Latest Research in Content Marketing; A #CMWorld Twitter Chat with Lisa Murton Beets

It’s that time of year. We all seem to be planning for 2019. And that usually means taking a look at our content marketing strategies, making adjustments, and maybe even trying something new. Here at CMI, we kick off our strategy meeting by diving into our annual research.

No one knows the data and the findings from our report better than Lisa Murton Beets, CMI’s Research Director. That’s why we invited her to be a special guest on a recent #CMWorld Twitter chat. Lisa puts together our annual research reports. She does custom reports too. Lisa is definitely deep in the trenches.

We covered a lot of ground in an hour, more than we can put in this blog post. So be sure to check out:

• The chat’s Twitter Moment.
• The complete CMI and MarketingProfs’s B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report, sponsored by Conductor.

96% of the most successful content marketers agree that their organization have earned their audience’s trust. In what ways can we continue to build that credibility?

A1: Here are 3 things you can do to build trust: 1: Remember that it’s the relationship not the pitch. 2: Always be listening. 3: Do what you say!#CMWorld

— Wayne Hendry (@ideakid88) October 23, 2018

A1: For us, it’s all about consistently putting out high-quality content. Our blog is how people discover us, what helps build trust, and ultimately converts readers to clients. #CMWorld

— Express Writers (@ExpWriters) October 23, 2018

A1: When using research or any stats with customers and prospects, don’t twist them to tell a story that isn’t true. It’s easy to find a stat that makes you look good, but does it tell the story accurately? Don’t use research to mislead; it just causes more frustration! #cmworld https://t.co/JVPrsYUvBZ

— Kristen McCabe (@AusmericanGirl) October 23, 2018

Two-thirds of the most successful marketers describe their organization’s proficiency level with using content marketing technologies as expert or advanced. How are you using technology to create better customer experiences?

A6. I’ll offer an observation. I think there’s a strong tendency to invest in tech without knowing first what the problem is. Determine your needs and processes first, and then buy the tech. The solution doesn’t have to be sexy. It just has to work. #CMWorld https://t.co/7rIuuQL5Gp

— David Simanoff (@dsimanoff) October 23, 2018

I use it to find opportunities to deliver better value through my content, by monitoring its performance and to find insights into my target audience. A6 #CMWorld https://t.co/h44sxda7n9

— Roselle Cronan (@MahoutMkt) October 23, 2018

A6 By creating the ability to be reached by a client/potential client almost instantly. A client/potential can send me a tweet, DM, call, email, FB message, or even text and I’ll get it and answer within 24 hours. The instant human response is invaluable #CMworld #GoIuby https://t.co/DyjuOCwsZP

— Kyle Hetrick 🐧 (@goiuby) October 23, 2018

Thanks to all of our participants for tweeting with us. We can’t wait for our next chat!

Be ahead of the trends. Attend ContentTECH Summit in San Diego, April 8-10, 2019. Registration is now open!