Integrating Print into Your Content Strategy that Drives Results

We’ve asked some speakers from Content Marketing World 2012 to give us a bit of a teaser for their session. Here is what Nenad Senic, European Editor of Chief Content Officer, had to share:

Read my lips! Print is not dead! No, custom print media is very much alive!

Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve incredible results with a great custom magazine. In Columbus (9/6, 11:15 am), we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. You can do it! I’ll include the most surprising examples from round the world. A local historical society with a lifestyle magazine for teenagers. A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all. A real estate firm with a magazine that has become a brand of the year. Crazy, right?

Anyway, I can’t bring sexy back to CM World. I’ll leave that to Joe Pulizzi. But I will bring an accent back!

If you’d like to chat before the event, you can find me on Twitter (@NenadSenic), LinkedIn or Facebook.

I can’t wait to meet y’all in September!