Including Print in your Content Marketing Mix: A #CMWorld Chat With Billy Mitchell

Print, digital and in-person events. These are three legs of any content marketing stool. However, only 36% of B2B marketers use print magazines and only 22% use print newsletters. Is this a missed opportunity? This was just one of the questions in yesterday’s #CMWorld Twitter chat with Billy Mitchell.

Participants also talked about what benefits print offers that no other medium does and how print can be used during long B2B sales cycles.

For the chat transcript, visit our Storify.

If you want to integrate print, digital and in-person into your marketing efforts, join us at Content Marketing World from September 6 – 9 in Cleveland, Ohio and catch some sessions touching on each of these topics.

And…to see the print arm of the Content Marketing Institute, subscribe to Chief Content Officer magazine, our free bi-monthly print magazine.

Here were a few outstanding takeaways from our #CMWorld Twitter chat with Billy Mitchell:

For our community using the medium is not simply about filling a content hole. They feel a personal connection with print.

A1 Nothing can replace the tactile feeling of reading something in print. I still love print magazines and books. #cmworld

— Martin Lieberman (@martinlieberman) March 29, 2016

A3: People love tangible, they love connection – print gives us that capability because it’s physical. (1/2) #CMWorld @CMIContent

— Marcel Digital (@marceldigital) March 29, 2016

A3. Print is permanent. People keep, collect, and look at print. #CMWorld

— Reva Minkoff (@revaminkoff) March 29, 2016

Before jumping into the medium, our chat participants stressed the importance of knowing your audience. Consider how it consumes your content and think about how a print tactic can enhance that experience.

A1. It’s still about knowing your audience and creating relevant content, no matter what the medium. Print certainly works for some #CMWorld

— Mike Turner (@av8r2000) March 29, 2016

A1: Print has a place if it fits the learning style and desires of your target. Know your audience. #CMWorld #contentmarketing

— JulieY (@JulieY) March 29, 2016

#CMWorld A1: A targeted, creative print ad strategically placed can be successful. Just depends on the outlet & intended audience

— Movéo (@moveo) March 29, 2016

There are many benefits to print that are not realized with other mediums.

What’s more crowded? Your email inbox or your mail? That’s why print has a place in the mix.
#cmworld

— Billy Mitchell (@billymitchell1) March 29, 2016

A3: Legacy. People put it on their frig or on their desk and it stays there until they throw it away. #CMWorld https://t.co/0YMiSbGpzC

— Angela Hursh (@webmastergirl) March 29, 2016

A3 print offers personality that online media just doesn’t have because it can stay with you. #cmworld #buyerpersonas #buyerjourney

— Maggie Franz (@M2Franz) March 29, 2016

Print is an approach that will continue to evolve, and smart marketers will take advantage of the medium for a stronger content marketing strategy.

A7: The future of print is luxury and creativity. There’s no space for dull design or unimaginative formats #CMWorld https://t.co/hqZyzLtoCi

— Zahra Media Group (@ZahraMedia) March 29, 2016

A7 Brands will become more like publishers and publishers will become more like brands #cmworld

— Scott Lum (@ScottLum) March 29, 2016

Join us on an upcoming #CMWorld Twitter chat soon! They take place every Tuesday, from 12pm-1pm Eastern. And better yet, join our #CMWorld community at our annual in-person meetup/reunion at Content Marketing World. CMWorld 2016 takes place September 6-9, 2016 in Cleveland, Ohio. BLOG100 saves $100 – join us!