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Do you run a multi-author blog or are you considering that model? If so, the recent #CMWorld Twitter chat with CMI’s blog director, Lisa Dougherty, was for you. Along with our community, Lisa shared her insights and lessons learned from working with hundreds of contributors to publish high-quality posts daily.
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@CMIContent A1: Keeping a diverse and structured system to manage blog topics. #CMWorld
@AskObrella
A1: Getting people to stay focused and involved. You need to make them feel included in the direction. #CMWorld @CMIContent
@marceldigital
A1: Managing a busy blog requires juggling multiple things: Email, calendar, #Editorial process etc. #CMWorld
@BrandLoveLLC
A1: Making sure everyone submits on time & still having time edit for style and voice #CMWorld
@karrabarron
@CMIContent Keeping consistency with the voice/ tone of writing that the client would like portrayed for their brand. #CMWorld
@wb_mase
A1 Managing the consistency of your #Brand tone #CMWorld https://twitter.com/CMIContent/status/674273497804181504
@varunkr842
@karrabarron that is definitely a struggle #cmworld
@CMIContent
A1: Consistency and Quality of the content. Sometimes it worth having one voice #CMWorld
@village_print
A1: When posts fall through! Always a risk when working with new bloggers. #cmworld
@mo_flow
@CMIContent A1: Sometimes it can be hard to stay consistent with posting schedules! #CMWorld
@ExperianDQSteph
A1 Consistency – in voice, topics, how it’s presented to audience. Can be confusing to readers #cmworld Also, ego of multi authors 🙂
@LUCYrk78
A1: ❤ @gmail Lab’s Canned Responses for emails I send over & over again. Life-changing #productivity hack #CMWorld https://t.co/FKrT2gfvZe
@BrandLoveLLC
A1: Maintaining brand voice & tone, and adhering to the mission/vision driving the #content strategy. Takes discipline and process. #CMWorld
@JoshZywien
A1: Challenge for multi author blog: maintaining brand consistency, deadlines, seo practices #cmworld @cmicontent
@MarketerGizmo
@aford21 One of my favs is the international one: http://bit.ly/1PVjB0o #cmworld
@hidama
@hidama Agreed. At the solid blue pops on the screen. #CMWorld And what an original idea for an intro. Tweet of the day!
@billcush
@LUCYrk78 Good life choice. #CMWorld
@Magnani_Dot_Com
A1: Making sure everyone can share a unique perspective. When you all do the same thing & work together, that can be difficult. #cmworld
@netvantage
A1: Creating a plan to nail down the consistent voice that many brands covet. Communication is key. #CMWorld https://twitter.com/CMIContent/status/674273497804181504
@ToddPatton
Q1: Keeping everyone on schedule, especially when working with internal contributors #CMWorld @CMIContent https://twitter.com/CMIContent/status/674273497804181504
@EricaLindberg_
A1: Everybody wants to write about the same topic. People wanting the same calendar date. #CMWorld
@MusicAdamT
A1: When every day means a deadline for a different person, any delays can throw your entire calendar out of whack #cmworld
@EvanLePage
Totally Marlene. That’s why I always keep back up posts in my pocket! #CMWorld https://twitter.com/mo_flow/status/674273968828899328
@karrabarron
A1: A simple tool like Excel for your #Editorial calendar makes life much easier. I have a template if you want it! #productivity #CMWorld
@BrandLoveLLC
@CMIContent A1: Respecting diverse perspectives and voices while writing for a common purpose. #CMWorld
@meetpacific
A1 A consistent voice that still has individual expression #cmworld
@CarlaJohnson
A1 The same challenges that come from managing multiple people. Writing styles. topics, timing, effort, scheduling, etc. #CMWorld
@Magnani_Dot_Com
A1: managing the different voices and writing styles under the cohesive umbrella of your brand #CMWorld https://twitter.com/CMIContent/status/674273497804181504
@WashingtonianCM
@CMIContent A1: Making sure everyone is on board with what topics that are & are not being covered + the voice and tone of the blog #CMWorld
@SocialbyDef
@CMIContent A1: Allocating of time, content diversity, and finally prioritizing what is vital to publish #CMWorld
@village_print
A1 – Who has the responsibility . . . and the authority . . . for final edits? Can be source of conflict if not spelled out. #CMWorld
@JohnHornbeck1
A1: I’d like to find more guest bloggers so this topic is excellent. #CMWorld
@billcush
@MusicAdamT It’s always challenging when you have multiple internal stakeholders wanting the same publish date. #CMworld
@SFerika
@karrabarron Me too! Still annoying though. 🙂 #cmworld
@mo_flow
Great comparison! #CMWorld https://twitter.com/Magnani_Dot_Com/status/674274282944520193
@mikemyers614
Great point, Mr. Patton! Good to see you at #CMworld chat again. https://twitter.com/ToddPatton/status/674274048902168577
@AskObrella
A1 Also, multiple voices = one brand voice. That is a fun one. #CMWorld
@Magnani_Dot_Com
@ToddPatton Love this! #CMWorld
@marceldigital
A1 Making sure everyone has a different “beat” so the posts aren’t all about the same topic(s). #cmworld
@martinlieberman
A1. Making blog mgmt a priority for the entire team, getting everyone excited about it #CMWorld
@Earlylightbalt
@BrandLoveLLC Would love to see your editorial calendar template! #cmworld
@lindadessau
A1: Getting everyone to have their writing inline with the general blog topics. #cmworld
@ExpWriters
@billcush having a team of writers is such a valuable asset #cmworld
@CMIContent
@LUCYrk78 Yes!!!! #CMWorld
@marceldigital
A1: [email protected] uses @Dropbox and @GoogleDocs for #editorial team collaboration. Makes editing process easier. #productivity #CMWorld
@BrandLoveLLC
Go for this #smartwatch from @omateofficial instead @hidama http://bit.ly/OmateRise #CMWorld https://t.co/4GSzAkSFdn
@BeantownReview
Great point, Carla! #CMWorld https://twitter.com/CarlaJohnson/status/674274285494620160
@BrandLoveLLC
Consistency! In terms of voice, formatting, quality of links, etc. No editing is ever the same. #CMWorld https://twitter.com/CMIContent/status/674273497804181504
@CrowdContent
#CMWorld A11. In WordPress, how to list them as authors. Create a guest blogger account? Have each author have their own account?
@hidama
A1: Scheduling and time management. Not easy to figure out who is posting what and when. Establish an effective system. #cmworld
@allmikehall
@martinlieberman variety is the spice of life! #cmworld
@CMIContent
A1. Sharing a coherent editorial purpose/POV and getting consistent quality across core topics. #cmworld https://twitter.com/CMIContent/status/674273497804181504
@carmenhill
@CMIContent Keeping everyone on top of their respective deadlines (not just writing part, but upload & formatting time)! #cmworld
@98rosjon
@ToddPatton totally. How do you deal though when you have guest contributors? Do you ever tweak a little for voice? #CMWorld
@karrabarron
#CMWorld A12. Getting the multiple authors to reply to comments on their specific blog post.
@hidama
@hidama also what plugins to use? #CMWorld
@aford21
[email protected] Here it is! http://contentmarketinginstitute.com/2014/11/content-marketers-checklist-editorial-calendar-essentials/ #CMWorld
@BrandLoveLLC
@CarlaJohnson +1 Carla – easy to fall into the trap of forcing everyone to speak with the same voice #CMWorld
@JoshZywien
A1: Always work ahead to save your sanity. I try to schedule posts at least 3 weeks out. #CMWorld
@BrandLoveLLC
@hidama I create guest blogger accounts, but with dummy email addresses – I manage them all. #cmworld
@mo_flow
@hidama this is really important for us at CMI. We love having engaged authors. #cmworld
@CMIContent
#CMworld A1I run an association blog, and every member can submit blog posts. So I have… more than 100 guest bloggers.
