Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want.
But to gain email’s true advantage, you don’t just hit the send button. You must do the things that attract audiences to open, read, click, and act.
To help, the experts presenting at Content Marketing World share 19 do’s and don’ts to improve your email marketing. You can read them here.