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Marcus Sheridan is a content marketing success story. He grew his pool company, River Pools and Spas, into one of the largest in the world simply by answering every question a prospect could ask, consistently and honestly.
You know, by using content marketing.
And he grew his company during the most-recent economic downturn, when people didn’t have discretionary income. He will tell you he’s not in the pool business, he’s in the business of trust. If people trust you, Marcus says, you will succeed. Take a look at this video of his presentation about trust from Content Marketing World 2016:
Wow, so many key points in there for marketers. Let’s take a closer look at a few of them:
Marketers are subject mater experts in marketing, not the business. Do you know who the subject matter experts are? Your employees. They’re the people getting the questions and answering them all day long, says Marcus.
Content marketing, done well, sets up the sales team for success and they become the marketing team’s biggest fans. If that’s not the way the sales and marketing relationship works for you today, look to River Pools and Spas as your guide.
And look to content marketing to help you get there.
If you want to learn more about the critical topics all marketers need to know when adding content marketing to the mix, like answering every question your prospects have consistently and honestly, learn from the experts like Marcus. Come to Content Marketing World 2017, September 5-8 in Cleveland. Code BLOG100 saves $100! Register today!