Looking to grow your subscribers, users, and engagement? Growth hacking, along with its processes, benefits and tips, was the subject of our #CMWorld Twitter Chat with Sujan Patel.
Check out CMI blog posts by Sujan and join us each week at noon Eastern for our Twitter Chats.
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A1 Growth hacking is a mindset. It’s fast-pace, data driven, actionable approach capitalizing on ops & Ideas that drive biz growth #CMWorld
@sujanpatel
A1b Growth hacking can be applied to any form of marketing or development. My fav is of course content marketing 🙂 #CMWorld #cmworld
@sujanpatel
A1. Growth hacking is any combination of tactics, esp. unpaid, that combine to increase the traffic, users, and sales of a site. #CMWorld
@revaminkoff
A1: growth hacking is half parts marketing and half parts measurement. And marketing is all abt marketing now #cmworld
@eCopyDesk
@CMIContent I just love my customers so much you guys (& underestimate dhow much legwork my idea needed) #CMWorld
@eccushing
@CMIContent A1: Growth hacking uses SM metrics and creativity to market! #cmworld
@ExperianDQSteph
A1. Content marketing is one of the tools in a growth hacker’s arsenal. #CMWorld
@revaminkoff
A1) It’s like bootstrapping with virtual boots! #CMWorld https://twitter.com/CMIContent/status/666663355537428480
@Serious_Vanity
@Serious_Vanity great way to explain it! #cmworld
@CMIContent
In today’s competitive environment all content marketers have to be growth hackers. Otherwise your growth is out the door #cmworld
@eCopyDesk
Good definition of a term often used ambiguously #Cmworld https://twitter.com/sujanpatel/status/666663490577305600
@AnneJanzer
Ember tells us it’s time for the #CMWorld chat! Follow along and contribute to today’s discussion on growth hacking. https://t.co/uPVuqEGq6b
@meshfire
A1c I prefer to think of it as content hacking #CMWorld
@sujanpatel
Growth hacking is essential to successful #contentmarketing. Without it your content will get stale. #cmworld
@BrookeHowell
A1 #Growthhacking is taking advantage of available resources for your #Marketing or #contentmarketing #CMWorld https://twitter.com/CMIContent/status/666663355537428480
@varunkr842
A1: Growth hacking isn’t just about driving more traffic. It’s attracting the RIGHT traffic that converts & contributes revenue. #cmworld
@pisarose
A1: Using innovative tech/tactics to grow faster/stronger than traditional marketing; content is it’s heart #CMWorld https://twitter.com/CMIContent/status/666663355537428480
@BetsyDaitch
A1: @CMIContent Using tactics, data, and metrics to scale quickly. Content is an integral part in overall strategy #CMWorld
@amitykapadia
A1. Growth hacking grows the readership of your #contentmarketing. #CMWorld
@revaminkoff
Is growth hacking possible in an org averaging at least 90 days for approving a content piece? #CMWorld
@av8r2000
A1: Have no idea but am anxious to learn! #CMWorld https://twitter.com/CMIContent/status/666663355537428480
@suddenlyfrugal
A1: I’d say it’s high impact content creation choices for a low opportunity cost. #CMWorld
@MaureenOnPoint
Does #content curation fit your definition of #contentmarketing? #CMWorld #marketingprofs
@engage_retain
@suddenlyfrugal we are too lol #cmworld
@CMIContent
A1. Observation: “Growth hacking” is jargon. Whatever it is meant to mean is overtaken by how “hipster” sounding it is. Bad #comms #cmworld
@jgombita
@SujanPatel thoughts? MT @jgombita A1. Observation: “Growth hacking” is jargon. #cmworld
@CMIContent
A1: I think that growth hacking is anything that helps you achieve your goals quicker, cheaper and better. #cmworld
@ideakid88
@jgombita I agree with you there. Growth hacking is just a fancy new term for a familiar concept. #cmworld
@eCopyDesk
a1 #CMWorld – This is a real good question… seeing different definitions!!
@T4Leonard
I know #hacks from lifestyle perspective, have covered them (lawn hacks, holiday hacks, travel hacks, money hacks) but not content #cmworld
@suddenlyfrugal
I have to say I tend to agree… #CMWorld https://twitter.com/jgombita/status/666664491539648513
@MaelRoth
Did someone say growth hacking? Glad I was able to drop by! #cmworld
@danielerossi
A1:Strategically building a targeted community that’s part data and a tremendous amount of engagement. @CMIContent #cmworld
@JS_insidepitch
A2 I test first, measure & scale what works. I start by finding out the bottlenecks and problems. Then hypothesize solutions #CMWorld
@sujanpatel
You learn this. Experiment , rinse and repeat and you’re sure to come up with the right process #cmworld
@eCopyDesk
MT @jgombita: A1. Observation: “Growth hacking” is jargon. Whatever it is meant to mean is overtaken by how “hipster” .. Bad #comms #cmworld
@ega1
Best answer! #CMWorld https://twitter.com/jgombita/status/666664491539648513
@netvantage
Sounds like how I’ve approached blogging since 2007! #CMWorld https://twitter.com/BrookeHowell/status/666664858524524544
@suddenlyfrugal
A2b I then prioritize the ideas by the potential impact & least time needed to execute #CMWorld
@sujanpatel
I would also say, it’s really about efficiency. About streamlining your content creation. #CMWorld
@MaureenOnPoint
@danielerossi woo hoo! #cmworld
@CMIContent
A2c Growth hacking requires a good process to scale and build a team around. more details http://www.coelevate.com/essays/growth-process-first-tactics-second #CMWorld
@sujanpatel
Agreed #CMWorld https://twitter.com/sujanpatel/status/666664052689506304
@torriegundersen
Analyze where your growth is stagnant and target that area with different tools and approaches. Testing gets the job done #cmworld
@eCopyDesk
@CMIContent @JeremyBednarski Disappeared for a few minutes to read it – very cool! http://www.jeremybednarski.com/2015/11/content-reasons-why-i-love-facebook.html #cmworld https://twitter.com/CMIContent/status/666663400458579969
@lindadessau
A2 What will best serve my communities, current and potential customers? That, then ease of use. #cmworld https://twitter.com/CMIContent/status/666664872285892609
@LUCYrk78
A2. Analytics! Use data to make your decisions. #CMWorld
@revaminkoff
There’s truth to that. But as w/ lumping all content marketing in w/ snake oil, not fair to overgeneralize. #cmworld https://twitter.com/jgombita/status/666664491539648513
@carmenhill
@eCopyDesk but what is the “familiar concept?” (as quite frankly I am NOT familiar with it. And I’m hardly a stupid person). #cmworld
@jgombita
Q2: Previous knowledge and experience along with testing. What works for one client might not work well for another. #cmworld
@netvantage
A2 A/B testing of processes, check the system integration w/ your requirements #CMWorld https://twitter.com/CMIContent/status/666664872285892609
@varunkr842
a2 – #CMWorld This is so different for everyone… Product people need to automate AND Engage.. Everyone needs to “AND Engage”
@T4Leonard
A2d More on growth hacking processes: http://www.referralsaasquatch.com/building-process-growth-experiments/ #CMWorld
@sujanpatel
A1: @pr2020 has a Marketing Growth Hackathon webinar on Dec. 2 with @paulroetzer http://hubs.ly/H01n2-70 #CMWorld https://twitter.com/CMIContent/status/666663355537428480
@JeremyBednarski
I did a presentation called Bacon marketing that talks about streamlining content creation. http://www.slideshare.net/MaureenJann/bacon-marketingv2 #CMWorld
@MaureenOnPoint
@jgombita the familiar concept is to write content and get traffic to it. This is what content marketers and growth hackers do #cmworld
@eCopyDesk
A2: Simple: use what works and dump that which is not! Just remember that failure is not the end; not trying is. #cmworld
@ideakid88
A1. Growth hacking is much abused term for setting up short cuts that are cheap to free #CMWorld
@micadam
From a writer’s perspective today’s hacks = yesterday’s tips and tricks, whatever they may be. #CMWorld
@suddenlyfrugal
A2) Test various content at different times. Look at your data to see what’s working. #CMWorld
@torriegundersen
@carmenhill I am mystified as to where/how/when I “lump[ed] all content marketing in w/ snake oil.” Let alone “overgeneralize[d]. #cmworld
@jgombita
A2) Know your audience! #CMWorld https://twitter.com/CMIContent/status/666664872285892609
@Serious_Vanity
A2: The processes for content growth hacking aren’t exclusively inside-out. UX functionality plays a big role, too. #cmworld
@pisarose
Mmmmmm bacon…. #CMWorld https://twitter.com/MaureenOnPoint/status/666665661381365760
@suddenlyfrugal
A2: look at your MKTG tech stack & figure out where you have gaps & what tech to leverage to help you do more with less #CMWORLD
@Fawzy_Aya
Q2:I try new processes and vendors and systems all the time. Rule of thumb I use is: if it doesn’t make things easier get rid of it #CMWorld
@MaureenOnPoint
A2: Monitor, analyze & documenting. Learn from previous efforts & shift priorities when something is working. #CMWorld
@CrysWiltshire
@CMIContent A2: Decide what your main goal is and go from there! #CMWorld
@ExperianDQSteph
Is there a fee for this webinar? @JeremyBednarski @pr2020 @paulroetzer #CMWorld
@suddenlyfrugal
a2 #CMWorld -. Analytics give us insight to making better subjective judgment calls.
