Leading the Design Charge in Content Marketing: A #CMWorld Twitter Chat with Joseph Kalinowski

A picture is worth a thousand words. No one knows this better than CMI Creative Director JK Kalinowski. If you follow CMI on social media, read our blog, watch our webinars, or attend Content Marketing World, you’ve seen his incredible work.

In a sea of constantly growing content, design matters. So how can we add an element of storytelling to our content marketing efforts? We went straight to JK and the CMWorld community for advice. Below is a recap of our discussion on the weekly #CMWorld chat. Look to our Twitter Moment for more tweets.

Most content marketing is driven by words. How can we make our content marketing design-led?

How can design help amplify or clarify the action you’d like your customers and prospects to take?

How are you incorporating compelling design in your content marketing efforts? Show us. Link to your examples below.

Talk to JK how great creative design can impact martech strategy when you attend ContentTECH SummitRegistration is now open. Book your pass now for the best possible prices – enjoy up to $600 off onsite rates!


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