@hidama
A1: An editorial calendar is the first step of a social media strategy http://www.washingtoniancustommedia.com/5-steps-to-a-social-media-strategy/ #CMWorld https://twitter.com/BrandLoveLLC/status/674274257212325889
@WashingtonianCM
@BrandLoveLLC @CMIContent A1: We also use @googledocs, love that others can go in and edit, make comments and suggestions #CMWorld
@SocialbyDef
A1B) Although consistency can be a challenge, multi author blog is the way to go. It switches up perspective and expertise. #CMWorld
@CrowdContent
@mo_flow Ah, ok! How many accounts have you created so far? I just have so many guest bloggers… #CMWorld
@hidama
I encourage folks in my organizations to add writing for the corporate blog to their quarterly goals to encourage more bloggers. #CMworld
@SFerika
@BrandLoveLLC A1: Consistently delivering value added content. Sometimes I see a lot of repetition on blogs. #CMWorld
@LaToyaReports
@SocialbyDef @CMIContent @googledocs Makes it soooooo easy! #CMWorld
@BrandLoveLLC
A1: Luckily I get to use @kapost to keep track of my calendar so it’s easy to see what’s in the cue and what’s behind #CMWorld @CMIContent
@EricaLindberg_
@billcush Always a challenge when your company has a narrow focus/niche. Everyone needs their own specialty. #cmworld
@martinlieberman
@karrabarron Initial communication with the guest contributor about the goals & voice can save you time later on. #CMWorld
@ToddPatton
Wow! That must be overwhelming. How do you manage it all? #CMWorld https://twitter.com/hidama/status/674274863411019776
@suddenlyfrugal
@SFerika great objective to add! #cmworld
@CMIContent
@karrabarron Initial communication with the guest contributor about the goals & voice can save you time later on. #CMWorld
@ToddPatton
A2: Does the post stay true 2 our #Editorial mission statement? Just b/c it’s interesting, doesn’t make it right for @cmicontent #CMWorld
@BrandLoveLLC
I’m one of those that believe some variety in voice is a good thing. Our audience is not all one flavor. #CMWorld https://twitter.com/JoshZywien/status/674274744103931904
@JohnHornbeck1
A1: Quantity and Quality of content. The audience needs both. #CMWorld
@village_print
With great patience and a flourish of finesse. 😉 #cmworld https://twitter.com/suddenlyfrugal/status/674275180101832704
@hidama
@hidama 48 and growing all the time! #cmworld
@mo_flow
Yes, all of this! Working out the schedule & then getting everyone to work ahead is always a challenge. #CMWorld https://twitter.com/allmikehall/status/674274547953213440
@CrysWiltshire
@mo_flow ha-ha definitely. I once got bullet points back from a new blogger & spent 2 days turning into a decent post with them #CMWorld
@karrabarron
A2 New ideas or fresh thoughts with simplicity in writing #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@varunkr842
@98rosjon @CMIContent people always seem to forget about everything that has to happen after the post is written…. #CMWorld
@EricaLindberg_
@karrabarron @ToddPatton I think it’s OK to have variance in voice if it jives w/ the overall brand voice. Personality is important #CMWorld
@JoshZywien
@hidama @mo_flow @aford21 I’ve been doing individual accounts. The personalization is worth it. #CMWorld http://abaforlawstudents.com/2015/12/04/the-top-five-lifestyle-choices-to-consider-for-after-law-school/
@MusicAdamT
A2: Ask for a sample from a potential author, try before you buy #CMWorld
@mikemyers614
A2: Is the post prescriptive? Is it targeted to experienced enterprise marketers? Are there loads of examples/screenshots? #CMWorld
@BrandLoveLLC
A2: Creating a standard of quality and expectation will help narrow down this decision. #cmworld #quality https://twitter.com/CMIContent/status/674275004645699584
@wb_mase
A1: Let me count. 😉 I think the biggest challenge is keeping tones separate. Funny, informational, etc. #CMWorld https://twitter.com/CMIContent/status/674273497804181504
@jazzymktg
A2: Track record, engagement, personality, and expertise. Also, do they SPEAK to our audience in a new, exciting way? #cmworld @CMIContent
@marceldigital
I recently did a blogging project for a bank @martinlieberman @billcush & we were very clear what my beat was + rest of team #CMWorld
@suddenlyfrugal
A2: Does it align with our mission or goals of the blog? Would our readers enjoy it? #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@WashingtonianCM
@hidama Props to you for being able to handle that! That must be tough! #CMWorld
@netvantage
This is my world most days & especially today! #CMWorld https://twitter.com/brandlovellc/status/674273759046451200
@bendgibbons
#CMWorld Content has to align with business objectives, brand positioning and, of course, be well written. #CMWorld
@Magnani_Dot_Com
A2: Content that correlates with the brand and they cater to the audiences needs. #CMWorld
@village_print
A2: Evaluate a post based on how it will meet audience expectations as well as reflect on your brand positioning #cmworld
@ardath421
A1: Ensuring that the content feels cohesive; that tones of voice and topics blend and remain on brand #CMWorld
@KDADouglas
Same topic is a difficult one. I have posts on hold for next year bc many wanted to write the same topic #cmworld https://twitter.com/MusicAdamT/status/674274076073005056
@hidama
A2: As a group that serves law students, I try to let them speak. “Be the conduit, not the gatekeeper.” #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@MusicAdamT
A2: We don’t hire anyone that is a bad writer and are a small organization so everyone contributes. #cmworld
@netvantage
A1: Challenges of a multi-author blog=consistency in topic/tone/quality, final say + coordination (schedules and distribution.) #CMWorld
@AlvoHippo
Love this idea @SFerika. Do you have an editor for internal writers? #cmworld http://twitter.com/SFerika/status/674275036002279425
@michelelinn
A2: Relevancy to your brand, voice, and target audience. #cmworld https://twitter.com/CMIContent/status/674275004645699584
@AskObrella
#CMWorld For instance, a blog post about your favorite candy bar has no place in an insurance blog.
@Magnani_Dot_Com
@martinlieberman Like those Matryoshka dolls. The smaller the niche, the fewer niches there are ? #CMWorld
@billcush
A2: Honestly, it’s all about gut feeling. Does it feel good, does it sounds good, do you want to eat it up? #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@jazzymktg
@CMIContent A2: We accept topics that are topical, informative, and we choose authors who have a unique perspective/voice. #CMWorld
@meetpacific
Anyone else grow up on “Where in the World is Carmen San Diego”? Every time I see #CMWorld I hear “nat’l geographic world” a la Rockapella
@suddenlyfrugal
A2: Setting goals for each piece is something every marketer should. Create content that is in demand. #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@ToddPatton
Agree! It’s easy to underestimate the time needed to get content ready for publication—AFTER it’s written. #CMWorld https://twitter.com/98rosjon/status/674274647073009665
@carmenhill
A2. First step: they *must* show they’ve read and can align w/our editorial guidelines. #cmworld
@mo_flow
A2: At our place we actually have SEO, grammar, etc. tests every once in a while to make sure we have a solid team. #cmworld
@ExpWriters
A2. #CMWorld We have a blog post guidelines listed so authors know how to write their posts.
@hidama
@suddenlyfrugal Leah this is awesome! #cmworld
@CMIContent
A2: After the initial review I ask myself, will my audience find this information valuable? #CMWorld @CMIContent https://twitter.com/CMIContent/status/674275004645699584
@EricaLindberg_
A2: It comes down to a quality in their work & a passion for the topic/industry. Both of those must come through in the content. #CMWorld
@gShiftLabs
We have criteria that each pending post must adhere to. Writers who meet & exceed expectations are accepted #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@CrowdContent
A1) That it is a multi-author blog. Sometimes too many cooks spoil the broth. #cmworld
@ideakid88
@hidama Since I’m just starting ours, I feel like I should be talking to you more. 🙂 #CMWorld
@MusicAdamT
A2: Typically we will only solicit outside blog content from recognized industry influencers. #CMWorld
@bendgibbons
A2: Cont. When we accept guest blog posts (pretty rare) we look for experience writing samples and industry reputation #cmworld
@netvantage
@mikemyers614 Samples help a lot, but I also consider how much something may have been edited to fit style of other pub #cmworld
@michelelinn
I’ve worked as a magazine editor. I would think managing blog writers is no different than managing freelance writers. #CMWorld
@suddenlyfrugal
@ExpWriters solid plan! #cmworld
@CMIContent
Do you have any productivity hacks you’d like to share? #CMWorld https://twitter.com/bendgibbons/status/674275638497419264
@BrandLoveLLC
I ask that they submit a portfolio of published/personal blogs. Selection based on quality, character + best fit #CMWorld
@AlvoHippo
so bummed about tweetchat not working. It is going to be hard to keep up with everything #CMWorld
@eCopyDesk
@CMIContent A2: We think about how articles or authors can enhance our site’s content, what are they giving our readers? #CMWorld
@SocialbyDef
A2: Determine before hand if you have the ability to hire in-house authors or utilize the freelance market. #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@wb_mase
A2b: And of course they need to be able to provide new value to your blog. #cmworld
@ExpWriters
Guidelines are very important to let people know, internally and externally, what to do. #CMWorld https://twitter.com/hidama/status/674275993989812225
@MusicAdamT
@michelelinn Good point, know what you’re getting into. 🙂 #CMWorld
@mikemyers614
A2 : creative story ideas; relevance to audience/purpose; reliability in meeting schedules; willingness to accept writing edits. #CMWorld
@JohnHornbeck1
@suddenlyfrugal Except managing writers is different from managing non-writer contributors. 🙂 #cmworld
@martinlieberman
A2 #CMWorld They have to pass the 2 question test: Does my audience care about this?+Has anyone else already shared this viewpoint?
@hidama
A2. Is the content a fit with our goals/positioning/messaging? If yes, then the more the merrier! #CMWorld
@Earlylightbalt
A2) Combination of relevancy, author credibility and other partnerships they might have which could be of conflict #CMWorld
@joshanisfeld
@MusicAdamT @hidama you two are jumping ahead on our questions 🙂 #cmworld
@CMIContent
A2: Do research–talk to or email/chat with the potential author–to make sure that there is a certain level of knowledge & value #CMWorld
@Mr_McFly
MT @michelelinn @mikemyers614 Samples help a lot, but I also consider how much they may have been edited to fit style of other pub #cmworld
@ardath421
A2 1. Does it align w our mission? 2. Does it add value to our audience? 3. What’s the author’s motivation? #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@JoshZywien
@hidama Having clear set of guidelines about tone & culture is very helpful in long run #CMWorld
@varunkr842
Maybe @CMIContent if Rockapella is still around, they should be the #CMWorld 16 band! Or @guster Or Ben Folds!
