Growth Hacking Content Marketing: A #CMWorld Twitter Chat with Sujan Patel

Looking to grow your subscribers, users, and engagement? Growth hacking, along with its processes, benefits and tips, was the subject of our #CMWorld Twitter Chat with Sujan Patel.

Check out CMI blog posts by Sujan and join us each week at noon Eastern for our Twitter Chats.

Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.

 

Q1: What is growth hacking? And how does it relate to content marketing? #CMWorld

A1 Growth hacking is a mindset. It’s fast-pace, data driven, actionable approach capitalizing on ops & Ideas that drive biz growth #CMWorld

@sujanpatel

A1b Growth hacking can be applied to any form of marketing or development. My fav is of course content marketing 🙂 #CMWorld #cmworld

@sujanpatel

A1. Growth hacking is any combination of tactics, esp. unpaid, that combine to increase the traffic, users, and sales of a site. #CMWorld

@revaminkoff

A1: growth hacking is half parts marketing and half parts measurement. And marketing is all abt marketing now #cmworld

@eCopyDesk

@CMIContent I just love my customers so much you guys (& underestimate dhow much legwork my idea needed) #CMWorld

@eccushing

@CMIContent A1: Growth hacking uses SM metrics and creativity to market! #cmworld

@ExperianDQSteph

A1. Content marketing is one of the tools in a growth hacker’s arsenal. #CMWorld

@revaminkoff

A1) It’s like bootstrapping with virtual boots! #CMWorld https://twitter.com/CMIContent/status/666663355537428480

@Serious_Vanity

@Serious_Vanity great way to explain it! #cmworld

@CMIContent

In today’s competitive environment all content marketers have to be growth hackers. Otherwise your growth is out the door #cmworld

@eCopyDesk

Good definition of a term often used ambiguously #Cmworld https://twitter.com/sujanpatel/status/666663490577305600

@AnneJanzer

Ember tells us it’s time for the #CMWorld chat! Follow along and contribute to today’s discussion on growth hacking. https://t.co/uPVuqEGq6b

@meshfire

A1c I prefer to think of it as content hacking #CMWorld

@sujanpatel

Growth hacking is essential to successful #contentmarketing. Without it your content will get stale. #cmworld

@BrookeHowell

A1 #Growthhacking is taking advantage of available resources for your #Marketing or #contentmarketing #CMWorld https://twitter.com/CMIContent/status/666663355537428480

@varunkr842

A1: Growth hacking isn’t just about driving more traffic. It’s attracting the RIGHT traffic that converts & contributes revenue. #cmworld

@pisarose

A1: Using innovative tech/tactics to grow faster/stronger than traditional marketing; content is it’s heart #CMWorld https://twitter.com/CMIContent/status/666663355537428480

@BetsyDaitch

A1: @CMIContent Using tactics, data, and metrics to scale quickly. Content is an integral part in overall strategy #CMWorld

@amitykapadia

A1. Growth hacking grows the readership of your #contentmarketing. #CMWorld

@revaminkoff

Is growth hacking possible in an org averaging at least 90 days for approving a content piece? #CMWorld

@av8r2000

A1: Have no idea but am anxious to learn! #CMWorld https://twitter.com/CMIContent/status/666663355537428480

@suddenlyfrugal

A1: I’d say it’s high impact content creation choices for a low opportunity cost. #CMWorld

@MaureenOnPoint

Does #content curation fit your definition of #contentmarketing? #CMWorld #marketingprofs

@engage_retain

@suddenlyfrugal we are too lol #cmworld

@CMIContent

A1. Observation: “Growth hacking” is jargon. Whatever it is meant to mean is overtaken by how “hipster” sounding it is. Bad #comms #cmworld

@jgombita

@SujanPatel thoughts? MT @jgombita A1. Observation: “Growth hacking” is jargon. #cmworld

@CMIContent

A1: I think that growth hacking is anything that helps you achieve your goals quicker, cheaper and better. #cmworld

@ideakid88

@jgombita I agree with you there. Growth hacking is just a fancy new term for a familiar concept. #cmworld

@eCopyDesk

a1 #CMWorld – This is a real good question… seeing different definitions!!

@T4Leonard

Q2: How do you decide which processes & systems will help with your growth? #CMWorld

I know #hacks from lifestyle perspective, have covered them (lawn hacks, holiday hacks, travel hacks, money hacks) but not content #cmworld

@suddenlyfrugal

I have to say I tend to agree… #CMWorld https://twitter.com/jgombita/status/666664491539648513

@MaelRoth

Did someone say growth hacking? Glad I was able to drop by! #cmworld

@danielerossi

A1:Strategically building a targeted community that’s part data and a tremendous amount of engagement. @CMIContent #cmworld

@JS_insidepitch

A2 I test first, measure & scale what works. I start by finding out the bottlenecks and problems. Then hypothesize solutions #CMWorld

@sujanpatel

You learn this. Experiment , rinse and repeat and you’re sure to come up with the right process #cmworld

@eCopyDesk

MT @jgombita: A1. Observation: “Growth hacking” is jargon. Whatever it is meant to mean is overtaken by how “hipster” .. Bad #comms #cmworld

@ega1

Best answer! #CMWorld https://twitter.com/jgombita/status/666664491539648513

@netvantage

Sounds like how I’ve approached blogging since 2007! #CMWorld https://twitter.com/BrookeHowell/status/666664858524524544

@suddenlyfrugal

A2b I then prioritize the ideas by the potential impact & least time needed to execute #CMWorld

@sujanpatel

I would also say, it’s really about efficiency. About streamlining your content creation. #CMWorld

@MaureenOnPoint

@danielerossi woo hoo! #cmworld

@CMIContent

A2c Growth hacking requires a good process to scale and build a team around. more details http://www.coelevate.com/essays/growth-process-first-tactics-second #CMWorld

@sujanpatel

Agreed #CMWorld https://twitter.com/sujanpatel/status/666664052689506304

@torriegundersen

Analyze where your growth is stagnant and target that area with different tools and approaches. Testing gets the job done #cmworld

@eCopyDesk

@CMIContent @JeremyBednarski Disappeared for a few minutes to read it – very cool! http://www.jeremybednarski.com/2015/11/content-reasons-why-i-love-facebook.html #cmworld https://twitter.com/CMIContent/status/666663400458579969

@lindadessau

A2 What will best serve my communities, current and potential customers? That, then ease of use. #cmworld https://twitter.com/CMIContent/status/666664872285892609

@LUCYrk78

A2. Analytics! Use data to make your decisions. #CMWorld

@revaminkoff

There’s truth to that. But as w/ lumping all content marketing in w/ snake oil, not fair to overgeneralize. #cmworld https://twitter.com/jgombita/status/666664491539648513

@carmenhill

@eCopyDesk but what is the “familiar concept?” (as quite frankly I am NOT familiar with it. And I’m hardly a stupid person). #cmworld

@jgombita

Q2: Previous knowledge and experience along with testing. What works for one client might not work well for another. #cmworld

@netvantage

A2 A/B testing of processes, check the system integration w/ your requirements #CMWorld https://twitter.com/CMIContent/status/666664872285892609

@varunkr842

a2 – #CMWorld This is so different for everyone… Product people need to automate AND Engage.. Everyone needs to “AND Engage”

@T4Leonard

A2d More on growth hacking processes: http://www.referralsaasquatch.com/building-process-growth-experiments/ #CMWorld

