Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Storytelling is a vital element of content marketing. So it is no surprise we can learn a thing or two from fiction writers. Stoney deGeyter, President of Pole Position Marketing, is currently working on a novel titled A Crossed Time. As he wrote, Stoney found many strategies he used to author his book were tricks he could use when creating content for clients. To tell us more about his experiences, Stoney joined us for a recent #CMWorld chat.
A1.1 The number one similarity is that it has to be interesting. Of course, that means different things for different mediums, but you HAVE to get people’s attention, keep their attention, and make them want to keep reading. #CMWorld
— Stoney deGeyter (@StoneyD) January 23, 2018
– It’s best if you write perfectly for the audience you’ve got in mind, and forget what everyone else would want.
– Good stories will engage people and add depth to your content.
– Relatability is everything.#CMWorld
— Lorrie, that copywriter (@LorrieHartshorn) January 23, 2018
The more you read, the better you write. It’s not a myth. You’re unconsciously expanding your vocabulary and engaging creative thinking skills.
— Writer’s Ink (@WritersInkCopy) January 23, 2018
A3] Every writer, content creator and novelist should read broadly outside of their area of focus. It trains your brain. At a minimum, check out the classics. #cmworld
— HeidiCohen (@heidicohen) January 23, 2018
A3 Fiction frees you to explore “what if” scenarios that a straight journalistic narrative doesn’t allow for #CMWorld
— Dan Goldberg (@Jonas419) January 23, 2018
According to Faulkner, writers often “borrow” from other authors. So we asked our community what fiction writers they have learned from.
This chat motivated us to choose one good read this month for inspiration. It also made us want to pick up pen and paper and begin writing!
There is always a lot of excellent insights during our #CMWorld chats. If you’re interested in participating in future discussions, you can find our chat schedule here. And if there is a specific topic you would like to see covered, please let us know in the comments below.
Hone your writing skills. Attend Content Marketing World 2018 to learn from the industry’s top experts. Register with code SM100 to save $100 at checkout!