Generating Leads with Visual Content: A #CMWorld Twitter Chat with Amy Balliett

Marketers want eyes on their content. Yet we know the importance of collecting qualified leads to build relationships. So, what can we do to attract new prospects while engaging our audience?

Amy Balliett believes the answer is visual content. As CEO and Cofounder of Killer Infographics, she says visual content generates more leads and converts more customers. Consider these stats she shared during a recent #CMWorld Twitter chat:

• Websites with infographics earn 30x more engagement
• Motion graphics increase conversions by an average of 80%
• Visual interactive content boasts a 70% conversion rate.

How can you be sure you’re producing the best visual content for generating leads? What follows is a brief look at the lively conversation Amy had with the CMWorld community. We couldn’t fit all the great nuggets of information into this one blog post, so be sure to check out our Twitter Moment for the Q&A.

When implementing a multi-channel content marketing strategy, where does visual content fit in?

A1. Everything works together:

🗹 Visuals draw people in.
🗹 The copy tells the story.
🗹 The offer gets the response.

And then there’s the data, which includes the list. #CMWorld

— Tod Cordill (@todcordill) May 7, 2019

A1. I think it fits in just about everywhere. Imagery is becoming so important that if your strategy doesn’t have a way to incorporate it, you’re bound to lose out on some audience. From social to infographics on the site, i think it can help in multiple facets. #CMWorld

— Stevie Howard (@MyMktingSense) May 7, 2019

A1 For us, it’s one of the top 3 things we talk about when we’re brainstorming campaign strategy. Can’t do visual without discussing content, and can’t talk content w/o discussing visual… (The 3rd thing is budget. 😉) #cmworld

— Ben H. Rome (@bhrome) May 7, 2019

A1] Regardless of marketing channel–ALWAYS include visual content to extend your potential audience & increase readership. People see faster than they read #cmworld #contentmarketing

— HeidiCohen (@heidicohen) May 7, 2019

What are some tactics marketers can use to distribute and promote their visuals to capture more leads?

A5: Unpopular answer: Asking about tactics without knowing the audience is like asking which spices you should put on food…without knowing the kind of food you’re cooking. Oregano? Brown sugar? Big difference. #CMWorld

— Mike Myers 🤠 (@mikemyers614) May 7, 2019

A5. I’d begin leveraging email, social, and even paid to distribute content to different audience and customer segments based on behaviors. This will help you send the right content to the right people at the right time instead of mass marketing. Be purposeful! #CMWorld

— Patrick Delehanty (@MDigitalPatrick) May 7, 2019

A5: Outreach. Figure out who your content is speaking to. Then find journalists, bloggers, and influencers in that niche and reach out! If your content is compelling and your targeting is right, you’re visuals will be seen by thousands outside of your direct influence. #CMWorld https://t.co/EQI2atTeDc

— Domenica D’Ottavio (@atdomenica) May 7, 2019

A5: Distribution needs to be respectful to the platform and audience, not spammy. With that in mind, there are a thousand ways to go about it. #CMWorld

— Lane Anderson (@Lane_Anderson) May 7, 2019

Are you using visual content for lead generation? Share your tips and success stories with us in the comments below.

Some of our favorite visual content includes graphic recordings created by Kingman Ink. You can see her work when you attend Content Marketing World. Sign up now with code SM100 for $100 off Early Bird rates. But hurry – this discount ends May 31, 2019.