@sujanpatel

A1: @pr2020 has a Marketing Growth Hackathon webinar on Dec. 2 with @paulroetzer http://hubs.ly/H01n2-70 #CMWorld https://twitter.com/CMIContent/status/666663355537428480

@JeremyBednarski

I did a presentation called Bacon marketing that talks about streamlining content creation. http://www.slideshare.net/MaureenJann/bacon-marketingv2 #CMWorld

@MaureenOnPoint

@jgombita the familiar concept is to write content and get traffic to it. This is what content marketers and growth hackers do #cmworld

@eCopyDesk

A2: Simple: use what works and dump that which is not! Just remember that failure is not the end; not trying is. #cmworld

@ideakid88

A1. Growth hacking is much abused term for setting up short cuts that are cheap to free #CMWorld

@micadam

From a writer’s perspective today’s hacks = yesterday’s tips and tricks, whatever they may be. #CMWorld

@suddenlyfrugal

A2) Test various content at different times. Look at your data to see what’s working. #CMWorld

@torriegundersen

@carmenhill I am mystified as to where/how/when I “lump[ed] all content marketing in w/ snake oil.” Let alone “overgeneralize[d]. #cmworld

@jgombita

A2) Know your audience! #CMWorld https://twitter.com/CMIContent/status/666664872285892609

@Serious_Vanity

A2: The processes for content growth hacking aren’t exclusively inside-out. UX functionality plays a big role, too. #cmworld

@pisarose

Mmmmmm bacon…. #CMWorld https://twitter.com/MaureenOnPoint/status/666665661381365760

@suddenlyfrugal

A2: look at your MKTG tech stack & figure out where you have gaps & what tech to leverage to help you do more with less #CMWORLD

@Fawzy_Aya

Q2:I try new processes and vendors and systems all the time. Rule of thumb I use is: if it doesn’t make things easier get rid of it #CMWorld

@MaureenOnPoint

A2: Monitor, analyze & documenting. Learn from previous efforts & shift priorities when something is working. #CMWorld

@CrysWiltshire

@CMIContent A2: Decide what your main goal is and go from there! #CMWorld

@ExperianDQSteph

Is there a fee for this webinar? @JeremyBednarski @pr2020 @paulroetzer #CMWorld

@suddenlyfrugal

a2 #CMWorld -. Analytics give us insight to making better subjective judgment calls.

@T4Leonard

Have to say @eCopyDesk if that is the case, growth hackers do NOT know how to “communicate clearly” #cmworld https://twitter.com/eCopyDesk/status/666665689990631427

@jgombita

Experimentation is key! A/B tests, various audiences, usability, etc. You don’t know until you test! #CMWorld https://twitter.com/CMIContent/status/666664872285892609

@BetsyDaitch

@suddenlyfrugal @pr2020 @paulroetzer Nope, it’s free! #CMWorld

@JeremyBednarski

A1: #GrowthHacking is being mindful of audience + tuning into analytics. #CMWorld

@danielleadairz

@jgombita sounds like you have had a bad marketing experience #cmworld

@eCopyDesk

Q2. Look at your sales cycle & metrics for success. What could be high impact, fast growth for one might be long for others. #cmworld

@carmenhill

Exactly. It has to be a right fit for the strategy. As trends change, so too might the processes & tools. #CMWorld https://twitter.com/MaureenOnPoint/status/666665976491020288

@gShiftLabs

@BetsyDaitch 🙌🏻 #CMWorld

@torriegundersen

Q3: How do you know if your brand is growing in the ways and at the rate it needs to on the marketing side of things? #CMWorld

@T4Leonard Analytics is a major contributor for good decision making. As is keyword research to ensure searchable content. #cmworld

@MaureenOnPoint

When everyone talks about successful content strategies, it’s the collection of assets, not any one that provides strategic value. #CMWorld

@ArrenHPark

@CMIContent Sorry for the shameless plug, but you kind of set me up for it…lol. #CMWorld

@JeremyBednarski

I believe that’s true for most uses of the word “hack” @micadam — short cuts that are cheap to free. #CMWorld

@suddenlyfrugal

A3: Our key KPI is: Our we reaching our goals? #CMWorld

@SueBrady

Unsure where you got idea from @eCopyDesk. I simply think it is #contentmarketing “conventional wisdom” to think term well known #cmworld

@jgombita

Exactly! Continuous improvements are a must. #CMWorld https://twitter.com/CrysWiltshire/status/666665975845150720

@amitykapadia

A2. always question the results and challenge there are better ways to realize your goals #CMWorld

@micadam

@BrookeHowell curious – how have you been using growth hacking Brooke? #cmworld

@karrabarron

A2) We analyze what’s working and explore how we can make a bigger impact with it on a larger scale. Also follow successful co’s. #cmworld

@CrowdContent

A3 Most people over complicate this one. I keep it simple: #CMWorld

@sujanpatel

A2:Identify which audience you reach on each platform and A/B test content on those sites. @CMIContent #CMWorld

@JS_insidepitch

@JeremyBednarski with friends like you and @paulroetzer, we’re happy you did it! #cmworld

@CMIContent

@T4Leonard Analytics are a help, as long as we don’t become automated dashboard zombies. http://ow.ly/ULpxY #cmworld

@pisarose

A2: #growthhacking is all about analytics to me. But smart analytics, not vanity metrics. #CMWorld

@danielleadairz

For us, content downloads should improve KPIs which should ultimately improve the revenue goals. #CMWorld

@MaureenOnPoint

A3b Measure branded search volume using Google Search Consule, sales or customers by direct & branded search #CMWorld

@sujanpatel

Analytics and testing are the key to it all. Use a combo of @googleanalytics and @hotjar and you should be all set #cmworld

@eCopyDesk

.@jgombita Valid point, but “Resistance is futile” — here in Silicon Valley, people love growth-hacking #CMworld

@AnneJanzer

@T4Leonard Thanks! I aim for professionally silly as my personal brand! ha-ha #offtopic #CMWorld

@MaureenOnPoint

A3b I’m never satisfied. Brand growth can always happen faster #CMWorld

@sujanpatel

So @AnneJanzer if Silicon Valley says it is so, the rest of the #contentmarketing world must weakly abide? #cmworld https://twitter.com/AnneJanzer/status/666666388530987008

@jgombita

@eCopyDesk what’s the most insightful test you’ve run so far? #cmworld https://twitter.com/eCopyDesk/status/666665327321866240

@karrabarron

A3 Compare results w/ your goals. #CMWorld https://twitter.com/CMIContent/status/666666368591224832

@varunkr842

A3. Make sure you have a clear measurement stick. Many brands have no zero measurement point either – so growth is hard to see #CMWorld

@micadam

A3c fast enough? I’m never satisfied. Brand growth can always happen faster #CMWorld

@sujanpatel

@CMIContent A3: By focusing on the data and analytics! Retention, virility, etc. #cmworld

@ExperianDQSteph

A3: Data. What are you trying to accomplish and what data can you use to measure that goal. #cmworld

@netvantage

MT @CMIContent: Q3: How do you know if your brand is growing in the ways/rate it needs to on the marketing side of things? #CMWorld

@ShakirahDawud

@karrabarron In part, I’m always on the lookout for audience questions and ways to tie content to news & trends. #cmworld

@BrookeHowell

Thanks @JeremyBednarski @pr2020 @paulroetzer Suggestion? Put your CTA for webinar on top & more obvious. Had to scroll to find link #CMWorld

@suddenlyfrugal

A3: Analytics will show you how your marketing is doing and increasing sales will confirm its success. #cmworld

@ideakid88

A3) Every brand is different. Set goals by researching competition + testing content. #CMWorld

@torriegundersen

A3. Define what growth really means to you, the company and the brand #CMWorld – much overlooked thus making for fluffy measurement #CMWorld

@micadam

A3: @CMIContent By setting up measurables for the marketing department that coincide with the sales/business side. #CMWorld

@ToddPatton

A3d More on brand measurement here: http://www.kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/ #CMWorld

@sujanpatel

Not at all, @jgombita – but some battles are hard to win. The OED’s word of the year for 2015 is an emoji. #cmworld

@AnneJanzer

You’ve got probs if you aren’t sure! 🙂 Always be testing and analyzing against your goals/KPIs #cmworld https://twitter.com/CMIContent/status/666666368591224832

@LUCYrk78

@pisarose “If it was all about analytics, a blind person could drive” ~rel #cmworld #quote “No Vision Required”.

