Embracing Transparency in Content: A Twitter Chat with the #CMWorld Community

Today, content marketing is not only about gaining our audience’s attention, but also earning their trust. In addition to delivering valuable content consistently, brands must lead an effort of transparency. Customers want to work with companies that are honest. They have faith brands are not taking advantage of them.

Don’t believe me? A report by Sprout Social found 86% of people say transparency is more important than ever before.

But we wondered, “Can transparency be a risk? Is there such a thing as too much transparency?” Our community had a lot to say on the topic. In fact, there were so many tweets in this week’s chat that we couldn’t fit them all in our typical Twitter Moment! As they say: If you miss a chat, you miss a lot! We grabbed a handful of responses and included them in this brief recap. 

We enjoy these community discussions. But we also love when special guests can join us. Have a topic or guest suggestion for the #CMWorld Twitter chat? We’re planning our summer calendar.

Can transparency be a risk? Is there such a thing as too much transparency?

See more answers to this and other questions in our Twitter Moment.

What are the first steps you should take when moving towards being more transparent?

See more answers to this and other questions in our Twitter Moment.

What story is your brand telling? In what ways are you being transparent with your efforts? Let us know in the comments below.

Learn from trusted content marketers who are transparent about what they do. Sign up for Content Marketing World 2019in Cleveland. Use our exclusive discount code SM100 for $100 off Super Early Bird prices. But hurry – these low rates soon!