@T4Leonard
Have to say @eCopyDesk if that is the case, growth hackers do NOT know how to “communicate clearly” #cmworld https://twitter.com/eCopyDesk/status/666665689990631427
@jgombita
Experimentation is key! A/B tests, various audiences, usability, etc. You don’t know until you test! #CMWorld https://twitter.com/CMIContent/status/666664872285892609
@BetsyDaitch
@suddenlyfrugal @pr2020 @paulroetzer Nope, it’s free! #CMWorld
@JeremyBednarski
A1: #GrowthHacking is being mindful of audience + tuning into analytics. #CMWorld
@danielleadairz
@jgombita sounds like you have had a bad marketing experience #cmworld
@eCopyDesk
Q2. Look at your sales cycle & metrics for success. What could be high impact, fast growth for one might be long for others. #cmworld
@carmenhill
Exactly. It has to be a right fit for the strategy. As trends change, so too might the processes & tools. #CMWorld https://twitter.com/MaureenOnPoint/status/666665976491020288
@gShiftLabs
@BetsyDaitch 🙌🏻 #CMWorld
@torriegundersen
@T4Leonard Analytics is a major contributor for good decision making. As is keyword research to ensure searchable content. #cmworld
@MaureenOnPoint
When everyone talks about successful content strategies, it’s the collection of assets, not any one that provides strategic value. #CMWorld
@ArrenHPark
@CMIContent Sorry for the shameless plug, but you kind of set me up for it…lol. #CMWorld
@JeremyBednarski
I believe that’s true for most uses of the word “hack” @micadam — short cuts that are cheap to free. #CMWorld
@suddenlyfrugal
A3: Our key KPI is: Our we reaching our goals? #CMWorld
@SueBrady
Unsure where you got idea from @eCopyDesk. I simply think it is #contentmarketing “conventional wisdom” to think term well known #cmworld
@jgombita
Exactly! Continuous improvements are a must. #CMWorld https://twitter.com/CrysWiltshire/status/666665975845150720
@amitykapadia
A2. always question the results and challenge there are better ways to realize your goals #CMWorld
@micadam
@BrookeHowell curious – how have you been using growth hacking Brooke? #cmworld
@karrabarron
A2) We analyze what’s working and explore how we can make a bigger impact with it on a larger scale. Also follow successful co’s. #cmworld
@CrowdContent
A3 Most people over complicate this one. I keep it simple: #CMWorld
@sujanpatel
A2:Identify which audience you reach on each platform and A/B test content on those sites. @CMIContent #CMWorld
@JS_insidepitch
@JeremyBednarski with friends like you and @paulroetzer, we’re happy you did it! #cmworld
@CMIContent
@T4Leonard Analytics are a help, as long as we don’t become automated dashboard zombies. http://ow.ly/ULpxY #cmworld
@pisarose
A2: #growthhacking is all about analytics to me. But smart analytics, not vanity metrics. #CMWorld
@danielleadairz
For us, content downloads should improve KPIs which should ultimately improve the revenue goals. #CMWorld
@MaureenOnPoint
A3b Measure branded search volume using Google Search Consule, sales or customers by direct & branded search #CMWorld
@sujanpatel
Analytics and testing are the key to it all. Use a combo of @googleanalytics and @hotjar and you should be all set #cmworld
@eCopyDesk
.@jgombita Valid point, but “Resistance is futile” — here in Silicon Valley, people love growth-hacking #CMworld
@AnneJanzer
@T4Leonard Thanks! I aim for professionally silly as my personal brand! ha-ha #offtopic #CMWorld
@MaureenOnPoint
A3b I’m never satisfied. Brand growth can always happen faster #CMWorld
@sujanpatel
So @AnneJanzer if Silicon Valley says it is so, the rest of the #contentmarketing world must weakly abide? #cmworld https://twitter.com/AnneJanzer/status/666666388530987008
@jgombita
@eCopyDesk what’s the most insightful test you’ve run so far? #cmworld https://twitter.com/eCopyDesk/status/666665327321866240
@karrabarron
A3 Compare results w/ your goals. #CMWorld https://twitter.com/CMIContent/status/666666368591224832
@varunkr842
A3. Make sure you have a clear measurement stick. Many brands have no zero measurement point either – so growth is hard to see #CMWorld
@micadam
A3c fast enough? I’m never satisfied. Brand growth can always happen faster #CMWorld
@sujanpatel
@CMIContent A3: By focusing on the data and analytics! Retention, virility, etc. #cmworld
@ExperianDQSteph
A3: Data. What are you trying to accomplish and what data can you use to measure that goal. #cmworld
@netvantage
MT @CMIContent: Q3: How do you know if your brand is growing in the ways/rate it needs to on the marketing side of things? #CMWorld
@ShakirahDawud
@karrabarron In part, I’m always on the lookout for audience questions and ways to tie content to news & trends. #cmworld
@BrookeHowell
Thanks @JeremyBednarski @pr2020 @paulroetzer Suggestion? Put your CTA for webinar on top & more obvious. Had to scroll to find link #CMWorld
@suddenlyfrugal
A3: Analytics will show you how your marketing is doing and increasing sales will confirm its success. #cmworld
@ideakid88
A3) Every brand is different. Set goals by researching competition + testing content. #CMWorld
@torriegundersen
A3. Define what growth really means to you, the company and the brand #CMWorld – much overlooked thus making for fluffy measurement #CMWorld
@micadam
A3: @CMIContent By setting up measurables for the marketing department that coincide with the sales/business side. #CMWorld
@ToddPatton
A3d More on brand measurement here: http://www.kaushik.net/avinash/brand-measurement-analytics-metrics-branding-campaigns/ #CMWorld
@sujanpatel
Not at all, @jgombita – but some battles are hard to win. The OED’s word of the year for 2015 is an emoji. #cmworld
@AnneJanzer
You’ve got probs if you aren’t sure! 🙂 Always be testing and analyzing against your goals/KPIs #cmworld https://twitter.com/CMIContent/status/666666368591224832
@LUCYrk78
@pisarose “If it was all about analytics, a blind person could drive” ~rel #cmworld #quote “No Vision Required”.