@T4Leonard

@AnneJanzer Silicone Valley (mainly) young, male, Caucasian engineers also been accused of designing for self not general populace #cmworld

@jgombita

@MaureenOnPoint @SFerika I was wondering the same thing 😉 I hear about walking meetings at some workplaces – very cool #cmworld

@lindadessau

A3: Set measurable goals & tie them to the strategy. Look at metrics, which actually matter & forget the vanity data. #CMWorld

@CrysWiltshire

Indeed but you need a clear Zero measurement #CMWorld https://twitter.com/netvantage/status/666666900261236736

@micadam

A3: Your brand is growing in the right ways (marketing-wise) when your most engaging content adheres to personas & use cases. #cmworld

@pisarose

@MaureenOnPoint This one is standing as in recurring every Tuesday, but have had many literally standing meetings in the past. 😉 #cmworld

@SFerika

A3: Plain and simple: Your stakeholder are happy! Good leads & positive feedback from prospects. #CMWorld https://twitter.com/CMIContent/status/666666368591224832

@BetsyDaitch

A3: Measure and compare what matters to your brand (leads/customers/revenue) – it all boils down to the bottom-line. @CMIContent #CMWorld

@amitykapadia

@ToddPatton Agreed! it doesn’t count unless it’s serving the business. Not enough time in the day to create “fluff” #CMWorld

@MaureenOnPoint

danielleadairz : A2: #growthhacking is all about analytics to me. But smart analytics, not vanity metrics. #CMWorld

@GrowthBible

@karrabarron a CTA button copy test I ran was insightful. I ran one on the contact page that showed me leaks on my website #cmworld #cmworld

@eCopyDesk

Translate you business goals into real measurable social goals #CMWorld https://twitter.com/ToddPatton/status/666667140007596032

@micadam

A3: In the end it always comes down to sales + reaching business goals. #CMWorld

@danielleadairz

@lindadessau @MaureenOnPoint I used to do walking meetings for some of my 1:1s. It’s a nice break from the office. #cmworld

@SFerika

@carmenhill I would question what is the value of a concept the majority of the populace doesn’t get instinctively? #cmworld

@jgombita

A3: I think when people start becoming advocates, and marketing on your behalf, the dominos have started falling #CMWorld

@EvanLePage

A3: Metrics – are you measuring your KPI’s and progress towards your business goals? #CMWorld https://twitter.com/CMIContent/status/666666368591224832

@JeremyBednarski

A3:KPIs. Are you engaging people. Are you developing new audience & brand loyalists? You know if you interact regularly @CMIContent #cmworld

@JS_insidepitch

@SFerika Hehehe I couldn’t help myself. We have a literal standing meeting at 9am #CMWorld

@MaureenOnPoint

A3. What matters to any brand is Revenue and Marging (shareholder return) – all the rest is just secondary measurements #CMWorld

@micadam

A3 There’s never a shortage of analytics you can look at, and I’d suggest always measuring against goals to see how you stand #cmworld

@LUCYrk78

@SFerika @MaureenOnPoint Nice #cmworld

@lindadessau

.@jgombita Yes – sexism in tech (and beyond) is a battle definitely worth fighting! #CMworld

@AnneJanzer

A1. (sort of) Growth hacking ≠ content marketing. There’s more to it than that. #CMWorld

@carmenhill

Standing only meetings are also very productive #CMWorld https://twitter.com/SFerika/status/666667419486810113

@micadam

@suddenlyfrugal @pr2020 @paulroetzer Thanks for the feedback, Leah. We’ll take a look at it. #CMWorld

@JeremyBednarski

a3 #CMWorld – too many different possibilities here. Investors, ROI, or my favorite, “It feels good”.

@T4Leonard

Q4: What growth hacks can be used to improve your day-to-day activities and content marketing processes? #CMWorld

A3) Marketing and sales are closely tied with us. If sales goals are being met, it means that marketing is growing appropriately. #CMWorld

@CrowdContent

@carmenhill how did you do that doesn’t equal sign?! #cmworld

@LUCYrk78

#A2 Define the goals, define the audience, select the most relevant processes, and test to see what works best. Rinse and repeat. #CMWorld

@OhstenMarketing

Agreed! Exactly what we’re helping companies do @Ambassador. #CMWorld https://twitter.com/EvanLePage/status/666667463401185280

@ToddPatton

A3: Set your goals. Figure out what KPIs you want to track against. Work backwards from that goal. If you meet it you are on track #CMWORLD

@Fawzy_Aya

@CrowdContent Yup! It’s one swoop from the moment a lead hits our systems all the way through closed opportunity. #CMWorld

@MaureenOnPoint

@BrookeHowell of course. That’s when prioritization and process come in play #cmworld

@sujanpatel

@MaelRoth then why not call it that?! Or “strategic” (why and what) content marketing? c @netvantage #cmworld

@jgombita

A4 make a habit of questioning everything. Why did a work and not b? How can I get b to work as well as a? #cmworld

@eCopyDesk

A4: Outreach & Relationships are the two biggest things you can do in content hacking! more here: http://blog.contentmarketer.io/outreach-emails/ #CMWorld

@sujanpatel

@eCopyDesk always know your why! #cmworld

@CMIContent

a4 – original content (we all have some) and engage…!!! #CMWorld

@T4Leonard

So many brands are missing the opportunity to evangelize customers & turn them into advocates (aka revenue generators) @EvanLePage #CMWorld

@amitykapadia

A4: Immerse yourself in the social space & build relationships with influencers. Great way to source thought leadership. #cmworld

@pisarose

A4b Growth hack your way into the press http://sujanpatel.com/pr/get-press/ #CMWorld

@sujanpatel

@sujanpatel outreach is important. But it’s tough for someone starting out, you don’t always get a positive response #cmworld

@eCopyDesk

A5: Schedule everything to remove roadblocks from getting stuff done & automate as much as you can! #CMWorld https://twitter.com/CMIContent/status/666667876682600448

@BetsyDaitch

A4) Engage with your community. Get to know them + create relationships! So much insight can be gathered by just engaging #CMWorld

@torriegundersen

A4c Growth hack your way into writing for Forbes, Inc, WSJ & more: http://blog.contentmarketer.io/guest-post-on-forbes/ #CMWorld

@sujanpatel

A4 Nurture your relationship and be clear in your #Brand communication #CMWorld https://twitter.com/CMIContent/status/666667876682600448

@varunkr842

[Opinion] by @magriebler on @LinkedIn: Words as an Endangered Species and Oxford’s #PR Stunt http://ow.ly/ULh4Q c @AnneJanzer #cmworld

