beymour as long as they aren’t too long! #CMWorld
@KylaK

A7 pt2: For us, it’s critical to distinguish prospects from actual customers (different messages, content, tone, etc.) #CMWorld
@bendgibbons

@Jake_BlanksUSA As a general rule, I do sales versus content emails on about a 1:4 ratio. Is that what you meant? #CMWorld
@iconiContent

@Liliholl @martinlieberman @MusicAdamT And have the text say, “view this as a webpage” #CMWorld
@Jake_BlanksUSA

@iconiContent To quote @MadSMScientist, I think in conversations, not campaigns – more the ongoing trust and relationship #cmworld
@lindadessau

@Liliholl or have well designed emails that fill in gaps w/ alt-text & CTAs @martinlieberman @CMIContent @MusicAdamT #CMWorld
@mr_mcfly

@iconiContent @demianfarnworth it’s all about emotions and getting someone to look twice. This one def does that #CMWorld
@sararuthw

One of my faves: Sometimes less is more (that’s the case with your recent payment) #CMWorld
@mikemyers614

@meladorri Justine, I’d like to have a long talk sometime, lol. When I next write about email campaigns. #CMWorld
@sherisaid

@CMIContent opening marketing emails… an uphill battle. Great for spotting trends though #cmworld
@CrowdContent

@CMIContent Not just bc I’m a writer but images generally need context. Answer to too much text isn’t “none”. Strike balance. #cmworld
@aesmithwriting

@SpencerHudonII @thinkgeek Good example, #emailmarketing is actually excellent at developing brand persona! #CMWorld @CMIContent
@atharnaser

@KylaK Yea, long videos can be annoying. Especially if you have a short attention span (which I do) #CMWorld
@Beymour

I’m glad it started raining during my run @iyaletown – caught a glimpse of #CMWorld while waiting for it to stop, patiently under a canopy!
@WahibaChair

#CMWorld Brag … what’s your best subject line?
@iconiContent

@WahibaChair we rarely wish for rain but if it means time with friends, we’ll take it! #CMWorld
@CMIContent

“Strike balance” #CMWorld https://twitter.com/aesmithwriting/status/595632832980111361
@sararuthw

@martinlieberman @Liliholl Someone heard that word, now everyone uses it. I’m just speakin’ the vernacular. #CMWorld
@MusicAdamT

@atharnaser the folks at @EAT24 would certainly agree w/ that! @SpencerHudonII @thinkgeek @CMIContent #CMWorld
@mr_mcfly

+1 MT @aesmithwriting: ..images generally need context. Answer to too much text isn’t “none”. Strike balance. #cmworld
@lindadessau

@Liliholl @MusicAdamT That’s one thing. Point is: give people multiple click options and you see what they want. #cmworld
@martinlieberman

@sherisaid @CMIContent But that could be done with a healthy mix of images and descriptive verbiage, I’d think. #CMWorld
@MusicAdamT

A8 Confession time pt 1: Working in e-m marketing, I rarely open brand e-m in my own inbox. #CMWorld
@bendgibbons

@iconiContent Just tried: ‘Oops. We made a mistake.’ I have high hopes. #CMWorld
@SueBrady

@martinlieberman @Liliholl On. The. Nose. A one-click click map tells you very little other than, “oh, they clicked.” #CMWorld
@MusicAdamT

@LaToyaReports @Liliholl @MusicAdamT Bingo. 🙂 #CMWorld
@martinlieberman

@martinlieberman @Liliholl @MusicAdamT Some corporate email programs don’t give the option to click… the danger of image only #CMWorld
@mikemyers614

@CrowdContent @canva My favorite tool! Have you heard of #CanvasAtWork? #CMWorld
@WahibaChair

@iconiContent the only important question has not yet been asked. How does one quit snoring? #MyLadyCantSleep #cmworld
@TheHandsomeDog

@sararuthw @CMIContent IKR…Sometimes Tuesdays can’t come fast enough! #CMWorld
@mikemyers614

@MusicAdamT @Liliholl Former email guy here. We need to use the words we want other people using. Lead by example, you know? 😉 #cmworld
@martinlieberman

@SueBrady @iconiContent would love to hear how that one did! #CMWorld
@sararuthw

@WahibaChair @canva Yeah! got the email yesterday #cmworld
@CrowdContent

@TheHandsomeDog @iconiContent Better lay off the treats, boy. #CMWorld
@mikemyers614

@MusicAdamT @CMIContent Besides, with most image emails, the subheader reads “if you can’t see images..” Prime real estate, wasted. #CMWorld
@sherisaid

@mikemyers614 @Liliholl @MusicAdamT Sounds like it’s time to change email service providers. 🙂 #CMWorld
@martinlieberman

Thanks to @iconiContent for joining us on our #CMWorld chat today! Now let’s go and get our emails read!
@CMIContent

As we come to another end of #CMWorld, cue the sad walk away music… https://www.youtube.com/watch?v=Ntv9R1She5A

@mr_mcfly

@MusicAdamT @martinlieberman the initial click is an initial action what the reader does next it’s what matters! #CMWorld
@Liliholl

@CMIContent @iconiContent Ha, yes, and resources to check out! Thanks @CMIContent @iconiContent – great chat, as always! #cmworld
@lindadessau

A8 Confession time pt 2: That said, e-m from @columbusbiz1st @MamaMimisPizza @Studio35 @Sojourners & @CrainsCleveland always read. #CMWorld
@bendgibbons

@sararuthw @SueBrady @iconiContent us too! #CMWorld
@CMIContent

Next week, we’re talking #contentmarketing to drive engagement, impact & sales with @jf1216! #CMWorld http://t.co/BCrjW6epmT
@CMIContent

@mikemyers614 @CMIContent truer words were never spoken! #cmworld
@sararuthw

@Liliholl @martinlieberman Right, but if you want to go back and drill down as to WHY they clicked, you’re short on data. #CMWorld
@MusicAdamT

@mr_mcfly but our next chat is just a week away! And we’re always here if you need us 🙂 #CMWorld
@CMIContent

For more info on @iconiContent, visit his website: http://iconicontent.com #CMWorld
@CMIContent

@CMIContent just like the show with Bill Bixby & Lou Ferrigno! :-D#CMWorld
@mr_mcfly

Thanks for great session, looking forward to transcript. Lots of details and links. #cmworld @CMIContent Glad to meet @iconiContent
@Rogercparker

Let’s chat IRL! Register for Content Marketing World 2015! Code CMWSOCIAL saves $100! http://cmi.media/cmw #CMWorld
@CMIContent

PS our recap of last week’s #CMWorld chat is up. Take a look! http://www.contentmarketingworld.com/getting-to-know-the-cmworld-community
@CMIContent

Just what I needed today. Thanks @iconiContent and @CMIContent for a great chat on #emailmarketing. #CMWorld
@LaToyaReports

@Liliholl we did too. @iconiContent did a great job on the hot seat! #CMWorld
@CMIContent

Remember, we are only one email away from the dreaded unsubscribe click. #CMWorld #EmailMarketing
@SpencerHudonII

@aesmithwriting @CMIContent @mikemyers614 @sararuthw we were total n00bs to this too! ’twas the first but won’t be the last #CMWorld for us!
@weareboogie

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