@suddenlyfrugal
A2. Also, tend to work with people already in my network. So I have a sense of knowledge/writing skills #cmworld
@mo_flow
A2 1)Do they have expertise we can’t offer ourselves? 2) How big is their reach? #cmworld http://twitter.com/CMIContent/status/674275004645699584
@EvanLePage
Does it fit our purpose/audience/goals? Who is it for? Why should they care? Is it written for humans? #CMWorld https://twitter.com/CMIContent/status/674275004645699584
@carmenhill
@mikemyers614 If it is a paid project, I like to pay people to do a piece before committing to multiple articles #cmworld
@michelelinn
@eCopyDesk Try http://tchat.io #cmworld
@lindadessau
@joshanisfeld good point to bring up other partnerships #cmworld
@CMIContent
@CMIContent A2: They have to have a writing style that we like, and be interested in the topics that we need covered! #CMWorld
@ExperianDQSteph
@martinlieberman @suddenlyfrugal You’re both right. It depends on the writers’ level of writing sophistication. #CMWorld
@MusicAdamT
@billcush Ha ha … Yes. Something like that. 🙂 #cmworld
@martinlieberman
A1) Making sure your focus isn’t lost within a sea of varied input. #cmworld
@Serious_Vanity
People do not buy brands because of stories, they buy brands to be part of the story. #CMWorld
@RizzoMB
Q2: As soon as you start a blog, write up some guidelines, this is an iterative process. However, having something solid is best #CMWorld
@eCopyDesk
That’s true @martinlieberman Non-writers might understand deadlines but not word counts etc. #CMWorld
@suddenlyfrugal
[email protected] “Is it written for humans” is a key point 🙂 #cmworld
@ardath421
@michelelinn Often, you can get someone to do a ‘freebie’ for you as an audition if they really want to work with you. #CMWorld
@mikemyers614
@CMIContent @hidama You should put your guidelines higher in your Google search rank then. 😉 #CMWorld
@MusicAdamT
A2: Ideally they’ll provide content that they’re knowledgeable about – not an avg Joe writer – so experience & previous writing #cmworld
@allmikehall
A1. Ensuring everyone is singing the same “vision” content song–except when it comes to delivery, intonation, POV…. #cmworld
@jgombita
A2: Same way I evaluate regular content. Does it reach out audience? Relevant? Useful? Frankly, I love pulling in new voices. #cmworld
@shawn_turner1
A3: Blog guidelines should include: Mission statement, target audience, tone, topics, submission process, and timeframes, FAQs. #CMWorld
@BrandLoveLLC
@MusicAdamT @hidama touche #cmworld
@CMIContent
A3. Yes! Love our guidelines and share them daily: http://nonprofitmarcommunity.com/editorial-guidelines/ #cmworld
@mo_flow
Hey, @CMIContent … another gun-jumper! #CMWorld https://twitter.com/eCopyDesk/status/674276577501425664
@MusicAdamT
There you go, being smart again. #CMWorld https://twitter.com/michelelinn/status/674276496513638400
@mikemyers614
@wb_mase Yes! Many of our clients have a combination strategy too. In-house team with freelancers for overflow and certain topics. #CMWorld
@CrowdContent
#CMWORLD A3 Here are our guidelines. We kept them vague because we don’t want to limit their ideas. https://t.co/vWiLPEPWCO
@hidama
A2) Does their voice fit? Does their expertise fit? How does this author help my audience? #cmworld
@Serious_Vanity
A2: Quality, originality of writing and versatility are required. They must also pass the Copyscape test! #CMWorld #blogging
@AlvoHippo
A3: Word count, voice, links, call to action for the reader, photo suggestions, etc. #cmworld https://twitter.com/CMIContent/status/674276525991051264
@AskObrella
@mikemyers614 Good point! It depends on the situation. (It always depends, doesn’t it? :)) #cmworld
@michelelinn
A3 Tone, blog culture, words usage limit etc #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@varunkr842
A1: Word count, deadline (natch). No keyword stuffing, POV (1st person vs. 3rd person) #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@suddenlyfrugal
A3: Great examples of blog guidelines @hubspot @mailchimp @sharaholic Here’s CMI’s: http://contentmarketinginstitute.com/blog/blog-guidelines/ #CMWorld
@BrandLoveLLC
A3: Sure, NOW you get to the guideline portion of the blogger’s triathlon … #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@MusicAdamT
@mikemyers614 @michelelinn The “freemium” of #contentmarketing #CMWorld
@JoshZywien
A2) Keep it simple: Does the author/piece bring a different perspective? Can the author/piece make the whole better? #cmworld
@ideakid88
A2: I learned early on that only requesting article clips is not good enough. Sometimes writers just have good editors. #CMWorld
@LaToyaReports
@MusicAdamT @eCopyDesk lol it’s all good – we love all the insights, even if they’re a few minutes earlier than we expected 🙂 #cmworld
@CMIContent
A3) The best guidelines include information on the blog tone and voice plus the topics of interest. It creates cohesiveness. #CMWorld
@joshanisfeld
A3: Everything to protect yourself from a firestorm, for one. #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@jazzymktg
A2. To know the proposed author actually knows what we are About. How? Reading the About section, showing knowledge of past posts #CMWorld
@jgombita
A3 Tone, format, word count, examples of relevant work, relevant style guides, helpful advice #cmworld http://twitter.com/CMIContent/status/674276525991051264
@EvanLePage
A3: #Brand standards, editorial calendar, but please include information about the #audience. Please. #CMWorld
@mikemyers614
@LaToyaReports As they should! 😉 #cmworld
@lindadessau
A3 For different sections, we do a keyword list to help align content to SEO and Business Objectives. Length, tone, etc. also #CMWorld
@Magnani_Dot_Com
A2: It’s always fun to have something new on your blog. Give your readers a new voice to identify with, keep them engaged #CMWorld
@eCopyDesk
A3 Guidelines should make clear the distinction between selling expertise and selling a product. #cmworld
@martinlieberman
@CMIContent A3 The brand’s mantra, mission and purpose and I think it should be interesting if it’s show the audience bio #CMWorld
@katairobi
@CMIContent A3: Length, use of links, images…#CMWorld
@ExperianDQSteph
A3: Style. Length. Other necessary elements (bios, headshots, suggested art). Mission statement. Frequency suggestions. #CMWorld
@MusicAdamT
Great questions to ask before accepting content on your blog #CMWorld http://twitter.com/Serious_Vanity/status/674276882980835329
@KDADouglas
@CMIContent A3: Style requirements (AP vs. Chicago, etc), examples of tone, information that is never allowed, and copyright rules #CMWorld
@meetpacific
A3: Target audiences, topic approvals, styling & formatting, linking rules, reposting policies, and SEO guidelines. #CMWorld @CMIContent
@marceldigital
That would be a great idea for internal bloggers. I should do that! #Cmworld https://twitter.com/Magnani_Dot_Com/status/674277229426249728
@hidama
A2: Writing test (in some cases) and requesting unedited copy has helped a lot. #CMWorld
@LaToyaReports
A3: Clear guidelines and expectations, and Captcha #cmworld
@netvantage
@CMIContent A1. Keep eyes on post, to which site the author give the link! #CMWorld
@Ozaemotion
A3. Some basic guidelines include post length, topics, recommended use of photos/videos within a post, tone #CMWorld
@Earlylightbalt
Great list for reference. #CMWorld https://twitter.com/BrandLoveLLC/status/674277016405860352
@JohnHornbeck1
Granted, my length guideline is “how long d’ya think it oughta be? write that.” #CMWorld
@MusicAdamT
@CMIContent Also let’s not forget about the “Don’t” in a blog guidelines with examples 😎 #CMWorld
@katairobi
#CMWorld What are you post length suggestions, people? I’m curious what others say!
@hidama
@BrandLoveLLC Coffee, a #content calendar & deadlines drive the bus for me. A new hire coming onboard in 2016 will also help! 🌝 #CMWorld
@bendgibbons
A3: General writing guidelines are in order. You want your writers to deliver same level of quality. #cmworld
@ExpWriters
A3: Most importantly, each blog post should have a goal. Who are you trying to reach? #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@ToddPatton
A2. I vet everyone’s background, expertise b4 considering posting on my blog. Must align/complement my own brand. #cmworld
@babettetenhaken
@mikemyers614 there you go, talking audience again 🙂 #cmworld
@CMIContent
These are great blog guidelines @mo_flow #cmworld http://twitter.com/mo_flow/status/674276785752817664
@michelelinn
@CMIContent I know. I have an #audience problem. #CMWorld
@mikemyers614
@CMIContent A3: The number one rule, the content should give value. Ask yourself, is this worth publishing? #CMWorld
@village_print
A3: 3 things.1. Keep it to no more than 600 words.2. Don’t be sales-y.3. Include examples/tips readers will find value in. #cmworld
@shawn_turner1
A3: Tone, word count, tips to bring in target audience. #CMWorld
@jazzymktg
@hidama 1000 to 1500 words to establish as a thought leader in that domain #CMWorld
@varunkr842
Love it, Julia! #CMWorld https://twitter.com/ExpWriters/status/674277688601919488
@BrandLoveLLC
A3: Here’s a good piece on how to craft headlines http://goo.gl/YzeYQ #cmworld
@eCopyDesk
@mikemyers614 don’t worry, you can always find support for your “problem” on this chat 🙂 #cmworld
@CMIContent
@michelelinn Thank you. Always evolving and so valuable for screening and generally saving time. #cmworld
@mo_flow
@michelelinn Yes! We have a digital committee (volunteer) that vets and edits all internal submissions. #CMworld
@SFerika
Audience, mission, tone, A to Z list of exceptions/additions to AP or other style guide & EXAMPLES. #CMWorld https://twitter.com/CMIContent/status/674276525991051264
@carmenhill
@AlvoHippo Honestly, I doubt we would. Brand voice & being in a specialized, regulated industry keep us fairly constrained. #CMWorld
@bendgibbons
@CMIContent A3. People can consider this guidelines! https://moz.com/posts/ugc_guidelines cc: @Moz #cmworld
@Ozaemotion
A3: Typical guidelines such as length, catering to the audience, using keywords and other link building tactics #SEO #CMWorld
@village_print
A3 – One caution on writer’s guidelines – leave room for creativity. Sometimes a new writer can surprise you (in a good way). #CMWorld
@JohnHornbeck1
OK, so I’d categorize your post length closer to long form—which is great for establishing expertise! #cmworld https://twitter.com/varunkr842/status/674277981452435456
@hidama
Q4: We LOVE authors who refer friends! Especially if they’re active on their social networks. 😁 #CMWorld
@BrandLoveLLC
@shawn_turner1 Really? Blogs between 1,500 and 2,000 words do best on our blog. Different audiences maybe. #cmworld
@EvanLePage
Content marketing summed up in 140 characters or less by @ToddPatton #CMWorld https://twitter.com/ToddPatton/status/674277718859513856
@JoshZywien
A3. #cmworld Avoid being self-serving. That’s a big no-no. Talk to the reader, don’t create a billboard for you.
