Print, digital and in-person events. These are three legs of any content marketing stool. However, only 36% of B2B marketers use print magazines and only 22% use print newsletters. Is this a missed opportunity? This was just one of the questions in yesterday’s #CMWorld Twitter chat with Billy Mitchell.
Participants also talked about what benefits print offers that no other medium does and how print can be used during long B2B sales cycles.
For the chat transcript, visit our Storify.
If you want to integrate print, digital and in-person into your marketing efforts, join us at Content Marketing World from September 6 – 9 in Cleveland, Ohio and catch some sessions touching on each of these topics.
And…to see the print arm of the Content Marketing Institute, subscribe to Chief Content Officer magazine, our free bi-monthly print magazine.
Here were a few outstanding takeaways from our #CMWorld Twitter chat with Billy Mitchell:
A1 Nothing can replace the tactile feeling of reading something in print. I still love print magazines and books. #cmworld
— Martin Lieberman (@martinlieberman) March 29, 2016
— Marcel Digital (@marceldigital) March 29, 2016
A3. Print is permanent. People keep, collect, and look at print. #CMWorld
— Reva Minkoff (@revaminkoff) March 29, 2016
A1. It’s still about knowing your audience and creating relevant content, no matter what the medium. Print certainly works for some #CMWorld
— Mike Turner (@av8r2000) March 29, 2016
— JulieY (@JulieY) March 29, 2016
#CMWorld A1: A targeted, creative print ad strategically placed can be successful. Just depends on the outlet & intended audience
— Movéo (@moveo) March 29, 2016
What’s more crowded? Your email inbox or your mail? That’s why print has a place in the mix.
— Billy Mitchell (@billymitchell1) March 29, 2016
— Angela Hursh (@webmastergirl) March 29, 2016
— Maggie Franz (@M2Franz) March 29, 2016
— Zahra Media Group (@ZahraMedia) March 29, 2016
A7 Brands will become more like publishers and publishers will become more like brands #cmworld
— Scott Lum (@ScottLum) March 29, 2016
Join us on an upcoming #CMWorld Twitter chat soon! They take place every Tuesday, from 12pm-1pm Eastern. And better yet, join our #CMWorld community at our annual in-person meetup/reunion at Content Marketing World. CMWorld 2016 takes place September 6-9, 2016 in Cleveland, Ohio. BLOG100 saves $100 – join us!