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Is Your Social Media Your Property?: #ThisOldMarketing Episode 238

On episode 238 of PNR: This Old Marketing, Joe and Robert continue the discussion on the acquisition movement. Is there more to come? They then talk about Microsoft laying off 50 journalists, opting to use “computer robots.” Robert reviews what journalists need to do now to protect their jobs. Coindesk’s Nic Carter details a fascinating take on perhaps, in the future, you will be able to lay claim to your social media profile. Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz.

Recorded live June 11, 2020; Length: 1:01:09

The Deep Dive

  • (13:30) Adweek is acquired by Shamrock Capital, in a deal it says will significantly expand the reach of the media company. (Source: Adweek)

Notable News

  • (26:30) Microsoft is replacing dozens of journalists on its MSN website and will use automated systems to select news stories. (Source: BBC)
  • (37:37) Your property rights should extend to social media (Source: Coindesk)

The Show Sponsor

  • (47:47) Wherever you are, you can now safely attend ContentTECH Summit. The event has gone virtual, and that means you can still access all the high-quality content you have come to expect from CMI. Robert and the CMI team can’t wait to bring the community together in a new and unique way.

Rants and Raves

  • (51:03) Robert’s Quibi update – we knew it was coming! Quibi adds Chromecast support for watching shows on a big screen. (Source: The Verge)
  • (53:00) Robert’s rant – Transforming the TV market through ‘audience as currency.’ (Source : AdAge)
  • (58:51) Joe remembers Don Schultz.

(Source: Northwestern University)

Until the next episode, be safe and healthy, PNR friends.



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