@T4Leonard
@AnneJanzer Silicone Valley (mainly) young, male, Caucasian engineers also been accused of designing for self not general populace #cmworld
@jgombita
@MaureenOnPoint @SFerika I was wondering the same thing 😉 I hear about walking meetings at some workplaces – very cool #cmworld
@lindadessau
A3: Set measurable goals & tie them to the strategy. Look at metrics, which actually matter & forget the vanity data. #CMWorld
@CrysWiltshire
Indeed but you need a clear Zero measurement #CMWorld https://twitter.com/netvantage/status/666666900261236736
@micadam
A3: Your brand is growing in the right ways (marketing-wise) when your most engaging content adheres to personas & use cases. #cmworld
@pisarose
@MaureenOnPoint This one is standing as in recurring every Tuesday, but have had many literally standing meetings in the past. 😉 #cmworld
@SFerika
A3: Plain and simple: Your stakeholder are happy! Good leads & positive feedback from prospects. #CMWorld https://twitter.com/CMIContent/status/666666368591224832
@BetsyDaitch
A3: Measure and compare what matters to your brand (leads/customers/revenue) – it all boils down to the bottom-line. @CMIContent #CMWorld
@amitykapadia
@ToddPatton Agreed! it doesn’t count unless it’s serving the business. Not enough time in the day to create “fluff” #CMWorld
@MaureenOnPoint
danielleadairz : A2: #growthhacking is all about analytics to me. But smart analytics, not vanity metrics. #CMWorld
@GrowthBible
@karrabarron a CTA button copy test I ran was insightful. I ran one on the contact page that showed me leaks on my website #cmworld #cmworld
@eCopyDesk
Translate you business goals into real measurable social goals #CMWorld https://twitter.com/ToddPatton/status/666667140007596032
@micadam
A3: In the end it always comes down to sales + reaching business goals. #CMWorld
@danielleadairz
@lindadessau @MaureenOnPoint I used to do walking meetings for some of my 1:1s. It’s a nice break from the office. #cmworld
@SFerika
@carmenhill I would question what is the value of a concept the majority of the populace doesn’t get instinctively? #cmworld
@jgombita
A3: I think when people start becoming advocates, and marketing on your behalf, the dominos have started falling #CMWorld
@EvanLePage
A3: Metrics – are you measuring your KPI’s and progress towards your business goals? #CMWorld https://twitter.com/CMIContent/status/666666368591224832
@JeremyBednarski
A3:KPIs. Are you engaging people. Are you developing new audience & brand loyalists? You know if you interact regularly @CMIContent #cmworld
@JS_insidepitch
@SFerika Hehehe I couldn’t help myself. We have a literal standing meeting at 9am #CMWorld
@MaureenOnPoint
A3. What matters to any brand is Revenue and Marging (shareholder return) – all the rest is just secondary measurements #CMWorld
@micadam
A3 There’s never a shortage of analytics you can look at, and I’d suggest always measuring against goals to see how you stand #cmworld
@LUCYrk78
@SFerika @MaureenOnPoint Nice #cmworld
@lindadessau
.@jgombita Yes – sexism in tech (and beyond) is a battle definitely worth fighting! #CMworld
@AnneJanzer
A1. (sort of) Growth hacking ≠ content marketing. There’s more to it than that. #CMWorld
@carmenhill
Standing only meetings are also very productive #CMWorld https://twitter.com/SFerika/status/666667419486810113
@micadam
@suddenlyfrugal @pr2020 @paulroetzer Thanks for the feedback, Leah. We’ll take a look at it. #CMWorld
@JeremyBednarski
a3 #CMWorld – too many different possibilities here. Investors, ROI, or my favorite, “It feels good”.
@T4Leonard
A3) Marketing and sales are closely tied with us. If sales goals are being met, it means that marketing is growing appropriately. #CMWorld
@CrowdContent
@carmenhill how did you do that doesn’t equal sign?! #cmworld
@LUCYrk78
#A2 Define the goals, define the audience, select the most relevant processes, and test to see what works best. Rinse and repeat. #CMWorld
@OhstenMarketing
Agreed! Exactly what we’re helping companies do @Ambassador. #CMWorld https://twitter.com/EvanLePage/status/666667463401185280
@ToddPatton
A3: Set your goals. Figure out what KPIs you want to track against. Work backwards from that goal. If you meet it you are on track #CMWORLD
@Fawzy_Aya
@CrowdContent Yup! It’s one swoop from the moment a lead hits our systems all the way through closed opportunity. #CMWorld
@MaureenOnPoint
@BrookeHowell of course. That’s when prioritization and process come in play #cmworld
@sujanpatel
@MaelRoth then why not call it that?! Or “strategic” (why and what) content marketing? c @netvantage #cmworld
@jgombita
A4 make a habit of questioning everything. Why did a work and not b? How can I get b to work as well as a? #cmworld
@eCopyDesk
A4: Outreach & Relationships are the two biggest things you can do in content hacking! more here: http://blog.contentmarketer.io/outreach-emails/ #CMWorld
@sujanpatel
@eCopyDesk always know your why! #cmworld
@CMIContent
a4 – original content (we all have some) and engage…!!! #CMWorld
@T4Leonard
So many brands are missing the opportunity to evangelize customers & turn them into advocates (aka revenue generators) @EvanLePage #CMWorld
@amitykapadia
A4: Immerse yourself in the social space & build relationships with influencers. Great way to source thought leadership. #cmworld
@pisarose
A4b Growth hack your way into the press http://sujanpatel.com/pr/get-press/ #CMWorld
@sujanpatel
@sujanpatel outreach is important. But it’s tough for someone starting out, you don’t always get a positive response #cmworld
@eCopyDesk
A5: Schedule everything to remove roadblocks from getting stuff done & automate as much as you can! #CMWorld https://twitter.com/CMIContent/status/666667876682600448
@BetsyDaitch
A4) Engage with your community. Get to know them + create relationships! So much insight can be gathered by just engaging #CMWorld
@torriegundersen
A4c Growth hack your way into writing for Forbes, Inc, WSJ & more: http://blog.contentmarketer.io/guest-post-on-forbes/ #CMWorld
@sujanpatel
A4 Nurture your relationship and be clear in your #Brand communication #CMWorld https://twitter.com/CMIContent/status/666667876682600448
@varunkr842
[Opinion] by @magriebler on @LinkedIn: Words as an Endangered Species and Oxford’s #PR Stunt http://ow.ly/ULh4Q c @AnneJanzer #cmworld
@jgombita
Engagement with like minded people works. That’s what communities like @reddit and @inbounddotorg are for #cmworld
@eCopyDesk
A4 nurturing the online relationships offline. Making the brand human by people talking to people #CMWorld
@micadam
A4: Quality owned content & a solid distribution strat including advocates/influencers to amplify the message. #CMWorld
@CrysWiltshire
Original content is key. Don’t be a copycat! #CMWorld https://twitter.com/t4leonard/status/666668299313414148
@torriegundersen
A4: Never forget the human to human factor of all that you do! H2H is the ultimate secret sauce… at least I think so. #cmworld
@ideakid88
A4: Get data-savvy, not just straight analytics, but exploratory, too. Learn how to question & interpret results. #cmworld
@pisarose
@sujanpatel @CMIContent definitely – knowing your audience and crafting objectives will help fine tune your outreach activity #cmworld
@Swanny_s
A4: Make a plan, work ahead, schedule ahead — then you have time to add in great new stuff when opportunities arise. #cmworld
@BrookeHowell
@CMIContent Use interviews+recorders+transcription to streamline content creation. Writing is daunting 4 experts-I remove the barrier #cmworld
@MaureenOnPoint
Excited to bump into #cmworld, an area I am hoping to spend more time and effort writing in. Looking forward to the insights!
