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House of Cards Star Kevin Spacey to Keynote Content Marketing World 2014

CMW_Spacey_403-01We’re thrilled to announce that Oscar award-winning actor and star of House of Cards Kevin Spacey will be the closing keynote speaker for Content Marketing World 2014. Spacey will be joining us at largest content marketing event on the planet as we return to Cleveland, Ohio, September 8-11.

Spacey’s critically-acclaimed Netflix original series, House of Cards, has broken content distribution barriers in television. In Joe Pulizzi’s blog post from last fall, we offer some key insights, derived directly from the words of Kevin Spacey, that all content marketers need to take to heart:

  1. Your customers are desperate for stories
  2. Long-form content has never been more powerful
  3. Use behavioral data to plan your content strategy

Read more in the blog post, and watch the speech, edited and served up by the folks at Telegraph UK, which contains a road map for brand storytelling worthy of global enterprise brands.

In Spacey’s words, “If you watch a TV show on your iPad is it no longer a TV show? The device and length are irrelevant … For kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game Of Thrones on their computer. It’s all content. It’s all story.”

Hear more from Kevin Spacey at Content Marketing World in Cleveland in September! Registration is now open!

Get connected today! Follow us on Facebook, Twitter or our LinkedIn group. Our weekly #CMWorld twitter chats resume on Tuesday, January 7, 2014.

 


Comments

  1. Awesome, love his acting!

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