Look Back at 2019: A Twitter Chat with the #CMWorld Community

Every December, we dedicate one #CMWorld Twitter chat the people, content, and moments that mattered most to you in 2019. It’s the perfect time to reflect on learnings, challenges, and connections.

Yes, there were a few lows. We saw a disregard for customer privacy. Brands forgot their audience (and their human voice). Marketers published for the sake of publishing.

But there were also accomplishments to celebrate. We raised a toast to Adelina Karpenkova, as she celebrated a published article in Pages SEO Magazine. We applauded Andi Robinson for surviving a hugecorporate merger survival. The success our community has achieved this year is incredible.

Let’s rewind and enjoy this CMWorld year-in-review. Thanks to everyone who attended this chat and shared with experiences.

Thinking back over the past year. If you had to describe your career/work in three words, what would they be?

A1.
Fabulous
Educational
Evolving
#CMWorld

— Lisa Baer (@lbaer_lisa) December 10, 2019

2019 A1
1. TRANSFORMation: corporate to entrepreneurship
2. Discovery: change brought unprecedented opportunity to discover who I am, what I want and what I offer
3. ABUNDANCE: the road has been challenging but met with a constant flow of everything I need#cmworld

— Christina Ann (@AlohaAscension) December 10, 2019

A1. Go. It worked! #CMWorld

— Twenty Two Kittens (@All22Kittens) December 10, 2019

A1: Always stay positive. Had a good year at my company from a client standpoint, but suddenly found myself in a job search. I’m excited for 2020 and new opportunities! #CMWorld https://t.co/7YPWlCxdER

— Jeremy Bednarski (@JeremyBednarski) December 10, 2019

See all answers to Question 1 here.

What content marketing successes have you achieved this year? What factors or team members contributed to that outcome?

A2: We started using even more data and insight across the organization when creating #blogs and #ecommerce pages, and that resulted in stable traffic and engagement growth. I’m a big fan of cross-dept collaboration when it comes to #content #CMWorld https://t.co/zWlMen91wd

— Natasha Kvitka (@natasha_kvitka) December 10, 2019

A2: Getting a new role (mine) created that is solely dedicated to content marketing (in a global, traditional, product-focused company). I don’t know that there is one factor or person that contributed. Also, getting @bynder (almost) launched. (in January) #CMWorld https://t.co/iknUWow1DO

— Andi Robinson (@hijinxmarketing) December 10, 2019

A2.

It has to be growing my YouTube channel with educational videos for my audience.

I’m a solopreneur so I’ve had to don many different hats ????, no teamwork there.#CMWorld https://t.co/DWRQCjZ90m

— Nicky Pasquier [Virtuoso Assistant] ? ? (@VirtuosoAssist) December 10, 2019

See all answers to Question 2 here.

What was one mistake you made or one opportunity that slipped by this year? What did you learn from it?

A3.

Was not able to create and share that much content and thoughts on @LinkedIn as per my target ? Will try to cover that in next few months.#CMWorld #LinkedIn #content

— Jignesh Thakkar (@JigneshThakkarV) December 10, 2019

A3: We increased everybody’s annual leave by 25%. I’m happy about that, but it also means we couldn’t do all the work we wanted at peak times. I wonder if we could maybe have found more creative ways to give our team the time they need. #CMWorld

— David McGuire (@McGuireDavid) December 10, 2019

A3: Not sure how much I missed by assuming people knew I was back in freelance writing after 2yr lapse of reason in an agency stint. I got focused on a couple clients (good) but failed in marketing myself. That’s hard to say out loud since I detest self-promotion. #CMworld

— Don Dingee (@don_dingee) December 10, 2019

See all answers to Question 3 here.

When you look at the content you’ve created, what types performed well for building brand awareness? Nurturing leads?

A4. My guest blogging regarding #DirectMail seems to be best for my own personal brand awareness.

Leads mostly come from networking + referrals, and a few from guest blogging. #CMWorld

— Tod Cordill (@todcordill) December 10, 2019

A4: Blog and video content for the blog that drives traffic from email and social media engagement as well as organic traffic. My old company now has an amazing community manager/social media person who shares the content and engages with people on social. #CMWorld

— Annette Sugden (@Annette_Sugden) December 10, 2019

A4: Original case studies are always a hit on our blog. They generate a lot of interest and traffic. ? #CMWorld

— Express Writers | Your Content Writing Team (@ExpWriters) December 10, 2019

See all answers to Question 4 here.

What skill did you learn/improve/master this year that has made you a better content marketer? How did you make that happen?

A5. Sharing input, even when it’s contrarian, with more confidence. #cmworld https://t.co/gwIRiuydbn

— Carmen Hill (@carmenhill) December 10, 2019

A5: Definitely improved on my copy writing skills and how to write content that attracts. Learned it by reading basically any and all information I could get my hands on. #CMWorld

— Steph Allen Coaching & Strategies (@StephACoaching) December 10, 2019

A5

Welp, like I was saying, I think I’ve really ramped up my video game.

And I’m thinking, 47 isn’t too old to think about film-making, is it?

Anyway, it’s rounding off my rather large multimedia skillset these days. #scary #amazing #cmworld

— Kylo Ben. A Knight of Ren. (@bhrome) December 10, 2019

See all answers to Question 5 here.

Who is one person you’ve connected with in 2019 who has transformed how you view your work?

A6 – @campbelljulia for sure! #CMWorld

— Evie Kevish (@eviekevish) December 10, 2019

A6: Dan Bigger at @CvtPlastics and @Volt_Protector for being a great example of using social for manufacturing/industrials and welcoming me into his twitter family. #cmworld

— Service Caster (@SERVICECASTER) December 10, 2019

A6: On a personal level @FindTroy has made an impact on me as a marketer and a human being. On a professional @JohnDiJulius has made me see the client experience in a new light. #CMWorld pic.twitter.com/NyOcFXBuSQ

— Wayne Hendry (@ideakid88) December 10, 2019

A6: Hmmmm, hard to pinpoint one. But a retreat led by @kaleighf and @EmmaFayeS was helpful to gaining a number of new valuable relationships and updating my business strategy #CMWorld

— Kristen Hicks (@atxcopywriter) December 10, 2019

A6: Andy Crestodina and Doug Kessler for sure.#CMWorld

— James Tennant (@JamesConverge) December 10, 2019

See all answers to Question 6 here. (They’re impressive, so be sure to check out this list of influential people.)

What’s the most innovative content marketing project or branded content campaign you’ve seen in 2019?

See all answers to Question 7 here

Where does that leave us? Looking ahead to 2020. What’s next for our industry? What are your intentions for the new year? Read our post on the CMI Blog, Back to the Future? 90 Content Marketing Predictions for 2020. Then join us for our next Twitter chat to discuss the future.

Have leftover 2019 budget? Don’t let it go to waste. Make plans to attend Content Marketing World.  Prices go up December 31. Jump in on our exclusive deals and end the year with extra cash in your wallet.