@babettetenhaken
@CMIContent A4: This is determined by addressing the audience’s needs. #CMWorld
@village_print
A4: Two ways:1: Look for them–on Twitter & other platforms;2: They come to you when they know about what you’re providing #CMWorld
@Mr_McFly
Do they have expertise and credibility? Can they help us reach a new audience? Is the topic relevant? #CMWORLD https://twitter.com/CMIContent/status/674275004645699584
@SarahESchmidt
@CMIContent One of the reasons I come back every week. Hi, I’m Mike and I have an audience problem. #CMWorld
@mikemyers614
A3 Consider including a blog post template in your guidelines that includes guidelines for images, meta description, word count etc. #CMworld
@SFerika
@shawn_turner1 OK, so your limit is 600 words. Why did you choose that word limit? #cmworld
@hidama
A4 I like to stick with writers who can be consistent and who are willing to help promote the content. #cmworld
@martinlieberman
@village_print @CMIContent Putting your users first! Awesome answer! #cmworld
@netvantage
A4: Twitter chats, forums, and stumbling across them in comments. Some very untapped resources that have great minds. #CMWorld @CMIContent
@marceldigital
Q4: We also vet new authors via blog comments, social media, Twitter chats, inviting at events, etc. #CMWorld
@BrandLoveLLC
A3: You can tell people whether you prefer the Oxford Comma or whether you’re a decent human being. #CMWorld https://t.co/RsbFhXH08L
@MusicAdamT
A4: At the start, look to social media for influencers in your space with large followings. Eventually, writers will come to you #cmworld
@EvanLePage
A4: We’ve stayed mostly internal staff. But we’re starting to work with guest post from agency clients. #CMWorld<a< a=””> HREF=”https://t.co/Zk0GFryYBP” TARGET=”parent”>https://twitter.com/CMIContent/status/674278019473674240</a<>
@gShiftLabs
A4: We hire authors with the hope that they can keep a wide variety of fresh content. #CMWorld https://twitter.com/CMIContent/status/674278019473674240
@AskObrella
A4. Always extend blogging invitations when meeting people who fit. Brings in new bloggers, w/nice base of recurring in place. #cmworld
@mo_flow
A4 Find who are mentioning you in their blog or are they subject matter expert #CMWorld
@varunkr842
thanks for sharing! #CMWorld https://twitter.com/mo_flow/status/674276785752817664
@Earlylightbalt
@marceldigital always a wealth of information in Twitter chats! They definitely can lead to knowledgeable writers. #cmworld
@CMIContent
A4: We work with travel writers a lot & like to go to Conference pages on #Facebook to find fresh voices! #CMWorld https://twitter.com/CMIContent/status/674278019473674240
@jazzymktg
A4: We hire them! 🙂 #cmworld
@netvantage
@EvanLePage That’s basically it. Tell people to write 1,000 words and they’ll take a 300-word piece and make it 1,000. #CMWorld
@MusicAdamT
@CMIContent A4 Start with your audience and community. Make them a hero and they will give you the right Brand Praise! 👊 #CMWorld
@katairobi
@EvanLePage @shawn_turner1 I think Hootsuite does longer posts because it’s about expertise, which requires a long form approach. #cmworld
@hidama
A4: For me, this has all depended on the importance of the article. Does the piece require a specialist? #cmworld https://twitter.com/CMIContent/status/674278019473674240
@wb_mase
@jazzymktg smart tactic! #cmworld
@CMIContent
Q4: We have new authors that contribute almost on a weekly basis. New blood is a good thing. #CMWorld
@BrandLoveLLC
@katairobi Yes! I think it helps a lot to show people what doesn’t work as well (i.e. too basic) #cmworld http://twitter.com/katairobi/status/674277567172616192
@michelelinn
Q4: look for people active in places like Twitter with useful insights. #CMWorld
@gcharlton
@hidama @EvanLePage Found those to be highest converting , so stuck to that. We go over sometimes if situation calls for it. #cmworld
@shawn_turner1
A4: I don’t think there’s any shortage of people who want to guest post on your blog. I usually just ask people to swap guest posts #cmworld
@eCopyDesk
A4: Leverage your followers and your LinkedIn suggested contacts. That’s how I’ve found my roster so far. #CMWorld
@MusicAdamT
@CMIContent A4: We prospect by searching for bloggers/influencers and organize our findings with @buzzstream – Weekly turn over #CMWorld
@meetpacific
@hidama Some blogs prefer to 1500 words with 7 min approx reading time #CMWorld
@varunkr842
@EvanLePage What’s your blog schedule? #cmworld
@ShakirahDawud
A4: I find them the same way I cultivate digital relationships. Through extensive conversation on twitter! #CMWorld https://twitter.com/CMIContent/status/674278019473674240
@AgentPalmer
A4: You must cater to the audience. Be Proactive rather than Reactive #CMWorld
@village_print
@CMIContent A4: We’re always asking our employees if they would be interested in contributing. #CMWorld
@ExperianDQSteph
A4: Our entire staff contributes! We do a weekly “brain dump” of our content topic ideas in a Google doc. #cmworld
@ExpWriters
A4) Start with who already engages with your blog. Look for other influentials in your arena/topic base. Always add to your list #CMWorld
@joshanisfeld
A4. #cmworld I look for people who know how to tell a compelling story, based on their own experiences.
@babettetenhaken
A4: Some authors will reach out to you. If not, you can reach out to them. LinkedIn, industry forums, Twitter are places to look #CMWorld
@AlvoHippo
@SFerika Wow — that sounds lovely. How much time does this volunteer spend? Am intrigued. #cmworld
@michelelinn
Thank you!#CMWorld https://twitter.com/EvanLePage/status/674278907898675200
@Mr_McFly
A4) In the past I would accept a lot of authors reaching out to me. Now I am establishing my voice, so not accepting authors – yet. #cmworld
@Serious_Vanity
@michelelinn Thanks Michele! Being transparent and show them with what you are not agree helps it a lot #CMWorld @CMIContent
@katairobi
Can you expand on that a bit @jazzymktg ? What do you mean conference pages? Like ones you’ve attended? #CMWorld
@suddenlyfrugal
Guest posting is a symbiotic marketing thing. I’m always eager to do it- any takers? lol #cmworld
@eCopyDesk
Q4 also important to keep on top of authors, some run out of steam after a while. Good to keep new blood coming in. #CMWorld
@gcharlton
@ExperianDQSteph often times, brands forget to look within. Good reminder! #cmworld
@CMIContent
A4b: We’ve also started accepting outsider guest authors just this year and will be more in 2016. #cmworld
@ExpWriters
A4 #CMWorld I have a built-in group—my members. And I use federal holidays to help with content ideas.
@hidama
As long as it needs to be, but no longer 😉 Go deep enough to add unique value; make every word count. #CMWorld https://twitter.com/hidama/status/674277609883238400
@carmenhill
A4) We have Crowd Content Community where all of our writers have the opportunity to be on our blog. (vetting new voices now!) #CMWorld
@CrowdContent
This! MT @joshanisfeld A4) Start w/who already engages with your blog. Look for other influentials in your arena/topic base. #CMWorld
@mo_flow
@CMIContent A4: In a specialised industry, we keep it in house as our writers become experts. But we do spotlight interviews too #CMWorld
@AndyVale
@JoshZywien @ToddPatton I agree with you Josh. At the end of the day, different voices give the blog more personality #CMWorld
@karrabarron
Yes! We like to talk about the economy of words. They all need to count! #CMWorld https://twitter.com/carmenhill/status/674279133191479297
@mikemyers614
A4: For great freelancers, I troll the graveyard of defunct newspapers & preach the gospel of a better life #CMWorld https://twitter.com/CMIContent/status/674278019473674240
@JoshZywien
A4 – Partly look for authors for client’s blogs. Look for frequent outside voices to avoid the blog getting too stale or sparse. #CMWorld
@JohnHornbeck1
@netvantage @CMIContent Users are vital to a company’s growth. The more engaged the users are the more business they’ll give #CMWorld
@village_print
A4: You can also attend industry conferences and network with content creators there #CMWorld
@AlvoHippo
A4 #CMWorld AIDS Awareness Day? Have a blog post about HIV health. Domestic Violence Awareness Month? Posts on IPV.
@hidama
MT @SFerika: A3 Consider including a blog post template in your guidelines that includes guidelines for images, meta, word count. #CMworld
@ShakirahDawud
Agree MT @gcharlton Q4 also important to keep on top of authors, some run out of steam after while. Keep new blood coming in. #CMWorld
@mo_flow
@ToddPatton yes, great advice. Set the tone (pun intended) and then see what they come back with #CMWorld
@karrabarron
@michelelinn Our digital team meets every other week, and we typically have 2 or 3 folks review and give feedback on every post. #CMworld
@SFerika
@CMIContent As long as a contributor can promote the brand’s mission, then opening the market to new authors can be a solid idea. #cmworld
@AskObrella
Curious: How many people include estimated reading time on their blog posts? #cmworld http://twitter.com/varunkr842/status/674278924046716928
@michelelinn
@carmenhill @carmenhill Agreed. Don’t make people think they have to write 1,000 words when 700 will do. #CMWorld
@MusicAdamT
@CMIContent Thanks everyone! I learned a valuable lesson: if a recipe calls for canned shrimp, burn that recipe #CMWorld #TotallyNotBitter
@eccushing
We don’t put word counts in our guidelines for a reason. Detail is good. Fluff is bad. 🙂 #CMWorld
@BrandLoveLLC
@CMIContent A4: Turn to the audience for user engagements. Pull content rather than push. #CMWorld
@village_print
@michelelinn this is something I’m seeing more and more on blogs these days #cmworld
@eCopyDesk
A4. Most often we know person & ask–or person pitches to us. People unknown to us come through this form http://www.prconversations.com/crowdsourcing/ #cmworld
@jgombita
@EvanLePage That’s a lot! When you say longer ones do best, you mean they’re shared more often, or get read more often? #cmworld
@ShakirahDawud
This is something, I’d like to add #CMWorld https://twitter.com/michelelinn/status/674279483432681474
@Mr_McFly
[email protected] @hidama around 750-1000 for longer form, but Fleisch-Kincaid informs more of what works well! #cmworld
@canaries_io
@CMIContent @ExperianDQSteph I thought that’s what we WERE talking about. Finding internal contributors is ideal. #CMWorld
@martinlieberman
A4: Also, sometimes it’s not the writer, it’s the material or direction of the blog. With a new path comes energy! @CMIContent #cmworld
@marceldigital
A4 – Look for both expertise and passion . . . good story ideas . . . quality writing . . . and dependability. #CMWorld
@JohnHornbeck1
Be honest. #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@Mr_McFly
A5: Be gentle, but direct. No use nursing their ego, when it’s just going to hurt them in the end. #cmworld
