LinkedIn Content Strategy: A #CMWorld Twitter Chat with Viveka von Rosen

According to CMI’s 2018 research, 97% of B2B marketers use LinkedIn for their content marketing efforts.

That comes as no surprise to Viveka von Rosen, Chief Visibility Officer and co-founder of Vengreso. Known internationally as the “LinkedIn Expert,” Viveka has seen firsthand the power of the social media platform and knows what it takes to build a presence and drive engagement. She joined us on a recent #CMWorld Twitter chat to share her insights and tips.

What follows is a brief look at our discussion. To see more tweets from the chat, check out our Twitter Moment.

What type of content best connects with audiences on LinkedIn?

A2a: As with most platforms, LinkedIn’s algorithm [refers and gives more weight to Native Content. #cmworld

— Viveka von Rosen (@LinkedInExpert) July 10, 2018

A2: It depends on who your target audience is, and if they are on LinkedIn, we tend to find that a mixture of content including motivational imagery, links to download resources, blog postings, etc. Know your audience to know what content you should share. #CMWorld

— Ledgeview Partners (@ledgeviewcrm) July 10, 2018

A2 It’s may not be so much “type” of content as style, voice, and length. @LinkedIn would be a great venue for addressing key market concerns as a numbered series, i.e. “Blogging Tips, Part 1: Headlines” #CMWorld

— Roger C. Parker (@Rogercparker) July 10, 2018

Marketing and editorial can produce an abundance of content, not all usable by the sales team. How can LinkedIn provide a platform for increased sales alignment?

A4c: Even better – sales can connect with marketing and they can develop the right content for the buyer’s journey. #CMWorld pic.twitter.com/DnjjjiUT1P

— Viveka von Rosen (@LinkedInExpert) July 10, 2018

A4. The best way LinkedIn can help with alignment is for marketing to publish content that sales reps love to share. And make it easy for them. #CMWorld

— Tod Cordill, MBA (@todcordill) July 10, 2018

A4: I hate to say it, but I shudder with the thought of using LinkedIn as a sales tool. I’ve probably just never experienced anyone using it effectively though. It’s usually the canned personal message as soon as you accept a new link… #CMWorld https://t.co/dWSQDzxXLp

— Jeremy Bednarski (@JeremyBednarski) July 10, 2018

Have you made LinkedIn a part of your content marketing strategy? Are you finding success? Let us know in the comments below.

You’ll have plenty of content to post on LinkedIn after attending Viveka’s session at Content Marketing World. Take $100 off at checkout when you sign up now with discount code SM100.