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Facebook Cleans Up Political Ads…But That’s Not the Problem: #ThisOldMarketing Episode 244

On episode 244 of PNR: This Old Marketing, Joe and Robert chat about how Facebook has exacerbated some of the world’s biggest problems. They believe there are issues on the platform only users can help solve. One solution they suggest: #NoFacebookMonday. Joe also reminds us to have the audience at the center of the journey so you can create what they need. But Robert warns, don’t mistake your database for your audience.

Enjoy the show!

Recorded live September 3, 2020; Length: 1:01:28

The Deep Dive

  • (07:33) Facebook announces it will ban new political ads from running in the week before the presidential election. (Source: CNBC)
  • But Joe and Robert say the social media platform still has a major problem with false organic content as Russia again infiltrates the site. (Source: The New York Times)

 

Notable News

 

View this post on Instagram

 

Hey Adventurers 👋 Here’s a sneak peek from our new book (Presale link in bio)📚 We explore 200+ beautiful locations & amazing stories from every continent on earth 🌍 Plus we’re giving away a copy of the book signed by the ACTUAL Wes Anderson ✍️😍 (also in Bio) • Today we pop over to Prague for a taste of the pastel perfection that is Hotel Opera, shot by the incredibly talented @Valentina_Jacks 🥰📸 along with an excerpt of a pretty incredible story from our book 📖 (too lengthy to include the full story here, but everyone who enters the giveaway can read it before the book comes out 👏🤗) Hope you enjoy! ❤️ – – – Hotel Opera 🏨 Prague, Czech Republic 🇨🇿 c. 1890 • “A hot-pink confection of Bohemian Neo-Renaissance style, the Hotel Opera stands in the less touristy Nové Město, or “New Town,” quarter of storied Prague. It is a five-minute walk from historic Old Town – an apt reflection of Prague’s nonlinear relationship to time” • “This romantic city is a unique meeting ground for old and new, historic and modern. Miraculously preserved buildings established in the fourteenth century are squeezed beside ultramodern constructions, like a Frank Gehry -designed glass building that resembles a dancing couple. And yet nothing feels out of place in this enhanged, haunted city –including the bright pink Hotel Opera…which is not particularly near the Opera” • 📸: @Valentina_Jacks ✍️: @AccidentallyWesAnderson • #AccidentallyWesAnderson #Archigram #AccidentalWesAnderson #WesAnderson #Vscotravel #Pursuewhatislovely #Czechia #Praguestagram #Czechrepublic🇨🇿

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The Show Sponsor

  • (40:40) For the last decade, content professionals from around the globe have come to Cleveland to learn about the industry trends and best practices. But this year, we’re breaking the rules. Whether you’re looking to secure buy-in, develop a strategy, or accurately measure the value of your content, Content Marketing World will leave a lasting impact on your business. Ready to make a difference from your home or office? Use code PNR100 to get $100 off registration.

Rants and Raves

  • (46:10) Joe talks about Adweek’s acquisition of Target Marketing and Publishing Executive. (Source: Adweek)
  • (51:19) Robert gives his thoughts on Facebook’s CMO resigning to focus 100% on diversity, inclusion, and equity. (Source: Wall Street Journal)
  • (53:25) Mattress Firm wants to build community through content and launches Sleep.com. (Source: Morning Brew)

Until the next episode, be safe and healthy, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at JoePulizzi.com. His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.


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