Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

KFC Content is Better Than a Bucket of Chicken: #ThisOldMarketing Episode 251

In this episode of PNR: This Old Marketing, the FTC sues Facebook for illegal monopolization. And the guys say, “Thanks Captain Obvious!” Joe and Robert discuss the news desert. Plus, how can they not talk about KFC? The fast food chain is heating up winter with Mario Lopez and a side of biscuits. The duo ends the episode with your empirically proven favorite part of the show. You don’t want to miss it.

Enjoy the show!

Recorded live December 11, 2020; Length: 1:03:35

The Deep Dive

  • (06:19) The FTC sues Facebook for illegal monopolization. (Source: Federal Trade Commission)
  • (15:46) A small Kansas town first lost local news in 2009. Now, the University of Kansas is bringing it back. (Source: The Poynter Institute)

Notable News

  • (22:28) KFC partnered with Lifetime on an original mini-movie starring Mario Lopez as brand mascot Colonel Harland Sanders (Source: Marketing Dive)
  • (29:01) Did Substack create a more equitable media system? (Source: Columbia Journalism Review)
  • (39:35) Key publishing trends in 2020 and beyond (Source: What’s New in Publishing)

(photo credit: KFC)

The Show Sponsor

  • (47:03) It’s your last chance this year to enroll in Content Marketing University. If you’re looking to polish your content skills or further your career in 2021, you’ll want to sign up now! Get comprehensive education with expert presenters like Robert. (Bucket of chicken not included.)

Rants and Raves

  • (49:39) Joe rants about Polska Press being purchased by an organization owned by the state. (Source: Deutsche Welle)
  • (55:02) Robert raves about Bob Dylan’s landmark deal to sell his entire songwriting catalog. (Source: The New York Times)
  • (58:16) Robert then comments on Frameworks and Flywheels. (Source: Musings of a Wandering Mind)

This is the last official episode of 2020. Enjoy your holiday. Be safe and healthy. Thanks for listening, PNR friends.

Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify,or wherever you listen to your favorite shows.

Sign up for Joe’s Random Newsletter at His new book, Corona Marketing, is now available. Follow him on Twitter @JoePulizzi.

Look for Robert’s newsletter at The Content Advisory. Follow him on Twitter @Robert_Rose.


The 2022 session lineup is now available!
This is default text for notification bar