How Content Marketing World Helps You Calculate the Value of In-Person Events for Marketing Teams

cmwexhibithallThis fall, our annual Content Marketing World will bring together some of the leading influencers in content marketing, analytics, customer engagement and motivation in the business world today. From building a solid social presence to the complexities of advanced marketing strategy and advanced ROI, the problems faced by most marketers have commonalities across industries. Seeing the issue from a different angle is often all it takes to find an innovative solution. In fact, the casual conversations that you spark with colleagues and industry peers in the off hours during CMWorld can be every bit as valuable as the sessions themselves.

Equations for the ROI of CMWorld

It can be difficult to decide which conferences and events to prioritize this year. Here are the top 3 equations marketers need to know to establish the value of any event they are considering, including Content Marketing World.

1. Face + Time = Relationships

Face time with partners and prospective customers is becoming more and more rare in our mobile, digital age. Many marketers end up developing long-term business connections and network partnerships with people they have never met and wouldn’t recognize without their social media avatars and handles. What is lost in this new normal is a rich ecosystem of non-verbal communication, which can add so much nuance to a discussion and prevent misunderstandings. Personal meetings with influential industry peers provides a value that is unmatched. This live connection alone can serve as the basis of your company’s competitive edge.

2. In-person events > transcripts

At CMWorld, the Q & A after presentations, sessions and informal meet-ups contain vast amounts of useful information beyond simple transcripts or recordings of these events. The biggest contribution is the exchange of ideas and sparks of innovative marketing approaches that emerge from two-way exchanges in real time. Go into detail on a fine point of strategy or take the conversation in an original direction based on new information. The only way to access these benefits is to be there. Travel time to and from the event give you a chance to prepare and organize your thoughts.

3. 2x the company presence = ½ the silos

Sending one team to CMWorld builds cohesion among the team members. It also assigns more listening skills and brain power for creative problem-solving. Sending more than one team member can break down departmental silos and align team tactics with corporate goals. Coordinating the learning from these different team members and/or teams can smash persistent barriers to growth and open up innovative thinking. When team members share in a powerful learning experience like CMWorld, the entire company gains operational efficiencies.

2015 Keynote Speakers

It all adds up. The prime location to build offline marketing connections this year will be Content Marketing World 2015, coming to Cleveland this September 8 -11. Event highlights include a keynote address by John Cleese, former Monty Python frontman and now a recognized leader in business motivation and creativity. You’ll also have a chance to hear from roughly 150 other speakers all preaching the future (and present) of content marketing.

CMWorld Details and Discount Code

You’ll discover all the event details on the CMWorld website. Use the code CMWSOCIAL to take $100 off all-access passes and main event registrations, and for 4+ attendees, please contact us so we can coordinate a deeper group rate for you. See you in September!