@jgombita

Engagement with like minded people works. That’s what communities like @reddit and @inbounddotorg are for #cmworld

@eCopyDesk

A4 nurturing the online relationships offline. Making the brand human by people talking to people #CMWorld

@micadam

A4: Quality owned content & a solid distribution strat including advocates/influencers to amplify the message. #CMWorld

@CrysWiltshire

Original content is key. Don’t be a copycat! #CMWorld https://twitter.com/t4leonard/status/666668299313414148

@torriegundersen

A4: Never forget the human to human factor of all that you do! H2H is the ultimate secret sauce… at least I think so. #cmworld

@ideakid88

A4: Get data-savvy, not just straight analytics, but exploratory, too. Learn how to question & interpret results. #cmworld

@pisarose

@sujanpatel @CMIContent definitely – knowing your audience and crafting objectives will help fine tune your outreach activity #cmworld

@Swanny_s

A4: Make a plan, work ahead, schedule ahead — then you have time to add in great new stuff when opportunities arise. #cmworld

@BrookeHowell

@CMIContent Use interviews+recorders+transcription to streamline content creation. Writing is daunting 4 experts-I remove the barrier #cmworld

@MaureenOnPoint

Excited to bump into #cmworld, an area I am hoping to spend more time and effort writing in. Looking forward to the insights!

@joanna_haugen

@BrookeHowell Good planning is key! #cmworld

@MaureenOnPoint

@MaureenOnPoint @CMIContent Transcripts of videos = my #contentmarketing secret weapon. #cmworld

@SFerika

A4: Question everything. Get feedback from new sources. Imagine part of the process is broken and fix it. #CMWorld https://twitter.com/CMIContent/status/666667876682600448

@JeremyBednarski

@eCopyDesk @sujanpatel For every negative response, you’ll get a positive response! Keep at it! #CMWorld

@torriegundersen

@jgombita There are lots of terms not widely understood, unless or until they’re relevant to you. That’s the nature of jargon. #CMWorld

@carmenhill

@torriegundersen So Right On.. we all have some… just say it (write it) !! #CMWorld

@T4Leonard

A4: Pretty simple. Listen to what people are asking, and provide solutions and answers. That’s the best content. #cmworld

@JS_insidepitch

@eCopyDesk @sujanpatel Very true. However, sometimes a positive image can come from how you handle negativity in outreach. #CMWorld

@CrysWiltshire

A4: Referral marketing automation! Let your customers share your content & help grow revenue @CMIContent #CMWorld

@amitykapadia

@eCopyDesk True, but you don’t need many of those kinds of relationships #cmworld

@ShakirahDawud

Love this post @jgombita – thanks for sharing it. I was distressed about emoji. #CMworld #offtopic #wordgeeks https://twitter.com/jgombita/status/666668692219015168

@AnneJanzer

Concept needs to be partially self-evident WITHIN words @suddenlyfrugal! Ex. “organizational narrative” #cmworld https://twitter.com/suddenlyfrugal/status/666668769826115586

@jgombita

a4) Outreach is super important! Continue to promote content everyday – don’t just give up #cmworld

@MissSarahQ

A4. Create a team of team of people who collaborate well together. Lots of great online management tools for communication. #cmworld

@joanna_haugen

@SFerika @CMIContent YES! take those transcriptions, turn them into blogs, tweets, etc I ask an extra ? and save it for a paper. #CMWorld

@MaureenOnPoint

@CMIContent surveys, speaking to your audience, brainstorm sessions, keyword research, competitor research, events calendar #cmworld

@Swanny_s

Q5: What are some personal growth tips and hacks to advance our practices of content marketing? #CMWorld

@MaureenOnPoint @CMIContent YES, What Maureen Said 🙂 #CMWorld

@T4Leonard

@SFerika LOL me too http://gph.is/LGkfPJ?tc=1 via @giphy #cmworld

@ideakid88

Q1: What is growth hacking? And how does it relate to content marketing? #CMWorld @CMIContent

@renepower

Love this…we aren’t robots! #CMWorld https://twitter.com/ideakid88/status/666668918430388224

@torriegundersen

@Swanny_s I’m a HUGE survey fan! Those are phenomenal tools to incorporate your community + inexpensive expertise #CMWorld

@MaureenOnPoint

Our thoughts exactly! Use metrics to make data-driven, informed decisions for the strategy going forward #CMWorld https://twitter.com/CMIContent/status/666668925409738752

@gShiftLabs

A5) Check out forums to see what your audience wants answers to – then create content with those answers #cmworld

@MissSarahQ

A4. Use employee advocacy for generate more content to use in content marketing #CMWorld

@micadam

A5 again growth is all about questioning and testing. Just starting out? Invest in one good testing tool and all shall be well #cmworld

@eCopyDesk

A5: Build measurement into everything you do. From the smallest task to the biggest campaign. Data drives growth. #CMWorld

@EvanLePage

@BrookeHowell thx! Love that the audience is part of your strategy. Sometimes we forget it’s about them – not about being flashy #CMWorld

@karrabarron

A1: Growth hacking for me is finding efficient and effective short cuts to being more relevant and useful #cmworld

@renepower

@T4Leonard Or tweet it! 😉 #CMWorld

@torriegundersen

A5: Personally engaging with your audience and humanizing your brand…kind of like participating in #CMWorld weekly chats 🙂 @CMIContent

@amitykapadia

A5. Stay on top of trends. Read, read, read … and learn from others who excel in content marketing. #cmworld

@joanna_haugen

a4 – – Absolutely and simple participation… #CMworld https://twitter.com/vcbuzz/status/666668927355895808

@T4Leonard

A5: Do you guys use editorial calendar? I write based on what analytics are telling me is popular topic. #cmworld https://twitter.com/CMIContent/status/666669393468747778

@suddenlyfrugal

Q2: How do you decide which processes & systems will help with your growth? #CMWorld @CMIContent

@renepower

@MaureenOnPoint Yes! For the most part, touch points throughout the sales cycle involve both the sales&marketing dept’s. #cmworld

@CrowdContent

@amitykapadia couldn’t agree more 🙂 #cmworld

@CMIContent

A5 my favorite hack for content marketing was this one: http://sujanpatel.com/marketing/cold-outreach/ & https://youtu.be/m8KrysxrMqU?list=PLvpUyy95uwJyk7oDx5BfJeDThZf1mSxoi #CMWorld

@sujanpatel

A5: Know your product is my #1 advice. It makes filling in the blanks so much easier. My expertise added = reduced resource reqs #CMWorld

@MaureenOnPoint

A5. In an ever-changing field, you can’t settle. Always keep trying and playing with new ways to reach interested audiences. #cmworld

@joanna_haugen

@carmenhill to someone who aims to be CLEAR communicator jargon a bad thing. Very, very bad thing. Cheers; didn’t mean to take over #cmworld

@jgombita

@MissSarahQ forums are so important. I spend a good part of my day sifting through @inboundorg and always learn sth new #cmworld

@eCopyDesk

@CrowdContent Absolutely. key to actually closing the deal as the ultimate goal. #CMWorld

@MaureenOnPoint

A4: @CMIContent If content is brainstormed out early in the week/month/year, day-to-day will become more productive & streamlined. #CMWorld

@ToddPatton

@CMIContent A5 Start with a plan including set KPIs, create an editorial calendar, and go! Measure, refine as you go. #cmworld

@SFerika

A5b I’ve received emails from a few dozen people confirming my process works http://bit.ly/1QsK5pM & http://bit.ly/1S1R32G #CMWorld