@eCopyDesk
@hidama I go back to looking at the odd holidays calendar. Great mining source for content ideas. #CMWorld http://www.brownielocks.com/month2.html
@MusicAdamT
Q5: Be thoughtful. Offer specific feedback if topic is good and post is written well. Send examples of top-performing posts. #CMWorld
@BrandLoveLLC
@CMIContent A5 The best thing is to show them what’s wrong and give them the time to make it better. Help them to help you #CMWorld
@katairobi
A5: Be truthful and offer a helping hand to rewrite the blog to make sure it fits the proper criteria. #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@AskObrella
A4: Approach engineering, operations, & sales to target different audiences through your blog. #CMWorld https://twitter.com/CMIContent/status/674278019473674240
@ToddPatton
A4) You can find new authors in so many ways but getting one that fits & brings a fresh perspective is hard. Lists are dynamic. #cmworld
@ideakid88
A5 “This blog isn’t a good fit. Let’s see if we can make it one.” #cmworld http://twitter.com/CMIContent/status/674279538751234048
@EvanLePage
A5: Hey, thanks for your submission. Have you done this kind of thing before? Are you open to feedback? #CMWorld
@mikemyers614
@SFerika Love that approach! #cmworld
@michelelinn
A5. Sometimes, they DO fit in other ways – feature in stories, case studies, expert interviews – someone else does writing. #cmworld
@mo_flow
A4. If you are dealing with a complex topic, assume it takes longer to read & learn. Still KISS principle. #cmworld
@babettetenhaken
Nobody, it’s the work of blog writers to take care the time of busy readers #CMWorld https://twitter.com/michelelinn/status/674279483432681474
@varunkr842
A5: Send it back with a few diplomatically worded suggestions. #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@MusicAdamT
@LUCYrk78 Same here 🙂 #cmworld
@ideakid88
Q5: I feel so bad sending rejections, but we need 2 stay true 2 our mission. Sending examples of what does well on the blog helps. #CMWorld
@BrandLoveLLC
@michelelinn That’s why I ask for 400-700 minutes—my audience doesn’t have time to read anything longer than 5 minutes. #cmworld
@hidama
@CMIContent A5: Guest blogging, highlight their key ideas and important insights #CMWorld
@village_print
A5: Always reserve the right to edit any posts that go up on your blog, this way you always win. #cmworld
@eCopyDesk
A4: Finding authors also depends on your market. Some are technical/or heavily regulated #CMWorld
@AlvoHippo
@CMIContent A5: Awkward situation…I would consider having them contribute in another way! #CMWorld
@ExperianDQSteph
@BrandLoveLLC definitely find sending examples ahead of time saves some grief later on. At least they know what to aim for #CMWorld
@karrabarron
[email protected] Also avoid word counts. Too restrictive. Want to see what is produced and then adjust as needed. #CMWorld
@JohnHornbeck1
Indeed. Writers who understand this is a joint effort (rather than him/her doing you a favour by writing) #cmworld https://twitter.com/martinlieberman/status/674278428632313856
@jgombita
@CMIContent A5 We workshop and do some 1:1 coaching to help the writer develop their story. #CMworld
@SFerika
Nice, find other ways they can fit MT @mo_flow: feature in stories, case studies, expert interviews – someone else does writing. #cmworld
@lindadessau
A5. Collaborate. Find a common denominator that’s comfortable to the writer, you and the reader. #cmworld
@babettetenhaken
Always hit them with the truth. #CMWorld https://twitter.com/AskObrella/status/674279845883346944
@ToddPatton
@carmenhill That is very true! We’ve had a 1200 word count before. But it’s a unique case that all 1200 words were needed! #cmworld
@hidama
A5 Hard to handle, Refer them to blog and ask, where they can fit #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@varunkr842
@jgombita It’s always puzzling when an author or contributor doesn’t want to promote his or her own content. #cmworld
@martinlieberman
@lindadessau @Mr_McFly Q5. Help them to understand how they can make their posts fit. #CMWorld
@susanweiner
A5: Have an organic line of communication. Keep it Real! #CMWorld
@village_print
A5. If you think post will work, send specific suggestions on what improvements are needed. Don’t spend too much time editing yet #cmworld
@michelelinn
A5: We simply say no. #cmworld
@ExpWriters
@CMIContent A5: Mindfully read their content and suggest tweaks. If it’s way off base, suggest other sites who might be interested #CMWorld
@meetpacific
A5: Tell them it’s #business and nothing personal. Use tact #cmworld https://twitter.com/CMIContent/status/674279538751234048
@AlvoHippo
@CMIContent A5: Mindfully read their content and suggest tweaks. If it’s way off base, suggest other sites that might be interested #CMWorld
@meetpacific
A5: Discuss valuable topics beforehand, ask for an outline, give advice and make it fit. Friends & Supporters are most important #cmworld
@EMPTeam
A5. Ruthlessly edit & work w/them until the post works. Sometimes they just need someone to show them how. #cmworld https://twitter.com/CMIContent/status/674279538751234048
@hidama
A5: Always have conversation with guest bloggers. Explain content strategy/ what content marketing is. 99% of the time they get it. #cmworld
@shawn_turner1
@martinlieberman particularly as many gurus proclaim that they spend 1/3 time writing content and 2/3 time promoting it…. #cmworld
@jgombita
A5: I believe it’s expected of you as a guest author to explore the blog you’re about to write for. Get a feel of things #cmworld
@eCopyDesk
@michelelinn Interesting, yes – give them the opportunity to revise on their own #cmworld
@lindadessau
A5: Give them direction or a topic that fits their writing style and your message. Help mold their talents! #cmworld @CMIContent (1/2)
@marceldigital
A5: Haven’t had this issue yet, but would probably tell them no nicely but recommend another blog to them. #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@jazzymktg
@CMIContent This is an awkward situation, but I agree with @SFerika. Working 1:1 yields the best results and builds relationships. #CMWorld
@WhitneySanchez3
@jgombita Well, if a “guru” says it, then it must be right! 🙂 #cmworld
@martinlieberman
A5: Otherwise, it might not be a right fit, and that’s not big deal, sometimes things don’t work right now! #cmworld @CMIContent (2/2)
@marceldigital
A5: More likely for me during a campaign where partnered w/outside parenting blogs. Coaching & constructive feedback are key. #CMWorld
@bendgibbons
@hidama It is interesting to see how long the average reader spends on an article via Google Analytics #cmworld
@michelelinn
@martinlieberman @jgombita what about a ninja? 🙂 #cmworld
@CMIContent
@michelelinn Have a post for you. But saw that you don’t take pitches! I will write it up and send it to you! #CMWorld
@joewaters
@SFerika @CMIContent Exactly! No reason to be a dream breaker. Help when help is needed. #cmworld
@wb_mase
I think this is true if you work with writers who are not authors, bloggers @martinlieberman @jgombita We understand promotion! #CMWorld
@suddenlyfrugal
@BrandLoveLLC Hallelujah, Lisa. Write as many words as it takes to make the content meaningful, informative, and valuable. #CMWorld
@JoshZywien
@CMIContent @jgombita Ha ha … Nope. I only listen to “mavens.” 🙂 #cmworld
@martinlieberman
A5. If it won’t fit on the blog see if you can use it for social content #CMWorld https://twitter.com/CMIContent/status/674279538751234048
@Earlylightbalt
A5. Suggest person think about how the proposed topic could be rejigged, to actually “fit” into your platform’s vision and purpose. #cmworld
@jgombita
@babettetenhaken I agree! I think if we get too stuck in our own ideas w/out collaborating, we could miss out on valuable ideas #cmworld
@WhitneySanchez3
A5) Be honest. Let them know what is good about their blog and what it needs to be even better for your biz. #cmworld
@ideakid88
@michelelinn @hidama But you don’t know if they read to the bottom, scanned, read certain sections, etc. #cmworld
@lindadessau
@suddenlyfrugal @jgombita You’d be surprised: SO MANY writers aren’t on Twitter, etc. It’s frustrating. #cmworld
@martinlieberman
@CMIContent Create a list of words that describe your brand. #cmworld
@AskObrella
A5 – Be gentle. But what to do about the bad fit? Depends on reason: relevance, story, audience, writing quality? Different fixes. #CMWorld
@JohnHornbeck1
@CMIContent Since I’m from #Boston I start by taking out all the “r’s”. #CMWorld
@joewaters
@silvioporcellan Of course, thanks for saying so. Glad if it helps! #CMWorld
@mikemyers614
Q6: Have strong blog guidelines. Post/share them. Include what your tone of voice is and what it isn’t. Include examples. #CMWorld
@BrandLoveLLC
@joewaters this is amazing advice lol #cmworld
@CMIContent
@martinlieberman @suddenlyfrugal @jgombita so true. Or execs who write for Inc, Fortune, etc & you can’t tag them when you share #CMWorld
@karrabarron
I’m telling you promote or perish @martinlieberman @jgombita Writers who don’t understand that aren’t marketers. #CMWorld
@suddenlyfrugal
@CMIContent A6 we’ve defined our voice and include it in our style guide, and edit with that in mind. #CMworld
@SFerika
@suddenlyfrugal when you say “not AUTHORS” you mean people who write FOR living? Deal mostly with “communicators” @martinlieberman #cmworld
@jgombita
MT @shawn_turner1: A5: Always have conversation with guest bloggers. Explain content strategy. 99% of the time they get it. #cmworld
@ShakirahDawud
A6: That’s where the guest blogging guidelines come in. Anything that doesn’t follow the rules must be edited. #cmworld
@eCopyDesk
A6: The style of writing for guest post doesn’t need to “sound” like the company, but complement it #cmworld
@ardath421
A6: Create a descriptive template about your brand’s mission & objectives. #CMWorld https://twitter.com/CMIContent/status/674281057718435840
@wb_mase
@jgombita Right! We allow for a couple revisions where we clearly explain what needs to be done to make it fit. #CMWorld
@CrowdContent
A6. Hmm. Aim for level of consistency but are clear that @NPMarCommunity is a multi-author blog w/mix of voices. #cmworld
@mo_flow
Q6: I like to give people scope to write in their own way, but within the general bounds of a style guide / mission statement. #CMWorld
@gcharlton
A6: It’s quicker if you do the edits yourself. #cmworld
@eCopyDesk
@karrabarron @suddenlyfrugal @jgombita That is a huge pet peeve. Especially when I want to discuss articles. #CMWorld
@martinlieberman
@WhitneySanchez3 @SFerika Love this idea in theory but do you ever run into an issue of time? Or more posts than available slots? #cmworld
@michelelinn
A6: Well documented guidelines and an internal review process that’s laid out. Reviewing is a group process! #CMWorld @CMIContent
