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The Future of Email Marketing: Insights From 23 Content Marketing Experts

Are the days of email as a successful marketing channel waning?


The statistics argue no: About two-thirds of content marketers told CMI they use email newsletters or other email to distribute their content in 2023. About the same number said the same for 2022.


But 2023 kicked off with dramatic comments from a CEO who claimed he’s turned to social media to reach Gen Z (and even millennial) employees who don’t read email.


If CEOs can’t reach their employees by email (admittedly, that’s a big if), what hope do marketers have to reach an audience that doesn’t have the incentive of a paycheck on the line?


We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place.


Here’s what they had to say.