@sujanpatel

A5 Start #SocialListening from your community & TA to #growthhacking your #contentmarketing #CMWorld https://twitter.com/CMIContent/status/666669393468747778

@varunkr842

A5: Reduce, reuse & recycle content: Package it for different audiences while maintaining your brand voice. #CMWorld https://twitter.com/CMIContent/status/666669393468747778

@BetsyDaitch

A3: Measure your growth – how will depend on your KPIs, and could include social engagement, traffic, conversions and more #CMWorld

@OhstenMarketing

@ToddPatton @CMIContent but you need to make room for iterations #cmworld

@eCopyDesk

A2: Has to deliver for customers and make us more efficient – but not so efficient it is robotic. Should always be human part #cmworld

@renepower

@torriegundersen Agree !!! That is what I do… Its like my note taker and tester all in one in parallel.. #CMWorld

@T4Leonard

@CMIContent A5: Have a go-to list of industry blogs and follow your heroes. #CMWorld

@Vital_Design

A5: Personal tip for content growth hacking: Learn the art of constrained creativity. http://ow.ly/ULrRc @byoung07016 #cmworld

@pisarose

A5: Never stop learning. Be a sponge. Share what you’re learning with others and LISTEN to what they can teach you, too. #cmworld

@Contenttopia

@BetsyDaitch curating and repurposing content are priorities here at CMI #cmworld

@CMIContent

@suddenlyfrugal I think an editorial calendar is valuable to a point, but it needs to be flexible. #cmworld

@joanna_haugen

A5c growth hack your headlines, share button locations, CTAs, guest post, length & more http://coschedule.com/blog/growth-hacks/ #CMWorld

@sujanpatel

Q3: How do you know if your brand is growing in the ways and at the rate it needs to on the marketing side of things? #CMWorld

@renepower

@Vital_Design and follow your friends/influencers! #cmworld

@CMIContent

A5) Be yourself. Don’t change yourself to fit in your follow a trend. Authenticity is key. #CMWorld

@torriegundersen

A5d read, learn, practice, do it again the right way after making mistakes the first time, measure results & repeat #CMWorld

@sujanpatel

@eCopyDesk were you simply testing copy on the button or placement? Always curious what others do #CMWorld

@karrabarron

Q5: Know your internal experts and talk to them regularly. They are the source of your best content. #cmworld

@BrookeHowell

A5. A few tips: Twitter lists, expanding your knowledge of SEO, and of course, reading good content on content marketing! #CMWorld

@cliftonchestnut

Is there a worthwhile editorial calendar tool @joanna_haugen that you know of? Agree on flexibility. #CMWorld

@suddenlyfrugal

@karrabarron just the copy for that particular test #cmworld

@eCopyDesk

Use ext resources to validate your content-no shame in folding other experts into content-let them know 2=cross promotion GOLD! #CMWorld

@MaureenOnPoint

Q4) Give of yourself and engage with your audience, and learn the art of repurposing. #CMWorld

@Serious_Vanity

@EvanLePage Amen, brother. #CMWorld

@mikeunderell

A5. And while it’s important to know what your audience wants/needs, don’t forget to remain loyal to your brand/voice. #cmworld

@joanna_haugen

A3: Ultimately interest in and, demand for, your brand are the only measures that truly matter #cmworld

@renepower

@BrookeHowell many people overlook their own internal teams. So important to look to those we work with! #cmworld

@CMIContent

@suddenlyfrugal @joanna_haugen excel is totally sufficient. My column heads are: Topic, Publish Date, Title, Author, KWs, tags #CMWorld

@SueBrady

A5: Be passionate about content quality, but learn how to look at it through different lenses & pivot quickly. #cmworld

@pisarose

A5: Promote why you’re doing not what you’re doing. #cmworld @CMIContent

@MengYang22

@CMIContent build your own blog , target an interest your enjoy and start to use digital tactics to drive reach and engagement #cmworld

@Swanny_s

A5: Keeping the content “voice” consistent across platforms as much as possible. #cmworld

@ShakirahDawud

A5: Seek to not only understand who your customers are, but WHY they are your customers. Know where else they go online. #CMWorld

@Vruno

A5: Always be in listening mode and NSAMCWADLP: never start at marketing campaign without a dedicated landing page! #cmworld

@ideakid88

@T4Leonard Haha same here! #CMWorld

@torriegundersen

Humanize or let’s say show yours #Brand personality as a human to be more authentic and engaging #CMWorld https://twitter.com/amitykapadia/status/666669776433868801

@varunkr842

A5: Research your target audience, understand their language, questions & intent are the most important parts of content marketing. #cmworld

@netvantage

A5 If you have a favorite type of client, know their interests/needs & tailor content to attract more of the same #cmworld

@kcwriter

Q4: What growth hacks can be used to improve your day-to-day activities and content marketing processes? #CMWorld @CMIContent

@renepower

@suddenlyfrugal Great question. Don’t know of one, but there must be something. I’ve always worked in Google Docs w/ collaborators. #cmworld

@joanna_haugen

Sounds so easy, Erika 😉 #CMWorld https://twitter.com/SFerika/status/666670023914688512

@carmenhill

@CMIContent @BrookeHowell OMG, yes. That’s key to the success I’ve seen. Making internal experts look great is a win for the company #cmworld

@MaureenOnPoint

@AndreaLEnright Long may your brand grow! #CMWorld

@ideakid88

A5) Believe in what you create, and do the mirror work it takes to have the confidence to share it with the world. #CMWorld

@Serious_Vanity

Q6: What is the best growth hack marketing tip you’ve ever learned? How has it helped? #CMWorld

@Serious_Vanity I love this advice. That’s huge. #CMWorld

@MaureenOnPoint

@danielerossi Yes indeed especially by the C-suite. #CMWorld

@ideakid88

MT @MaureenOnPoint: A5: Know your product is my #1 advice. It makes filling in the blanks so much easier=reduced resource reqs #CMWorld

@ShakirahDawud

That’s what we use in Google Docs. I like that many of us can work in/tweak it. Thx for insight @SueBrady! @suddenlyfrugal #cmworld

@joanna_haugen

Great advice from a great marketer! #cmworld https://twitter.com/sujanpatel/status/666670229016047616

@CrowdContent

A4: Hacks to improve #CM >> Curation and creation sprints, focused 30 minute writing, running cloud based calendars #cmworld

@renepower

Pity the Twitter chats in the same time slot as #cmworld with its passionate #contentmarketers (whether they hack or not). 🙂

@jgombita

@CMIContent Such a tough question! #CMWorld

@revaminkoff

A6: Get content marketing inspiration from brands you admire. They’ve likely solved a lot of challenges. No need to start from zero #CMWorld

@MaureenOnPoint

Nicely said! #cmworld https://twitter.com/MengYang22/status/666670642075295744

@carmenhill

A6: Attend events and live tweet. You make so many connections and boost your exposure. #cmworld

@BrookeHowell

Dedicated tools not always needed – @Excel and @Googledocs can suffice for editorial calendars #CMWorld https://twitter.com/SueBrady/status/666670622207057920

@lindadessau

@ideakid88 @AndreaLEnright sounds like a Sound of Music song 🙂 #CMWorld

@CMIContent

A4: Gather email data through content on your site – this allows you to nurture leads towards sales through more targeted methods #CMWorld

@OhstenMarketing

A6. Think outside the box. #CMWorld

@revaminkoff

@BrookeHowell This is one of my favorite tricks. I think it’s the key to quickly a social media presence. #cmworld.