@marceldigital
A6: Some of the best #brand guidelines include dos and don’ts, sometimes the easiest way to paint that line. #CMWorld
@mikemyers614
Q6: Invest in AMAZING #editorial team such as @anngynn @joderama @marciarjohnston @michelelinn #CMWorld
@BrandLoveLLC
Or they’re not being compensated for social traffic @martinlieberman @jgombita That’s a game changer (not ideal but it happens). #CMWorld
@suddenlyfrugal
Yes, a well defined style/voice guide makes it very easy. #CMWorld https://twitter.com/SFerika/status/674281361843204096
@Mr_McFly
@CMIContent A6: Always, ALWAYS send out brand guidelines. Then edit and maintain as much info as possible while implementing voice #CMWorld
@meetpacific
BU @suddenlyfrugal (@martinlieberman) “All marketing is communication, but not all communication is marketing” @CommAMMO #CMWorld
@jgombita
A5: Usually it’s a misunderstanding of the guidelines – best to fix it now instead of repeatedly getting bad articles #cmworld
@netvantage
@renepower @dswebsme begin SCAN NOW! 😉 #cmworld
@karrabarron
A6: Since we represent 60K+ law students, we aren’t all one voice. So I don’t. #CMWorld https://twitter.com/CMIContent/status/674281057718435840
@MusicAdamT
A6: Guest posts should sound sincere, and not like a company. Every author has its own style and “molding” them can only hurt #cmworld
@EMPTeam
A6: We have the same style editor (our CEO @JuliaEMcCoy or Content Manager @annie_ianko) reviewing and editing each post. #cmworld
@ExpWriters
#cmworld A6Style edits. (If you don’t have a verbiage style guide, make one) https://twitter.com/CMIContent/status/674281057718435840
@hidama
Why wouldn’t they let you tag them @karrabarron @martinlieberman @jgombita That’s insane! #CMWorld
@suddenlyfrugal
Q6: Everyone has their own voice and we encourage them to embrace it. Tone is taught through editing and coaching #cmworld
@EvanLePage
@joewaters Would love that, Joe! If you want a quick gut check on a topic, let me know. But we can only consider full drafts #cmworld
@michelelinn
Exactly. You want consistency, but without sounding contrived. Writer should have their own voice. #CMWorld https://twitter.com/ardath421/status/674281391194898432
@CrysWiltshire
A6. @ardath421 Agree. Guest posts add spice to your blogs. Makes your readers perk up. #cmworld
@babettetenhaken
@CMIContent A6 Have a set style guide and revise everything that comes through. #CMWorld
@WhitneySanchez3
@suddenlyfrugal @karrabarron @jgombita Because they’re not on Twitter to BE tagged! (ie: No handle.) #cmworld
@martinlieberman
No I meant writers who publish books @jgombita @martinlieberman We have to do our own promoting to get sales. #CMWorld
@suddenlyfrugal
A6: Tailor/edit your voice to the ultimate goal of each piece of content, should fall in line with overall marketing strategy. #CMWorld
@ToddPatton
@karrabarron can get around if exec’s co at least has a Twitter account. Write out name, tag co @martinlieberman @suddenlyfrugal #cmworld
@jgombita
@ardath421 @CMIContent Great point. That’s why accepting contributors to your site can create authentic and diverse content. #cmworld
@AskObrella
This bugs me to no end. You want to attribute in the space & they’re not there. #CMWorld https://twitter.com/karrabarron/status/674281313172615170
@bendgibbons
A6) Ensure everyone knows what the co.’s tone/voice is. Never just turn down a blog that is not a fit as change can be good. #cmworld
@ideakid88
@michelelinn @WhitneySanchez3 So far, I think only in 1 case did it take up an excessive amount of time. Usually can resched posts. #CMworld
@SFerika
A6: Also make a note of whether you want the author to be in your co.’s voice/tone OR their own. Both can be beneficial. #CMWorld
@Mr_McFly
A6: Important to use language that audience uses. Google Keyword Tool crucial, and accept that plain English trumps corp speak #CMWorld
@SilFinch
@hidama Yeah, there is something about longer posts. I use @pocket and love the weekly email suggestions of often longer posts #cmworld
@michelelinn
Yes! They are a guest, they don’t live there. #CMWorld https://twitter.com/ardath421/status/674281391194898432
@mikemyers614
A6: Clear guidelines are a must. No better example than @MailChimp’s Voice & Tone http://styleguide.mailchimp.com/voice-and-tone/ #CMWorld https://twitter.com/CMIContent/status/674281057718435840
@calipitchel
A6: if it’s a good fit do some revisions and share with author for the next time they guest post #cmworld
@TasiaGonsalvesB
A6: While we aim for consistent tone, each of our team has their own unique voice, phrasing, etc. As they should. #CMWorld
@gShiftLabs
@suddenlyfrugal that’s still same thing. Most of our contributors have writing as part (but not all) of their job @martinlieberman #cmworld
@jgombita
OMG @martinlieberman @karrabarron @jgombita Never thought about it that way. #CMWorld
@suddenlyfrugal
@Mr_McFly Indeed! #cmworld
@ideakid88
@CMIContent Add contractions. Eliminate unnecessary/extreme adjectives. Simplify/shorten sentence structure. #CMWorld
@JoshZywien
A6: Typically like to give writers freedom to write in their own style. As long as they stick to the guidelines provided. #cmworld
@netvantage
@lindadessau I am all for scannability of posts. Even if people aren’t reading the whole way through they can get good nuggets #cmworld
@michelelinn
@joewaters @CMIContent Probably save a few characters doing this too! Great idea. #CMWorld
@bendgibbons
@ardath421 @CMIContent I agree – it’s more interesting to have a range of styles. #CMWorld
@gcharlton
A6; The social aspect is important. The guest blogger shouldn’t just write the content, but share it as well. #cmworld
@eCopyDesk
@michelelinn Let me tell you, @pocket is my life saver. Their Rec’d readings are also always spot on. #cmworld
@hidama
A6) Curve ball: sometimes it’s nice to switch up the tone/voice so it’s clearly the author weighing in w/ their opinion/expertise. #CMWorld
@CrowdContent
A6: Voice is tricky in style guides. Where voice is concerned, we ask potential authors to read our content and write accordingly. #CMWorld
@JohnHornbeck1
@michelelinn @lindadessau Absolutely! Just makes it difficult to guess “reading time” #cmworld
@lindadessau
The tone should be appropriate and consistent with the brand but in a humanistic way. #cmworld
@niahughes03
@joewaters HA! I have never thought to organize that way but maybe I should 🙂 #cmworld http://twitter.com/joewaters/status/674282184539308033
@michelelinn
Love this: let them present the opposing view…makes it more of a conversation! #CMWorld https://twitter.com/CrowdContent/status/674282384380968961
@mikemyers614
A6: Having a team dedicated to brand voice is ideal. Editing a post to be on brand is much easier than grooming a brand author. #CMWorld
@dswebsme
@hidama @michelelinn @Pocket May need to take another look at pocket… #cmworld
@lindadessau
@martinlieberman either that or Twitter handle bears so little resemblance to name, impossible to find @suddenlyfrugal @karrabarron #cmworld
@jgombita
“ask potential authors to read our content and write accordingly” — that is also what I do when writing for someone else. #CMWorld
@JohnHornbeck1
A6: Don’t edit to sound robotic, use a style guide where you plan the general tone (casual, professional) #CMWorld https://twitter.com/CMIContent/status/674281057718435840
@WashingtonianCM
A7: Publishing their work on my personal & company social media channels. #cmworld https://twitter.com/CMIContent/status/674282557635096576
@wb_mase
@hidama I delete a lot of email, but I always scan @pocket and find a few gems to read. Do you know if everyone gets same recos? #cmworld
@michelelinn
A7 We have been cross-posting on our own blog and on Medium, trying to build internal authors’ brands. #cmworld
@martinlieberman
A7: Make them feel a part of your #community (for reference, see @CMIContent) #CMWorld
@mikemyers614
Q7: Our contributors are the backbone of our blog. We want to help them succeed in the #contentmarketing space. #CMWorld
@BrandLoveLLC
A6: Review by those well versed in the brand voice. In my case, it helps to have lived it for 19 years in a variety of venues. #CMWorld
@bendgibbons
@martinlieberman how is using Medium going for you? #cmworld
@CMIContent
A7: Help them with the brainstorming, give them a list of potential topics. Start a Google doc and collaborate in real time #cmworld
@eCopyDesk
A6. There’s a difference between singing off the same song sheet re: company culture and values and having different “tones.” #cmworld
@jgombita
@martinlieberman @suddenlyfrugal @jgombita yes. Makes it impossible to do anything but simply curate and move on #CMWorld
@karrabarron
@karrabarron @renepower SCAN COMPLETE …. PROCESSING KNOWLEDGE: 3% =] #CMWorld
@dswebsme
A7. If they guest blog for me, that means I endorse them in the future. Social media support & referral. #cmworld
@babettetenhaken
Q7: We give back: Monthly “top blogger” Twitter mentions, social promotion, start-to-finish communication #CMWorld https://t.co/ILq7aMsyEU
@BrandLoveLLC
@CMIContent We provide incentives for our authors who produce a piece that contributes to a large increase in web traffic. #cmworld
@AskObrella
@CMIContent Slow. We haven’t done too much yet. And we’re selective about which posts we share there. #cmworld
@martinlieberman
A7: Actively show your support. Highlight what they’ve done explicitly for/with you AND that which goes along w/ you #CMWorld
@Mr_McFly
A7: I like being able to share their work – whether their @CMIContent contributions or their other work elsewhere. #CMWorld
@cmcphillips
See. #CMWorld https://twitter.com/BrandLoveLLC/status/674283064046972929
@mikemyers614
A7: Post tweets that tag each author to improve their personal brand & humanize each post. #CMWorld https://twitter.com/CMIContent/status/674282557635096576
@ToddPatton
@CMIContent A7 Cross post and share #content. Offline word of mouth and recommendations. #cmworld
@WhitneySanchez3
A6: Good authors can adapt to company’s style. What you don’t want is clones. That defeats the purpose of multi-author contribution #cmworld
@AlvoHippo
@karrabarron @suddenlyfrugal @jgombita Often, if I can’t find an author on Twitter, I don’t share the content. #cmworld
@martinlieberman
@karrabarron @martinlieberman @suddenlyfrugal @jgombita I also curate key posts, visuals on Pinterest. http://pinterest.com/joewaters #CMWorld
@joewaters
@JohnHornbeck1 I agree. In addition to reading existing content, I track changes and share my edits with writers. #cmworld
@LaToyaReports
A6 Have a clear set of guide lines and content editorial team #cmworld https://twitter.com/CMIContent/status/674281057718435840
@varunkr842
A7: By including their names / social handles in promotional materials. Also by encouraging their engagement… (1/2) #CMworld @CMIContent