@joanna_haugen
@BrookeHowell Good planning is key! #cmworld
@MaureenOnPoint
@MaureenOnPoint @CMIContent Transcripts of videos = my #contentmarketing secret weapon. #cmworld
@SFerika
A4: Question everything. Get feedback from new sources. Imagine part of the process is broken and fix it. #CMWorld https://twitter.com/CMIContent/status/666667876682600448
@JeremyBednarski
@eCopyDesk @sujanpatel For every negative response, you’ll get a positive response! Keep at it! #CMWorld
@torriegundersen
@jgombita There are lots of terms not widely understood, unless or until they’re relevant to you. That’s the nature of jargon. #CMWorld
@carmenhill
@torriegundersen So Right On.. we all have some… just say it (write it) !! #CMWorld
@T4Leonard
A4: Pretty simple. Listen to what people are asking, and provide solutions and answers. That’s the best content. #cmworld
@JS_insidepitch
@eCopyDesk @sujanpatel Very true. However, sometimes a positive image can come from how you handle negativity in outreach. #CMWorld
@CrysWiltshire
A4: Referral marketing automation! Let your customers share your content & help grow revenue @CMIContent #CMWorld
@amitykapadia
@eCopyDesk True, but you don’t need many of those kinds of relationships #cmworld
@ShakirahDawud
Love this post @jgombita – thanks for sharing it. I was distressed about emoji. #CMworld #offtopic #wordgeeks https://twitter.com/jgombita/status/666668692219015168
@AnneJanzer
Concept needs to be partially self-evident WITHIN words @suddenlyfrugal! Ex. “organizational narrative” #cmworld https://twitter.com/suddenlyfrugal/status/666668769826115586
@jgombita
a4) Outreach is super important! Continue to promote content everyday – don’t just give up #cmworld
@MissSarahQ
A4. Create a team of team of people who collaborate well together. Lots of great online management tools for communication. #cmworld
@joanna_haugen
@SFerika @CMIContent YES! take those transcriptions, turn them into blogs, tweets, etc I ask an extra ? and save it for a paper. #CMWorld
@MaureenOnPoint
@CMIContent surveys, speaking to your audience, brainstorm sessions, keyword research, competitor research, events calendar #cmworld
@Swanny_s
@MaureenOnPoint @CMIContent YES, What Maureen Said 🙂 #CMWorld
@T4Leonard
@SFerika LOL me too http://gph.is/LGkfPJ?tc=1 via @giphy #cmworld
@ideakid88
Q1: What is growth hacking? And how does it relate to content marketing? #CMWorld @CMIContent
@renepower
Love this…we aren’t robots! #CMWorld https://twitter.com/ideakid88/status/666668918430388224
@torriegundersen
@Swanny_s I’m a HUGE survey fan! Those are phenomenal tools to incorporate your community + inexpensive expertise #CMWorld
@MaureenOnPoint
Our thoughts exactly! Use metrics to make data-driven, informed decisions for the strategy going forward #CMWorld https://twitter.com/CMIContent/status/666668925409738752
@gShiftLabs
A5) Check out forums to see what your audience wants answers to – then create content with those answers #cmworld
@MissSarahQ
A4. Use employee advocacy for generate more content to use in content marketing #CMWorld
@micadam
A5 again growth is all about questioning and testing. Just starting out? Invest in one good testing tool and all shall be well #cmworld
@eCopyDesk
A5: Build measurement into everything you do. From the smallest task to the biggest campaign. Data drives growth. #CMWorld
@EvanLePage
@BrookeHowell thx! Love that the audience is part of your strategy. Sometimes we forget it’s about them – not about being flashy #CMWorld
@karrabarron
A1: Growth hacking for me is finding efficient and effective short cuts to being more relevant and useful #cmworld
@renepower
@T4Leonard Or tweet it! 😉 #CMWorld
@torriegundersen
A5: Personally engaging with your audience and humanizing your brand…kind of like participating in #CMWorld weekly chats 🙂 @CMIContent
@amitykapadia
A5. Stay on top of trends. Read, read, read … and learn from others who excel in content marketing. #cmworld
@joanna_haugen
a4 – – Absolutely and simple participation… #CMworld https://twitter.com/vcbuzz/status/666668927355895808
@T4Leonard
A5: Do you guys use editorial calendar? I write based on what analytics are telling me is popular topic. #cmworld https://twitter.com/CMIContent/status/666669393468747778
@suddenlyfrugal
Q2: How do you decide which processes & systems will help with your growth? #CMWorld @CMIContent
@renepower
@MaureenOnPoint Yes! For the most part, touch points throughout the sales cycle involve both the sales&marketing dept’s. #cmworld
@CrowdContent
@amitykapadia couldn’t agree more 🙂 #cmworld
@CMIContent
A5 my favorite hack for content marketing was this one: http://sujanpatel.com/marketing/cold-outreach/ & https://youtu.be/m8KrysxrMqU?list=PLvpUyy95uwJyk7oDx5BfJeDThZf1mSxoi #CMWorld
@sujanpatel
A5: Know your product is my #1 advice. It makes filling in the blanks so much easier. My expertise added = reduced resource reqs #CMWorld
@MaureenOnPoint
A5. In an ever-changing field, you can’t settle. Always keep trying and playing with new ways to reach interested audiences. #cmworld
@joanna_haugen
@carmenhill to someone who aims to be CLEAR communicator jargon a bad thing. Very, very bad thing. Cheers; didn’t mean to take over #cmworld
@jgombita
@MissSarahQ forums are so important. I spend a good part of my day sifting through @inboundorg and always learn sth new #cmworld
@eCopyDesk
@CrowdContent Absolutely. key to actually closing the deal as the ultimate goal. #CMWorld
@MaureenOnPoint
A4: @CMIContent If content is brainstormed out early in the week/month/year, day-to-day will become more productive & streamlined. #CMWorld
@ToddPatton
@CMIContent A5 Start with a plan including set KPIs, create an editorial calendar, and go! Measure, refine as you go. #cmworld
@SFerika
A5b I’ve received emails from a few dozen people confirming my process works http://bit.ly/1QsK5pM & http://bit.ly/1S1R32G #CMWorld
@sujanpatel
A5 Start #SocialListening from your community & TA to #growthhacking your #contentmarketing #CMWorld https://twitter.com/CMIContent/status/666669393468747778
@varunkr842
A5: Reduce, reuse & recycle content: Package it for different audiences while maintaining your brand voice. #CMWorld https://twitter.com/CMIContent/status/666669393468747778
@BetsyDaitch
A3: Measure your growth – how will depend on your KPIs, and could include social engagement, traffic, conversions and more #CMWorld
@OhstenMarketing
@ToddPatton @CMIContent but you need to make room for iterations #cmworld
@eCopyDesk
A2: Has to deliver for customers and make us more efficient – but not so efficient it is robotic. Should always be human part #cmworld