@MaureenOnPoint

A6: ABL – Always be listening. You’ll learn answers to questions you didn’t know you had. #CMWorld https://twitter.com/CMIContent/status/666670900360548353

@JeremyBednarski

I’m curious to know how @pisarose defines a (business) “influencer” #cmworld https://twitter.com/pisarose/status/666668410789601280

@jgombita

Thx for suggestions @MaelRoth @joanna_haugen @CoSchedule @SueBrady I would love tool that prompts me, like don’t forget to post! #CMWorld

@suddenlyfrugal

MT @MaureenOnPoint: A6: Get content marketing inspiration from brands you admire…. No need to start from zero #CMWorld

@BrookeHowell

@carmenhill @sferika what? It’s not as simple as it sounds? 🙂 #CMWorld

@CMIContent

A6: Be flexible. It’s marketing 101 to maintain brand voice, but some valuable audiences would respond better to a diff voice. #CMWorld

@Vruno

A6. Referral programs can really help increase a user base. #CMWorld

@revaminkoff

@BrookeHowell I love live tweeting from events! Have to be careful to balance so my gaze comes up once in awhile 😉 #cmworld

@lindadessau

A6 Reply with in a time frame to any query and most of them will turn into your #Brand advocate #CMWorld https://twitter.com/CMIContent/status/666670900360548353

@varunkr842

There’s nothing more “viral” than someone’s passion and purpose shining through something. But it IS a leap! #CMWorld @MaureenOnPoint

@Serious_Vanity

A6: Never stop learning, especially in this industry. #cmworld

@netvantage

@lindadessau @Excel @googledocs Those are my go-to processes right now for managing content marketing 🙂 #CMWorld

@CrysWiltshire

@lindadessau @Excel @Googledocs @SueBrady @suddenlyfrugal so true! We rely on a lot of those tools here at CMI #cmworld

@CMIContent

@lindadessau Exactly! #cmworld

@BrookeHowell

A6b Not all audience members respond to the same types of content, repurpose everything and get max bang for your buck. #CMWorld

@MaureenOnPoint

@CMIContent @AndreaLEnright LOL! like this http://gph.is/VwQAL4?tc=1 via @giphy #CMWorld

@ideakid88

@Vruno being fluid is key! #cmworld

@CMIContent

A6: @CMIContent Just one? Engage. #CMWorld

@ToddPatton

A6 always start with the basics. Before you fix anything , fix your site speed ..everything has an impact #cmworld

@eCopyDesk

@eCopyDesk having a good foundation is so important! #cmworld

@CMIContent

@Serious_Vanity Absolutely. You can’t manufacture that. #CMWorld

@MaureenOnPoint

A6. Follow the trends your audience is into, but don’t annoyingly encroach on their space. Respect how they use products/services. #cmworld

@joanna_haugen

A6(2). Some of my favorite results have come from doing something out of the ordinary. #CMWorld

@revaminkoff

Q6) @SethGodinBlog’s encouragement to just SHIP, get past the need for perfection, and be unique. #CMWorld

@Serious_Vanity

*mic drop. Well said, @JeremyBednarski. #Cmworld https://twitter.com/JeremyBednarski/status/666671499676356610

@CrowdContent

A5: Don’t write content that’s going to get you visitors. Write content that’s going to get you leads. #CMWorld

@OhstenMarketing

@jgombita Someone with passionate, respected expertise (generous w/ sharing it) with an engaged network – moves people to action #cmworld

@pisarose

A6. Teach other and you will be able learn more and new things (and not be the victim of your own knowledge) #CMWorld

@micadam

A6b also “hack” your way to get a seat at the table w/the product development team so you can know early & often what’s next. #CMWorld

@Vruno

Good one, Jeremy. That’s a great life hack, too! #cmworld https://twitter.com/JeremyBednarski/status/666671499676356610

@carmenhill

A6) If you have the resources, try responding to has many comments/tweets as you can to grow the relationship w/ your community #CMWorld

@torriegundersen

@revaminkoff definitely have to differentiate yourself! #cmworld

@CMIContent

A6. Give and not expect something back (immediately) #CMWorld

@micadam

A6: READ as much as possible, and apply the successful hacks/tactics of other industries to your own. #CMWorld https://twitter.com/CMIContent/status/666670900360548353

@BetsyDaitch

So true about site speed. We switched hosting services last week because of site speed and unreliability. #CMWorld https://twitter.com/eCopyDesk/status/666671919819788290

@suddenlyfrugal

@Vruno That is advice that is too infrequently heeded. Marketing is really an integral part of every department for this reason. #CMWorld

@MaureenOnPoint

A6: Never stop learning! Keep exploring things outside your areas of knowledge and you will be surprised by what you find. #cmworld

@ideakid88

@CMIContent A6 – Engage – that is the biggest ingredient to GROWth hacking. Love referral too…. #CMWorld

@T4Leonard

Q7: Audience growth & retention are main goals for so many of us. What are some growth hacks? #CMWorld

@micadam Love that! I do truly learn so much by diving into a topic in order to teach someone else #cmworld

@lindadessau

@micadam we can’t expect value if we don’t give value #cmworld

@CMIContent

MT @MaureenOnPoint: A6b Not all audience members respond to the same types of content, repurpose and get max bang for ur buck. #CMWorld

@ShakirahDawud

Like that @pisarose! Alas too many confuse “popularity” with feet-on-the-ground (esp. in-house) “influence” #cmworld https://twitter.com/pisarose/status/666672167124381696

@jgombita

A7 Once you have an audience, ask them what they want to read about. Survey them. @Buffer does a great job at this. #CMWorld

@sujanpatel

A7b You need to really understand your audience, their needs, their problems and start solving them. #CMWorld

@sujanpatel

I agree but most people Give to GET (not to say TAKE) back #CMWorld https://twitter.com/CMIContent/status/666672462382415873

@micadam

Use unlikely sources for inspiration-I use nostalgia-cartoons coloring books craft tables retro vibes-People are people b2b or b2c #CMWorld

@MaureenOnPoint

Which brands do the best at delivering a content tilt via their blog? #cmworld

@RizzoMB

A6: Get experts to write your content. If you’re going to publish thin rubbish, you might as well publish nothing at all #CMWorld

@OhstenMarketing

@MaureenOnPoint that’s really cool to hear! #cmworld

@CMIContent

A7. As a PR practitioner, not a fan of the word “audience.” So how about moving passive audience to active/engaged stakeholder? #cmworld

@jgombita

A7: Trial & Error #cmworld @CMIContent

@MengYang22

A7c At @wheniwork our audience are small biz owners & they have problems like managing, hiring, etc our content helps with this #CMWorld

@sujanpatel

Hey @CMIContent I have 12/1/15 marked on my calendar for when #CMWorld 2016 registration opens. Is that still accurate?