@marceldigital
@joewaters @CMIContent Thank God for all those years of @cartalk to help w/translation! #CMWorld
@bendgibbons
@martinlieberman Do you post the exact same blog post, or change it up at all? #CMWorld
@cmcphillips
A1: Maintaining an authentic company tone of voice vs individual experts tone of voice, delivery on time and to format #cmworld #blogging
@renepower
@karrabarron do you ever go to the person’s LinkedIn “Contact” info to find out if person is on Twitter? I do! c @martinlieberman #CMWorld
@jgombita
Q7: We promote not just @cmicontent posts but posts from our authors’ blogs. We love to help CMI friends! #CMWorld https://t.co/wk4f8mqmSo
@BrandLoveLLC
@jgombita @martinlieberman @suddenlyfrugal I’ve tried this and some companies don’t engage in discussion or pass on to exec 🙁 #CMWorld
@karrabarron
Big love for Google Docs. also a quick win for managing multiwriter campaigns (social handles, timings etc) #cmworld https://twitter.com/ecopydesk/status/674282981721317377
@canaries_io
A7: …with our audience to build their thought leadership and authority. Get them excited to represent! (2/2) #CMworld @CMIContent
@marceldigital
SOON AS POSSIBLE GOAL: Contribute to @CMIContent’s blog. #JustSayin#CMWorld
@Mr_McFly
I write about retail and am shocked when I can’t find THEM on Twitter for social share @martinlieberman @karrabarron @jgombita #CMWorld
@suddenlyfrugal
A7: Recognition, referring to their content in future articles, links back to their social media and/or website #cmworld
@netvantage
This should be the motto for all content marketers! It’s better to be inclusive instead of exclusive. #CMWorld https://twitter.com/BrandLoveLLC/status/674282807288459264
@CrowdContent
@martinlieberman @karrabarron @suddenlyfrugal @jgombita I’ve certainly thought twice about sharing if I can’t tag the writer on SM #cmworld
@lindadessau
A7) RAP: Recognise And Promote them! And say get your blog on like a chicken dancing: http://gph.is/1b2JuEX?tc=1 via @giphy #cmworld
@ideakid88
@cmcphillips Depends. But we always link back to original post. It’s an experiment for now. Trying different things. #cmworld
@martinlieberman
A7: Schwag. #CMWorld
@bendgibbons
A7: Attribution, social shout-outs, offline referrals (if/when applicable), & returning the favor w/ guest content for their site #CMWorld
@JoshZywien
A7: Try to help a guest author build their personal brand (social media, etc.) – strengthens both of you. #CMWorld
@JohnHornbeck1
Q2: How do you determine criteria for accepting a new author/piece of content on your blog? #CMWorld
@renepower
@varunkr842 In GA you can see how long people spend on any page. We track this for every post. People spend min, not sec #cmworld
@michelelinn
Q7:[email protected] team promotes posts 2. Our social queen @moninaw drafts tweets 4 social platforms so everyone can spread em around. #CMWorld
@BrandLoveLLC
A7 Promote them via our network & connect them w/ some mentors #cmworld https://twitter.com/CMIContent/status/674282557635096576
@varunkr842
@CMIContent A7: Social promotion and sharing, as well as monetary compensation. Writers got bills, y’all! #CMWorld
@meetpacific
Nice! MT @BrandLoveLLC Q7: We promote not just @cmicontent posts but posts from our authors’ blogs. #CMWorld https://t.co/4Ei5TD6f6l
@mo_flow
@karrabarron when curating, I find exactly the opposite–company thrilled to find item shared. @martinlieberman @suddenlyfrugal #cmworld
@jgombita
A7: Pay contributors if you can. Offer them shout-outs on social channels. Allow them to backlink in their posts. #cmworld
@EvanLePage
@jgombita @karrabarron @martinlieberman Yes, I’ll do an exhaustive search to find someone before sharing without a tag #cmworld
@lindadessau
A7: Provide them with guidelines, feedback and general input like the direction that the brand is going to take. #cmworld
@ExpWriters
A2 Has to fit within core set of topics, over actionable insight so relevant to audience. Ideally bring additional audience #cmworld
@renepower
@jgombita @karrabarron @suddenlyfrugal And those that aren’t thrilled don’t understand why they’re creating the content. #cmworld
@martinlieberman
Q7: We reach out to our community when opportunities come up: Speakers, Twitter chats, webinars, interviews, etc. #CMWorld
@BrandLoveLLC
@martinlieberman @suddenlyfrugal @jgombita do you tag them/still share even if their profile pic is the egg? lol #CMWorld
@karrabarron
@bendgibbons For sure. Also knowing something about them (i.e. @sferika – Hello Kitty, @mikemyers614 – OSU) helps w/personal touch #CMWorld
@cmcphillips
A7: Offering support to guests in the form of promotion means being sure to vet authors from the start! #cmworld
@ShakirahDawud
A7: If an organization actively promotes their content, then the guest blogger gets more visibility as a result. Plus for them. #CMWorld
@JohnHornbeck1
@cmcphillips another trick: feed URL into Twitter search–sometimes you find author “sharing” there @karrabarron @martinlieberman #cmworld
@jgombita
A6: We don’t like to accept posts that can’t take on a humorous tone in one way or another. #CMWorld https://twitter.com/CMIContent/status/674281057718435840
@jazzymktg
@karrabarron @jgombita If it takes more effort than that … is it really worth it? Not really, IMHO. #cmworld
@martinlieberman
You should also make it a habit of A/B testing post headlines once they’re live. This becomes simple with @optimizely in @wordpress #cmworld
@eCopyDesk
Q3: What kind of information should blog guidelines include? Any examples to share? #CMWorld
@renepower
@hidama Thanks for using Pocket! So wonderful to hear that you’re enjoying our recommendations 😀 #cmworld
@pocketsupport
@suddenlyfrugal @martinlieberman @karrabarron @jgombita I’ve had that. Reviewed a major brand on my lifestyle blog with no social. #CMWorld
@CrysWiltshire
@cmcphillips @bendgibbons @sferika I think you got those backwards, BTW. 🙂 #CMWorld
@mikemyers614
@EvanLePage @CMIContent A simple backlink can go a long way for contributors. Helps with their reputation and credibility #cmworld
@AskObrella
@karrabarron @martinlieberman @suddenlyfrugal @jgombita Good question! I may not tag if the profile is obviously unused or inactive #cmworld
@lindadessau
@michelelinn Recently some 60 words content apps like “Inshort” gaining momentum, what effect you think they have on reading time #CMWorld
@varunkr842
Need help with testing? Here you go http://goo.gl/hUcU7z #cmworld
@eCopyDesk
@karrabarron @suddenlyfrugal @jgombita Often, I’m sharing to start a conversation. So … if author doesn’t care, why should I? #cmworld
@martinlieberman
I do this, too @karrabarron! #cmworld https://twitter.com/karrabarron/status/674283719667097600
@jgombita
@mikemyers614 @bendgibbons @sferika You shouldn’t tell me things like this…ha-ha! Watch out! #CMWorld
@cmcphillips
A7: Support = support. Support them in any way possible and they’ll continue to support us! #CMWorld https://twitter.com/CMIContent/status/674282557635096576
@jazzymktg
A8: Yes, if you’re writing it, you should be sharing it. Every little but counts. #cmworld
@eCopyDesk
A3 Blog guidelines: Topic, headline, image, sub heads, start, middle end, exec summary & wrap, call to action, where to socialise #cmworld
@renepower
Q8: Collaborative promotion is key to success. Give easy ideas 2 promote such as Twitter, LinkedIn, Facebook. #CMWorld
@BrandLoveLLC
A7: Love seeing established brands recognize the importance of individuals contributing to their goals. @BrandLoveLLC @CMIContent #CMWorld
@dswebsme
@CMIContent A8: When we have promotion expectations, we lay those terms out in a contract ahead of time to avoid confusion #CMWorld
@meetpacific
Like @martinlieberman said earlier, @jgombita if they’re not on Twitter, you can’t tag them @karrabarron Like Trader Joe’s! #cmworld
@suddenlyfrugal
@CMIContent A8: Definitely some Facebook/Twitter/Linked shares would be nice, but not required! #CMWorld
@ExperianDQSteph
A8: I do expect them to share it as well. After that, I expect them to want to contribute more. #CMWorld
@Mr_McFly
A8: It’s nice if they do promote it, and doesn’t hurt to ask, but care more about the quality of the content #cmworld
@netvantage
A8. If they guest post, it’s an ongoing collaboration not a one-night stand. #cmworld
@babettetenhaken
A8: Yes, in fact, them promoting the post benefits them too. It’s a content that they created and they should be proud of it. #cmworld
@ExpWriters
@martinlieberman “mindful” (accurate) curation is a big part of my role for @PRConversations, so worth time for me c @karrabarron #cmworld
@jgombita
Love that you even find ways to help them meet expectations! #CMWorld https://twitter.com/BrandLoveLLC/status/674284312481558528
@mikemyers614
Mind boggling, right? @CrysWiltshire @martinlieberman @karrabarron @jgombita #cmworld
@suddenlyfrugal
@martinlieberman Yep. @Robert_Rose is doing the same with his weekly content strategy emails & @Linkedin. #CMWorld
@cmcphillips
Q8: We appreciate it when authors reply to comments. It shows you’re listening. An active community is stellar to engagement. #CMWorld
@BrandLoveLLC
A8 Yes Sharing is Caring after all in this digital world #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@varunkr842
@lindadessau @cmcphillips @mikemyers614 @bendgibbons ;p #CMworld
@SFerika
A8 – *request* that they share in our LinkedIn group, elsewhere on social & stay tuned to respond to comments (rare) #cmworld
@mo_flow
@varunkr842 I’m not familiar with Inshort. Will have to check it out #cmworld
@michelelinn
A8: All of our team on are social & already want to promote their own work with their network. #CMWorld<a< a=””> HREF=”https://t.co/5DF5QgBaeD” TARGET=”parent”>https://twitter.com/CMIContent/status/674284057946009600</a<>
@gShiftLabs
@lindadessau how come? I still share if content is valuable to my audience #CMWorld cc: @martinlieberman @suddenlyfrugal @jgombita
@karrabarron
Really enjoying #CMWorld. Our content marketing tool (find out what gets the most clicks in yr niche) is in beta @ http://www.canaries.io
@canaries_io
@lindadessau @jgombita @karrabarron @martinlieberman Me too, but some are difficult to find. Authors should try and make easier. #CMWorld
@JohnHornbeck1
@suddenlyfrugal it’s very rare that NEITHER the author or the company is on Twitter. Very. Rare @martinlieberman @karrabarron #cmworld
@jgombita
A8: YES. It’s in everyone’s best interest to promote each published post. (Remember LinkedIn, FB, etc.) #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@ToddPatton
A8: My contract with content clients includes SPECIFIC promotion guidelines–X tweets per week etc. #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@suddenlyfrugal
A8: Yes! Share their work. They need to help promote the larger message not just be production factories #CMWorld