@renepower
@torriegundersen Agree !!! That is what I do… Its like my note taker and tester all in one in parallel.. #CMWorld
@T4Leonard
@CMIContent A5: Have a go-to list of industry blogs and follow your heroes. #CMWorld
@Vital_Design
A5: Personal tip for content growth hacking: Learn the art of constrained creativity. http://ow.ly/ULrRc @byoung07016 #cmworld
@pisarose
A5: Never stop learning. Be a sponge. Share what you’re learning with others and LISTEN to what they can teach you, too. #cmworld
@Contenttopia
@BetsyDaitch curating and repurposing content are priorities here at CMI #cmworld
@CMIContent
@suddenlyfrugal I think an editorial calendar is valuable to a point, but it needs to be flexible. #cmworld
@joanna_haugen
A5c growth hack your headlines, share button locations, CTAs, guest post, length & more http://coschedule.com/blog/growth-hacks/ #CMWorld
@sujanpatel
Q3: How do you know if your brand is growing in the ways and at the rate it needs to on the marketing side of things? #CMWorld
@renepower
@Vital_Design and follow your friends/influencers! #cmworld
@CMIContent
A5) Be yourself. Don’t change yourself to fit in your follow a trend. Authenticity is key. #CMWorld
@torriegundersen
A5d read, learn, practice, do it again the right way after making mistakes the first time, measure results & repeat #CMWorld
@sujanpatel
@eCopyDesk were you simply testing copy on the button or placement? Always curious what others do #CMWorld
@karrabarron
Q5: Know your internal experts and talk to them regularly. They are the source of your best content. #cmworld
@BrookeHowell
A5. A few tips: Twitter lists, expanding your knowledge of SEO, and of course, reading good content on content marketing! #CMWorld
@cliftonchestnut
Is there a worthwhile editorial calendar tool @joanna_haugen that you know of? Agree on flexibility. #CMWorld
@suddenlyfrugal
@karrabarron just the copy for that particular test #cmworld
@eCopyDesk
Use ext resources to validate your content-no shame in folding other experts into content-let them know 2=cross promotion GOLD! #CMWorld
@MaureenOnPoint
Q4) Give of yourself and engage with your audience, and learn the art of repurposing. #CMWorld
@Serious_Vanity
@EvanLePage Amen, brother. #CMWorld
@mikeunderell
A5. And while it’s important to know what your audience wants/needs, don’t forget to remain loyal to your brand/voice. #cmworld
@joanna_haugen
A3: Ultimately interest in and, demand for, your brand are the only measures that truly matter #cmworld
@renepower
@BrookeHowell many people overlook their own internal teams. So important to look to those we work with! #cmworld
@CMIContent
@suddenlyfrugal @joanna_haugen excel is totally sufficient. My column heads are: Topic, Publish Date, Title, Author, KWs, tags #CMWorld
@SueBrady
A5: Be passionate about content quality, but learn how to look at it through different lenses & pivot quickly. #cmworld
@pisarose
A5: Promote why you’re doing not what you’re doing. #cmworld @CMIContent
@MengYang22
@CMIContent build your own blog , target an interest your enjoy and start to use digital tactics to drive reach and engagement #cmworld
@Swanny_s
A5: Keeping the content “voice” consistent across platforms as much as possible. #cmworld
@ShakirahDawud
A5: Seek to not only understand who your customers are, but WHY they are your customers. Know where else they go online. #CMWorld
@Vruno
A5: Always be in listening mode and NSAMCWADLP: never start at marketing campaign without a dedicated landing page! #cmworld
@ideakid88
@T4Leonard Haha same here! #CMWorld
@torriegundersen
Humanize or let’s say show yours #Brand personality as a human to be more authentic and engaging #CMWorld https://twitter.com/amitykapadia/status/666669776433868801
@varunkr842
A5: Research your target audience, understand their language, questions & intent are the most important parts of content marketing. #cmworld
@netvantage
A5 If you have a favorite type of client, know their interests/needs & tailor content to attract more of the same #cmworld
@kcwriter
Q4: What growth hacks can be used to improve your day-to-day activities and content marketing processes? #CMWorld @CMIContent
@renepower
@suddenlyfrugal Great question. Don’t know of one, but there must be something. I’ve always worked in Google Docs w/ collaborators. #cmworld
@joanna_haugen
Sounds so easy, Erika 😉 #CMWorld https://twitter.com/SFerika/status/666670023914688512
@carmenhill
@CMIContent @BrookeHowell OMG, yes. That’s key to the success I’ve seen. Making internal experts look great is a win for the company #cmworld
@MaureenOnPoint
@AndreaLEnright Long may your brand grow! #CMWorld
@ideakid88
A5) Believe in what you create, and do the mirror work it takes to have the confidence to share it with the world. #CMWorld
@Serious_Vanity
@Serious_Vanity I love this advice. That’s huge. #CMWorld
@MaureenOnPoint
@danielerossi Yes indeed especially by the C-suite. #CMWorld
@ideakid88
MT @MaureenOnPoint: A5: Know your product is my #1 advice. It makes filling in the blanks so much easier=reduced resource reqs #CMWorld
@ShakirahDawud
That’s what we use in Google Docs. I like that many of us can work in/tweak it. Thx for insight @SueBrady! @suddenlyfrugal #cmworld
@joanna_haugen
Great advice from a great marketer! #cmworld https://twitter.com/sujanpatel/status/666670229016047616
@CrowdContent
A4: Hacks to improve #CM >> Curation and creation sprints, focused 30 minute writing, running cloud based calendars #cmworld
@renepower
Pity the Twitter chats in the same time slot as #cmworld with its passionate #contentmarketers (whether they hack or not). 🙂
@jgombita
@CMIContent Such a tough question! #CMWorld
@revaminkoff
A6: Get content marketing inspiration from brands you admire. They’ve likely solved a lot of challenges. No need to start from zero #CMWorld
@MaureenOnPoint
Nicely said! #cmworld https://twitter.com/MengYang22/status/666670642075295744
@carmenhill
A6: Attend events and live tweet. You make so many connections and boost your exposure. #cmworld
@BrookeHowell
Dedicated tools not always needed – @Excel and @Googledocs can suffice for editorial calendars #CMWorld https://twitter.com/SueBrady/status/666670622207057920
@lindadessau
@ideakid88 @AndreaLEnright sounds like a Sound of Music song 🙂 #CMWorld
@CMIContent
A4: Gather email data through content on your site – this allows you to nurture leads towards sales through more targeted methods #CMWorld
@OhstenMarketing
A6. Think outside the box. #CMWorld
@revaminkoff
@BrookeHowell This is one of my favorite tricks. I think it’s the key to quickly a social media presence. #cmworld.