@suddenlyfrugal

Want audience growth and retention? Talk to your audience. Engage with them via surveys like the ones @quaraloo offers #cmworld

@eCopyDesk

A7: For me the greatest and hardest is to listen, listen and listen some more. #cmworld

@ideakid88

@CMIContent Thanks, it keeps things fresh and fun for my audience-they keep coming back because they don’t know what to expect! #cmworld

@MaureenOnPoint

A7d retention secret = care about your audience/customers and truly help them. #CMWorld

@sujanpatel

A7: Listen to your customers and if you can, give them what they are asking for. #cmworld

@netvantage

A7: For those in marketing: content to engage buyers after the sale. Nurturing shouldn’t stop with a purchase. #cmworld

@pisarose

A7 Engage from a personal point of view, as part of the group not as an outsider looking in. Find out what’s important to people. #cmworld

@LUCYrk78

@suddenlyfrugal that’s what we’re shooting for! #cmworld

@CMIContent

@ideakid88 So important to listen when everyone is clamoring to have their voice heard. It pays to be quiet and learn. 🙂 #cmworld

@joanna_haugen

A7e Talk to customers & empathize with them…oh yah make them laugh or tug their hearts #CMWorld

@sujanpatel

A7: 1) Go to where your audiences are. 2) Be helpful 3) Look for holes in info/services that you can fill. 4) Build relationships #cmworld

@Vruno

Yes ma’am! MT @OhstenMarketing: A5: Don’t write content that gets visitors. Write content that gets leads. #CMWorld

@ShakirahDawud

A7: Automated nurturing programs that have personality; using data to optimize the way your communicate. #CMWorld https://twitter.com/CMIContent/status/666672423249428480

@BetsyDaitch

@OhstenMarketing I like to act as a conduit for my experts… content marketing expertise with all the sex appeal of a marketer! #CMWorld

@MaureenOnPoint

A7. Referral programs. They really help. #CMWorld

@revaminkoff

Such a great point. Don’t drop ppl once you’ve gotten something from them, but build relationships- #cmworld https://twitter.com/pisarose/status/666673216551718913

@LUCYrk78

@CMIContent @suddenlyfrugal Indeed especially when you are a talker like me. #cmworld

@ideakid88

@eCopyDesk It really it simple at the core – Want to engage? Talk to people 🙂 #CMWorld

@CrysWiltshire

A7.Turn big data into actionable decisions #CMWorld

@micadam

MT @vruno: A6b “hack” your way to get a seat at the table w/the product development team so you can know early & often what’s next. #CMWorld

@ShakirahDawud

Cool Like I said it’s on my calendar! @CMIContent #CMWorld https://t.co/k1VMBd4Lhr

@suddenlyfrugal

A7. Also a good transactional email program with a strong onboarding cadence. #CMWorld

@revaminkoff

“Listen to listen, don’t listen to speak.” AM Tremonti, host of @TheCurrentCBC at @CPRSNational conference #cmworld https://twitter.com/JeremyBednarski/status/666671499676356610

@jgombita

MT @sujanpatel: A7 Once you have an audience, ask them what they want to read about. Survey them. #CMWorld

@ShakirahDawud

A7 Turn your audience into your fans and brand advocates, for eg @CMIContent @Buffer @generalelectric #CMWorld https://twitter.com/CMIContent/status/666672423249428480

@varunkr842

Q8: What expert or company (besides Sujan!) is a great resource for #contentmarketing growth hacking? #CMWorld

@suddenlyfrugal how do we like this a million times over? #CMWorld

@CMIContent

A7: Keep adding value via content marketing. Value and delight = winning! #cmworld

@MaureenOnPoint

A7. Reach out as a human. The more you do that sounds like a robot, the worse the response. #CMWorld

@revaminkoff

A7. Speak the language of your audience. Ditch marketing jargon. Hire a copy writer who can deliver the right tone/message. #cmworld

@joanna_haugen

#A7 Brainstorm the places your target audiences hang out (who they follow on social, what sites they read) and hang out there too! #CMWorld

@OhstenMarketing

@jgombita @TheCurrentCBC @CPRSNational difficult lesson for many to learn #cmworld

@CMIContent

Have I growth hacked that AM Tremonti “tweet byte” to death, yet? 😉 #cmworld

@jgombita

MT @jgombita: A7. As a PR pro, not a fan of the word “audience.” How about moving passive audience to active/engaged stakeholder? #cmworld

@ShakirahDawud

Tone is so tricky. When you find the right person to help you create the magic, hold on! #cmworld https://twitter.com/joanna_haugen/status/666673990161866752

@MaureenOnPoint

A8: As writer having expert niche (money saving, health, boomers, profiles) helps me to LAND content gigs #CMWorld https://twitter.com/CMIContent/status/666673928677429248

@suddenlyfrugal

@CMIContent it comes down to whether you are REALLY interested in a person’s POV–or simply want to state your own c @TheCurrentCBC #cmworld

@jgombita

@jgombita @TheCurrentCBC @CPRSNational That’s a great distinction! So smart. #CMWorld

@JeremyBednarski

A8: Of course, @CMIContent! @ANAmarketers, @MarketingProfs, and @AMA_Marketing, too. #CMWorld https://twitter.com/CMIContent/status/666673928677429248

@BetsyDaitch

MT @suddenlyfrugal: A8: As writer having expert niche (money saving, health, boomers, profiles) helps me to LAND content gigs #CMWorld

@lindadessau

@MaureenOnPoint Definitely. The experts need reigning in sometimes! #CMWorld

@OhstenMarketing

A8: Companies I <3: http://Rev.com = transcription, Scribendi=on demand editing/proofing. #CMWorld

@MaureenOnPoint

@magriebler you’re welcome. Scheduled it for a bit later on @PRConversations, but as the emoji choice came up in a #cmworld response, timely

@jgombita

A8 @coschedule @buffer blog are great resources & of course @CMIContent #CMWorld

@sujanpatel

MT @OhstenMarketing: A6: Get experts to write ur content. If you’re going to publish rubbish, might as well publish nothing at all #CMWorld

@ShakirahDawud

A8) Connect with your community manager. They are communicating daily with your audience + know what they respond to. #CMWorld

@torriegundersen

@JeremyBednarski +it works whether it is journalist to subject expert OR PR practitioner to journalist @TheCurrentCBC @CPRSNational #cmworld

@jgombita

#TruthBomb #CMWorld https://twitter.com/torriegundersen/status/666674822257115136

@MoninaW

@MaureenOnPoint Definitely. The experts need reining in sometimes! #CMWorld

@OhstenMarketing

I rely on @GrowthHackers @CMIContent & @HubSpot’s Growth Show (podcast) for excellent growth hacking tips & insight. #CMWorld

@CrysWiltshire

@ShakirahDawud @OhstenMarketing And that means you have to pay for good copy. Shocked by how little companies will invest. #cmworld

@joanna_haugen

A8 @CMIContent, my #Twitter list and many more #CMWorld https://twitter.com/CMIContent/status/666673928677429248

@varunkr842

Q5: What are some personal growth tips and hacks to advance our practices of content marketing? #CMWorld @CMIContent

@renepower

@varunkr842 lists are invaluable! #cmworld

@CMIContent

A8: All those that made you say “Why didn’t I think of that”? @CMIContent, @jaybaer, @unmarking, more… #CMWorld https://twitter.com/CMIContent/status/666673928677429248

@JeremyBednarski

@MoninaW I love the #truthbomb hashtag. #Cmworld

@MaureenOnPoint

@CrysWiltshire @GrowthHackers @HubSpot such good company for us to be in. Thanks! #cmworld

@CMIContent

a8 – that would insinuate an endorsement and there are too many good products out there that will meet your precise needs.. #CMworld

@T4Leonard

@MoninaW Haha love this hashtag! 👌🏻 #CMWorld

@torriegundersen

@JeremyBednarski such big shoes for us to fill being in the same list as @jaybaer and @unmarketing : #cmworld

@CMIContent

@joanna_haugen @ShakirahDawud @OhstenMarketing This is such a constant struggle. #mycondolences #CMWorld

