Extending the Value of Your Content: A #CMWorld Chat with Jodi Harris

Creating content requires a great deal of effort. It takes a lot of time, resources, and people to develop new materials. Fortunately, our content can be repurposed, extending our investment.

On a recent #CMWorld Twitter chat, we discussed how to get the most of your content with Content Marketing Institute’s Jodi Harris. Check out the highlights of the chat below. And make sure to check out our Storify recap for more insights.

What are the benefits of repurposing content?

Repurposing keeps your best content fresh/current & helps surface it to readers who missed it the 1st time #CMWorld.

— Jodi Harris (@Joderama) November 7, 2017

Repurposing content across all the channels is much more efficient than trying to create new content for all channels. #cmworld

— Christoph Trappe (@CTrappe) November 7, 2017

A1b: Repurposing content lets you try out new modes of delivery. Is an video better than a white paper? eBook rather than webinar? #CMWorld

— Maureen Jann (@MaureenOnPoint) November 7, 2017

How do you keep repurposed pieces from feeling stale or rehashed?

A2. When you repurpose content, give each piece a different spin/angle, and of course a different format. Don’t just rehash. #cmworld

— Danalynne W. Menegus (@dwheeler11) November 7, 2017

A2: Update based on changes in the industry, new expert advice (esp. influencers), test new targeted audiences. #CMWorld https://t.co/Un3P8PZmHH

— Jeremy Bednarski (@JeremyBednarski) November 7, 2017

How have you been successful with content repurposing? Share your experience with us in the comments below.

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