@MaureenOnPoint
A6: ABL – Always be listening. You’ll learn answers to questions you didn’t know you had. #CMWorld https://twitter.com/CMIContent/status/666670900360548353
@JeremyBednarski
I’m curious to know how @pisarose defines a (business) “influencer” #cmworld https://twitter.com/pisarose/status/666668410789601280
@jgombita
Thx for suggestions @MaelRoth @joanna_haugen @CoSchedule @SueBrady I would love tool that prompts me, like don’t forget to post! #CMWorld
@suddenlyfrugal
MT @MaureenOnPoint: A6: Get content marketing inspiration from brands you admire…. No need to start from zero #CMWorld
@BrookeHowell
@carmenhill @sferika what? It’s not as simple as it sounds? 🙂 #CMWorld
@CMIContent
A6: Be flexible. It’s marketing 101 to maintain brand voice, but some valuable audiences would respond better to a diff voice. #CMWorld
@Vruno
A6. Referral programs can really help increase a user base. #CMWorld
@revaminkoff
@BrookeHowell I love live tweeting from events! Have to be careful to balance so my gaze comes up once in awhile 😉 #cmworld
@lindadessau
A6 Reply with in a time frame to any query and most of them will turn into your #Brand advocate #CMWorld https://twitter.com/CMIContent/status/666670900360548353
@varunkr842
There’s nothing more “viral” than someone’s passion and purpose shining through something. But it IS a leap! #CMWorld @MaureenOnPoint
@Serious_Vanity
A6: Never stop learning, especially in this industry. #cmworld
@netvantage
@lindadessau @Excel @googledocs Those are my go-to processes right now for managing content marketing 🙂 #CMWorld
@CrysWiltshire
@lindadessau @Excel @Googledocs @SueBrady @suddenlyfrugal so true! We rely on a lot of those tools here at CMI #cmworld
@CMIContent
@lindadessau Exactly! #cmworld
@BrookeHowell
A6b Not all audience members respond to the same types of content, repurpose everything and get max bang for your buck. #CMWorld
@MaureenOnPoint
@CMIContent @AndreaLEnright LOL! like this http://gph.is/VwQAL4?tc=1 via @giphy #CMWorld
@ideakid88
@Vruno being fluid is key! #cmworld
@CMIContent
A6: @CMIContent Just one? Engage. #CMWorld
@ToddPatton
A6 always start with the basics. Before you fix anything , fix your site speed ..everything has an impact #cmworld
@eCopyDesk
@eCopyDesk having a good foundation is so important! #cmworld
@CMIContent
@Serious_Vanity Absolutely. You can’t manufacture that. #CMWorld
@MaureenOnPoint
A6. Follow the trends your audience is into, but don’t annoyingly encroach on their space. Respect how they use products/services. #cmworld
@joanna_haugen
A6(2). Some of my favorite results have come from doing something out of the ordinary. #CMWorld
@revaminkoff
Q6) @SethGodinBlog’s encouragement to just SHIP, get past the need for perfection, and be unique. #CMWorld
@Serious_Vanity
*mic drop. Well said, @JeremyBednarski. #Cmworld https://twitter.com/JeremyBednarski/status/666671499676356610
@CrowdContent
A5: Don’t write content that’s going to get you visitors. Write content that’s going to get you leads. #CMWorld
@OhstenMarketing
@jgombita Someone with passionate, respected expertise (generous w/ sharing it) with an engaged network – moves people to action #cmworld
@pisarose
A6. Teach other and you will be able learn more and new things (and not be the victim of your own knowledge) #CMWorld
@micadam
A6b also “hack” your way to get a seat at the table w/the product development team so you can know early & often what’s next. #CMWorld
@Vruno
Good one, Jeremy. That’s a great life hack, too! #cmworld https://twitter.com/JeremyBednarski/status/666671499676356610
@carmenhill
A6) If you have the resources, try responding to has many comments/tweets as you can to grow the relationship w/ your community #CMWorld
@torriegundersen
@revaminkoff definitely have to differentiate yourself! #cmworld
@CMIContent
A6. Give and not expect something back (immediately) #CMWorld
@micadam
A6: READ as much as possible, and apply the successful hacks/tactics of other industries to your own. #CMWorld https://twitter.com/CMIContent/status/666670900360548353
@BetsyDaitch
So true about site speed. We switched hosting services last week because of site speed and unreliability. #CMWorld https://twitter.com/eCopyDesk/status/666671919819788290
@suddenlyfrugal
@Vruno That is advice that is too infrequently heeded. Marketing is really an integral part of every department for this reason. #CMWorld
@MaureenOnPoint
A6: Never stop learning! Keep exploring things outside your areas of knowledge and you will be surprised by what you find. #cmworld
@ideakid88
@CMIContent A6 – Engage – that is the biggest ingredient to GROWth hacking. Love referral too…. #CMWorld
@T4Leonard
@micadam Love that! I do truly learn so much by diving into a topic in order to teach someone else #cmworld
@lindadessau
@micadam we can’t expect value if we don’t give value #cmworld
@CMIContent
MT @MaureenOnPoint: A6b Not all audience members respond to the same types of content, repurpose and get max bang for ur buck. #CMWorld
@ShakirahDawud
Like that @pisarose! Alas too many confuse “popularity” with feet-on-the-ground (esp. in-house) “influence” #cmworld https://twitter.com/pisarose/status/666672167124381696
@jgombita
A7 Once you have an audience, ask them what they want to read about. Survey them. @Buffer does a great job at this. #CMWorld
@sujanpatel
A7b You need to really understand your audience, their needs, their problems and start solving them. #CMWorld
@sujanpatel
I agree but most people Give to GET (not to say TAKE) back #CMWorld https://twitter.com/CMIContent/status/666672462382415873
@micadam
Use unlikely sources for inspiration-I use nostalgia-cartoons coloring books craft tables retro vibes-People are people b2b or b2c #CMWorld
@MaureenOnPoint
Which brands do the best at delivering a content tilt via their blog? #cmworld
@RizzoMB
A6: Get experts to write your content. If you’re going to publish thin rubbish, you might as well publish nothing at all #CMWorld
@OhstenMarketing
@MaureenOnPoint that’s really cool to hear! #cmworld
@CMIContent
A7. As a PR practitioner, not a fan of the word “audience.” So how about moving passive audience to active/engaged stakeholder? #cmworld
@jgombita
A7: Trial & Error #cmworld @CMIContent
@MengYang22
A7c At @wheniwork our audience are small biz owners & they have problems like managing, hiring, etc our content helps with this #CMWorld
@sujanpatel
Hey @CMIContent I have 12/1/15 marked on my calendar for when #CMWorld 2016 registration opens. Is that still accurate?