@MaureenOnPoint

A5: Be willing to grow as a content marketer. If you’re can’t do this, you’re not likely to help grow the business. #cmworld

@pisarose

@jgombita @TheCurrentCBC @CPRSNational or husband to wife! LOL. #CMWorld

@JeremyBednarski

Just an FYI, if you have ever heard of #Linkis (https://t.co/56UxDo2X6J) – RUN…. #CMworld

@T4Leonard

We’ll spend the last few minutes asking @SujanPatel questions. Ask now! #CMWorld

@CMIContent

@torriegundersen @MaureenOnPoint I’m biased but I think people underestimate the worth of #cmgr’s. #CMWorld

@MoninaW

@AmandaSubler @Robert_Rose @JoePulizzi I suggested them for #CMWorld last year. I was turned down lol

@MoninaW

A5: Think like your customer, actually like a customer and your content marketing will improve #cmworld

@renepower

@CMIContent A8: A big fave around these parts is @larrykim — a great resource of actionable #contentmarketing expertise. #CMWorld

@Vital_Design

Yes to all of these! Huge @unmarketing fan. He’s hilarious live too. #CMWorld https://twitter.com/JeremyBednarski/status/666675129351557120

@CrysWiltshire

@CMIContent @jaybaer @unmarketing I don’t think you have any problems filling any shoes! Hell, you make the shoes…lol. #CMWorld

@JeremyBednarski

A8. I agree that an ongoing “curated” (i.e., add in AND take out) Twitter list that is topic specific can be an excellent resource #cmworld

@jgombita

@CrysWiltshire @unmarketing Scott is the best! #cmworld

@CMIContent

A8: Bottomless wisdom for #contentmarketing growth hacking – @Ardath421 #cmworld

@pisarose

Agreed. Community managers are vital to growing and activating your audience. #CMworld https://twitter.com/MoninaW/status/666675503361892352

@SFerika

I’m an open book.. Ask away #CMWorld

@sujanpatel

@sujanpatel do you follow a framework for initiating, launching and measuring content? #cmworld

@Swanny_s

@JeremyBednarski parent to child, brother to sister…NEED-to-listen list is just about endless! @TheCurrentCBC @CPRSNational #cmworld

@jgombita

Q6: What is the best growth hack marketing tip you’ve ever learned? How has it helped? #CMWorld @CMIContent

@renepower

@sujanpatel how do you differentiate your content strategy for a desktop v mobile user? #cmworld

@Swanny_s

A8. Reco to the males participating in this #cmworld chat also look to FEMALE subject experts. Why? #becauseits2015 !

@jgombita

@sujanpatel What is your favorite content growth hacking project to date? #cmworld

@SFerika

@CMIContent She rocks! My goal is to be as wise as @ardath421 one day. #CMWorld

@pisarose

@sujanpatel what is the most successful test you’ve ever ran? #cmworld

@eCopyDesk

@CMIContent yes not only they saves time but also a great tool for aggregating best resources at one place #CMWorld

@varunkr842

A6: Discovering RSS – first Google Reader, then Feedly. Indispensible #cmworld

@renepower

Next week, @kikolani discusses content promotions. http://cmi.media/twitterchats #CMWorld https://t.co/Czekmq69iB

@CMIContent

@mrp_5186 Read these book Content Inc by @JoePulizzi , Content Machine @dannorris and mine Content Marketing Playbook #CMWorld

@sujanpatel

Learn more about @SujanPatel on his website: http://sujanpatel.com #CMWorld

@CMIContent

@sujanpatel what are types of metrics you use to measure & monitor content with the objective to drive reach & engagement? #cmworld

@Swanny_s

@sujanpatel I’m dying to get my hands on your 100 days of growth eBook #cmworld

@eCopyDesk

Q7: Audience growth & retention are main goals for so many of us. What are some growth hacks? #CMWorld @CMIContent

@renepower

#CMWorld, Joe and Robert are on the road! See them in a city near you! http://contentmarketingconf.com https://t.co/bXzdosUG4Y

@CMIContent

@MaureenOnPoint You gave a good pointer earlier–at least for writers–that will really help speed up quality content production. #cmworld

@ShakirahDawud

@sujanpatel any chance you’re giving one away for the holiday season? 🙂 #cmworld

@eCopyDesk

I wonder if Silicone Valley types (in their bubble) even know the origin of the phrase/hashtag #becauseits2015 #cmworld

@jgombita

@eCopyDesk not sure about @SujanPatel but during next week’s chat, we may be giving away audio copies of Joe’s new book… #cmworld

@CMIContent

@CMIContent you’re welcome. Number of chats I participate in keeps dwindling. But I find #cmworld stimulating enough (most weeks) to attend!

@jgombita

@ecopydesk I charge a $1 because if you have to take your credit card out & pay any amount of money ur more likely to take action #CMWorld

@sujanpatel

@swanny_s visit to share ratio, visit to comment ratio and visit to conversion (email, lead, purchase) are important to me #CMWorld

@sujanpatel

@devaashish watch this video: https://www.youtube.com/watch?v=Xi8UxQOuTHc #CMWorld

@sujanpatel

@torriegundersen we think he’s a good reason to have to jump out of the chat 🙂 #cmworld

@CMIContent

A7: Audience growth hacks = be a contributor and a facilitator, not just a branded content broadcaster #cmworld

@renepower

@Cassiell Hi there! I do. I used to be one and was able to equip the mktg team with loads of info that helped increase revenue. #CMworld

@torriegundersen

@MoninaW @MaureenOnPoint People totally do! #CMWorld

@torriegundersen

Q8: What expert or company (besides Sujan!) is a great resource for #contentmarketing growth hacking? #CMWorld

@renepower

Just shared this on @PRConversations. Didn’t have room to give @wadds a h/t, so will do it here. Such fun! #cmworld https://twitter.com/wadds/status/666597079414763520

@jgombita

@CMIContent He is pretty cute! Just said “I Love You” for the first time 😍 #CMWorld

@torriegundersen

A marketers dream. This is a great goal to aim for! #growthhacking #marketing #CMWorld @CMIContent https://twitter.com/EvanLePage/status/666667463401185280

@hannahgreercook

#CMWorld it’s been fun. shameless plug: Check out my new tool for content promotion via twitter: https://contentmarketer.io/notifier/#/

@sujanpatel

A7: We built an automated content marketing platform to auto curate, distribute & engage http://bit.ly/1QKkgAN @CMIContent #cmworld

@Mid0

@CMIContent A1; A growth hacker is an individual who’s sole purpose is growth. #CMworld

@village_print

@CMIContent A1: Growth hacking is a mindset to grow. Growth is one of the key objectives. #CMworld

@village_print

@CMIContent A2: With any processes, testing is the best method. Discover the problems, unlock the solutions. #CMWorld

@village_print

@CMIContent A3: Looking at ROI and simply if the ends are meeting the needs. Goals need to set before anything. #CMWorld

@village_print

@EvanLePage @CMIContent That’s the spark that can create a wildfire of growth and promotion. #CMworld

@village_print

We don’t mess with the process of marketing, accounting, sales, and other departments – why isn’t it the same with content? #CMWorld

@ArrenHPark

@CMIContent A4: Delivering organic communication. Making sure you cater to your niche the best as possible. #CMworld

@village_print

@CMIContent A5: Keep content organic and make sure it has value. #CMworld

@village_print

@CMIContent A6: Content is king, Engagement is Divine. #CMworld

@village_print

---