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Friday Fun Day: Speakers From Leading Brands + Session Selection Coming Soon!

sessionsEvery year after Content Marketing World, we ask our attendees for evaluations, both by session as well as overall. It’s important to us to continue to improve, to know what our “hits” were so we can keep doing that, or our “misses” so we work to make things better. Very thankfully, we have some great feedback from some of our CMWorld 2014 attendees, including this one:

Kelsey McCoy

“CMW always inspires me and excites me about my career. I leave feeling like I’m ready to take on new challenges and opportunities. It is so great to spend a few days with people who have the same interests, face the same struggles, and have brilliant ideas that I can take with me.”

Yes! We are thrilled to hear this and THIS speaks exactly to how our agenda is planned each year.
We LOVE hearing from our big content marketing thought leaders and their new presentations every year – Jay Baer, Ann Handley, Lee Odden, Scott Stratten, Mitch Joel and so many others. They bring important overarching messages that make our industry better and continue to push us forward. But how about those “brilliant ideas that I can take with me” that Kelsey alludes to? It’s the brand practitioners, the ones in the trenches documenting their content marketing strategy, following a framework, measuring, analyzing, writing, distributing – the ones that can break down their stories to share with you – that will help you when you get back to work Monday morning after the event. Who are some of these brand leaders that you’ll see at the big event this September? Here is just a sampling:

David Beebe – Marriott International

Kathy Button Bell – Emerson

Judd Bagley – Overstock

Lisa Bialecki – Rust-Oleum

Craig Coffey – Lincoln Electric

Katrina Craigwell – General Electric

Gina Czark – New York Presbyterian Hospital

Dusty DiMercurio – Autodesk

Amy Higgins – Zendesk


Morgan Hurley – Aon Fire Protection Engineering

Justin Levy – Citrix

Mickey Mencin – Hyland

James Moat – Avery Dennison

Erin Monday – Lenovo

Rick Neiman – Avery Dennison


Tom Quirke – Motorola Solutions


Jeannine Rossignol – Xerox

Nicole Sherrod – TD Ameritrade

Karianne Stinson – priceline.com

Amanda Todorovich – Cleveland Clinic

Christoph Trappe – MedTouch

Kristie Van Auken – Akron-Canton Airport

John von Brachel – Bank of America

Brad Walters – Lowes Home Improvement

Mark Wilson – Blackberry


Stephen Wright – IBM

Oh, and Monina Wagner and yours truly will be doing a CMI case study on how we’ve fully integrated social media into Content Marketing Institute’s content marketing efforts.

We looked for epic content marketing examples, a broad range of B2C and B2B companies, various areas of expertise within the speakers’ organizations, and so much more, so you can find the sessions that make the most sense for you.

Speaking of sessions, this year we’re doing something different, and some sessions will be available for pre-registration. Our current registrants will get first dibs on these sessions, so if you haven’t registered yet, do so before June 23 so you’ll be on the list of attendees to receive the early session selection link on June 24. (Then spend some time looking at our updated agenda so you can plan your schedule in advance.)

Don’t miss out! Register now – and don’t forget that CMI100 saves $100!

Any other questions? Leave a comment below and we’ll get back to you!



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