@CarlaJohnson
A8: Don’t do anything you would see on @TMZ & remember 2 mention us when promoting articles written for us. #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@jazzymktg
@BrandLoveLLC @CMIContent That’s such a great thing to see. @amywhiggins and @rogercparker are two that do this so well. #CMWorld
@cmcphillips
@cmcphillips @mikemyers614 @SFerika Just to confirm from the east side of High St #cbuscoffee & #craftbeer. Not tea or #macro beer. #CMWorld
@bendgibbons
Share with the masses! #Facebook, #Twitter, #Googleplus, #Tumblr. Company and personal social channels. #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@AskObrella
A8: As someone who has done guest blogging, I always want to promote my own work. Seems like a no-brainer. Great content to share. #CMWorld
@CrysWiltshire
A8: We ask that they at least share on social. We feel that their guest posting helps reinforces their authority. #CMWorld @CMIContent
@marceldigital
@JohnHornbeck1 agreed. Ideally IN the “share” buttons. Minimum in the bio lines (article/site) @karrabarron @martinlieberman #cmworld
@jgombita
Of course. We all share in the success of the post. They are expected to promote the heck out of it as well. #cmworld
@TasiaGonsalvesB
A8: …So saying “Hey I wrote for this outlet because they TRUST me, read it hear” helps them immensely. #CMWorld @CMIContent
@marceldigital
@karrabarron @martinlieberman @suddenlyfrugal @jgombita I usually share, but sad re lost opportunity for connection/recognition #CMWorld
@lindadessau
Q8 Yes, I’d expect them to use their social followings, own blogs etc, to promote their articles. Why wouldn’t you? #CMWorld
@gcharlton
@AlvoHippo we don’t think so at all! We try to include all of that when sharing posts. #CMWorld
@CMIContent
A8: Gathering reports on web traffic is something writers should pay attention to. #CMworld #GoogleAnalytics https://twitter.com/CMIContent/status/674284057946009600
@wb_mase
Same. The content is more important than identifying author in social, surely?! #cmworld https://twitter.com/karrabarron/status/674284741399564288
@jgombita
A8: Help with content promotion in anyway possible. If they don’t care enough to promote their own content . . . well . . . #CMWorld
@JohnHornbeck1
@bendgibbons @mikemyers614 @SFerika Noted! 🙂 #CMWorld
@cmcphillips
We expect the author to reply to questions/comments on their post where they are specifically addressed. #CMWorld https://twitter.com/CMIContent/status/674284057946009600
@CrowdContent
A8: We all need good content to share. Gathering allies prior to publishing: Twitter lists, blog lists, LinkedIn & FB Groups. #cmworld
@Vruno
Do you recommend creating pre-written tweets for writers to send? @BrandLoveLLC #CMWorld
@LaToyaReports
@CrysWiltshire Interesting. Did you find anything drawbacks to the lack of social? #cmworld @suddenlyfrugal @martinlieberman @jgombita
@karrabarron
@cmcphillips @sferika It’s, it’s…purrfect. #CMWorld
@mikemyers614
@cmcphillips If @Robert_Rose is doing it, then it must be a smart idea! 🙂 #CMWorld
@martinlieberman
A8: It’s great to see authors involved in conversations following their posts. Their passion shines through in their engagement. #CMWorld
@dswebsme
@EvanLePage I think people tend to value longer ones more. #cmworld
@ShakirahDawud
We’ll spend the last few minutes asking @brandlovellc questions. Ask now! #CMWorld
@CMIContent
Of course what’s frustrating is Facebook shares never get seen, even w/ boosts. I stick to Twitter, Pinterest when sharing content. #CMWorld
@suddenlyfrugal
@martinlieberman surely leaving a comment ON the article is more lasting than a tweet drive by…. @karrabarron @suddenlyfrugal #cmworld
@jgombita
@cmcphillips @mikemyers614 Adorable! And I am totally posting an Instagram later of my current desk accessories later today. #CMworld
@SFerika
@karrabarron @suddenlyfrugal @martinlieberman @jgombita They have brand recog. so it worked ok for them. Still surprising. #CMWorld
@CrysWiltshire
@lindadessau @karrabarron @suddenlyfrugal @jgombita My goal is not to dump content. It’s to start conversation. #cmworld
@martinlieberman
Totally! @MarketingBuddy @BrennerMichael and many others too! I am so lucky! #CMWorld https://twitter.com/cmcphillips/status/674284906990669824
@BrandLoveLLC
A8b: Also don’t forget about your vendors/biz partners who also need good content to share & you did the work for them that day #cmworld
@Vruno
@Mr_McFly we’d love to see it! #CMWorld
@CMIContent
@karrabarron @suddenlyfrugal @martinlieberman @jgombita Limited number of brand based CTAs I could use for giveaway entries. #CMWorld
@CrysWiltshire
I’m all ears. 👂👂 Ask away! If I don’t have time to respond to all, I will get back to you. #CMWorld
@BrandLoveLLC
@karrabarron LOL! “I will NOT buy any products from a co that isn’t “social”….” #cmworld @CrysWiltshire @suddenlyfrugal @martinlieberman
@jgombita
I have had clients do this, esp. in financial banking industry b/c legal must approve 1st @LaToyaReports @BrandLoveLLC #cmworld
@suddenlyfrugal
This chat always make my day better. Thank you all & may your week be http://gph.is/1JRXjb8?tc=1 via @giphy #cmworld
@ideakid88
👌 #CMWorld https://twitter.com/dswebsme/status/674285525658923008
@CrowdContent
@dswebsme Agree. The blog’s purpose is the resulting conversation. Authors should write while looking forward to it. #cmworld
@ShakirahDawud
@CMIContent A8. Push them to respond the comments and share the post to the targeted audiences! #CMWorld
@Ozaemotion
@martinlieberman thinking what a time suck it would be if all my curated tweets started convos. Your Twitter is not my Twitter! #cmworld
@jgombita
@jgombita @karrabarron @suddenlyfrugal @martinlieberman Parent brand isn’t even on social. Very surprising. Huge household name. #CMWorld
@CrysWiltshire
Hey Lisa, what’s the biggest challenge you face week after week…time management or something else? @BrandLoveLLC #CMWorld
@mikemyers614
@BrandLoveLLC How do you go about creating relationships with influencers for collaborative blog posts? #CMWorld
@ToddPatton
@suddenlyfrugal Agree. Facebook shares disappointing. I focus on Twitter, Pinterest, LinkedIn and occasionally Instagram. #CMWorld
@JohnHornbeck1
@MarisaH92 whoa… we think that’s a good enough reason 🙂 #cmworld
@CMIContent
@CMIContent A8: just be little fluent in #seo we need to push the content #cmworld
@village_print
@ExpWriters @BrandLoveLLC appreciate you sharing your thoughts with us today! #cmworld
@CMIContent
@martinlieberman That’s interesting, Martin. Why is that? #CMWorld
@cmcphillips
That’s a great idea @suddenlyfrugal, how often do you have to enforce it? Influencers / advocates tend to be vocal =] @CMIContent #CMWorld
@dswebsme
That’s a great idea! Right now, we only write tweets for our internal team members to share. #CMWorld https://twitter.com/LaToyaReports/status/674285469593640961
@BrandLoveLLC
A4 Use feedly / RSS and shake up your bloggers monthly #cmworld
@renepower
Next week, @iconiContent discusses strategies for building your email list! http://cmi.media/twitterchats #CMWorld https://t.co/YkWIxLtfO0
@CMIContent
As the writer/blogger for hire @dswebsme @CMIContent I just follow directions! #CMWorld
@suddenlyfrugal
@jgombita Yup. And that’s one thing I love: Everybody uses Twitter how they want to. There’s no one “right” way. #cmworld
@martinlieberman
Want to blog for @CMIContent? Check out our blog guidelines: http://contentmarketinginstitute.com/blog/blog-guidelines/ #CMWorld
@CMIContent
Totally agree! #CMworld https://twitter.com/BrandLoveLLC/status/674286837951664129
@SFerika
Fabulous, informative, fast-paced chat. First time here, but I’ll be a regular in the future. #CMWorld https://t.co/cFsLUeSiJo
@JohnHornbeck1
THIS. #CMWorld https://twitter.com/ToddPatton/status/674284786937028608
@Earlylightbalt
@CMIContent Why yes, I WOULD like to blog for @CMIContent again 😉 Putting on my brainstorming hat… #cmworld
@lindadessau
@mikemyers614 Definitely time management. Always looking for ways to work smarter, not harder. #CMWorld
@BrandLoveLLC
@BrandLoveLLC Lots of value and tips @CMIContent #cmworld thanks @CrysWiltshire @dswebsme @ideakid88 @hidama @bendgibbons
@AlvoHippo
Registration for #CMWorld 2016 is open! Sign up now to secure your spot with 2015 pricing! http://cmi.media/cmw16reg https://t.co/VOjIHaSg1E
@CMIContent
@martinlieberman 🙂 Spent too much time on your pet peeve “tweet conversation.” Must go now & finish up some other things. Cheers. #cmworld
@jgombita
Good tip! #CMWorld https://twitter.com/BrandLoveLLC/status/674286686134775808
@Earlylightbalt
Thanks @CMIContent & @BrandLoveLLC for a great conversation… and good luck w/the shakes from 5lbs of coffee. #CMWorld
@bendgibbons
@cmcphillips Often, because I wanted to engage with author. Or because I don’t want to promote not-social writers. #cmworld
@martinlieberman
@BrandLoveLLC Well, you make it look easy. Great chat today! #CMWorld
@mikemyers614
Already registered!!!!!! #CMWorld https://twitter.com/CMIContent/status/674287355176464386
@suddenlyfrugal
Have I shared @CMIContent how much I love orange? #CMWorld Seriously, I wear orange sneakers and vest when walking my dogs, even blog logo
@suddenlyfrugal
Listening to this great piece from @Yukinoguchi as #CMWorld winds down. A relevant listen. https://twitter.com/yukinoguchi/status/674262993044119552
@bendgibbons
Returning tweet volume control to normal. If you haven’t visited #CMWorld Twitter chat, I highly recommend it. https://t.co/3tbZrrwniU
@JohnHornbeck1
@suddenlyfrugal @CMIContent Ah, my mistake. I read that as you creating the contracts vs. signing them. #CMWorld
@dswebsme
single has been created. http://chatwithwords.com/home/single?utm_source=dlvr.it&utm_medium=twitter #allfreechat #single #CMWorld
@ChatWithWords
@martinlieberman Got it – makes sense! #CMWorld
@cmcphillips
@Ozaemotion Well-deserved. I also write and promote my content, & more content creators should #cmworld /Alex
@FalconSocial
@bendgibbons @CMIContent I’m going to detox. 🙂 Thanks for joining us! Have a great week! #CMWorld
@BrandLoveLLC
@AlvoHippo make the decision based on how big a name they are. Inactive on Twitter or inactive in biz! @martinlieberman @karrabarron #cmworld
@jgombita
Go Aaron! You’ll rock it! 🙂 #CMWorld https://twitter.com/CMIContent/status/674286848127008768
@BrandLoveLLC
Q5: When good friends/supporters of your company want to blog but their posts aren’t a good fit – how do you handle? #CMWorld
@renepower
A5 Ask them to consider how to make it a good fit. Honesty the best policy – or suggest other places to go #cmworld
@renepower
Q6: How do you advise and/or edit posts so that the tone/voice all sound like your company? #CMWorld
@renepower
A6 You could own a vocabulary and ensure it is used across all content – exec summary posts as series posts #cmworld
@renepower
