The Evolution of Influencer Marketing: A #CMWorld Chat with Lee Odden

Influencer marketing is about elevating your brand and creating exposure by leveraging the voice of others. But how do you get the most value from your influencer relationships? TopRank Marketing CEO Lee Odden helped our community break down the risks and rewards of working with influencers during a recent #CMWorld Twitter chat.

What are the advantages of working with influencers and producing co-created content?

A1: At the most basic level, collaborating with relevant influencers to co-create content that is promoted by those influencers helps brands connect with potential customers that are ignoring the brand’s advertising and salesy promotions.

— Lee Odden (@leeodden) March 13, 2018

A1: one advantage, get greater engagement #cmworld https://t.co/0cWC4DZjbt

— Josephine Borrillo (@70mq) March 13, 2018

a1. #influencermarketing advantages to brands are the potential for new audiences, reputation, and being part of the in-crowd, whatever that means. #CMWorld

— Tod Cordill (@todcordill) March 13, 2018

Beyond brand awareness and advocacy, how can influencers help improve leads and sales?

A5: It’s great when brands answer buyers’ questions, but when trusted, credible experts answer those questions, it can facilitate lead quality, speed, order size and conversion rates. #CMWorld

— Lee Odden (@leeodden) March 13, 2018

A5: Influence begets action. I see my Influencer talk about a product and I become a lead by checking it out on the company website. I buy the product and become a sale. #CMWorld

— Wayne Hendry (@ideakid88) March 13, 2018

A5 Follow up with a joint webinar and a blog post, let them share with their audience if influencers are equally passionate about the subject #cmworld

— Dan Goldberg (@Jonas419) March 13, 2018

This #CMWorld chat provided great discussion! Want to see more tweets from this chat? Check out our Twitter Moment. If you’re interested in learning more from Lee, he’ll be at Content Marketing World 2018! Register with code SM100 to save $100 at checkout.