@suddenlyfrugal
Want audience growth and retention? Talk to your audience. Engage with them via surveys like the ones @quaraloo offers #cmworld
@eCopyDesk
A7: For me the greatest and hardest is to listen, listen and listen some more. #cmworld
@ideakid88
@CMIContent Thanks, it keeps things fresh and fun for my audience-they keep coming back because they don’t know what to expect! #cmworld
@MaureenOnPoint
A7d retention secret = care about your audience/customers and truly help them. #CMWorld
@sujanpatel
A7: Listen to your customers and if you can, give them what they are asking for. #cmworld
@netvantage
A7: For those in marketing: content to engage buyers after the sale. Nurturing shouldn’t stop with a purchase. #cmworld
@pisarose
A7 Engage from a personal point of view, as part of the group not as an outsider looking in. Find out what’s important to people. #cmworld
@LUCYrk78
@suddenlyfrugal that’s what we’re shooting for! #cmworld
@CMIContent
@ideakid88 So important to listen when everyone is clamoring to have their voice heard. It pays to be quiet and learn. 🙂 #cmworld
@joanna_haugen
A7e Talk to customers & empathize with them…oh yah make them laugh or tug their hearts #CMWorld
@sujanpatel
A7: 1) Go to where your audiences are. 2) Be helpful 3) Look for holes in info/services that you can fill. 4) Build relationships #cmworld
@Vruno
Yes ma’am! MT @OhstenMarketing: A5: Don’t write content that gets visitors. Write content that gets leads. #CMWorld
@ShakirahDawud
A7: Automated nurturing programs that have personality; using data to optimize the way your communicate. #CMWorld https://twitter.com/CMIContent/status/666672423249428480
@BetsyDaitch
@OhstenMarketing I like to act as a conduit for my experts… content marketing expertise with all the sex appeal of a marketer! #CMWorld
@MaureenOnPoint
A7. Referral programs. They really help. #CMWorld
@revaminkoff
Such a great point. Don’t drop ppl once you’ve gotten something from them, but build relationships- #cmworld https://twitter.com/pisarose/status/666673216551718913
@LUCYrk78
@CMIContent @suddenlyfrugal Indeed especially when you are a talker like me. #cmworld
@ideakid88
@eCopyDesk It really it simple at the core – Want to engage? Talk to people 🙂 #CMWorld
@CrysWiltshire
A7.Turn big data into actionable decisions #CMWorld
@micadam
MT @vruno: A6b “hack” your way to get a seat at the table w/the product development team so you can know early & often what’s next. #CMWorld
@ShakirahDawud
Cool Like I said it’s on my calendar! @CMIContent #CMWorld https://t.co/k1VMBd4Lhr
@suddenlyfrugal
A7. Also a good transactional email program with a strong onboarding cadence. #CMWorld
@revaminkoff
“Listen to listen, don’t listen to speak.” AM Tremonti, host of @TheCurrentCBC at @CPRSNational conference #cmworld https://twitter.com/JeremyBednarski/status/666671499676356610
@jgombita
MT @sujanpatel: A7 Once you have an audience, ask them what they want to read about. Survey them. #CMWorld
@ShakirahDawud
A7 Turn your audience into your fans and brand advocates, for eg @CMIContent @Buffer @generalelectric #CMWorld https://twitter.com/CMIContent/status/666672423249428480
@varunkr842
@suddenlyfrugal how do we like this a million times over? #CMWorld
@CMIContent
A7: Keep adding value via content marketing. Value and delight = winning! #cmworld
@MaureenOnPoint
A7. Reach out as a human. The more you do that sounds like a robot, the worse the response. #CMWorld
@revaminkoff
A7. Speak the language of your audience. Ditch marketing jargon. Hire a copy writer who can deliver the right tone/message. #cmworld
@joanna_haugen
#A7 Brainstorm the places your target audiences hang out (who they follow on social, what sites they read) and hang out there too! #CMWorld
@OhstenMarketing
@jgombita @TheCurrentCBC @CPRSNational difficult lesson for many to learn #cmworld
@CMIContent
Have I growth hacked that AM Tremonti “tweet byte” to death, yet? 😉 #cmworld
@jgombita
MT @jgombita: A7. As a PR pro, not a fan of the word “audience.” How about moving passive audience to active/engaged stakeholder? #cmworld
@ShakirahDawud
Tone is so tricky. When you find the right person to help you create the magic, hold on! #cmworld https://twitter.com/joanna_haugen/status/666673990161866752
@MaureenOnPoint
A8: As writer having expert niche (money saving, health, boomers, profiles) helps me to LAND content gigs #CMWorld https://twitter.com/CMIContent/status/666673928677429248
@suddenlyfrugal
@CMIContent it comes down to whether you are REALLY interested in a person’s POV–or simply want to state your own c @TheCurrentCBC #cmworld
@jgombita
@jgombita @TheCurrentCBC @CPRSNational That’s a great distinction! So smart. #CMWorld
@JeremyBednarski
A8: Of course, @CMIContent! @ANAmarketers, @MarketingProfs, and @AMA_Marketing, too. #CMWorld https://twitter.com/CMIContent/status/666673928677429248
@BetsyDaitch
MT @suddenlyfrugal: A8: As writer having expert niche (money saving, health, boomers, profiles) helps me to LAND content gigs #CMWorld
@lindadessau
@MaureenOnPoint Definitely. The experts need reigning in sometimes! #CMWorld
@OhstenMarketing
A8: Companies I <3: http://Rev.com = transcription, Scribendi=on demand editing/proofing. #CMWorld
@MaureenOnPoint
@magriebler you’re welcome. Scheduled it for a bit later on @PRConversations, but as the emoji choice came up in a #cmworld response, timely
@jgombita
A8 @coschedule @buffer blog are great resources & of course @CMIContent #CMWorld
@sujanpatel
MT @OhstenMarketing: A6: Get experts to write ur content. If you’re going to publish rubbish, might as well publish nothing at all #CMWorld
@ShakirahDawud
A8) Connect with your community manager. They are communicating daily with your audience + know what they respond to. #CMWorld
@torriegundersen
@JeremyBednarski +it works whether it is journalist to subject expert OR PR practitioner to journalist @TheCurrentCBC @CPRSNational #cmworld
@jgombita
#TruthBomb #CMWorld https://twitter.com/torriegundersen/status/666674822257115136
@MoninaW
@MaureenOnPoint Definitely. The experts need reining in sometimes! #CMWorld
@OhstenMarketing
I rely on @GrowthHackers @CMIContent & @HubSpot’s Growth Show (podcast) for excellent growth hacking tips & insight. #CMWorld
@CrysWiltshire
@ShakirahDawud @OhstenMarketing And that means you have to pay for good copy. Shocked by how little companies will invest. #cmworld
@joanna_haugen
A8 @CMIContent, my #Twitter list and many more #CMWorld https://twitter.com/CMIContent/status/666673928677429248
@varunkr842
Q5: What are some personal growth tips and hacks to advance our practices of content marketing? #CMWorld @CMIContent
@renepower
@varunkr842 lists are invaluable! #cmworld
@CMIContent
A8: All those that made you say “Why didn’t I think of that”? @CMIContent, @jaybaer, @unmarking, more… #CMWorld https://twitter.com/CMIContent/status/666673928677429248
@JeremyBednarski
@MoninaW I love the #truthbomb hashtag. #Cmworld
@MaureenOnPoint
@CrysWiltshire @GrowthHackers @HubSpot such good company for us to be in. Thanks! #cmworld
@CMIContent
a8 – that would insinuate an endorsement and there are too many good products out there that will meet your precise needs.. #CMworld
@T4Leonard
@MoninaW Haha love this hashtag! 👌🏻 #CMWorld
@torriegundersen
