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Fueling Creativity: A #CMWorld Twitter Chat with Joseph Kalinowski

Stress can squash creativity, and I don’t need to tell you that we’re living in a pretty stressful time.

But the pressure’s on. 92% of the most successful B2B marketers say their organizations value creativity. So how can we foster innovative thinking and encourage new ideas? How do we unleash our creative selves? We turned to CMI Creative Director Joseph “JK” Kalinowski for answers. We asked JK and our community to reveal their creative secrets. What follows is a brief recap of our Twitter chat.

One quick note: If you need background music while you read, check out this playlist put together by CMI VP of Marketing Cathy McPhillips. She asked our community to share what songs got their creative juices flowing. Content marketers told us they found inspiration from every end of the musical spectrum, with artists ranging from the Jackson Five to Vance Joy and Prince to The Decemberists. Take a listen, tap into your creativity, and let the ideas flow.

Are we born creative? Or is it a learned skill?

There are times when ideas and words seem to just flow. Other days, you hit a wall. How can you push through the frustration? What helps you overcome a creative block?

Are there tools or resources to help drive your creative bounds?

We sometimes look outside of our industry for inspiration. Is there such a thing as an original idea? Can we build upon another person’s ideas?

We ended the hour by asking our community about the people who inspire them. JK was mentioned more than once. Here are a few reasons why that comes as no surprise to us here at CMI:

  • His interview on Robert Rose’s Weekly Wrap podcast.
  • His collaboration with content marketer and fellow Star Wars fan Buddy Scalera
  • His article: 3 Questions Your Creative Director Wants You to Answer

What are you doing to inspire your team to get creative? Let us know in the comments below.

You don’t need to search far for creative content. Visit CMI’s YouTube channel to watch our most popular keynotes and sessions from last year’s event.



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