Getting Organizations to Accept Your Great Ideas: A #CMWorld Chat with Carla Johnson

Any content marketer can attest: The demand for great ideas is rising. But as #CMWorld Twitter chat guest Carla Johnson explains, hearing “no” too many times beats down our creativity. In fact, Carla’s latest CMI blog post explains how not to get discouraged.

So how can we marketers pitch a creative idea? How much detail should we invest? Our community had mixed responses.

A5: If you present your idea with a plan, it shows you’ve thought it through which can increase the likelihood of getting it approved. #CMworld

— Erika Heald | Freelance Chief Content Officer (@SFerika) January 9, 2018

A5: If you rely on others to approve your ideas, of course make and share a plan. Be the champion of your own ideas. #cmworld

— Paul Williams (@IdeaSandbox) January 9, 2018

A5) Depends on the idea — how viable it is and whom you’re pitching it to. But often, simply entering the idea into a conversation is a start, and as you move forward you can gather support to back it up. #CMWorld https://t.co/P2kQcL6ogc

— Jeremy Bond (@JeremyDBond) January 9, 2018

What exactly are we pitching? Our #CMWorld family have a wide variety of ideas they’d like to see come to fruition this year.

A7 A mastermind group that would meet regularly (virtually) to brainstorm, develop, share innovative content strategy practices. #cmworld

— Chuck Frey (@chuckfrey) January 9, 2018

A7 For my b2b clients I want to really go deep with video, create channels and shows in sectors that have never seen anything like it. Like the least glam sectors ever #cmworld

— René Power (@renepower) January 9, 2018

A7: I want my coworker and I to start a podcast! #CMworld

— Olive & Company (@oliveandco) January 9, 2018

What’s one big idea you’d like to see come to life in 2018? Let us know in the comments below. Here’s to dreaming big!

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