@JeremyBednarski such big shoes for us to fill being in the same list as @jaybaer and @unmarketing : #cmworld
@CMIContent
@joanna_haugen @ShakirahDawud @OhstenMarketing This is such a constant struggle. #mycondolences #CMWorld
@MaureenOnPoint
A5: Be willing to grow as a content marketer. If you’re can’t do this, you’re not likely to help grow the business. #cmworld
@pisarose
@jgombita @TheCurrentCBC @CPRSNational or husband to wife! LOL. #CMWorld
@JeremyBednarski
Just an FYI, if you have ever heard of #Linkis (https://t.co/56UxDo2X6J) – RUN…. #CMworld
@T4Leonard
We’ll spend the last few minutes asking @SujanPatel questions. Ask now! #CMWorld
@CMIContent
@torriegundersen @MaureenOnPoint I’m biased but I think people underestimate the worth of #cmgr’s. #CMWorld
@MoninaW
@AmandaSubler @Robert_Rose @JoePulizzi I suggested them for #CMWorld last year. I was turned down lol
@MoninaW
A5: Think like your customer, actually like a customer and your content marketing will improve #cmworld
@renepower
@CMIContent A8: A big fave around these parts is @larrykim — a great resource of actionable #contentmarketing expertise. #CMWorld
@Vital_Design
Yes to all of these! Huge @unmarketing fan. He’s hilarious live too. #CMWorld https://twitter.com/JeremyBednarski/status/666675129351557120
@CrysWiltshire
@CMIContent @jaybaer @unmarketing I don’t think you have any problems filling any shoes! Hell, you make the shoes…lol. #CMWorld
@JeremyBednarski
A8. I agree that an ongoing “curated” (i.e., add in AND take out) Twitter list that is topic specific can be an excellent resource #cmworld
@jgombita
@CrysWiltshire @unmarketing Scott is the best! #cmworld
@CMIContent
A8: Bottomless wisdom for #contentmarketing growth hacking – @Ardath421 #cmworld
@pisarose
Agreed. Community managers are vital to growing and activating your audience. #CMworld https://twitter.com/MoninaW/status/666675503361892352
@SFerika
I’m an open book.. Ask away #CMWorld
@sujanpatel
@sujanpatel do you follow a framework for initiating, launching and measuring content? #cmworld
@Swanny_s
@JeremyBednarski parent to child, brother to sister…NEED-to-listen list is just about endless! @TheCurrentCBC @CPRSNational #cmworld
@jgombita
Q6: What is the best growth hack marketing tip you’ve ever learned? How has it helped? #CMWorld @CMIContent
@renepower
@sujanpatel how do you differentiate your content strategy for a desktop v mobile user? #cmworld
@Swanny_s
A8. Reco to the males participating in this #cmworld chat also look to FEMALE subject experts. Why? #becauseits2015 !
@jgombita
@sujanpatel What is your favorite content growth hacking project to date? #cmworld
@SFerika
@CMIContent She rocks! My goal is to be as wise as @ardath421 one day. #CMWorld
@pisarose
@sujanpatel what is the most successful test you’ve ever ran? #cmworld
@eCopyDesk
@CMIContent yes not only they saves time but also a great tool for aggregating best resources at one place #CMWorld
@varunkr842
A6: Discovering RSS – first Google Reader, then Feedly. Indispensible #cmworld
@renepower
Next week, @kikolani discusses content promotions. http://cmi.media/twitterchats #CMWorld https://t.co/Czekmq69iB
@CMIContent
@mrp_5186 Read these book Content Inc by @JoePulizzi , Content Machine @dannorris and mine Content Marketing Playbook #CMWorld
@sujanpatel
Learn more about @SujanPatel on his website: http://sujanpatel.com #CMWorld
@CMIContent
@sujanpatel what are types of metrics you use to measure & monitor content with the objective to drive reach & engagement? #cmworld
@Swanny_s
@sujanpatel I’m dying to get my hands on your 100 days of growth eBook #cmworld
@eCopyDesk
Q7: Audience growth & retention are main goals for so many of us. What are some growth hacks? #CMWorld @CMIContent
@renepower
#CMWorld, Joe and Robert are on the road! See them in a city near you! http://contentmarketingconf.com https://t.co/bXzdosUG4Y
@CMIContent
@MaureenOnPoint You gave a good pointer earlier–at least for writers–that will really help speed up quality content production. #cmworld
@ShakirahDawud
@sujanpatel any chance you’re giving one away for the holiday season? 🙂 #cmworld
@eCopyDesk
I wonder if Silicone Valley types (in their bubble) even know the origin of the phrase/hashtag #becauseits2015 #cmworld
@jgombita
@eCopyDesk not sure about @SujanPatel but during next week’s chat, we may be giving away audio copies of Joe’s new book… #cmworld
@CMIContent
@CMIContent you’re welcome. Number of chats I participate in keeps dwindling. But I find #cmworld stimulating enough (most weeks) to attend!
@jgombita
@ecopydesk I charge a $1 because if you have to take your credit card out & pay any amount of money ur more likely to take action #CMWorld
@sujanpatel
@swanny_s visit to share ratio, visit to comment ratio and visit to conversion (email, lead, purchase) are important to me #CMWorld
@sujanpatel
@devaashish watch this video: https://www.youtube.com/watch?v=Xi8UxQOuTHc #CMWorld
@sujanpatel
@torriegundersen we think he’s a good reason to have to jump out of the chat 🙂 #cmworld
@CMIContent
A7: Audience growth hacks = be a contributor and a facilitator, not just a branded content broadcaster #cmworld
@renepower
@Cassiell Hi there! I do. I used to be one and was able to equip the mktg team with loads of info that helped increase revenue. #CMworld
@torriegundersen
@MoninaW @MaureenOnPoint People totally do! #CMWorld
@torriegundersen
Q8: What expert or company (besides Sujan!) is a great resource for #contentmarketing growth hacking? #CMWorld
@renepower
Just shared this on @PRConversations. Didn’t have room to give @wadds a h/t, so will do it here. Such fun! #cmworld https://twitter.com/wadds/status/666597079414763520
@jgombita
@CMIContent He is pretty cute! Just said “I Love You” for the first time 😍 #CMWorld
@torriegundersen
A marketers dream. This is a great goal to aim for! #growthhacking #marketing #CMWorld @CMIContent https://twitter.com/EvanLePage/status/666667463401185280
@hannahgreercook
#CMWorld it’s been fun. shameless plug: Check out my new tool for content promotion via twitter: https://contentmarketer.io/notifier/#/
@sujanpatel
A7: We built an automated content marketing platform to auto curate, distribute & engage http://bit.ly/1QKkgAN @CMIContent #cmworld
@Mid0
@CMIContent A1; A growth hacker is an individual who’s sole purpose is growth. #CMworld
@village_print
@CMIContent A1: Growth hacking is a mindset to grow. Growth is one of the key objectives. #CMworld
@village_print
@CMIContent A2: With any processes, testing is the best method. Discover the problems, unlock the solutions. #CMWorld
@village_print
@CMIContent A3: Looking at ROI and simply if the ends are meeting the needs. Goals need to set before anything. #CMWorld
@village_print
@EvanLePage @CMIContent That’s the spark that can create a wildfire of growth and promotion. #CMworld
@village_print
We don’t mess with the process of marketing, accounting, sales, and other departments – why isn’t it the same with content? #CMWorld
@ArrenHPark
@CMIContent A4: Delivering organic communication. Making sure you cater to your niche the best as possible. #CMworld
@village_print
@CMIContent A5: Keep content organic and make sure it has value. #CMworld
@village_print
@CMIContent A6: Content is king, Engagement is Divine. #CMworld
@village_print